John Robinson, the chief of Media Services Center, manages the United States Army’s official Website. This is the fourth largest government site in the U.S., and the largest military site in the world. John shares with me the intention, features, and community reached at the Army’s site.
Archive for the ‘Web Strategy Show’ Category
Imagery tied to a brand will still remain important to the corporate marketer, Is your irrelevant corporate website needing a refresh of it’s marketing images? Lucky Oliver uses pro-amateurs to fuel their image library, where they explain it’s about building a concept or image. Recently zooomr has entered the pay-for-image, but it’s suggested that Lucky Oliver has rights and prosumer quality unlike public sites.
I’m pleased to have the opportunity to interview a real Web Strategist in the field, Intel’s Internet and Marketing Strategist in Portland at the ISF conference. It was pretty unique opportunity, I had colleague, friend, and famous blog/vlogger as my cameraman (you should know who that is). I’m able to ask Bryan Rhoades a number of questions, from concept, practice, to best practice on business blogging and what it means to a Fortune 1000 company.
Although Intel is my client, I wasn’t directly involved with their blogging strategy (we help with audio and video podcast), so they’ve really started to embrace social media as part of their culture. Why is social media important to Intel? We should look at it the other way around. The products that Intel creates power and fuel my laptop, 3G card, my modem, cell phone, camera, video camera and all the other digital media tools I use to build my online brand.
If you want to learn more about Bryan, I’ve done a text based interview with him a few months ago, check it out. If you want to see other Web Strategy Video shows (these are 10 minute video white papers) use the tag called “Web Strategy Show“
Social Media in the enterprise, there’s so many companies, departments, and individuals deploying it differently. With this comes integration issues, as well as different adoption rates. In this interview with my friends from Mary Alice Colvin, senior marketing consultant and Kendrick Efta, founder and practice manager of Allyis, we’ll learn some best practices in helping both digital natives (those that grew up with technology) and those who are learning how to adapt (Digital Immigrants). Are you a social media consultant or offer services or products to companies? Then learn about how to deal with clients in addition to your own internal employees.
I have dozens of other videos on the topic of Web Strategy, check out the archives.
If you’ve read the Cluetrain Manifesto, you’ll know how the internet empowers individuals and smashes barriers. I had the opportunity to interview Rey Ramsey, Chairman and Chief Executive Officer of the One Economy Corporation, he shares his passion for his program to deliver access to the internet to low-income communities.
One of the outputs of the One Economy corporation is the beehive is a community website that provides resources as:
“We created the Beehive to be the place to go for information and resources around the things that matter in our lives: money, health, jobs, school and family. And, we’d like you to have a little fun while you’re here so, we’re throwing in some games and quizzes to keep it interesting.”
Townhall, a medium for civic journalists, community advocates and youth to engage provides “It uses technology to make it easy for people to share ideas, discuss topics and learn about issues.”
Tim Kopp from Webtrends, one of the largest and oldest Web Analytics companies, shares with me the goal to measure Engagement, a term I’ve tried to define for some time. According to the news page on the Webtrends site, they are launching “WebTrends Unveils the Power to Measure Customer Engagement with Launch of WebTrends Marketing Lab 2″. They new product? It’s called “Score”.
“WebTrends Score is the industry’s only patented solution that measures and reveals which visitors offer the most potential value to your business. It’s a revolution in the measurement of visitor engagement that gives you the power to target your messaging, improve your conversions and build long-term loyalty.”
Engagement is a difficult attribute to measure (but highly coveted as the advertising dollars shift from TV to the web. For other videos, check out my interview with Eric Peterson or Avinash Kaushik of Google Analytics.
Brian Oberkirch has become a great social media bud over the last few years, and explains how communities, developers, and people make a big difference. So listen in, learn from his wisdom on the topics of web development, building great products, marketing and small good things.
Web Strategy Show: When the Web team leads product development, the evolution of Dell Hell to Dell Swell
Dell’s blog champion, Lionel Menchaca spends time with me to talk about some of new programs that they’ve put out over the last year. From the Dell blog, IdeaStorm, and how they’re adapting to the needs of customers.
This video is a bit outdated, as Dell has done a few other things since I filmed this, so be sure to see the chronology at the Dell Social Media Saga Timeline.
Questions I asked regarding IdeaStorm: “Isn’t getting product requirements for the computers the role of the product team? Not the web team?”
What has Dell done that’s so great? Over a year ago, they were getting beat up very badly on blogs, support, and exploding laptops. Now in 2007, they’ve launched a blog, are creating videos and sharing, and have even created the revolutionary “IdeaStorm” website that lets customers tell Dell what features they want on their products. The most shocking? Many of them said they don’t want Microsoft Windows (A strategic partner of Dells) on it, what did Dell do? Watch the video to find out.
Dell is quickly leading the social media space for corporations, as they’ve really embraced the changes, have empowered customers to make decisions about products. That’s revolutionary.
I was able to interview Jake McKee, the Community Guy, in Austin Texas. He shares some key strategies on building a community program, finding consultants, and the do’s and do nots. Jake’s background?
“Jake McKee is an evangelist for online and offline community building, social media, and customer-company interaction. He has been working with online communities, fan groups, and consumer groups since the early days of the Internet, and has a rich background in Web development, community management, business strategy, and product development.”
Although I turn my phone off, and ask others to as well, I apologize for the cell phone interference noises, I suspect that was from others around us.
Web Strategy Show: Irrelvant corporate website? Evolve with community with widgets, community, and interaction
The word is out: corporate websites are dull and irrelvant and they need to adapt community features quickly.
I got a chance to catch up with Eric at SXSW this year. I cruised the show floor to find companies that can help corporate website improve. Pluck is one of those companies, and Eric Newman VP and General Manager helps us to understand how these tools work. I was a bit tired when filming this interview, so bear with me.
What’s the Web Strategy show? It’s for web decision makers, a “video white paper” learn more about the show.