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MySpace and Facebook launch new Advertising products, why Hyper Targeting, Social Ads and rise of the “Fan-Sumer” matter to brands

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By Jeremiah Owyang, insight from Charlene Li and Shar VanBoskirk. This is also being cross-posted on the Forrester Marketing Blog. Executive Summary Both Facebook and MySpace have launched profile and network targeted advertising and marketing products. As they both use member interests and the communities which they are part of, trust continues to become key [...]

Media Mentions

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Left: Interview on Bloomberg TV on Facebook’s funding, click to view The following area a list of ‘clippings’ in mainstream media and press, to view a partial list of book mentions, see this query on Amazon. I’m available for press quotes, and will respond as quickly as possible, email me at jeremiah_owyang@yahoo.com “Future of Internet” [...]

What happens when you become a Facebook Fan

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Above Image: Dan Schawbel noticed I was endorsing Career Builder within Facebook, after I became a fan Dan Schawbel, an energized social media practitioner at EMC emailed me, and said he noticed that I was endorsing Career Builder, within Facebook, he wondered it this was intentional and if I was aware of it. He’s not [...]

MySpace’s Jay Stevens on Marketing in a Networked Culture

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I’m sitting at the front row of the Forrester Consumer Forum in Barcelona, this post will be cross published on the Marketing blog. I’ve had a few minutes to visit with Jay before his presentation, he’s Vice President of Operations for MySpace Europe. He’s a long background in the internet industry, and shared with me [...]