Obama has declared he’ll be using YouTube to provide weekly addresses to the nation and the world, I want to start taking snapshots of the analytics in order to understand the changes that are happening to our world. Each generation has it’s medium, and this one is the web –let’s see how our leadership grasps this.
The following is the most subscribed channels of all time. I use this as a primary measure as if someone subscribes it means they’re asking for updates whenever new content is published, preference. The following is a snapshot of numbers of the most Subscribed (All Time) YouTube Channels.
YouTube’s Top 5 Most Subscribed Channels of all Time:
This skit act from a very hyperactive spaz who had too many moutain dew and twizzlers publishes ‘burst’ style videos featuring non stop high-pitched clips stringed along designed to keep the attention of pre-teens, teens, and the occasional web strategist. Fred is now the star of the New TV conference. Notice the few amount of videos Fred has produced and high viewership.
Joined: October 01, 2005
Videos Watched: 16,203
Channel Views: 19,314,418
The only ‘mainstream’ media channel to make it to the list, this shows TV clips and shows as a secondary medium to the TV screen. They’ve published a whopping 8k videos, a scattershot strategy, far beyond any of the other top 5.
Joined: August 23, 2006
Channel Views: 18,214,102
The only mainstream music group to make the top 5, the Jonas Brothers Music publish vids, behind the scenes videos and tour updates.
Joined: May 11, 2007
Videos Watched: 1,474
Channel Views: 18,845,718
The reason I’m posting these channel numbers is because I’m watching carefully the changes that will happen from Obama’s promise to be a YouTube president. He plans on publishing weekly videos from the white house to provide a human face as well as accepting feedback in a conversational way. Let’s stop and think about mediums used by past Presidents. Franklin D Roosevelt understood the power of the radio (during an economic crises), and was able to reach millions of Americans in ear shot, John F Kennedy harnessed TV, used makeup to keep his cool over his sweaty opponent and beat out and reached millions of American homes to beat out Nixon by 100,000 votes. Now, Obama is using the internet to reach millions around the globe, all at no additional cost of publishing than Fred. Here’s Obama’s stats on his official channel:
Obama used social media tools for awareness, fundraising and word of mouth marketing. He has committed to doing weekly YouTube videos and publishing on Youtube and Change.gov to the nation and the world, here’s the first video.
Joined: September 05, 2006
Channel Views: 19,705,785
Change Dot Gov
Also, this channel has just been created this past week, and is just getting started…
Joined: November 05, 2008
Channel Views: 29,779
Fred vs Obama
Although Fred has almost the same number of Channel Views (both 19million) as the next president, Fred has 640k subscribers, 4.6 times more than Obama’s 137k subscribers. Of course, Fred’s preteen target audience is more likely to be regular YouTube users with registered accounts, they’ve all opted in for his videos.
I’ll be tracking Obama’s YouTube stats as we move through the next four years, in the meantime, here’s the first of his weekly YouTube video.
Saturday, November 15, 2008 06:00am EST, at the time of this embed, there are only 3,858 views.
“A social network researcher says you can expect Barack Obama to win the election. Analyzing the candidates social networking pages, Jermiah Owyang found Obama has more supporters than John McCain.
According to Ownyang’s research, Obama almost 4 times the number of supporters on facebook.com & myspace.com.
Ownyang cites two reasons for the difference. “[The] Obama campaign moved quicker to social networking and social media, McCain only recently launched his own social network with KickApps.”
He also says Obama supporters are also much more likely to use social networking sites.”
As much as I would love to be a political analyst, I cannot take credit for predicting the election results, so the first sentence isn’t quite accurate. There’s likely a correlation between social network activity, but it’s certainly not a causation of the win happening –nor can it be an accurate indicator of political outcomes as the sample size doesn’t take into account the average voter. Furthermore. it’s amazing my name was incorrectly spelled, not once –but twice.
In the true spirit of the crowd, the commenters in the article actually self-correct, a trend we often see on blog posts. Perhaps a future social mechanism could be developed that let’s them edit (or suggest edits) to keep the article accurate and helpful.
I just learned that Obama and Biden have launched this website called change.gov that transparently puts forth agenda items, a blog introducing latest videos, as well as a web form to submit your American ideas. The site is more one way in communication –there’s not a lot of places to leave your own comments– but based upon the promises he’s made for collaborative technology, we could expect a “Digg” like feature to emerge at some point, the challenge will be managing logins, detractors, and identity issues. Of course, any website of this caliber that offers an online dialog is going to be overloaded with comments, perhaps some type of way to login with a unique ID will appear.
The ideas that are submitted (citizen visions) will likely enter a database, filtering out patterns will be quite the task for the web management team. So there are still quite a few challenges this site is going to have, it may not be two way communication in a way that we’re used to for some time but it’s a start, and a dang good one. David Plouffe, Obama’s campaign manager (as I learned from Eric) apparently is one that is spearheading some of these efforts.
I certainly hope the Obama administration applies for next year’s Groundswell awards , they’d be a fantastic case study of how institutions are embracing social technologies to connect with people. It’s really hard for anyone to be a nay-sayers about the adoption of these tools now, if the big ol’ government can start to connect with people, corporations can too.
Now that the dust has settled between the candidates, we should keep an eye on the President’s promises he made to the technology community. Never before have we seen a president give this much focus on Technology (let alone use new technology in addition to old for his campaigns) and it’s important we remember what he has planned and promised.
Some may argue they don’t want government in the private industry, but without a doubt, technology changes not only how American culture is being changed as well as connecting with other cultures outside of our border.
In this snapshot, he discusses economic competitiveness, H1B Visas, exposing government data, offers online political collaboration, increase access to broadband and it’s speed, wireless security, technology literacy, he discusses, but doesn’t promise electronic medical records.
Tomorrow is the big day, so let’s take a snapshot of the social media campaign results, it took me a few minutes to dive into their profiles and grab numbers. Here’s what I found:
Internet Usage in United States
United States Population: 303,824,646
Internet Usage: 220,141,969
Penetration rate: 72.5%
Growth from 2000-2008: 130.9%
Stats from Internet WorldStats (Census, Nielson)Facebook
Obama: 2,379,102 supporters
McCain: 620,359 supporters
Obama: 1792 videos uploaded since Nov 2006, Subscribers: 114,559 (uploads about 4 a day), Channel Views: 18,413,110
McCain: 329 videos uploaded since Feb 2007 (uploads about 2 a day), Subscribers: 28,419, Channel Views: 2,032,993
Obama has 403% more subscribers than McCain
Obama has 905% more viewers than McCain
Obama: @barackobama has 112,474 followers
McCain: @JohnMcCain (is it real?) 4,603 followers
Obama has 240 times more followers in Twitter than McCain
Community Platforms/Branded Social Networks
MyBarackObama: I was unable to find total number of registered members (anyone have data?)
McCain Space: I was unable to find total number of registered members (anyone have data?)
Interesting that the ratios between MySpace and Facebook are the same, Youtube nearly the same. I was not able to find data on LinkedIn, they don’t make it easy to find ‘connections’ numbers.
It’s clear that Obama is dominating the social media activity, this could because of two reasons: 1) Obama campaign moved quicker to social networking and soical media, McCain only recently launched his own social network with KickApps. 2) The Social Technographics (behaviors to adopt social media) skew heavier towards demographics, yet these percentages are far greater than the margins shown in technographics.
I’ll link to any other social media campaign analysis, leave a link below –later, if I get time, I’ll try to do a summary.
A graph indicating the frequency of the term “#tweetdebate”
Last night’s debate was truly an interactive experience for all. Although I setup some guidelines to score the candidates, things quickly took on a life of their own as the group formerly known as the audience assigned their own scoring –and the #tweetdebate tag was used for a variety of observations. Current TV overlayed tweets live on their TV station (see these pics of Al Gore) which I found interesting at first –then extremely distracting as the letters floating near the chins of the candidates and I eventually switched back to CNN.
The Tweetdebate game morphed and evolved to something far bigger and greater than I intended, and although the graph above shows a real spike in activity, it’s truly organic in how it was used. I think for the next three debates we can continue to use the tag, but I won’t be doing anything as formal.
We should expect to see advanced sentiment monitoring tools by the next election that will track opinions, tone, and attitudes in real time from microblogging, social networks, and whatever comes next.
The bottom line? TV is no longer a lonely experience –anyone with a cell phone or internet connection can now participate and those that listen can benefit from learning, adapting, and in some cases, appeasing.
(…and yes, if you’re not from the United States, we’re an interesting culture)