Today is the start of a long journey, as businesses can also be part of this new economy.
I’m excited! Today is a milestone, it’s the first Crowd Companies council session –we’re kicking off!
The above video was played in our session, to set the tone of the council, we worked with Visually, a collaborative marketplace to get it created. Crowd Companies now has 26 companies in the council, and 22 startups from the collaborative movement.
Together, we’re exploring, discussing, learning, engaging, connecting, and activating within the Collaborative Economy. All within a program focused on the business models and trends we see emerging.
Our speakers are authors, startup CEOs, the members themselves, and even folks who are living a sharing lifestyle day to day. Everyone brought together to think along the lines of innovation – The goal is that brands win and startups too.
This month, we’re setting the foundation for the council, and I’ll present our vision, along with the key business models we see emerging. In Feb, we’ll focus deep on the Sharing Economy and have author of The Mesh, Lisa Gansky present, followed by Neal Gorenflo the founder of Shareable magazine and then council member discussions.
In March, we’ll focus on the Maker movement with the CEO of Techshop, Mark Hatch who authored the book the Maker Manifesto, along with startups from our Innovation Network sharing how they want to work with large companies. In future months, the council will help to share the topics in which we’ll explore.
In addition, we’re trying our best to live this movement too. So far, we’ve used: Crowdspring, Zirtual, Visually, co-working at the Impact Hub, Uber, Airbnb, Visually, TaskRabbit, and many other services. We’re learning into this new economy, as it makes business sense and the best way to learn is by doing.
Professionally, launching this company has been the most challenging and rewarding endeavor ever. And I’m deeply thankful for all of the support and encouragement from people like you.
Since I have you, I’d like to do a little crowdsourcing of our own and get YOU involved. We put up a FAQ on our website and I’d really appreciate you visiting and letting me know if there should be additional questions answered on this page. We want to be as transparent as possible and look forward to your questions.
Today is the start of a long journey, as businesses can also be part of this new economy.
Above: The embedded video player will allow you to play the short, 8 minute clip from my interview in the “hot seat” on NBC.
Happy New Year all, it’s great to ring in the new year, right after the Dec 10th launch of my new company, Crowd Companies. To kick start the new year, NBC asked me to go to their Silicon Valley TV studio for the Press:Here show hosted by Scott McGrew to give three predictions for 2014 around the collaborative economy. Here’s what I told them, which you can also watch above:
Uber will start to threaten Amazon, as they can deliver goods at local level. Uber can deliver at a local level, faster than 3-day shipping from an Amazon fulfillment center. It’s also worth noting that Uber’s major investor is Google, who has Google Shopping Express, Google Wallet, Waze, search, and more.
A major hotel chain will launch their own branded version of Airbnb. Using white label marketplace software like NearMeCo, or Sharetribe, brands will start to build their own versions of marketplaces. I predict a major hotel chain will do this first –franchising the crowd, just as they franchise business owners.
Scanning and printing of 3D objects will cause manufacturers to turn their heads. Much how we saw the democratization of media with Napster and Torrent sites, we’ll start to see P2P file sharing of 3D printed items, as well as people start to experiment creating simple items.
Over the years, I have watched author, speaker, advisor and host Andrew Keen’s position on the social web, he continues to challenge the status quo of the crowd, bringing balance. Andrew serves a very important role in the industry by curbing the exuberance of social by thinking about the short term and long term ramifications to business, society, and personal lives, in fact, his next book Digital Vertigo is out, discussing the topic of how today’s online social revolution is dividing, diminishing, and disorienting us.
Topics we covered in this short 15 min clip:
What’s the next phase of the internet and social web? What are the up and downsides?
The battle between Google vs Facebook, who’s got the upper hand, and why?
Why is it like 1:40am on the dance floor and software players are selling vs IPO?
Andrew invited me to join him in the hip Techcrunch studios in SOMA SF, to discuss the future of the Internet and social. We discussed the industry at large, and how I think the next phase of social is data driven, performance based, and to some degree …automated. Join us in this short 15 minute video clip of rapid fire questions and my semi-coherant answers, in this fireside interview with Andrew Keen. I look forward to your comments below.
Why is Google launching so many hardware devices like Nexus tablets, the Q (Home media) laptops, desktops, phones, and even augmented reality glasses? They want to be ‘connective tissue’ across all digital experiences, harness the data, make it useful to you, then figure out how to monetize it, primarily with ads. To summarize, their mission is to organize the world’s information, and sell it back to us, and there’s nothing wrong with that, as long as you understand this contract up front.
I had the pleasure of joining This Week in Google show with Leo Laporte (Wikipedia), Gina Trapani (Wikipedia), and Jeff Jarvis (Wikipedia) for the second time, and we discussed Google’s new strategy, what it means, and how web technologies continues to change as it impacts consumers, brands, and the industry. Unlike short ‘broad-cast’ media clips, this is a long form, deep ‘narrow-cast’, that explores a number of related news topics and insights, so grab some coffee, get a comfortable chair, and settle in for this show on This Week on Google.
Below is a 15 minute video which encapsulates Altimeter’s themes on the Dynamic Customer Journey and the Sentient World.
I’m really proud to have taken an active role in the first ever LeWeb outside of Paris. This one, which was featured in downtown London across the street from Westminster Abbey was sold out. If you’ve not heard of LeWeb, this is a global Internet conference hosted by Loic and Geraldine Le Meur, a power couple that stem from Paris but are also living in Silicon Valley, this is one of my favorite conferences to connect with brands, technology innovators, investors and friends.
Altimeter was able to play a minor role in suggesting the theme for the event “Faster Than Real Time” which stems off previous LeWebs that focused on the “Real time web”. In this radical state, companies are able to anticipate the needs of their customers by using data, technology, and devices and deliver meaningful experiences before customers even know they need it. I explore two of three of Altimeter’s research themes, the Dynamic Customer Journey, and the Sentient World in my speech, but due to time, did not focus on Adaptive Organization.
In future posts, I’ll share some of the videos from the social business track, in which I co-hosted with Cedric Giorgi, and also, sign up and register for LeWeb Paris, this December, 2012. Thanks to the Altimeter analysts, researchers and partners who helped to shape these research themes, this is a culmination of many people’s work beyond myself.
A few days before the hectic 2012 SXSW storm (my analysis here), The Dachis Group hosted the Social Business Summit (catch one in your city) with some of the world’s top brands to discuss social business. Kicking off the day, I shared Altimeter’s research on how advanced companies are scaling their programs –and avoiding programs that will slow them down. A few key points we iterated:
Being prepared in advanced with: the proper policies, teams, roles, and education programs. These are the foundation needed to build a Center of Excellence.
Advanced corporations have enabled their business units to deploy social –once they’ve provided the right training, process, then technology (in that order)
Savvy companies are developing a social support triage process, rather than arbitrarily responding to customers, as it can teach the crowd bad behaviors
Also, if you’ve not heard about the Dachis Group, they’re a management consultant, software, listening, and digital design quasi-hybrid solution provider that’s rolling out interesting programs for large brands. Ping Jeff Dachis to find out more, or interact with him here in the comments, as he’s a reader and commenter.
I just love this, I first saw some tweets, from Joshua Salmons a social strategists at USAA (along with Augie Ray), the report coverage starts at minute 14.
This is valuable as we can hear directly from Josh his point of view and what others were saying at this Social Media Breakfast. What’s valuable is hearing from Joshua who actually have this role so I could understand their perspective on the two paths of the corporate strategist. You can read the whole report, to follow along with all of the talking points from Josh, and get the further details. I’ve embedded the key framework, which he references.
Just a point on clarity, the “social media helpdesk” wasn’t clearly articulated, we’ve changed the term to “Social Media Sanitation” as this is a role when strategists will be just cleaning up social media accounts for out-of-control business units (read a report addressing this pain), or constantly responding to customers haphazardly without a scalable strategy for social support (webinar here on how to build a scalable program).
This Week in Tech by Leo Leporte is one of the top shows featuring tech trends, new gadgets, and business and social trends. In addition to our host Leo Leporte, it featured Jeff Jarvis, Gina Trapani, and myself. The timing was great, I was invited as the only member of this group to give a recap of SXSW, which Leo proclaimed it’s “too much”. Gina and Jeff chimed in, and we discussed the location based apps, celebs, brands, and even how I stopped a fight with an LED flashlight (I often carry this 300+ lumen Fenix) in a dark alley (minute 25) until Leo started to distract me by wiping pie all over his face.
Overall SXSW is getting really large. Too big? Hard to tell. If you’re going there to network, meet others, and experiment with new technologies in an active petri dish, this is a good place. If you’re there to foster intimate discussions, launch products, or host large events where you have mindshare, this is not it. I often say SXSW is the physical manifestation of Twitter fleeting conversations in a rabid manner leave your head spinning. This is also a great time to kill off a product, as Gowalla shuttered their doors, and no one noticed. On the other hand, this is a sign that the industry is maturing, as more brands, large software companies move into this space. If you want to learn about the four observations at SXSW, here’s my wrapup.
We even discussed the internet of things, around Samsung’s Wifi fridges, Nike FuelBand, and data coming from watches and beyond. At Altimeter, we’re researching this disruption and label this trend as the “Sentient World”
Beyond the SXSW coverage, we discussed Google trends, privacy, and new forms of body data, you can see the embedded video below, or view the Twit site. Later, Leo gave me a tour of the most sophisticated podtech studio (they’ve over 6 sets) and a very sophisticated setup, deep programming, and a professional –yet fun– staff of 20+ folks. If you’re a company seeking to reach tech enthusiasts, it’s worth taking a look at their partnerships, this is a sophisticated operation.
In this video interview (embedded above) I discuss the highlights from our latest report, I also discuss the Corporate Social Strategist, the leader of the social program on the business side within corporations, read a report about their career as well.
I’m looking forward to keynoting at LeWeb next week, the largest European internet conference, where I’ll be sharing our vision and findings on social, mobile, and local for the connected company, see you there!
Below are the 5 levels of the Social Business Hierarchy, read the full report (link above) to learn more
A few weeks ago, I had the honor of presenting at Sydney’s Amplify festival, which was hosted by AMP, one of the largest financial institutions in Australia. I spoke three times, from workshops and keynotes. A majority of the attendees were employees from AMP, and a sprinkling of folks from outside also attended.
What struck me as very fascinating was how this event, which was organized by Annalie Killian, was leading the charge of innovation at the firm. I asked her title and she told me she was the “Director of Magic”, and boy did she deliver. It’s rare to see organizations to fund innovation events as much as AMP does, but a great way to learn is to bring in outside presenters and share their vision.
You can see ALL the youtube videos, (there are four) and I’ve embedded the first one below with the accompanying slides. For this event, I focused on friendly interaction, group exercises, over 18 examples from the regulated space, and providing pragmatic recommendations for the regulated space in this 2 hour session involving a few hundred folks.