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What’s Your Career Mission?


Even if you work for a large company, you are still a company of one. You are you own CEO, CMO, CFO and CIO, on ocassion, you’ll be your own intern but that’s a different story. Every great company has a goal, a mission, or a vision, to be successful, you should have one too. […]

Altimeter Report: The Two Career Paths of the Corporate Social Strategist. Be Proactive or Become ‘Social Media Help Desk’


The full 27-page report is embedded below, if you can’t see it, please click directly to this blog post to access it. This Social Media Decision Maker Must Choose One of Two Career Paths. This emerging role is critical to the success of social media programs yet, most Social Strategists and their programs lack maturity, […]

Matrix: Building and Managing Your Online Career Reputation (Unvarnished, LinkedIn, Blogs, and More)


In the digital world, expect your clients, new boss, and recruiters to review your online footprint.  In fact, a Microsoft study “showed that 70 percent of hiring managers have rejected candidates because of what they found on line. It’s not all bad news, though. 85 percent said they were influenced by positive online information.”  With […]

Letters to the Editor: Career Pathing to a Web Strategy role


Why a career “path”? As there are several steps to take to move into a web management role, don’t worry, with dedication it’s not difficult. I’m getting more and more emails every day, please note that I read them all but due to the sheer volume, I won’t respond to all. In particular, I’m getting […]

Meet the Empowered People


They have new powers. They are backed by powerful companies. And they are starting to organize. No, I’m not talking about the latest episode of Heroes. I’m talking about the people formerly known as your customers. You may be asking, “What powers do they have? Who gave those powers to them? What are they going […]

Introducing Crowd Companies: A Brand Council for the Collaborative Economy


Our Mission: Empowered People & Resilient Brands for Shared Value. Today, I’m launching a new company called Crowd Companies as I see a market opportunity for large brands to be an integral part of the Collaborative Economy. We’re on a mission for Empowered People and Resilient Brands to achieve Shared Value. The Collaborative Economy is […]