The Collaborative Economy is emerging as the defining societal narrative for 2015 and beyond. In this burgeoning, economic model, individuals use commonly available technologies to obtain resources from their peers, like use of homes, cars, money, and other goods and services. These technology-based companies enable people to bypass inefficient corporations, find favorable alternatives to entrenched, established channels, and confront existing, draconian, government regulations.
Above Graphic: Spectrum of Political Perspectives on the Collaborative Economy
Early sharing idealists hoped the sharing model would produce a Libertarian Socialism in which, by using technology, people would operate communally, sharing their homes, foods, clothes, etc. The injection of billions of dollars of venture capital to fund infrastructure and growth for these tech startups means that investors will demand a return in their investment, resulting in IPOs and a return to Wall Street economics. In reality, this is actually a form of tech-based capitalism, not the app-powered, hippie communes some perceived it would be.
As social movements, markets, and industries grow and become more visible, they also become larger targets for politicians and bureaucrats trying to keep public interests in hand, extract relevant tax revenue and spin them for political value. The Collaborative Economy is no exception. Each individual facet might be seen politically as either a positive or a negative. For example, eBay, one of the older sharing marketplaces, allows people to recycle goods and receive money for it. A liberal might consider eBay as a positive in that it reduces the amount of waste that is deposited in landfills and because of the additional tax revenue it generates. A conservative might see eBay as a positive in that it provides a platform for individuals to start and build their own businesses.
Both liberals and conservatives have embraced different aspects of the Collaborative Economy. For example, Senator Marco Rubio (R-FL), speaking at the DC Uber office, praised the “innovative startup,” backing the idea of breaking the juggernaut of big unions and regulated medallion cartels. Rubio said that, “regulation should never be a weapon that is used by connected and established industry to crowd out innovation and competitors” (Miami Herald).
Uber recently hired David Plouffe, a political strategist for the Democrats who was the campaign manager for both of President Obama’s presidential races. Liberal politicians haven’t embraced specific startups in the Collaborative Economy in any political messaging or action, but some have embraced the idea that the underlying social and economic architecture that allows this new economy to grow is dependent on social programs like Obamacare to provide for the growing number of freelancers and small entrepreneurs. California was an early adopter in proposing legalizing many forms of ridesharing, led by the Public Utilities Commission in 2013. The City of San Francisco has legalized Airbnb, gleaning a 14% hotel tax from its transactions.
When it comes to the emerging Collaborative Economy, the only thing that is clear is that there is no definitive ideological line. Both liberals and conservative see aspects of emerging companies and business models that they like and dislike. These technologies will amplify behaviors and value propositions from both perspectives.
A few things are becoming clearer as the Collaborative Economy becomes more normalized across society:
A new, more flexible, regulatory framework across all levels of government may be necessary if these companies can’t, or won’t, effectively self-regulate. These regulations would likely focus on providing levels of protection for contract labor from both established companies and end users.
Startups, taking a page out of the dot.com playbook, will be quick to hire politically-connected individuals and lobbying firms to push their case for more flexible regulatory programs in city council chambers, state capitals, and in Washington. Expect a new lobbying group to emerge to protect interests across the entire Collaborative Economy.
Both political parties will attempt to use this to their advantage in appealing to the American public. Expect the liberals to point out the benefits of sharing within the concept of the Circular Economy highlighted at the World Economic Forum in Davos. It wouldn’t surprise us to see the Right replace Joe the Plumber with “Carl the Uber Driver” and use the sharing economy to appeal to conservative values like independence, community, and resilience.
Sitting in the back of a car during an Uber or Lyft ride, it is possible to see that, like any other company or business, the Collaborative Economy has many different facets that are either liked or disliked across the political spectrum. But, what both sides can agree on is that the Collaborative Economy takes advantage of technologies in both existing and emerging industries, empowering the working person, building resilient and sustaining communities, and leveraging the government for economic benefit.
From the liberal left to the conservative right, there’s no clear ideological perspective, as there’s something for everyone in this growing Collaborative Economy.
We had an interesting conversation, we talked about creating career websites, starting blogs, and how to represent yourself in a professional way. We discussed how sharing online is likely permanent and you should assume your boss, your mother, and your future wife/husband will read whatever you say online. How they should start preparing for the job market, and some practical tips to use social networks to find jobs.
These juniors and seniors are about to enter the workforce, and they’ll have experienced this in a different way then any previous generation has. What’s so different? they’ll always have been in the workforce and known that:
Their President was always their Facebook friend.
Their President was always the top Twitter user as far as they can remember.
Their President has always addressed them on Saturday mornings on YouTube.
They’ll be connected to their friends to discuss topics and join causes in social networks.
The “Mall” won’t just be about shopping but also refer to the Washington Mall.
Soon, they’ll remember how they can voice their opinion on websites like the Whitehouse.gov isn’t just a destination site, but will become a place to have two-way conversations with peers and the administration.
Not all of these things are always cheery for them, as they graduate the impact of the recession may cause them to compete against others that are far more experienced and may be able to outbid them. They may understand what ‘change’ and ‘hope’ means but may not remember what the country is trying to escape.
Back to you, what are the other characteristics of this Obama Generation especially as it ties back to the internet?
Are you old media or new? Progressive or traditional? Were you present in DC or were you participating using TV and being online?
President Barack Obama’s inauguration was an interesting event, why? It wasn’t during normal evening showtimes when people would watch on TV, as a result, people found other ways to consume the event –even using iPhone apps. Secondly, although an American event, it has implications to the rest of the globe, it’s not just a limited audience.
In my world, I watched it at 830am at home on HDTV, while streaming other pieces on Ustream.tv. I watched Current TV (got annoyed with the hip hop music and ridiculous tweets) and turned on CNN. I was on twitter (see charts), chatting and commenting about Aretha’s magic bow and how to be yellow mellow, and was reading the hundreds of tweets coming in every 30 seconds on Tweetscan, Summize (it couldn’t keep up) and Tweetdeck.
Over on Seesmic, there were discussions from those who were watching –and it cascaded to many other social sites, at the end of the ceremony, I changed my Facebook stats to read “Jeremiah is mellow yellow” and received several replies in a matter of minutes –one from my kid sister, who says I’m old for using email.
Tell me how you experienced the inauguration? Did you use mainstream media? Was it a social event for you? Did you create your own commentary and share with others?
I just learned from Leverage’s Mike Walsh that Obama will receive a briefing from the top voted ideas that were submitted by the American people each evening see Change.Force.com (a play off . This method of keeping in direct communication by ‘listening’ to the citizens leans on voting style technology similar to Dell’s Ideastorm. My colleague Josh Bernoff will be pleased, as he requested this feature a few months ago.
You’ll need to login and register (I suspect they can use IP addresses to determine point of origin within US) in order to confirm location but that’s not completely accurate. How can Obama extend this further? Make a similar site for all other nations to submit ideas for foreign policy. This doesn’t come without challenges of course, the system could be gamed, and there’s no promise he’ll make changes based on our feedback, we’ll see.
I talk to the executives of the world’s largest brands, after Obama won the election, I get a lot less push back –it’s rare I have to have discussions now about the validity of social technologies. Of course, social technologies still come with risk, but for some reason this feels really good, we’re all a bit more connected and the internet helps to bring us together.
I just logged in and voted for ending of torture and request for bullet trains, each vote cast 10 points.
If you know who the vendor is who is doing this work (platform and development) please let me know, I checked source code but didn’t see anything real obvious (Updates: a few that I know have confirmed this is Sales Force, in the comments.)
[Social tools allow both true and false information to be rapidly communicated from sources in real time from anyone using a mobile device. During disasters this both enables and detracts emergency response.]
Social Tools Spread Word of Mouth, both Good and Bad We’ve multiple accounts how individuals have used blogs, video, and now Twitter to rapidly spread information during a crises, from earthquakes in China, to Fires in L.A., to Hurricanes in the South, and now terrorist attacks in India. A hundred years ago, we would never imagine how information could spread so quickly. These tools are powerful, they allow anyone to share –and hear– information transmitted from others in real time from anywhere. We learned that both true and false information was being spread from these tools, in fact for days after this Mubai event rumors were still being settled. In fact, one of the concerns in this Mumai attack is that rumors were quickly spreading, and there was no central source to verify. In some cases, conversations in Twitter (and even the retweet) can influence press, and therefore spread information to other locations impacting how emergency services could react.
[Local governments, authorities, and response teams should understand how these social tools work, learn how to integrate into disaster response, and evaluate how they will use them during an emergency]
How Municipalities Should Integrate Social Media Into Disaster Planning Therefore, municipalities should learn from this tragic event, in order to understand, help reduce risk, and take advantage of the medium before an event happens.
1 Enhance Communication Plans: First of all, just as municipalities have an existing communication plan (often a press statement from police or authorities to media) understand how to repurpose these messages and communication on social tools.
2 Experiment and Build a Base: Municipalities should experiment with the tools as we learned the Department of Homeland Security is understanding how to use these tools for disasters, so cities should also start to monitor, then experiment. Just as we saw with Motrin moms, they had no base to stand on to defend themselves in Twitter –the same falls true for any ruling body. Having a platform in advance provides benefits, as those who participate have power.
3 Educate, Train, and build Awareness Before an Event. Governing bodies often have mock emergency response trials, now, start to incorporate these tools into the planning process. You’ll have to indicate to the world what is an official channel, where people should go for news, and how each authority plans to respond using these tools. These tools can help educate citizens how to prepare for disasters, where to go for help, how to develop a family crises plan, and even basic life saving medical techniques.
4 Develop a Crisis plan: It’s far to bold to suggest that each governing body use these tools during an emergency. Perhaps they are focused on keeping information quiet in order to save lives, are unaware of what the truth is, or simply don’t have the resources. Even so, municipalities should expect information to rapidly spread amongst those witnessing the tragedy, and commented by others. Likely, like a triage plan, a similar plan for social media should be created depending on the type of disaster occurring.
5 Use These Tools To Rebuild: Even if the municipality chooses not to participate during the crises, these tools can help rebuild after the tragedy. The Red Cross has been using blogs, Facebook causes, twitter, and a variety of other tools to help spread awareness to drive donations, and to get people involved.
If you have other suggestions to help municipalities with understand and use these tools to their benefit, leave a comment below.
Obama has declared he’ll be using YouTube to provide weekly addresses to the nation and the world, I want to start taking snapshots of the analytics in order to understand the changes that are happening to our world. Each generation has it’s medium, and this one is the web –let’s see how our leadership grasps this.
The following is the most subscribed channels of all time. I use this as a primary measure as if someone subscribes it means they’re asking for updates whenever new content is published, preference. The following is a snapshot of numbers of the most Subscribed (All Time) YouTube Channels.
YouTube’s Top 5 Most Subscribed Channels of all Time:
This skit act from a very hyperactive spaz who had too many moutain dew and twizzlers publishes ‘burst’ style videos featuring non stop high-pitched clips stringed along designed to keep the attention of pre-teens, teens, and the occasional web strategist. Fred is now the star of the New TV conference. Notice the few amount of videos Fred has produced and high viewership.
Joined: October 01, 2005
Videos Watched: 16,203
Channel Views: 19,314,418
The only ‘mainstream’ media channel to make it to the list, this shows TV clips and shows as a secondary medium to the TV screen. They’ve published a whopping 8k videos, a scattershot strategy, far beyond any of the other top 5.
Joined: August 23, 2006
Channel Views: 18,214,102
The only mainstream music group to make the top 5, the Jonas Brothers Music publish vids, behind the scenes videos and tour updates.
Joined: May 11, 2007
Videos Watched: 1,474
Channel Views: 18,845,718
The reason I’m posting these channel numbers is because I’m watching carefully the changes that will happen from Obama’s promise to be a YouTube president. He plans on publishing weekly videos from the white house to provide a human face as well as accepting feedback in a conversational way. Let’s stop and think about mediums used by past Presidents. Franklin D Roosevelt understood the power of the radio (during an economic crises), and was able to reach millions of Americans in ear shot, John F Kennedy harnessed TV, used makeup to keep his cool over his sweaty opponent and beat out and reached millions of American homes to beat out Nixon by 100,000 votes. Now, Obama is using the internet to reach millions around the globe, all at no additional cost of publishing than Fred. Here’s Obama’s stats on his official channel:
Obama used social media tools for awareness, fundraising and word of mouth marketing. He has committed to doing weekly YouTube videos and publishing on Youtube and Change.gov to the nation and the world, here’s the first video.
Joined: September 05, 2006
Channel Views: 19,705,785
Change Dot Gov
Also, this channel has just been created this past week, and is just getting started…
Joined: November 05, 2008
Channel Views: 29,779
Fred vs Obama
Although Fred has almost the same number of Channel Views (both 19million) as the next president, Fred has 640k subscribers, 4.6 times more than Obama’s 137k subscribers. Of course, Fred’s preteen target audience is more likely to be regular YouTube users with registered accounts, they’ve all opted in for his videos.
I’ll be tracking Obama’s YouTube stats as we move through the next four years, in the meantime, here’s the first of his weekly YouTube video.
Saturday, November 15, 2008 06:00am EST, at the time of this embed, there are only 3,858 views.