Recommended Reading

First and foremost, be sure to read Shel’s ongoing findings from a research assignment he’s been doing with SAP. If you’re in the social media space, be sure to spend time on these posts.

James outlines the future of Analysts, how listening in addition to talking are skills needed.

The many forms of Conversational Marketing, from Prospero folks

How to integrate Social Media into your Live Events.

About the Google Intranet MOMA

Personal Checklist, a way to stay focused in life

Immediacy or being in the conversation? Two perspectives on now vs later.

Shiv Singh’s blog is very high signal to noise, if you like my blog, you’ll also love his.

How online reviews can raise price of products, and influence buying

Scoble interviews Tim Berners Lee, the inventor of the web

The semantic web, a powerpoint

I’m answering a lot of questions and see myself referring to the same blog posts and concepts over and over. There’s a few posts that I recommend that you read, some of them were published a few months ago, but are starting to become very relevant. In fact, I’ll send this post to a few clients that need to get up to speed.

If you’re new to my blog, or need a quick review, please read these 10 posts:

1) The Three Spheres of Web Strategy (and the skills required)
It’s a role at many large corporations, a program and defines a scope. Find out what it means (the three spheres) the roles and requirements needed to do it right.

2) How to explain Open Social to your executives.
There’s a lot of geek talk about this new alliance between Google, MySpace, Six Apart, LinkedIn, Oracle, and Salesforce, but what does it really mean? I explain in clear English with my analysis.

3) How to evolve your Irrelevant corporate website
When I first introduced this concept at a conference, some audience members were not happy with me, they felt threatened that all of their energy fixing the corporate website will need to change. The earth turns.

4) Edgeworks Concept: How Social Media impacts Company Communications (Expanding upon Brian Oberkirch’s theory)
Are you in corporate communications or PR? This one is for you.

5) What the Web Strategist should know about Twitter
“Twitter, a scalable instant messaging service, is being used by early adopters in the tech industry, what is it? and how can it improve my communications?”

6) The Many Forms of Web Marketing for the 2007 Web Strategist
“This document catalogs the many tools and tactics available for corporate web strategy in 2007. Even if your strategy or resource limitations restrict you from entering all spaces, awareness of the changes in our digital landscape are critical.”

7) Explaining what the “Social Graph” is to your Executives
Similar to the one listed above, this explains the concept, again in boiled down easy to understand English.

8 ) Web Strategy: The Many Forms of Monetization using the Web
Here’s all the various ways that companies can generate revenues from their website.

9) The Impacts of Social Media on Corporate Customer Reference Programs
Traditionally, these programs have companies harvest customer opinions and hand back (filtered) to customers. What happens when customers talk to themselves directly.

10) Web Strategy (Advanced): Applying a Social Computing Strategy to the entire Product Lifecycle
For the corporation that is really advanced and wants to apply social media to all aspects of the customer experience. Do not attempt until your organization is ready.

In a few days, I plan to break down VRM and Intention economy, still doing some reading on it.

Recommended Reading

Black Friday snarls websites as online traffic demands increase

Of course, it’s now being followed by “cyber monday”

Coke launches Facebook branded pages –are they morons?
Anil thinks the latest game Portal has ties to previous games, I think it’s representative of how the web works.

What happens when Tinyurl.com goes off line, does the internet cease to exist?

Can Mozilla’s open data strategy be a savior to open data?

Reccomended Reading

Microblogging in the Enterprise

This comprehensive guide to Twitter is split into 7 detailed parts.

Great wrap up of my presentation with Chris Brogan.

Is social media ready for open social? interesting perspective.

A few weeks ago, NPR did a bit on Facebook and social networking (Listen in). We met at our Foster City office and talked about Facebook and why it matters.

Debate: Aaron suggests that the Valley is just about money, but I say it has a lot to do with passion, chime in on this friendly debate. Funny how it all started on Twitter. And DJHowatt, oh come on, you love to agree with me! (see comments)

Recommended Reading from the past week:

Internet usage of China, an i-merge report (PDF)

How does an HR orginization (and enterprises at large) deal with Social networks in the enterprise (PDF), link from Dennis Howlett via Twitter

How to keep your website relevant, great article (Based upon my previous post)

Don’t build your website strategy in a vacuum.

A recent eCommerce interview I participated in crosses social networks and those who sell online

Need to know about Social Media for B2B? Upcoming workshop in SF

Techcrunch reports on how a blog network in Asia may be giving some bloggers grief.

What I’ve been reading and think you should too:

Jason did some searching on the top Measurement firms and discovered that the Web Strategy Blog was on the top search results for the term Social media measurement. Thanks Jason for the wonderful feedback, but keep in mind there are folks that are smarter on the topic than me, the sad think about Google is that it prioritizes the content that is most popular, but not the most accurate.

Ken Kaplan enjoyed hosting the Social Media Club and is really digging into some of my recent posts and presentations, thanks! (Oh, and most people don’t get the joke of “Jeremiah the web prophet” it’s a play on words and homage to one of the first biblical prophets, my namesake)

Curt sends a great white paper from Universal McCann on Social Media, fancy layout, good data.

David Armano ran a poll asking if ‘Digital Agencies’ should blog. To me, it’s an obvious answer, read the comments to see a polarized view.

Beth Kanter has a great presentation on slideshare on the topic of Social Media Measurement, we had a brief strategy discussion at a meetup in Boston and she integrated part of it in her presentation, I love how our industry works together to collectively grow, great job Beth.

I’m listening to Marketing Voices on my iPod, the quality consistently stays high, I recommend you subscribe for your walk (I listened to five this morning). Jennifer is a good friend of mine, and I’m going over to her house this week for dinner. She’s one of the live long friends I’ll be keeping.

Recommended Reading:

Rohit on the truths about internet marketing

AdWeek extends it’s analysis of Wal-Mart vs Target’s deployment on Facebook

Cisco has a PR mishap

Wisdom of Crowds and Evolution, is there a connection?

Time to review, when is the last time you’ve read the 96 Theses of the cluetrain?

Leave a comment, what’s been a great read over the last week?

Recommended Reading

Mari interviewed me on her podcast series about Facebook, and what it means for smaller businesses.

What you should know about web usability.

Mark Cuban is blogging his behind the scenes experience on Dancing with the stars, be sure to give him a vote.

The Eepybird boys are at it again, remember their Diet Coke Mentos videos? Now they’re playing with Post it Notes

A parents nightmare: School fights meet YouTube, now all can see, parents included

Sick of email? One company says no mo’

The Boston Blogger Dinner is completely packed, there is an overflow of attendees wanting to come, see you Thur.

Classical Violin meets hip hop DJ: great mashup.

Analysis of how Presidential candidates use Social Media

Allen Stern answers why he’s not married, but I think he’s already married to the internet

Recommended Reading:

Jessica’s latest story on Live Streaming

Tara Hunt has some interesting archtypes based upon Myers-Briggs psychology test, now applied to Social Computing

Dave Winer is right, the blogosphere is really in a downward spiral and many continue to add to it. (Update: Please read Dave’s comments below, he was referring to techmeme only)

Curt has published the results of a survey to news editors regarding Twitter usage
Stunning Imagery: A map of network and internet activity

Toyota creates a clever homage to the popular World of Warcraft video Leeeeeroy Jones

Now, I’m sure many other advertisers will follow this in a copy cat like behavior.

Suggested Reading:

First and foremost, Tola has a social media planning guide, that helps one to wrap their head around getting started on a program, or access the guide and all it’s wheels and elements

What should a Presidential candidate’s website look like? A checklist of features

Louis Rosenfeld and company have done analysis on the analysts, see who covers the user experience field best, also read comments.

Colleague Peter Kim has started at media consumption diary, it’s an interesting experiment

Savvy TV companies are learning to use the internet for distribution.

Chris Brogan on Mapping Social Media

Not sure how Social Computing can be applied to the enterprise? This list is helpful.

I wasn’t at Techcrunch 40, I heard some great things, but then was surprised by this ’scathing post’.

Public Speaking and Presentation Tips from Guru Chris Brogan, makes my list twice

Burma’s recent ban of the internet doesn’t stop citizen journalism

Important: I’m updating my Shared Feed from Google reader, you may want to subscribe to that. What’s a shared feed? It’s the ‘best of’ that crosses my feedreader, and I want you to read it.

Recommended Reading from the past week:

Get Satisfaction on Business Week: Crowdsource your support.

Agency Crayon (Social Media consultants) has three members leave, wishing them all the best

The evolution of the Yahoo homepage: Go way back

White Paper on Social Networking and what it means to companies, great resource: warning, there’s a registration required, although just email and name. I gave Chris a hard time about this too, he removed the registration.

“Help!” Larry Magid’s new PodTech show discusses modern support for computer users

Satisfaction, gets funding. A noble cause, as they seek to improve the product support for everyone, and I find them very disruptive to corporate marketing.

Comscore releases data on top domains, no significant changes since last month

An interesting diagram of user participation in social sites

Two days ago I posted a video about Human Computation, this video of a Squirrel reminds me of Squirrel computation. Taking a step back, us humans are no different than that squirrel, we also go through complex processes and phases to get food in our own bellies.

I should probably be using Delicious or Magnolia, but I like to quickly reference content from my blog posts.

Suggested Reading from the last week:

What should a Presidential candidate’s website look like? A checklist of features

The Marker, one of the top Hebrew news publications has translated my post into Hebrew. The English version is available: How blogs can help corporations.

Top competitors of online video market This is very important data.

How to get on Digg.com? Traffic analysis of Digg, it’s slowing down? (link via Dave
Zuls)

Is feedreading getting the best of you? Marshall has some tips

Dangers of blogs and social networking sites leaking trade secrets

Rohit of Ogilvy has some rules of engagement for PR folks to pitch bloggers

Evolving the Traditional website–great resource!

Important: I’m updating my Shared Feed from Google reader, you may want to subscribe to that. What’s a shared feed? It’s the ‘best of’ that crosses my feedreader, and I want you to read it.

Must reads for the Web Strategist:

Tools to monitor your buzz

Viral Advertising with mobile and digital culture (link va Catherine Girardeau)

10 Free Web Analytics tools

Social Networking sites for professionals (like Physicians)

PR Back to Basics

Thanks Dave for adding the red fonts to announcement post

How long before you purge customer data? Allen Stern has the answers

Fragmentation of Media, great article

Best Headline ever: Apparently I’m taking on the CEO of Google: The Role of AJAX in Web 2.0 Apps: Schmidt vs Owyang . I left a comment in response, please read that.

Web Strategy Reading for the last week, see other archives by accessing the ‘Reading Sampler” link

Amazing technology of Photo ReTargeting

Update on the state of the internet radio industry

Steve Rubel on the Distributed Web “Think web services, not web sites”

Robert Scoble’s Fast Company Article: The Next Email

My Micromedia post has been translated to Danish

Action Habit: getting things done now

Club Penguin, and Social Networks: The kids are online. Whether they are alright remains to be seen

TV views continue to decline, where are the eyeballs shifting? Duh.

Lastly, but not least, is there hope for the return of the Gillmor Gang? We could only hope so. The value? It’s a look deep inside the tent where the Generals plan.

Every week I publish the following list of recommended reading:

Recent college grad Christopher Salazar has some interesting perspectives on Social Media

A French study (translated to English) shows the value of corporate websites, as well as compared to social media

David Veneski worked with Federated Media on an interesting project, read interview (link via Ken Kaplan, Intel).

Google might as well just buy newspapers

Creative 404 pages. great designs.

JiveSoftware gets funded $15 mil

Top five problems with IT

OpenID has a bewildering customer experience –I’ve said it myself, and it’s hurting adoption

Blogging Cliches

Recommended reading from the last 7 days:

Marshall gives out some great ideas on how to launch a product using social media

Plenty of wallflowers: extension from Forrester’s research on Technographics

The impacts of Citizen Journalism in a recent bridge collapse

Online ad budgets to overtake newspaper budgets by 2011

Social Interaction Design White Papers by Adrian Chan

Stats: Usage of Social Networks by continent

Case study on Dell’s blog warrior

Search Engine optimization of Wordpress (be sure to see PPT)

Pew: Men are from Google, Women are from Yahoo

Dennis Howlett suggests data can be pulled out of Facebook

Recommended reading over the last week. (I’m doing this every week for a while)

Analysis on Facebook, Identity and data
First and foremost one of the best analysis points I’ve seen since I wrote a post on Facebook predictions

A standard operating system is coming for cars
Could bring a browser or application that could deliver traffic, location info, and pictures of where you’re headed.

Slapping the A-list bloggers

Not all content is for all people, understanding relevance
Thanks for this, I shared it with the whole tribe.

Stats from ComScore Social Networking takes off across the globe

Want to build a Facebook App? Find out what 10 interns think is cool

100 resources for Bloggers

eCommerce User Experience rankings and research by Keynote

Anti-Corruption video game in China is popular

Variety of Data Visualization Techniques
Mind expanding!

What I’ve been reading, I recommend you read up.

Budgets: 2008 is year of Corporate Social Media
Over 90% of marketing departments are planning to incorporate a social media campaign.

Online Video: 57% of internet users have watched videos online and most of them share what they find with others

Numbers and traffic of the top social voting and tagging sites
If you’re going to be submitting content to these sites, and only have limited time, here’s the ones that matter the most.

Top down and Bottom up creation

Twitter is the voice of the planet, see it visualized on this 3D globe

Interactive Marketing: Kraft launches U Starvin campaign
Has elements of the will it blend campaign.

The Blog Business Summit launched a Facebook campaign
It was very successful, read about how they got the 43% return, great job

I consume a lot of media from blogs, podcasts, video, twitter, facebook, you name it.

I still like magazines though, why? Because they give an overview or confirm what’s really happening, they tend to be high signal, even if just an overview.

In this lastest July issue of Business 2.0 there’s a few articles that I dog eared. I believe that web decision makers should be aware of these articles so I’ll summarize them to you.

Here’s what the Web Strategy should know from this July’s Business 2.0:

Rethining the Recommendation Engine
I’ve been watching how this market is starting to evolve, social networking will play a key role in finding peers to recommend content. Does this mean search is dead? As you know Google can’t play in Facebook.

Need to find a good Web Developer?
This submitted email article spells out some practical tricks to find these folks. I agree, they are few and far in between right now. Some of my developer friends are setting their own rates.

Burning Man to have “green” marketing
This is going to make some folks mad, but Burning Man this year will have a big green movement to it. Businesses that can meet this need will be coming and will be invited to share.

One Man Brands: Seth Godin
Seth’s a bright marketer, if not one of the best, this article tells how he did it. Seth’s a great guy, he even responds to my emails in a rapid method. I can’t say the same for all the A-listers.

Web 3.0: The Semantic Web
OMG did they just say “web 3.0”? Yes they did, oh no you didn’t!

If you’re not aware, Business 2.0 magazine is under some heat, in fact it could be discontinued this Sept, I don’t want to see that happen. here’s a Facebook group devoted to keeping them publishing, I joined.

Reading of interst over the last week:

Young People Don’t read the news

3 out of 4 internet users streamed video online

Eddie Codel interviews Johnny Ham of Ustream

Colleague Jennifer Jones is now blogging weekly at the Marketing Profs website
A network and knowledge library of many of the top marketers in the industry.

Another colorful rant by Dave Mcclure on Facebook

Andy Beal is measuring how social media impacts brands

Chicago Tribune launches lots of blogs