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Roadmap: Make Your Corporate Websites Relevant by Integrating Facebook, Google, MySpace, LinkedIn, or Twitter


Finally, your corporate website can be relevant again Over the past few weeks, I’ve been conducting research to measure how different social networks allow for integration with corporate websites and their assets. Over 3 years ago, I wrote a piece on how corporate websites are becoming irrelevant, due to trusted decisions between prospects and customers taking […]

Twitterville: A Desktop Reference for the Social Strategist


Shel, a contemporary, a friend, a mentor,  knocks it out of the park yet again with this follow-up book on the next set of smaller faster tools: microblogs.  Twitterville is a collection of stories that tell how the protagonist overcomes challenges from organizations, cultures, or crises. One of the challenges of writing a technology book […]