I had a chance to connect with Jennifer Jones, the hostess and MC of Marketing Voices Podcast yesterday. She’s one of my former colleagues and will be a long time friend. I learned that her podcast, which helps marketing leaders understand social media is continuing to take off. Although I made a list of the many marketing podcasts, as I understand it, the listernership is up to 100,000 downloads in the last month, that blows away almost any other podcast that I know of. Apparently some big name brands have noticed too, she’s now sponsored by Webex AND Intel, both companies want to reach marketers and the social sphere, respectively. Her show is also syndicated by MarketingProfs, one of the top communities on the web, and of course on PodTech.
Here’s why Marketing Voices is getting traction:
1) She gets top name guests: many authors, speakers, thought leaders, and most importantly, practitioners that have done it in the workplace.
2) Expectations: She’s consistent with her weekly release, format, questions, and length, she screens the guests, preps them with questions. Her background in TV broadcasting and as a PR executive helps her all around the show.
3) Brevity: The shows (mainly audio and sometimes video) are short and concise, she’s respecting media snackers. Most are 10-15 minutes, each very ‘tight’ in content.
4) Her passion: She’s truly very, very fascinated by the social media world, as a “digital immigrant” she wants to explore how these tools change the world, we’ve had many, many conversations.
5) Shelf Life: It’s not a show on ‘what’s hip’ but really on strategy and many leaders share case studies and examples, you can go back into the archives to listen and learn.
To be fair, I can’t just throw roses, but gave her a few suggestions to improve the show, all minor: 1) set the audio levels so the speaker and host are always at the same level 2) Just once, the show was duplicated twice on iTunes, but a very minor nitpick. If you’re a listener, I’m sure she’d be curious to hear your feedback.
So if you’re a marketing executive, (or work for one) and you need to know how social media impacts your world, I recommend you subscribe to MarketingVoices on iTunes (will prompt iTunes), or check out the website, while you’re reclaiming time in the car or on a jog, stay learning with high quality content.
I had the absolute pleasure to be involved in a geek fight with the always thoughtful David Berkowitz, a friend and respected peer of mine in the industry. Paul Dunay was the referee, and thoughtfully lead the conversation forward. I love Davids opening remarks about funding the Scoble’s kid.
The debate started on the blogosphere, where David questions the value of micromedia. So listen in to the two different sides over Twitter over at the Marketing Profs site or use the player below.
Link to Original Audio Source
David and I are actually buds, here’s some pics of us on panels, hanging at PodTech, and hitting the town in the back of a limo in Vegas!
Anna Farmery produces an ongoing podcast of note, the Engaging Brand. She interviews me for episode 109, and we talk about measurement in the new world. You’ll learn: What are the new attributes, how has measurement changed, and we’ll provide some specific steps to moving forward.
To access this podcast go to:
Show # 109 – Building an Engaging Web Strategy
Posted on 09/09/2007 3:16PM
Jeremiah Owyang, the web strategist, talks about how to engage people on the web, how/why to measure engagement and also how communication is changing in the business world.
Wow that was fast, we just finished our interview an hour ago and the audio version is already up. I was interviewed by Tris Hussey and Jim Turner on Blog Talk Radio, we talked about Social Media, what it means to corporations and the impacts to companies like Hitachi and other big brands. What’s Blog Talk Radio? It’s an internet radio show, you can learn more about it on their FAQ. We had a few folks come in and ask questions like Chris Brogan, Teresa Valdez Klein (read her post here), and Christian the Coffee guy.
What was interesting was that folks were dropping in comments and questions in Skype, and Twitter, it was a real-time experience, a great use of these tools to communicate in a new way. See, the audience talks back, such as this Twitter post and also here.
You can listen in to the show on the Blog Talk Radio show. It’s good to podcast again, I was with the Podcast RoundTable back in 2005, it was a tech show that we produced a weekly show –was a lot of fun.
(This following post is intended for the folks who attended my webinar, if you’re a regular reader, there’s still some healthy content in the links below)
You made it!
I just completed a Webinar with the Marketing Profs (a large and respected Marketing Resource group) with a few hundred folks, the topic: Podcasting, Video Blogging, and Live Streaming Video. In my final slide, I linked to this blog, and directed them here, so welcome!
I also promise to answer any questions that I wasn’t able to answer on this blog, depending on what it is, It’ll take time, so come back soon
There’s a few other resources that I’ve put together on this blog, it’s a great way to get started with social media, or dig in deeper with your existing strategy. As you know, I help many of our clients with social media strategies at PodTech.net.
Recommend Reading for your Social Media Strategy
10 Social Media Strategies for 2007
Social Media Strategies (Podcast Interview)
Top Marketing Podcasts: Learn from the top Marketers
Online Video is great for your executives (a project to get started)
Responding to Bad Press using Video, and Video Brand Hijacking
Online Streaming Video
Ustream: Jeremiah at Web 2.0
List of live streaming tools
Social Media Platforms
List of companies that provide White Label (Tools you can rebrand) Social Networking Tools
List of companies that provide online Collaboration Tools
Social Media Measurement
Companies that measure Social Media
Social Media and events
How to have a successful community event
Impacts of BlogHaus (An event that had 600-800 bloggers)
Marketing is not on two domains only
Extranets move off the Corporate domain
Impacts of the Social Media on the Customer Reference Program
The many forms of Web Marketing
The Corporate Website is Irrelevant
Leave a comment if you’ve got suggestions or questions.
Get dialed in!
Want more? Aside from the excellent resources available at the Marketing Profs group, you can subscribe to this blog (I publish just about daily, check out my Web Strategy Video Show, join the community at the Web Strategy Group on Facebook, and add me as your friend. For the very bold who want to crawl inside my head, you can follow me on Twitter, and I’ll reciprocate)
Thanks again Marketing Profs for the great platform and resource to the Marketing Community.
Updates: Questions I didn’t answer in the live Q&A I promised to answer questions that I couldn’t answer, I’ll be leaving updates here:
1 Question: 41% of who was surveyed in your stats
2 Resource: The Many forms of Web Marketing (Folks may not know the difference between social media and interactive marketing)
3 Good Video Editing Software
-From the comments in the chat room uLead was recommended.
-PC Mag reviews several software suites
-The pros at the PodTech office use Final Cut Pro for Mac (high end software)
4 Recommendations for Cameras
5 Need to convince upper management Social Media impacts Sales and Marketing? Read this very important report that shows that IT decision makers are influenced by Social Media.
Feedback from the Community: At the end of the webinar, folks were leaving responses on a survey, here’s what they said:
How well did the content of this online seminar meet your expectations?
Extremely well 41.9% 13
Very well 25.8% 8
Pretty well 29.0% 9
Not very well 3.2% 1
Not at all 0.0% 0
answered question 31
How could it have been improved?
1. really enjoyed the music at the beginning … a very nice touch — wish more people would do this type of thing. Thu, 8/9/07 10:39 AM
2. more troubleshooting tips….felt some questions were answered like a politician with dancing around the topic Thu, 8/9/07 10:36 AM
3. More information about content and messaging that works best. Thu, 8/9/07 10:36 AM
4. Better clarification on statistics and source Thu, 8/9/07 10:35 AM
5. evening out audio during the Q&A — Jeremiah was “miles away” so the volume had to cranked but the mod was much louder. it was a painful experience at times. eliminating the non-topic related chatter — i don’t need to know about someone’s tech geek hubby, etc. etc. it’s hard enough to follow the text and listen; don’t need the distracting back-of-the-class schtick Thu, 8/9/07 10:35 AM
6. more specific information in the presentation about recommended products & service providers show blog site websites as examples were good but hard to see. would be nice to have embedded links in PPT. more real life success stories personal response letting me know my question was in the queue Thu, 8/9/07 10:35 AM
7. live streaming of the presenter would have been an appropriate enhancement! Thu, 8/9/07 10:34 AM
8. It’s still a little bit of a “nebulous” subject… good overview tho. Thu, 8/9/07 10:33 AM
9. capability to see the referenced websites live Thu, 8/9/07 10:32 AM
10. live linking to the web for better illustration? Thu, 8/9/07 10:32 AM
11. nothing. Wait. winning the iPod. But that’s it. Excellent! This one seminar made me a lifetyle customer of Marketing Profs! Thu, 8/9/07 12. More non-basic insights. Thu, 8/9/07 10:31 AM
13. A few more examples of how these strategies are being used in B2B. Thu, 8/9/07 10:31 AM
14. transcript of the audio — lots of gems whipped by too fast to write Thu, 8/9/07 10:31 AM
15. links and lists during the Q&A Thu, 8/9/07 10:31 AM
16. It was very well organized and showed a depth of subject matter knowledge. Not sure what I would suggest to improve it. Thu, 8/9/07 0:31 AM
17. more about webinars Thu, 8/9/07 10:29 AM
18. incorporating some live examples of podcasts, e.g. linking to a couple of them Thu, 8/9/07 10:11 AM
19. Less of an overview, more tactical how tos.
Would you recommend the seminar to a friend or colleague?
Yes 93.3% 28
No 6.7% 2
answered question 30
If you would recommend the seminar to a friend or colleague, what would you say?
1. you need to see this Thu, 8/9/07 10:39 AM
2. n/a Thu, 8/9/07 10:36 AM
3. Good info about the technology of online marketing through podcasts and streaming video. Gives a good overview. Thu, 8/9/07 10:36 AM
4. Good overview on podcasting and streaming – general intro was useful. Thu, 8/9/07 10:35 AM
5. wicked intro to podcasting and new technologies — view it and let’s figure out a way to make it happen Thu, 8/9/07 10:35 AM
6. good basic overview Thu, 8/9/07 10:35 AM
7. Our marketing team needs to have a better understanding of social marketing and its something we need to incorporate into our strategic marketing plan in the future. Thu, 8/9/07 10:34 AM
8. As most, interesting, informative and packed with residual benefits – always good resource material associated. Thu, 8/9/07 10:34 AM
9. it was a useful webcasting 101 kind of tutorial Thu, 8/9/07 10:34 AM
10. great 30,000 ft. view of what you need to consider for next year’s marketing plan/budget Thu, 8/9/07 10:33 AM
11. Jeremiah did a great job presenting information that can be somewhat techno geeky to we novices. Thu, 8/9/07 10:32 AM
12. great insight into ways you can extend your brand using new technologies. Thu, 8/9/07 10:32 AM
13. Marketing Profs is as essential to your business success as your phones. Never stop learning from the best in the industry. Thu, 8/9/07 10:32 AM
14. Great overview to Social Media Thu, 8/9/07 10:31 AM
15. Great overview! Thu, 8/9/07 10:31 AM
16. Attend this with a tape recorder turned on. Thu, 8/9/07 10:31 AM
17. Jeremiah gets the space on both a strategic and tactical level. Thu, 8/9/07 10:31 AM
18. Jeremiah held my attention throughout this webinar, which is tough to do! Thu, 8/9/07 10:11 AM
19. If you need a good primer, take the time. Thu, 8/9/07 10:11 AM
20. Very knowledgable.
I’m not sure how many times we’ve heard in the first wave how online pornography was the driver for innovation during the first wave. I worked at Exodus Communications from 2000-2003. I distinctly remember hallway chatter of the executive staff finding out that a major portion of the content that was hosted at Exodus was adult related. Apparently, the CEO decreed that we remove all porn related customers, apparently when the financial analysis came back it would have destroyed the business. Exodus, of course was an amazing bankruptcy (Chapter 11 –twice) but that’s another story.
It’s now 2007 and I’m seeing a tremendous amount of innovation being done from Presidential candidates who know to reach a wide audience that’s influential, online and educated, that having a solid social media strategy is more important.
Barack Obama, John Edwards have a stronger social media presence than many of today’s Fortune 100 companies.
With last week’s YearlyKos presedential debates we’re seeing an incredible amount of innovation as they adopt live video streaming for the debates, John Edwards has live video chats online, the YouTube debates and many other strategies for the presidential election (see my ongoing list).
It’s pretty clear that these mobile and active organizations are using the tools of information (I suspect they’ve many college interns) that know how to use these tools effectively.
[The American Presidential candidates are adopting social media as a core communication strategy, much faster and more effectively than most Global Fortune 1000 companies]
I need to credit to colleague Jennifer Jones for the insightful conversation that yielded this blog post, she’s been covering this topic from her podcast series. Also worth noting her latest blog post on Marketing Profs about Strategic Marketing is worth a read –I learn from her.
I was interviewed by David of High Context Consulting (go here to listen) on the topic of Social Media strategies for corporations and how to measure success. This has been an area of focus of mine, as I had to demonstrate success in my last role at a large company where this program was new and nascent. I had to constantly show success, give numbers and anecdotal evidence why a 100 year old Japanese company should embrace social media.
What you’ll learn from this podcast: What’s happening in the Fortune 1000 arena of social media, understanding the many different attributes such as velocity, sentiment, influence, and the coveted engagement. Here’s that post I mentioned at the end: Web Strategy: How to Measure your Social Media Program. The sound is certainly not pro quality, as I was sitting on a park bench at Stanford using skype on a 3G wireless card, so I’m sure you’ll understand.
I recommend reading Mike Manual’s post, Social Media Measurement Deconstructed. he’s boiled down measurement to three main buckets which make a whole lot of sense. Also, in a few weeks, I’ll be publishing a white paper I co-authored with Matt Toll of Dow Jones on social media measurement, watch for that. View all my posts tagged “Social Media Measurement”
I’m very fascinated by the Power 150: Top Marketing blogs (I’m pleased to have made the list) and am seeking a similar list of the top Marketing Podcasts!
Update: Constantin has this great list of Podcasts (and feeds) and also check out Grazr.
Top Marketing Podcasts:
Jennifer Jones’s Marketing Voices | Audio and Occasional Video Jennifer is my colleague and friend. “Silicon Valley Marketing Veteran Jennifer Jones discusses social media practices and technologies and its impact on marketing, tools & best practices, with industry leaders such as Seth Godin, Guy Kawasaki, and Charlene Li.”
Brian Oberkirch’s Edgworks
Brian’s one of my good friends, and a great social media consultant, check out his thoughts, interviews, and blog posts. Often irreverent, always insightful.
Marketing over Coffee
“Marketing over coffee marketing podcast with John Wall and Christopher Penn”
Joseph Jaffe’s Across the Sound
“Each week marketing guru Joseph Jaffe discusses the world of new marketing, media and PR on the Across the Sound podcast. Please subscribe using the podcatcher of your choice.”
Marketing Edge Podcast
“The original marketing podcast. Advice and insight on marketing, public relations, podcasting and communication from Albert Maruggi, a veteran of radio, television, politics and the corporate world.”
Internet Marketing Voodoo
“Internet Marketing Voodoo, Marketing Podcast, Online Marketing, Advertising, Interactive Media”
Buzz Marketing for Technology
“Paul Dunay has spent more than 20 years in marketing, creating buzz for leading technology companies such as Google, IBM, Microsoft, Oracle, SAP, Avaya and Cisco.”
Managing the Gray
Managing the Gray is a marketing podcast about new media, social marketing, no control PR and how you can embrace the evolution and not be left behind as the world moves forward. It’s a mix of tips, insights and the occasional interview. Subscribe today so that you don’t miss an episode.
“crayon is a different kind of company that integrates the best of the consulting, agency, advisory, thought leadership and education worlds. The world has changed even if other people in the marketing, advertising, and public relations sectors have not. The goal of crayon is to help clients
TechnoMarketer | Video Blog
“Matt Dickman is an interactive marketing strategist, speaker and technology evangelist working at DigiKnow, Inc. in Cleveland, Ohio. This is his personal blog and the thoughts and opinions expressed here are his alone.” Matt has an audio podcast as well.
“A weekly Canadian public relations podcast hosted by Terry Fallis and David Jones”
For Immediate Release
“Twice weekly commentary on public relations and technology by Shel Holtz and Neville Hobson”
“Podcasts for people who care about communicating with employees, customers, prospects and the world, hosted by Donna Papacosta”
New Comm Road
“The New Comm Road Podcast was launched in May 2006, and explores how new media tools are changing communication in business, in the media, and in our everyday lives.”
“This is where you’ll find a weekly caffeine-fuelled chat about business communication, hosted by Allan Jenkins in Denmark & Lee Hopkins in Australia.”
Six Pixels of Separation
“Mitch Joel, 35, is President of Twist Image, a marketing and communications visionary, interactive expert, community leader, freelance journalist, Blogger, Podcaster and believer in doing the impossible. But mostly, Mitch is a passionate entrepreneur and speaker who connects with people worldwide by sharing his communications insights, marketing strategies and commitment to building a better community.”
“A forum for anyone with an interest in business and organisational communication, PR Junction is a free podcast with an Asia-Pacific focus. Your Hosts: Jon Hoel, Michael Netzley, The Music: Kurt Jessen, The Voice: Christina Hickie.
On The Record Online
“On the Record…Online Podcast: Get the story behind the story as reporters from the mainstream media and newsmakers discuss how information technology is changing media news and entertainment, and business to business and consumer marketing. Eric Schwartzman is the founder and president of iPressroom, which helps companies, institutions and organizations extend the reach of their pr and marketing campaigns using the latest new media tools and services integrated into one powerful online dashboard.”
“A blog about a podcast about advertising and other stuff people think about too much”
The Engaging Brand
“The Engaging Brand works with companies both small and major corporations on how to boost profits through motivating their people.
She is a regular speaker on areas such as social media, personal and employer branding, and motivation. She produces The Engaging Brand podcast and also coaches individuals on how to improve their leadership capabilities. At the Melcrum event in Brussels she was described as ” a ball of energy and crammed pack of ideas”.”
Duct Tape Marketing
“John Jantsch is a veteran marketing coach, award winning blogger and author of Duct Tape Marketing – The World’s Most Practical Small Business Marketing Guide (foreword by Michael Gerber, author of The E-Myth) published by Thomas Nelson – due out in the fall of 2006. He is the creator of the Duct Tape Marketing small business marketing system and Duct Tape Marketing Authorized Coach Network.”
The UK’s first small business podcast. Interviews and practical advice for small business, startups and entrepreneurs podcast to the UK and the rest of the world.
Andy Beal’s live streaming on Tuesdays | Live interactive Video
“MarketingPilgrim.com was launched by internet marketing expert Andy Beal in September 2005. As a follow-up to Beal’s award-winning search marketing blog, Marketing Pilgrim expands its coverage to bring the latest news, rumors and review for all things related to internet marketing and online advertising.”
“Thoughts and insights at the intersection of technology and public relations in the 21st century from the folks at Topaz Partners.”
“The Mediasphere by One by One Media and Bloggers For Hire. Jim Turner and Tris Hussey review the week in social media. News, opinion and special guests”
The Best Promo Show
“Marketing Internet Talk Radio Show”
Web Strategy Show (my Show!) | Video
Lastly, I interview web strategy thought and practice leaders: “[The Web Strategy Video Show is a fast, smart and instructional “Video White Paper” for today’s web decision maker]” learn about the Web Strategy Show.
There’s quite a few PR podcasts, from Paull in the comments, I’ve added them above.
If you know of others (audio or video), please leave a comment below. Please let me know why you think they’re great
Just landed in Singapore, an amazingly clean city, looking forward to learn about the tech culture. It was quite a commute getting here, nearly 20 hours from SFO to HK, to Singapore, but well worth it. My presentation for the main congress (I’m giving another one to the local university) is about audio and video podcasts for the enterprise.
While looking at the program, I was seeing quite a few topics on preparing the IT infrastructure for streaming media, or preparing the anticipation of the enterprise being the media producer. I’m not so sure that’s the way it’s going to unfold.
The more I think about it, I see Google, PodTech, and a variety of other media creators to be where content is created, uploaded, and distributed –it doesn’t have to be hosted on the enterprise.
There’s a lot of talk about Software as a Services (SaaS), and we’re seeing more evidence of this as raw computing power, storage, web-architectures, and I think it’s spreading to the media space.
I’m part of the Media 2.0 Workgroup, a great feed to subscribe to if this topic interests you, I hope some of those folks in the group chime in.
Perhaps the greatest thing that enterprises could do is to make sure that 1) Those media networks (and whatever comes next) are never blocked from the firewall 2) there’s enough bandwidth to easily view any of those networks 3) Empower, educated, and encourage employees to join those media networks –as that’s where the conversations about a market will happen.
Media will be uploaded, edited, modified, shared, published, and mashed into new forms in the “cloud” –all outside of the corporate firewall.
I started to read Everything is Miscellaneous by David Weinberger, it’s an easy read, I’m already half way through the book by reading on the plane.
One of the most brilliant things I’ve heard at the countless conferences, workshops and events I’ve been attending is from Dan Scheinman of Cisco during his Keynote –he really impressed me. Jeremy Pepper took some detailed notes.
Dan rightfully suggested that in response to the explosion of social media by consumers that corporations are now becoming content producers –to respond, answer, and converse with the marketplace.
How is this different than before? While the press release, shiny collateral, and the occasional webinar are certainly media and communication forms, employees will now be creating extensive content from easy to use tools. (and from the edges of the company).
The corporate newsroom on the website (which is a form of evolution) will produce videos, podcasts, and text in near-real time, as well as aggregate content from it’s community. The sophisticated corporations will understand that to truly be relevant is to let customers help create the media on the corporate website.