Altimeter Report: Social Commerce, How Brands Are Generating Revenue in Social Media, by @lcecere

I’m frequently asked “What’s the top challenge the corporate social strategist is struggling” and over and over, ROI comes up very high. To tackle this challenge head on, Altimeter has conducted a research project to find out how companies are connecting social technologies to the … Continue readingAltimeter Report: Social Commerce, How Brands Are Generating Revenue in Social Media, by @lcecere

Social Commerce Breakdown: How Levi’s and Facebook Prompt Your Friends To Improve Your Buying Experience

In the future, the difference between social networks and corporate websites will be hard to distinguish. [With social recommendations, consumers can auto-populate a ‘shopping cart’ to their friends –even before they’ve logged into the retailer’s website] HP’s social strategist Tony Frosty Welch gestured for me … Continue readingSocial Commerce Breakdown: How Levi’s and Facebook Prompt Your Friends To Improve Your Buying Experience