Damn Rio, you rock.
Rio sits on the other end of the floor from me, but his passion for gaming can be felt from all the way over to my side of the building. He’s launched his new show called “The Reboot” that’s about what’s happening in gaming. PodTech’s stepping up to building better content (we heard you, Andrew of Rocketboom) and here’s hopefully a very great looking show, that has useful information.
Which game do I want Rio to cover? Starcraft 2. I’ve been a big fan of real time strategy games (duh, it’s Strategy) but I don’t think my wife will let me buy it. At least if Rio covers the game, I’ll be able to experience it from a distance.
And yeah, we have a new studio at HQ, ask Robert for a tour.
I’m pleased to have the opportunity to interview a real Web Strategist in the field, Intel’s Internet and Marketing Strategist in Portland at the ISF conference. It was pretty unique opportunity, I had colleague, friend, and famous blog/vlogger as my cameraman (you should know who that is). I’m able to ask Bryan Rhoades a number of questions, from concept, practice, to best practice on business blogging and what it means to a Fortune 1000 company.
Intel has deployed a few blogs, most uniquely the IT @ Intel blog, Intel Software Network, and community evangelist, Josh Bancroft, in the spirit of an organic blogger (it was just something he did).
Although Intel is my client, I wasn’t directly involved with their blogging strategy (we help with audio and video podcast), so they’ve really started to embrace social media as part of their culture. Why is social media important to Intel? We should look at it the other way around. The products that Intel creates power and fuel my laptop, 3G card, my modem, cell phone, camera, video camera and all the other digital media tools I use to build my online brand.
If you want to learn more about Bryan, I’ve done a text based interview with him a few months ago, check it out. If you want to see other Web Strategy Video shows (these are 10 minute video white papers) use the tag called “Web Strategy Show“
I’m not sure how many times we’ve heard in the first wave how online pornography was the driver for innovation during the first wave. I worked at Exodus Communications from 2000-2003. I distinctly remember hallway chatter of the executive staff finding out that a major portion of the content that was hosted at Exodus was adult related. Apparently, the CEO decreed that we remove all porn related customers, apparently when the financial analysis came back it would have destroyed the business. Exodus, of course was an amazing bankruptcy (Chapter 11 –twice) but that’s another story.
It’s now 2007 and I’m seeing a tremendous amount of innovation being done from Presidential candidates who know to reach a wide audience that’s influential, online and educated, that having a solid social media strategy is more important.
Barack Obama, John Edwards have a stronger social media presence than many of today’s Fortune 100 companies.
With last week’s YearlyKos presedential debates we’re seeing an incredible amount of innovation as they adopt live video streaming for the debates, John Edwards has live video chats online, the YouTube debates and many other strategies for the presidential election (see my ongoing list).
It’s pretty clear that these mobile and active organizations are using the tools of information (I suspect they’ve many college interns) that know how to use these tools effectively.
[The American Presidential candidates are adopting social media as a core communication strategy, much faster and more effectively than most Global Fortune 1000 companies]
I need to credit to colleague Jennifer Jones for the insightful conversation that yielded this blog post, she’s been covering this topic from her podcast series. Also worth noting her latest blog post on Marketing Profs about Strategic Marketing is worth a read –I learn from her.
I got the rare opportunity to be camera dude for the ScobleShow, (and Robert reciprocated for me, the gent) we were at the Internet Strategy Forum last week, and interviewed many of the speakers in our own private room. Learned a lot.
Eric shares with us a broad view of online media, Cnet’s one of the most successful online media brands, and has over 30 sub-brands. Learn from Eric about the emerging media, online advertising, marketing, and the future of all this to come.
John Furrier interviews Cammie Dunaway, the CMO of Yahoo. She suggests that companies spend 20% of their budgets on experimentation. She also addresses the recent changes of CEO at Yahoo. Great video interview of one of the internet’s leading strategists.
Cammie will be a speaker at the Internet Strategy Forum, where PodTech is a media partner, Robert and I are heading out tomorrow to interview many of the speakers at the conference, hope to see you there.
You are NOT allowed to join the PodTech group in Facebook if:
1- You think we’re perfect
2- You don’t like people
3- You’re an internet troll
4- You’re from planet Xenor35
5- You’ve got no personality
If you don’t meet any of those criteria, Thank Lord Beshoobo! We’ve just created a group in Facebook for the PodTech community, you’re elligable.
It’s a place to talk to us, tell us what you think, and meet others with simliar interests. We’ll also be posting news and events up there, and there’s already some discussion in the forums.
You’ll also get to meet some of our employees, who have been made “officers” in the group. They have some unique titles, which you’ll get to find out what they mean. Some of our best employees aren’t very public, so this is a great place to meet them. They’ve all had their shots so don’t worry!
I live what I preach about Social Media for companies, so here’s a tool that will help you and us to communicate so we can build better products and services for you.
I’ve already asked people what they’ve thought about some of our shows, and they’ve responded. Even the scobelizer is in there asking what we should do within Facebook
PodTech Network Facebook Group (If you’re signed up for Facebook, you won’t be able to see this group, so sign up).
We’re eating our own dog food, as we’re listening using these tools, talk to us!
My CEO of PodTech, John Furrier, is a charter member of the Association for Downloadable Media, (ADM) a group of companies and thought leaders that have come together to build standards, and further increase the effectiveness of this growing ‘podosphere’ industry. You can learn more about the mission of the ADM, whose purpose is to:
To support the momentum around advertising and sponsorship of audio and video podcasting to create revenue for all groups in the ADM constituency
To establish terminology, standards, guidelines and best-practices that make downloadable content easy to justify, buy, scale and measure both in advertising efficacy and audience metrics
To support and provide a network through which the industry can share knowledge and educate advertisers, agencies, press and analysts as well as content producers and distributors in understanding the unique attributes and value of portable media
To be an advocate for everyone from individual podcasters to major media companies who deliver content in a downloadable format across multiple platforms
Every technology industry, from Data Storage to Images evolves and forms a group of folks that want to further the industry mission, provide standards, and to even unify communities. There’s a huge lineup of companies that involved, such as: Apple, PodTech, Personal Life Media, Kiptronic, BlogTalkRadio, Feedburner (now Google) PodShow, LibSyn/IndieFeed, Podtrac, NPR, Podbridge, Nielsen/NetRatings, Rev3 (Digg), Porter Novelli, Vogel & Associates
Todd suggests that video on demand should also be included in this mix, seeing that video can also be streamed, either live or archived, could offer a larger scope.
Learn more about today’s announcement direct from the website.
When I met Neil Patel at Searchnomics, I knew he was something special. Check out this podcast interview of Neil on Marketing Voices with Jennifer Jones.
Who’s Neil? He’s one of the top Social Media Optimizers and Search Engine Optimizers, in fact he’s even offered to help improve my blog, and we’ll demonstrate a change by making my analytics public. I’ll let you know more as I get closer to that project.
In any case, listen in and learn from Neil, he’s helped TechCrunch, Guy Kawasaki, and Jason Calcanis (after Jason said that SEO was a fraud, Neil took on the challenge and showed a 30% increase from organic traffic) What’s the secret to being a top blogger? Neil says it’s about having great content.
Part of being a community guy or gal is to listen to your community and serve them. I saw that Thomas was needing a quick tip on embedding the PodTech player, I have Google Alerts setup for “podtech”, and saw it come in at 6ish am this morning. (Before my morning swim and workout), I responded about 30 minutes after Thomas published his post (sometimes Google alerts are a tad delayed) and gave him some tips.
He responded with this pleasant thank you, a thumbs up, what a grateful and cool post! He even posted some additional helpful tips on embedding the player. Thomas asks what they feed me at PodTech, it’s a dose of hyper active community passion! That’s what we do to keep “the man” off our backs.
Communications are moving faster and faster
Communication from corporations happens fast now, at Hitachi I set up global teams to watch the forums around the world, this way we could have eyes on the forums 24/7. I use to watch them on the weekends, and when I was out of town, I would have colleagues volunteer to watch. Remember, things are going near real time, so the faster you can respond, the faster you can get ahead of potential product problems. Even if you don’t have the answer, let your customers know that you see the issue, and you’re working on it.
I asked my colleague Steve what is “Bad Sinatra”, his rhetorical response “Well is there any?”. I replied “well no”. “Exactly” he said.
This is the inside circle of tech, from Dan Farber, Doc Searls, Marc Benioff, Michael Arrington, Robert Scoble, and Steve Gillmor.
The opening clip? Steve marching right into the office of Mark Benioff, the founder of Sales Force.com, camera rolling live.
I’d link to Steve, but he tells me that “links are dead”, so nevermind.