Why Magpie’s Advertising System Is Self-Diminishing

Testing a Twitter Advertising System I tested out Magpie, an advertising system that creates tweets in my tweet stream, from third party advertisers then pays me. Some have already blogged about their opposing thoughts on it, and some are publicaly open that they are now Magpies. For me, it was just a test that I’ve now ceased. Part of my job as an analyst covering social media is to use the very tools in which I cover. I use this knowledge to write reports, help clients, and make suggestions to the vendors themselves. You can expect brands to ask me “how should we engage in Twitter” and I’ll point them to this very post. There was quite the vitriolic reaction … Continue readingWhy Magpie’s Advertising System Is Self-Diminishing

It’s About Intent: Affiliate Links in Twitter

Humans have a way of always experimenting with new systems to see how they can be monetized or streamlined –it’s a natural part of the web. A few months ago, I experimented with Magpie Twitter ads as an analyst, and quickly found the community revolted against it. Another revolt could be at hand as I’ve recently learned that some Twitter users are putting in affiliate links in their Tweets (some are not disclosed), thereby recommending products (like to Amazon) resulting in them generating a cut of revenue if the product is purchased. I know if someone buys a Kindle based on your affiliate link, that person can generate $35, not bad for a simple link. Of course, it comes down … Continue readingIt’s About Intent: Affiliate Links in Twitter

A Running List of Sponsored Conversations

Sponsored conversations are happening, yet we insist on it being done right and ethically, that means disclosure and being authentic. This post, which I’m updating frequently, will serve to show there is a long history of sponsorship, the many forms of sponsorship, and an ongoing list of these transactions. I make lists to track what’s happening in my industry, in fact, you can see many of these famous lists on the ‘industry index‘ category. While some are taken aback by companies sponsoring conversations, I’m going to list out many brands and bloggers that are involved, this is clearly not going away. Some of these examples get very gray, it’s hard to tell where the editorial line starts and stops, or … Continue readingA Running List of Sponsored Conversations

Crowd Sourcing My Banner Design

Update: I’ve now experimented with Specwork to better understand the issue, and will be sharing the good –and bad –on stage on SXSW, read more Despite the fact that I hired a designer to redesign my blog, I’m wanting to experiment with social tools as I encounter them, I recently deployed an ad on twitter using Magpie, see the results. Part of my role as an analyst is to experiment with the social tools that I cover. You all know me as a practitioner, and that’s how I learn best –by doing (and making mistakes). Although very controversial, I’ve decided to experiment with outsourcing the creation of my header for my blog, I’m using a vendor called CROWDspring, and offering … Continue readingCrowd Sourcing My Banner Design