Video: Kit Kat’s Risky Word of Mouth Marketing Campaign

Kit Kat got a lot of flack from the Greenpeace brandjacking, yet, I wanted to point out a marketing campaign where they leveraged popular news mentions. What was interesting is they used a simple email and some doctored photos, on Good Friday in the Netherlands … Continue readingVideo: Kit Kat’s Risky Word of Mouth Marketing Campaign

Checklist: Develop a Successful Advocacy Program

Recently, I attended a corporate event that showcased products related to an industry. Press, media, bloggers, and influencers were invited to attend, and meet a variety of vendors and see products. Featured were members of the company’s advocacy program, (a group of preferred clients), and … Continue readingChecklist: Develop a Successful Advocacy Program

As Media Brands Build Their Own Communities, They Must Evolve Their Business Model

Left: Several Press, Analysts, and Bloggers met with executives from Cisco and Warner using Telepresence from NY, SF, to San Jose. Cisco’s Eos (their community platform for media brands) landed an enterprise wide deal with Warner Music. Attendees included John Chambers, CEO of Cisco, Dan … Continue readingAs Media Brands Build Their Own Communities, They Must Evolve Their Business Model

Understanding Izea’s Sponsored Blogging Service

My role as an analyst is to find out what types of social media are effective for Forrester’s clients, this weekend provided a unique opportunity to watch how sponsored blog posts are now emerging. Understanding Sponsored Blog Posts I posed some questions on Twitter when … Continue readingUnderstanding Izea’s Sponsored Blogging Service

Retweet: The Infectious Power Of Word Of Mouth

Word of Mouth, the Holy Grail of Marketing Word of mouth marketing is one of the most desirable activities to brands, why? Because research on trust shows that consumers (folks like you and me) trust the opinions of people we know more than anyone else. … Continue readingRetweet: The Infectious Power Of Word Of Mouth

Findings: Why Companies Should Talk to Customers

ExpoTV recently ran a research study to determine how do consumers relate to each other. While this isn’t Forrester Research, so I will not defend, nor explain their methodology. It’s rare that analysts point to research other than their own, if I put your interests … Continue readingFindings: Why Companies Should Talk to Customers

Social Media Measurement Attribute: Defining Velocity

I would love to do some formal research on this on the day job, the following is just highlighting a probabble definition and formula, it certainly doesn’t include any formal methodology or practiced process. There’s been a great deal of talk about ‘virality’ or ‘word … Continue readingSocial Media Measurement Attribute: Defining Velocity

Video: Tristan, Mozilla’s European CEO on Evangelism and Word of Mouth (4:00)

Click To Play Tristan Nitot, (his blog on open source in French) CEO of Mozilla Europe talks about how Firefox spread mainly through word of mouth and people just sharing it and advocating it to others. He suggests that the open source initiative first resonated … Continue readingVideo: Tristan, Mozilla’s European CEO on Evangelism and Word of Mouth (4:00)