Social Commerce Breakdown: How Levi’s and Facebook Prompt Your Friends To Improve Your Buying Experience

In the future, the difference between social networks and corporate websites will be hard to distinguish. [With social recommendations, consumers can auto-populate a ‘shopping cart’ to their friends –even before they’ve logged into the retailer’s website] HP’s social strategist Tony Frosty Welch gestured for me to check out Levi’s recent social moves, his instincts were right, this is unique. Two weeks ago, Facebook announced a crusade in social colonization to spread Facebook across the web, and we’re starting to see Levi’s take advantage of it. ¬†While most brands are only at level 1 of social integration, Levi’s has jumped to level 6 and 7. Screenshot Breakdown: How Facebook Enables Levi’s Social Shopping Awareness (Above Screenshot): Levi’s homepage indicates that it … Continue readingSocial Commerce Breakdown: How Levi’s and Facebook Prompt Your Friends To Improve Your Buying Experience