Social Media Measurement: Dashboards vs GPS

Left Image: The dashboard in a car measures key health metrics, but the most important screen is the GPS, it tells me where I’m headed, where I am. and how to get there. Yesterday, I attended Federated Media’s Conversational Marketing Summit in the gorgeous Presidio (my family has history there, my Grandfather was a First LT in the Airforce in WW2 and spent much time there) and moderated a panel on one of my favorite topics: Social Media Measurement. On the panel I had Rob Crumpler, President and CEO, BuzzLogic, Avinash Kaushik, Author, Blogger, Analytics Evangelist, Google, Shahar Nechmad, Founder and CEO, NuConomy, and David Veneski, representing demand from the brands at Intel. These guys were smart. Although I wasn’t … Continue readingSocial Media Measurement: Dashboards vs GPS

What it Means: Apple Wants To Reduce Addiction to its own iPhone

Click above video or access directly: Tim Cook describes how he wants users to curb their phone addictions and have “a great life” without being tethered to the phone, features include data on app usage, and ability for users to limit notifications, apps, and overall time on device. By Jeremiah Owyang, Jessica Groopman, Rebecca Lieb, and Jaimy Szymanski. Apple is leading self-regulation of the tech industry by enabling users to impose limits on the time they spend on social networks. The company, which has 44% of smartphone market share in the USA, is using its hardware and software platforms to become the arbiter of balance in our lives, by providing multiple features that will: gauge how much technology we’re using, and … Continue readingWhat it Means: Apple Wants To Reduce Addiction to its own iPhone

Virtual Assistant Management Systems (VAMS)

By Jeremiah Owyang and Jessica Groopman, Kaleido Insights Analysts. A new category of software companies must emerge, these companies enable a business to manage multiple virtual assistant experiences from one single platform. Business needs: marketing, customer care, and other departments are struggling to manage various virtual assistant and AI platforms ranging from Alexa, Cortana, Facebook messenger, and beyond. The APIs will frequently change, often without notice, multiple scripts will have to be integrated and managed per each platform. These vendors have the following features: Enable a business buyer to manage a single set of chat scripts from a single platform, Manage changing APIs from various Virtual Assistant companies, reducing customization by the business buyer Enterprise-class data security and compliance Provide … Continue readingVirtual Assistant Management Systems (VAMS)

The Rise of the Political Brand

Corporations are being expected to take a political stand, a risky proposition that could result in backlash, boycotts, or a raving army of advocates. Since the dawn of business, the influences of politics have resulted in private political advisors, quiet lobbying in political offices, and funding political programs. But now, customers are expecting brands to take a public, forward expression on how the brand affiliates with a particular political bent, notion, or value. Careful, if you do it wrong, boycotts are emerging against brands that don’t align with a political stance of their customer base, which results in app downloads, lost revenues, and a tarnished brand. This means the CEO, CMO, and other executives must lean forward on deciding if … Continue readingThe Rise of the Political Brand

The Six Strategies Companies Can Take to Lead the Collaborative Economy

Above image: The Collaborative Economy marketplaces in the maker movement, sharing economy, p2p lending are quickly on the rise First, let’s define what we’re talking about. Like Craigslist or eBay, we’re seeing new marketplaces emerge with a more concentrated focus on every business.  They offer features that enable sellers to offer their ware, and buyers to offer bids, exchange of information, goods, and currency in both directions. Every stock exchange is set up in this manner, allowing for efficient trade, despite location and time differences.   [Definition of a two sided online marketplace: An online exchange that allows sellers to offer their goods and services, and for buyers to obtain information, often barter, and purchase offerings using internet technologies]   … Continue readingThe Six Strategies Companies Can Take to Lead the Collaborative Economy

What to do if Collaborative Economy Marketplaces Are Disrupting Your Business

This is part of our Collaborative Economy coverage.  Read the definitive report for corporations or peruse all my posts, which go back a few pages.  First, let’s define what we’re talking about.  Like Craigslist or eBay, we’re seeing new marketplaces emerge with a more concentrated focus on every business.  They offer features that enable sellers to offer their ware, and buyers to offer bids, exchange of information, goods, and currency in both directions.  Every stock exchange is set up in this manner, allowing for efficient trade, despite location and time differences.   [Definition of a two sided online marketplace: An online exchange that allows sellers to offer their goods and services, and for buyers to obtain information, often barter, and … Continue readingWhat to do if Collaborative Economy Marketplaces Are Disrupting Your Business

Report: Corporations must join the Collaborative Economy (Slides, Video)

Right now, customers are sharing media and ideas on social technologies, in the near future, they’ll use similar technologies to share products and services, which will cause a ripple of impacts far more disruptive than what we’ve seen before. [The Collaborative Economy is an economic model where ownership and access are shared between people, startups, and corporations]   Disruption: Customers are now sharing products and services with each other, like AirBnb (vs hotels), Lyft (vs buying cars), Lendingclub (vs banks), 99 Dresses (instead of buying clothes), odesk (vs traditional hiring methods) as an alternative to traditional sales, in fact, our small list of 200 startups only has a portion of the services that have emerged, enabling this trend. At Altimeter, … Continue readingReport: Corporations must join the Collaborative Economy (Slides, Video)

Wrapup: Community Manager Day 2013, Trended

In 2013, Community Managers are trending, both online, and their impact to their organizations and the customers, who they serve. Community Managers are the most powerful group online As professional online communicators, Community Managers are the most powerful group for 5 reasons: 1) Professionally trained 2) Access to top tools 3) Manage the largest social media accounts in world 4) Highly connected to each other, and 5) Their interactions with market are public, which resonate.  I’m pleased to report that yesterday, on Jan 28th the Community Manager Appreciation tag (#CMAD) became a Twitter trending topic in at least Finland, France, and United States for over five hours. Recognition of the Community Manager Role, Globally Known Each year, Community Manager appreciation … Continue readingWrapup: Community Manager Day 2013, Trended

Field Notes: Touring Techcrunch Disrupt 2012

(Above pic: Techcrunch Disrupt featured 329 global startups over 3 days in San Francisco) I just visited dozens and dozens of startup booths (so you don’t have to) at the massive Techcrunch Disrupt held in San Francisco, I also attended in 2011 and published my notes.  I’ve been attending Techcrunch events since they were held in Mike Arrington’s backyard with beers, bbq, and a bouncing black lab over 5 years ago, they’ve come a very long way and Mark Zuckerberg said it was larger than his own Facebook conference. There was an all-star cast of tech-arati including Mark Zuckerberg, Marissa Mayer, Marc Benioff, Jack Dorsey, Tim Draper, Ben Horowitz, David Sachs, Kevin Rose, Aaron Levie, Cory Booker, and even Jessica Alba.  In … Continue readingField Notes: Touring Techcrunch Disrupt 2012

Breakdown of a Dedicated Social Media Engagement or Command Center

Left: Dell’s Social Media Command and Listening Center, Austin Texas. The purpose of this post is to be an industry reference for this social business use case, please leave comments with further additions. Many a year ago, I worked at a web hosting company that had a Network Operations Center (NOC) that looked like NASA’s mission control.  Enclosed in a glass ‘fishbowl’ the 20-50 staff, systems, training, technology were all used in conjunction to support the network traffic of the customers websites, see Google images.  The “NOC” was externally packaged and marketed as a cutting edge feature of a top performance center, touted on customer tours at HQ, and had internal mystique and prestige of those who were there. Today, … Continue readingBreakdown of a Dedicated Social Media Engagement or Command Center