Book Review: Conversation Marketing

Recently, Brian Keith of Portent Interactive sent me a copy of his CEO’s book, book Conversation Marketing written by Ian Lurie. You can read the entire book for free online, or purchase a hard copy. It was a quick and easy read, one that I completed during my flight to Miami. At first, given the title, I was expecting this to be a book around business blogging. I knew this book was a precursor to demonstrating thought leadership for Portent Interactive, but that’s a non issue as I quickly learned that this is really high level web strategy resource for marketers. It applies both to small and large companies, and I do believe it would be a book suitable for … Continue readingBook Review: Conversation Marketing

What the 2007 Web Strategist Should Know (Resources from Internet Strategy Forum)

Internet Strategy Forum As a resource for Web Strategists, Steve Gehlen (founder of the Internet Strategy Forum) has helped to organize and unite those that are responsible for corporate web directions. We’ve been maintaining contact over the past year, and I even had the opportunity to get lunch with Steve himself at Webvisions last summer. If you don’t know, he’s on a mission to create a user group of Web Strategist, and has already lined up resources, meetings and educational events. He and those participating have done a tremendous job so far. Each year Steve and the ISF publishes a report that tracks our industry. What is a Web Strategist? In my words, a Web Strategist is responsible for the … Continue readingWhat the 2007 Web Strategist Should Know (Resources from Internet Strategy Forum)

What no one ever tells you about Blogging and Podcasting (except Ted)

Ted was so kind to send me an autographed copy of his book What no one ever tells you about Blogging and Podcasting. Using the wisdom of crowds, he sought out the experts in the field to get their opinions in addition to applying his own insight and expertise. This book contains interviews from experts the world over. I don’t financially benefit, although I still recommend you check out his official site. I contributed to the book, and was pleased to share the bigger impacts of what will happen over time. What are the big trends! I didn’t want to focus on any specific tools or practices, as those could quickly be out of date. Below are some excerpts from … Continue readingWhat no one ever tells you about Blogging and Podcasting (except Ted)

Cited in Upcoming Book: What No One Ever Tells You About Blogging and Podcasting

Ted contacted me a few months ago requesting I contribute to his latest book project. Of course, I couldn’t resist and actually recommended several others to assist, I guess you could call me a ‘connector’. I don’t remember, but I think I introduced the following contributors to Ted; Dennis McDonald, Robyn Tippins, Debbie Weil, Easton Ellsworth, Mike Sansone , Martin McKeay, Dan Sweet, Tracy Sheridan, Chris Salazar, and some guy named Shel Israel. Apparently, I get to be the anchor and give the closing remarks in the book. Blogs and Podcasts, Where do We Go From Here? By Jeremiah Owyang. You can order Ted’s book from Amazon. What No One Ever Tells You About Blogging and Podcasting: Real-Life Advice from … Continue readingCited in Upcoming Book: What No One Ever Tells You About Blogging and Podcasting