Archive for the ‘storyboard’ Category


Story Board: The Collaborative Economy for Corporations (Slideshare)

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Are you trying to help business folks understand what the collaborative economy or sharing economy means to their companies? Are you overwhelmed by the amount of news on this topic from NYT, Economist, Forbes, and don’t know how to translate it to your work? Are you seeking a clear set of examples on how it’s happening and what a company should do? If you said yes to any of these questions, the embedded, slightly campy storyboard is just for you.



In the above storyboard, you can mouse click on the right arrow, then click on your right arrow key on your keyboard to quickly advance.

For corporations, this movement is very similar to the ‘social media revolution’ we all felt in 2005-2009.  Then corporations adopted by launching their own blogs, forums, communities, and Facebook pages.  Fast forward today, companies are still institutionalizing social.  Hold onto your hats my friends, another movement is happening again, and they’re also using social technologies.  Instead of just sharing media and ideas, they’re sharing goods and services, and in many cases, they’re avoiding corporations to get what they need.   This is a direct disruption to corporate revenues, as people share products with each other –rather than buy anew.  If you’d like to to go deeper, read the full research report, which this story board was based from.


Six Things You’ll Learn From This Story Board

  1. How the next phase of social business is the collaborative economy.
  2. A definition of the collaborative economy, a new economic model of shared ownership and access.
  3. Examples of how people can get what they need from each other –rather than from corporations.
  4. Three solutions for companies, using the Collaborative Economy Value Chain.
  5. Real-world case examples of what innovative corporations are doing now.
  6. An overview of the market challenges and business benefits of joining this movement

Thank you Rexi Media for the assistance on the production, and the Slideshare team for your continued support.  If you found this slideshare useful, feel free to embed it, tweet it, and share it on with others, so we can all learn.

Social Media Marketing Storyboard #2: The Social Reef, an Industry Perspective

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The last time I did a storyboard, it received positive reviews, so I’ve decided to do it again.  Often, I have a hard time describing to others what I do for a living –just exactly how do you explain to your parents that you’re an industry analyst for the social web?  As a result, I’ve created this slidedeck that goes well with my fishing theme on what I see as an industry analyst.

This is likely the fastest moving industry in the world –for the last few years, I work many hours during the weekdays and a few during the weekends to keep up.  While in it’s formative years now, I expect –and hope– it’ll slow down as it reaches maturity over the next few years. 

I really see this space like a reef, a complex ecosystem that has so many variables and changes, each day is different.

I hope you enjoy this storyboard, and if you did, please tweet it, or embed it on your own blog.