Below is a 15 minute video which encapsulates Altimeter’s themes on the Dynamic Customer Journey and the Sentient World.
I’m really proud to have taken an active role in the first ever LeWeb outside of Paris. This one, which was featured in downtown London across the street from Westminster Abbey was sold out. If you’ve not heard of LeWeb, this is a global Internet conference hosted by Loic and Geraldine Le Meur, a power couple that stem from Paris but are also living in Silicon Valley, this is one of my favorite conferences to connect with brands, technology innovators, investors and friends.
Altimeter was able to play a minor role in suggesting the theme for the event “Faster Than Real Time” which stems off previous LeWebs that focused on the “Real time web”. In this radical state, companies are able to anticipate the needs of their customers by using data, technology, and devices and deliver meaningful experiences before customers even know they need it. I explore two of three of Altimeter’s research themes, the Dynamic Customer Journey, and the Sentient World in my speech, but due to time, did not focus on Adaptive Organization.
In future posts, I’ll share some of the videos from the social business track, in which I co-hosted with Cedric Giorgi, and also, sign up and register for LeWeb Paris, this December, 2012. Thanks to the Altimeter analysts, researchers and partners who helped to shape these research themes, this is a culmination of many people’s work beyond myself.
A few days before the hectic 2012 SXSW storm (my analysis here), The Dachis Group hosted the Social Business Summit (catch one in your city) with some of the world’s top brands to discuss social business. Kicking off the day, I shared Altimeter’s research on how advanced companies are scaling their programs –and avoiding programs that will slow them down. A few key points we iterated:
Being prepared in advanced with: the proper policies, teams, roles, and education programs. These are the foundation needed to build a Center of Excellence.
Advanced corporations have enabled their business units to deploy social –once they’ve provided the right training, process, then technology (in that order)
Savvy companies are developing a social support triage process, rather than arbitrarily responding to customers, as it can teach the crowd bad behaviors
Also, if you’ve not heard about the Dachis Group, they’re a management consultant, software, listening, and digital design quasi-hybrid solution provider that’s rolling out interesting programs for large brands. Ping Jeff Dachis to find out more, or interact with him here in the comments, as he’s a reader and commenter.
I just love this, I first saw some tweets, from Joshua Salmons a social strategists at USAA (along with Augie Ray), the report coverage starts at minute 14.
This is valuable as we can hear directly from Josh his point of view and what others were saying at this Social Media Breakfast. What’s valuable is hearing from Joshua who actually have this role so I could understand their perspective on the two paths of the corporate strategist. You can read the whole report, to follow along with all of the talking points from Josh, and get the further details. I’ve embedded the key framework, which he references.
Just a point on clarity, the “social media helpdesk” wasn’t clearly articulated, we’ve changed the term to “Social Media Sanitation” as this is a role when strategists will be just cleaning up social media accounts for out-of-control business units (read a report addressing this pain), or constantly responding to customers haphazardly without a scalable strategy for social support (webinar here on how to build a scalable program).
This Week in Tech by Leo Leporte is one of the top shows featuring tech trends, new gadgets, and business and social trends. In addition to our host Leo Leporte, it featured Jeff Jarvis, Gina Trapani, and myself. The timing was great, I was invited as the only member of this group to give a recap of SXSW, which Leo proclaimed it’s “too much”. Gina and Jeff chimed in, and we discussed the location based apps, celebs, brands, and even how I stopped a fight with an LED flashlight (I often carry this 300+ lumen Fenix) in a dark alley (minute 25) until Leo started to distract me by wiping pie all over his face.
Overall SXSW is getting really large. Too big? Hard to tell. If you’re going there to network, meet others, and experiment with new technologies in an active petri dish, this is a good place. If you’re there to foster intimate discussions, launch products, or host large events where you have mindshare, this is not it. I often say SXSW is the physical manifestation of Twitter fleeting conversations in a rabid manner leave your head spinning. This is also a great time to kill off a product, as Gowalla shuttered their doors, and no one noticed. On the other hand, this is a sign that the industry is maturing, as more brands, large software companies move into this space. If you want to learn about the four observations at SXSW, here’s my wrapup.
We even discussed the internet of things, around Samsung’s Wifi fridges, Nike FuelBand, and data coming from watches and beyond. At Altimeter, we’re researching this disruption and label this trend as the “Sentient World”
Beyond the SXSW coverage, we discussed Google trends, privacy, and new forms of body data, you can see the embedded video below, or view the Twit site. Later, Leo gave me a tour of the most sophisticated podtech studio (they’ve over 6 sets) and a very sophisticated setup, deep programming, and a professional –yet fun– staff of 20+ folks. If you’re a company seeking to reach tech enthusiasts, it’s worth taking a look at their partnerships, this is a sophisticated operation.
In this video interview (embedded above) I discuss the highlights from our latest report, I also discuss the Corporate Social Strategist, the leader of the social program on the business side within corporations, read a report about their career as well.
I’m looking forward to keynoting at LeWeb next week, the largest European internet conference, where I’ll be sharing our vision and findings on social, mobile, and local for the connected company, see you there!
Below are the 5 levels of the Social Business Hierarchy, read the full report (link above) to learn more
A few weeks ago, I had the honor of presenting at Sydney’s Amplify festival, which was hosted by AMP, one of the largest financial institutions in Australia. I spoke three times, from workshops and keynotes. A majority of the attendees were employees from AMP, and a sprinkling of folks from outside also attended.
What struck me as very fascinating was how this event, which was organized by Annalie Killian, was leading the charge of innovation at the firm. I asked her title and she told me she was the “Director of Magic”, and boy did she deliver. It’s rare to see organizations to fund innovation events as much as AMP does, but a great way to learn is to bring in outside presenters and share their vision.
You can see ALL the youtube videos, (there are four) and I’ve embedded the first one below with the accompanying slides. For this event, I focused on friendly interaction, group exercises, over 18 examples from the regulated space, and providing pragmatic recommendations for the regulated space in this 2 hour session involving a few hundred folks.