I’ll keep this short, I’m neck deep in analysis for the upcoming Wave report –while trying to balance client needs and projects, I’m busy. When I worked at web startup in the first web boom, all kinds of people came to power that didn’t have the credentials or experience. The demand for leadership in this fast growing company resulted in immature professionals quickly moving to middle management. I remember two distinct instances where the power went to their head and I now tell their stories for all to learn: Mr M. and the Weekly Porn Emails Although we were in IT/Software Engineering Mr M. wasn’t from tech, and in fact, had very few technical skills, so his talent became managing … Continue readingThe Power Trip
LiveWorld now introduces “LiveBar” and Mark Hendrickson from Techcrunch has a review showing now any static website that embeds this lightweight social script. I first saw mockups of this product a few months ago from LiveWorld, and it seemed impressive, but unlike embedding chat, comments, forums, or blogs directly into the webpage, this is an ‘overlay’ that is quietly positioned at the bottom of any webpage. What use cases could warrant this overlay experience versus an embed? Existing large websites with an inflexible CMS system that makes UI changes difficult. Companies that want to experiment with social on their websites but aren’t ready to dive in. Lastly, websites with heavy interactive marketing or content where community should take a back … Continue readingNow nearly any website can now be “Social” with LiveBar
I use to work at Exodus (my story here), which became Cable and Wireless, which is now Savvis. Back in the first web boom Exodus was a high flying web host, for premiere brands. We had the top web brands, ya know: Yahoo, Weather Channel, eBay, Pets.com, and a ton of porn sites (little known secret). We emphasized uptime, fat pipe, and hardened security, both digital and physical. As a result, we installed countless devices from bioreaders of palms, to ‘man traps’ that would trap someone in a tube if their exiting weight was greater than their entering weight. I recently found out during one of my lab days (full day evaluation of a vendor –including scenario testing) with community … Continue readingPhysical and Digital Security for our Online Lives and Businesses
With nearly every tech blogger pontificating on the cartoon, firefox vs IE vs chrome, or expressing love for the ‘cloud’, only a few folks are thinking about the long term implications to Google’s new browser called ‘Chrome’. Harry McCracken does some forward thinking and raises 10 questions that need to be answered, mainly around conversion and partnerships. I’ve got to add a few more ideas that I’m not seeing asked by others, Google’s new browser could mean: More accurate web analytics. Although not mentioned in the announcement nor cartoon, the opportunity for Google to develop better web tracking from actual users spanning multiple websites is at hand. Now that Google has it’s popular web analytics trackers are in many websites, … Continue readingThinking Long Term: Google’s New Browser ‘Chrome’
Well not really. My new friend Avi Bhatnagar showed me this clever viral video that combines personalization, as well as a social marketing impact. You can add your friends in the ‘spread this’ page to spread it among your friends and family, you can create your own here. Quite honestly, the video effects (while are obvious upon a close inspection) are a pretty good, all things considered. I noticed in my recent research report on Social Network Marketing campaigns, that DiGiornio had a simliar type of personalized social campaign that let you prank calls on your friends with the “Ditcher” –expect to see personalized marketing, interactive marketing, to meld with social marketing.
In the late 1990s the CMS invaders deployed their systems at large corporations, as managing web pages using HTML editors wasn’t scalable and non-technical folks needed to publish. In many cases after the invader left, the company’s business teams and technical web teams were stuck cleaning, fixing, enhancing, for years to come. Unplugging web publishing systems (and community platforms) ain’t easy. Publishing from Word Docs, ouch. I was a web manager at a very large corporations, as such, I was the business sponsor for the website, and therefore the tools that were used to publish the website. Often, in most cases, I inherited a legacy CMS system, one that I did not choose, the underpinning structure of the site revolved … Continue readingCMS Horror Stories, and Your Soon-To-Be “Legacy” Community Platform?