I was able to interview Gary Angel, CEO of Semphonic on one of my favorite topics: Measurement. There’s three reasons why Social Media Measurement is important: 1) Proof: Companies deploying social media need to measure, as it’s a ‘new’ type of program. 2) Manage: You can’t manage what you can’t measure proves to be true, and lastly, 3) Whoever controls the measurement for this space drives the revenue, go to Ad:Tech and you’ll realize how important this is. As this industry starts to standardize, Gary discusses his ‘functionalism’ framework that he’s put together, it standardizes a measurement methodology for any web template. Can a standardization be applied to any webpage? Gary thinks so. I questioned him if webpages can have … Continue readingVideo: Web Measurement Standardization, CEO Gary Angel on Functionalism (15 min)
I was sitting next to Avinash Kaushik, one of the top web analytics bloggers out there, he works for Google and evangelizes Google Analytics (which I use) and analytics at large. I was one of the folks that prodded him into blogging, and took this example to show him how I was using MicroMedia (Twitter and Utterz to start with). Since I missed his speaking session, I asked him to summarize his presentation. A while ago, I interviewed Avinash on the Web Strategy Show, I think it was one of the most viewed shows (second to Michael Dell). If you’re passionate about Web Analytics, former Jupiter Analyst and current Web Analytics pro Eric Peterson is running a survey on web … Continue readingHow does Google’s Analytics Evangelist measure his blog?
Wow, I woke up this morning to find 70,000 viewers to this post, now on Digg. There are over 100,000 viewers to the image on flickr. Interesting the traffic from this post completely outnumbers the traffic from the last time I was on Digg, the audience grows larger. The last time I was on Digg, it hit 8000 readers. It’s nearly 10 times that amount a few months later. If you’ve questions about SMO, talk to ACS. Update: Here’s the traffic data from the Digg spike. I was averaging 1450 visits a day before Oct 11th and then it spiked to 55k and it’s still trailing off
In the spirit of self analysis, Dennis McDonald often posts the top downloaded documents on his blog. If you don’t know Dr Dennis, he’s an experienced, and level-headed IT consultant that I’ve known and been communicating with since 2005 (I guess we were thinking ahead). In fact, we started a white paper in late 2005 called “Business and I.T. Must Work Together to Manage New “Web 2.0″ Tools”. Although we wrote that white paper nearly two years ago, it continues to be downloaded and consumed (ranked number 6), as it’s finally becoming relevant to the enterprise workforce. If you’re a new reader to my blog, you may be surprised to find out, that before I became so focused on social … Continue readingTop 5 posts over the last half year
ComScore has released it’s usual monthly roundup of industry data based upon their 2 million user survey. Some of the highlights of the survey are: Top five web properties Yahoo, Google, Time Warner, Microsoft Sites, and Fox interactive media. No interesting change there, those are the typical big five. Top advertisers The leading Advertising networks are: Advertising.com, ValueClick, Google Ads, Tribal Fusion, and Blue Lithium Web Campaigns and Seasonal Trends “The Simpsons Movie drove traffic to the Burger King site, resulting to increase of 4.2 million customers or increase of 774%. The release of several anticipated films including Transformers and Harry Potter and the Order of the Phoenix, traffic to movie ticket sites also propelled the tickets category up 12 … Continue readingComscore, by the numbers for August, 2007: Burger King/Simpsons campaigns rocket
Tim Kopp from Webtrends, one of the largest and oldest Web Analytics companies, shares with me the goal to measure Engagement, a term I’ve tried to define for some time. According to the news page on the Webtrends site, they are launching “WebTrends Unveils the Power to Measure Customer Engagement with Launch of WebTrends Marketing Lab 2”. They new product? It’s called “Score”. “WebTrends Score is the industry’s only patented solution that measures and reveals which visitors offer the most potential value to your business. It’s a revolution in the measurement of visitor engagement that gives you the power to target your messaging, improve your conversions and build long-term loyalty.” Engagement is a difficult attribute to measure (but highly coveted … Continue readingWeb Strategy Show: WebTrends focuses on Customer Engagement: Interview with Tim Kopp, CMO