Looking Forward Past “Web 2.0”, Predictions for Technology in the next 1-10 years

This post is a summary of a user group presentation in Fremont on Jan 30th, 2007, hosted by Hurricane Electric, a Managed Services web host. I’m live blogging from The Silicon Valley Web Builder’s second event focused on the “Beyond Web 2.0” I’ve graciously accepted Bess Ho’s offer to be the moderator for the panel, we have Sean Ness Co-Founder at STIRR.net & Business Development Manager at Institute for the Future, Dmitriy Kruglyak CEO & Community Steward, Trusted.MD Network, and Harry McCracken the Vice President/Editor in Chief, PC WORLD. This is a unique event, unlike other conferences that focus on current technology. This is glimpse into the future of web, technology, information, and how society will mix with it. There … Continue readingLooking Forward Past “Web 2.0”, Predictions for Technology in the next 1-10 years

Branded Community Sites launched by Yahoo (Is this outsourcing your corporate web team?)

My friends that work at Yahoo and I agree that Yahoo is more of a Media company than anything else, so this announcement comes at very little surprise. Yahoo has launched some interesting community platforms that aggregate content from a variety of their properties. Check out their Nintendo Wii platform site, it: Pulls in videos, social networking from existing yahoo profiles, there’s also message boards, FAQs, Content, ratings, trackbacks (a form of a memetracker) ecommerce modules, Q&A with Yahoo Answers, all with the feel of the branded experience of Nintendo. There’s quite a few social aspects to this platform, where interaction with other real individuals is part of the core concept. Now that Yahoo is doing the job of Nintendo’s … Continue readingBranded Community Sites launched by Yahoo (Is this outsourcing your corporate web team?)

Podcast Interview: Jennifer McClure on Marketing Voices (PR folks should listen in)

To many, Jennifer McClure is one of those special people in the PR industry, she’s shared with me her passion for Public Relations, Social Media, and has helped to found a resource for our industry called the Society for New Communications. As well as the research arm called Society for New Communications Research. They’re having a conference in Vegas soon, co hosted with Ragan PR, I recommend you attend if given the opportunity. I went last year, it was held here in Palo Alto and I had an enlightening experiences. A few months ago Jennifer and I spoke at Ragan PR in Chicago, I took notes of her session. Jennifer Jones has interviewed Jennifer McClure on Marketing Voices. I recommend … Continue readingPodcast Interview: Jennifer McClure on Marketing Voices (PR folks should listen in)

ROI of Business Blogging is not a Myth. Reviewing Forrester’s “Calculating The ROI Of Blogging”

(Left: Thomas Hawk’s photo of Charlene Li) Reviewing Charlene’s ROI of Business Blogging Research Charlene Li sent me copies of her recently published Calculating The ROI Of Blogging from Forrester. It also included a PDF A Case Study A Look At The ROI Of General Motors’ FastLane Blog. Given my interest in the topic, she knew I’d give a fair review, and has given me permission to discuss it without giving the document away to others. Previously, I’ve been very involved in this discussion, earlier this month I stated that corporations still require justification for business blogging (I’ve been talking to quite a few folks in corporations lately) in fact I even stated that you can’t measure the ROI of … Continue readingROI of Business Blogging is not a Myth. Reviewing Forrester’s “Calculating The ROI Of Blogging”

Do you Hate the term “Social Media?” (I don’t) then help come up with a better term

Last night over dinner, Kristy Wells (who is one of the founders of Social Media Club) and I discussed the usage of the term Social Media. I gave a lot of thought to that term before using it. Before, I was using the phrase Community Marketing as that is really the corporate end result that these tools are doing. The biggest criticisms folks have against Social Media is that Media can’t be social, I first heard that from Dennis. I’ve thought about some other terms such as “Socializing Media”, but that just sounds odd. “Conversational Media” doesn’t work either, as not all of the tools exhibit conversational traits, some have unwritten gestures. To me, the term “new media” is even … Continue readingDo you Hate the term “Social Media?” (I don’t) then help come up with a better term