Welcome Gartner Analyst Blogs

As of yesterday, Gartner analysts are now able to blog about topics related to their industry, judging by their posts, this looks like an internal battle they were finally able to win, fantastic news. In light of their upcoming Web Innovation Summit (see the official blog), there is a great deal of focus on social media, the cloud and web 2.0. For many IP companies, making decisions on whether to join the company always requires some degree of uncomfort and a whole lot of trust. While Gartner has official corporate blogs (as most analyst firms do) the following list of Gartner blogs appear to be personal blogs maintained by individual analysts, I’m great at lists, so here’s a start. Mark … Continue readingWelcome Gartner Analyst Blogs

Understanding Gartner’s “Generation Virtual”

Above Image: Gartner’s Generation V Quadrant, found via Marketing Charts. Gartner: Generation Virtual not defined by demographics Gartner has recently published research on the topic of “Generation Virtual” (Generation V) which essentially define as two things: 1) This generation isn’t specified by demographics (age) but instead by technology usage. 2) There are four major behaviors Gartner suggests that Generation V isn’t a demographic categorization, but instead behavioral: “Unlike previous generations, Generation Virtual (also known as Generation V) is not defined by age — or gender, social demographic or geography — but is based on demonstrated achievement, accomplishments and an increasing preference for the use of digital media channels to discover information, build knowledge and share insights.” This is an interesting … Continue readingUnderstanding Gartner’s “Generation Virtual”

Kaleido Insights’ Impact Analysis on Aerial Drones

By Jeremiah Owyang, Jaimy Szymanski, Jessica Groopman, and Rebecca Lieb of Kaleido Insights. Drone swarm. Image from the Internet of Things Institute. Drones aren’t just for sci-fi stories anymore. They have practical applications for the military, enterprise businesses, and consumers, and are gaining ever more traction with all segments. But this shift has much broader implications. Kaleido Insights’ methodology for analyzing emerging technology assesses the impacts on humans, on businesses, and on ecosystems at large. As part of our ongoing coverage, we’ll be analyzing a series of topics using our methodology to help business leaders first understand, and then see beyond the bright and shiny and cut right to what matters. In each post, all Kaleido Insights analysts conduct a joint analysis … Continue readingKaleido Insights’ Impact Analysis on Aerial Drones

Collaborative Economy Market Contraction Signals Maturity

Above Image: a butterfly emerges after contracting in a cocoon. You’ve probably read the article from Salon, with its sarcastic title and detailing of several failed on-demand, Collaborative Economy startups. A few people asked for my thoughts First, our data shows that the Collaborative Economy movement is here to stay,. We see people increasingly adopting sharing behaviors , startups like Uber are profitable in the United States, and the UK government is  offering a tax credit for people who participate in it. It’s not going away––but we do need to cull the herd. Second, signs point to the fermented froth fizzing out as we enter Phase 4 of tech market maturation: Contraction… The Collaborative Economy Market is Changing: Too many damn … Continue readingCollaborative Economy Market Contraction Signals Maturity

Altimeter Report: Social Commerce, How Brands Are Generating Revenue in Social Media, by @lcecere

I’m frequently asked “What’s the top challenge the corporate social strategist is struggling” and over and over, ROI comes up very high. To tackle this challenge head on, Altimeter has conducted a research project to find out how companies are connecting social technologies to the overall buying process as well as analyzing how they increase revenues for brands. In conjunction with our recent conference on Social Commerce, we’ve now published the findings from interviewing top social commerce vendors and brands that are connecting commerce with social media. Our lead researcher analyst on this project is Lora Cecere who stems from Gartner and AMR and stems from Supply Chain Management, her and I will be doing a no-cost webinar to discuss … Continue readingAltimeter Report: Social Commerce, How Brands Are Generating Revenue in Social Media, by @lcecere

First Take Analysis: Jive Fills Warchest, Ready to Battle Enterprise Software Giants, IPO

By Industry Analysts, R “Ray” Wang @rwang0 (Enterprise Strategy) and Jeremiah Owyang, @jowyang (Customer Strategy) both founding partners at Altimeter Group Community Platforms Evolve to Social Business Category Having tracked the social business category for some years now, and have been watching the category grow, and expand into other niches.  At first, the community platform space (like Jive) was insular, focused on only on enterprise communities, but has now grown into Social CRM, Application Platforms, Social Media Management Systems, Brand Monitoring, corporate email systems and eventually to deliver a customer experience that’s native to the customer. It may be social, it may be mobile, it may take even radical forms in including in store displays. The Situation – C Round … Continue readingFirst Take Analysis: Jive Fills Warchest, Ready to Battle Enterprise Software Giants, IPO

Register for the Webcast: The Impact of Social Media on the Analyst Industry #SocialAnalyst

Social technologies have impacted every industry, and most in a disruptive nature as middle men (and women) have been cut out, consumers turn to each other, and the lines of communication have become direct. The Industry Analyst space, which is known for research, advisory, insights, and ability to influence buyers and media, has directly been influenced. While we’ve lately seen some major changes to the industry analyst space using social technologies, the question that many (buyers of research, Analyst Relations, Analysts, and their management) are wrestling with is ‘how’ does social technologies impact the space, and how can I take advantage of it.   Some questions that quickly come to mind are: how does social impact research, client relations, vendor … Continue readingRegister for the Webcast: The Impact of Social Media on the Analyst Industry #SocialAnalyst

When Mobile and Social Merge –Welcome Michael Gartenberg

What happens when the social web and mobile devices become synonymous? Customers will be able to access their friends opinions in real time, make decisions on the fly, and will never have an excuse to make a poor buying decision. [As mobile and the social web become one –customers are empowered to make confident buying decisions, wherever they go] Earlier this year, I was deliberate in my mentioning of investing in two key areas, Social CRM, and Mobile Social Networks. While Ray and I are nearly ready to publish our report on SCRM, I’m pleased to announce we’ve a new partner here at the Altimeteter Group focused on devices, mobile, and the intersection of social technologies. Michael Gartenberg, who stems … Continue readingWhen Mobile and Social Merge –Welcome Michael Gartenberg

How Brands Balance Their Diet With Social Media Supplements

Developing a social strategy is a lot like having a balanced diet.  While the employees can learn from each other, additional external supplements must be introduced into the diet for a balanced meal. Unlike other tried and true mediums that are used to connect with customers, social strategies come with implications and risk. While brands will ultimately drive and implement their own social strategy entrée they’ll still need supplments to ensure they’re getting a balanced and healthy diet for this marathon. The below is a list of methods that brands are getting their daily dose of supplements for their social programs. [Developing a social strategy is a lot like having a balanced diet.  While employees can learn from each other, … Continue readingHow Brands Balance Their Diet With Social Media Supplements

What Happens When Twitter Gets Mainstream Attention

Twitter is getting a tremendous amount of buzz from brands, celebrities, media, politicians, and athletes. Despite the hype, it’s still a very small social networking site (likely under 10mm), compared to the social giants like Google, Microsoft, Facebook and MySpace (150-300mm), see my stats page to learn more. I assert that mainstream attention is different than mainstream usage. Even respected analyst firm Gartner suggests that the backlash may start as this microblogging tool gets mainstream attention, although I’ll suggest we haven’t even begun to see the upcoming revolt, as the pivot point is dependent on mainstream usage. Here’s what we should expect to happen over the next few months: Mainstream media and celebrities to flood Twitter The tool, having received … Continue readingWhat Happens When Twitter Gets Mainstream Attention