The Future of the Social Web: In Five Eras

Expect the Groundswell to continue, in which people connect to each other –rather than institutions. Consumer adoption of social networks is increasing a rapid pace,  brands are adopting even during a recession,  so expect the space to rapidly innovate to match this trend.  Clients can access this report, but to summarize what we found, in the executive summary we state: Today’s social experience is disjointed because consumers have separate identities in each social network they visit. A simple set of technologies that enable a portable identity will soon empower consumers to bring their identities with them — transforming marketing, eCommerce, CRM, and advertising. IDs are just the beginning of this transformation, in which the Web will evolve step by step from separate … Continue readingThe Future of the Social Web: In Five Eras

Carmen, John, and Ajay on the future of White Label Social Networks

In my previous post, I asked a question for the chance to win one of two tickets to the Graphing Social Conference in Virginia. I was getting so many responses (over 20 in 12 hours) that I had to put a cap on the contest. I carefully read each of the comments, and have found three comments that I find insightful, back up their assertion with reasoning, or are just plain interesting. Please congratulate these winners! Also, for reasons out of my control, I won’t be attending GSP this time, hope you live blog it. Question: Where you think the future of White Label Social networks is headed over the next 5 years, and why you back up that prediction? … Continue readingCarmen, John, and Ajay on the future of White Label Social Networks

OpenSocial, by Google’s David Glazer

(I’ve shifted back to blogging, as some folks were overwhelmed with my tweet updates, this makes more sense rather than a blow-by-blow tweet report) What is OpenSocial First, if you don’t know what OpenSocial is read this: Explaining OpenSocial to your Executives. Forrester will be publishing a report on OpenSocial in the near future (I interviewed David and Kevin Marks last night), I’m on point for that, stay tuned. “The cloud is about getting the computer out fo the way so that we can be more productive” -David Glazer, Google Web Strategy Summary You, a web decision maker are probally considering creating widgets to reach distributed communities. The opportunity to build an application once and let it run everywhere is … Continue readingOpenSocial, by Google’s David Glazer

Giveaway: Tickets to the Internet Strategy Forum Summit

I’m rewarding two readers with a complimentary VIP pass to the Internet Strategy Forum Summit conference on July 17th at the Governor Hotel in downtown Portland. If you’re passionate about making your corporate website the best it can be, and want to connect with others who are leading the charge at their companies, then you’ve already marked a place on your Calendar for the Internet Strategy Forum Summit in July 17th in Portland. Speakers include • Geoffrey Ramsey, Co-founder & CEO, eMarketer • Charlene Li, VP & Principal Analyst, Forrester Research (I can’t wait to meet her someday!) • Chris Shimojima, VP, Global Digital Commerce, Nike • David Placier, VP, Consumer Insights, Disney Online • Nancy Bhagat, VP of Sales … Continue readingGiveaway: Tickets to the Internet Strategy Forum Summit

Upcoming Conferences to Attend: Where will you be?

There are two conferences that I recommend you attend if you read my blog, the topics and presentations are closely aligned to what I’m interested in, and I know both of the organizers –they give good conferences with high value. The first one is the Internet Strategy Forum Summit, July 17-18 in Portland, managed by my friend Steve Gehlen. He’s even offered a discount for readers of my blog (many web decision makers). Enter in WEBSTRAT as the discount code to get 10% off. I won’t be able to attend this year (I did last year) but Charlene Li will be one of the presenters. enjoy! Graphing Social Patterns by Dave McClure, is a successful conference on the topic of … Continue readingUpcoming Conferences to Attend: Where will you be?

MySpace Developer Platform: Jim Benedetto, MySpace

Live notes as I sit in the front row at Graphing Social Platform. Web Strategy Summary MySpace continues to beckon to developers to build widgets and applications on their social networks. They are friendly to industry-wide specs such as OpenSocial and are putting efforts to protect privacy, and uphold security. Despite this welcoming to developers, constraints are set in place to protect the user experience as well as provide incentive for developers to create thriving applications. A balance will need to be found to appease MySpace, Users, Developers, and eventually new marketers. If you’re seeking more on widgets, please visit all posts tagged widgets. Current Status Current apps (as of today) are limited to 5 users, and is not full … Continue readingMySpace Developer Platform: Jim Benedetto, MySpace

For Success, Facebook Marketing Requires Risk Tolerance

[It’s a perfect day here in San Diego at Graphing Social Patterns, we’re right on the waterfront, but us geeks, well we tweeted, blogged, and talked in a dark room] Most of the presentations this morning have been very developer focused, I’m covering Graphing Social from the Web Strategists’ perspective: Web decision makers in corporate. Rodney Rumford gave a Facebook Marketing 101 presentations and explains how businesses can use widgets to reach customers. Facebook gives you multiple ways to reach customers, and with them spending 20 minutes per day, the attention is there. In the presentation from BJ Fogg who co-ran the Facebook class at Stanford, they developed applications, that they estimated totaled $500,000 in revenue from the students efforts … Continue readingFor Success, Facebook Marketing Requires Risk Tolerance

Commemorating the Idiocy of the Dot Com Era: Did we Repeat or Reform?

What idiocy am I talking about? The idiocy of the first web craze from 1998-2001. I started off my career working at Exodus Communications, a premiere web host for the top web brands, at the headquarters in Santa Clara, in the heart of the valley during the height of the boom. I’m moderating a panel at Graphing Social Patterns, which is focused on the current hot market, social networking, which I cover as an analyst, and comment on frequently. To me, it’s important to remember where we’ve been, as it’s an indicator of where we’ll go, and I’m not just going to only look at the benefits, but will also highlight the challenges that this industry has. Let’s start by … Continue readingCommemorating the Idiocy of the Dot Com Era: Did we Repeat or Reform?

The Many Challenges of Widgets

Before you invest time and money in a widget strategy, you better know the challenges. This applies to VCs, Web Strategists, Developers, and even Social network companies An Objective View In this blog, I strive to provide a balanced viewpoint of both the benefits and challenges of a web strategy, it’s easy for us to become over-hyped and then fall right into the pit of over exuberance. (See other posts tagged Challenge) I’m moderating quite a few panels with widget developers (last week at Stanford, next week at Graphing Social, and in a few weeks at Ad:Tech) so I’ll be using many of these challenges to hold the vendors to their claims. First, a few parameters: Update: This list of … Continue readingThe Many Challenges of Widgets