What I’ve been reading, I recommend you read up.
Budgets: 2008 is year of Corporate Social Media
Over 90% of marketing departments are planning to incorporate a social media campaign.
Online Video: 57% of internet users have watched videos online and most of them share what they find with others
Numbers and traffic of the top social voting and tagging sites
If you’re going to be submitting content to these sites, and only have limited time, here’s the ones that matter the most.
Top down and Bottom up creation
Twitter is the voice of the planet, see it visualized on this 3D globe
Interactive Marketing: Kraft launches U Starvin campaign
Has elements of the will it blend campaign.
The Blog Business Summit launched a Facebook campaign
It was very successful, read about how they got the 43% return, great job
I consume a lot of media from blogs, podcasts, video, twitter, facebook, you name it.
I still like magazines though, why? Because they give an overview or confirm what’s really happening, they tend to be high signal, even if just an overview.
In this lastest July issue of Business 2.0 there’s a few articles that I dog eared. I believe that web decision makers should be aware of these articles so I’ll summarize them to you.
Here’s what the Web Strategy should know from this July’s Business 2.0:
Rethining the Recommendation Engine
I’ve been watching how this market is starting to evolve, social networking will play a key role in finding peers to recommend content. Does this mean search is dead? As you know Google can’t play in Facebook.
Need to find a good Web Developer?
This submitted email article spells out some practical tricks to find these folks. I agree, they are few and far in between right now. Some of my developer friends are setting their own rates.
Burning Man to have “green” marketing
This is going to make some folks mad, but Burning Man this year will have a big green movement to it. Businesses that can meet this need will be coming and will be invited to share.
One Man Brands: Seth Godin
Seth’s a bright marketer, if not one of the best, this article tells how he did it. Seth’s a great guy, he even responds to my emails in a rapid method. I can’t say the same for all the A-listers.
Web 3.0: The Semantic Web
OMG did they just say “web 3.0”? Yes they did, oh no you didn’t!
If you’re not aware, Business 2.0 magazine is under some heat, in fact it could be discontinued this Sept, I don’t want to see that happen. here’s a Facebook group devoted to keeping them publishing, I joined.