Archive for the ‘Podcasts’ Category


Audio: Why Most Brands Fail at Social Network Marketing

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If you’re reading this from a feedreader or an email subscription, advance here to the flash embed to listen to the audio file.

Dear friend Jennifer Jones interviews me on my latest Forrester report The Best and Worst of Social Network Marketing. I discuss some of the high level points of why brands have had so many issues –and what they should do to succeed. 15 of the 16 brands we tested did not pass our criteria, I hope that if we retest them, they will have improved.

Update: I’m doing a teleconference on this topic on behalf of my employer, should you wish to discuss this further and learn more.

Audio: How Nike’s Jordan team leans on Social Media

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Jennifer Jones
, who hosts one of the top ongoing social media marketing podcasts, interviews Emmanuel Brown of Nike Jordan. I saw Emmanuel at the last Marketing Forum in L.A. he told us that employees are encouraged to work out a couple of hours every day. Actually, it’s more than encouraged, it’s mandatory. He discusses their Breakfast Club interactive program, which helps customers track and improve their daily sports routine, and recently won a Groundswell award for their efforts.

They aren’t the only sports brand leaning on social media to reach customers. New Balance has a ‘studio’ type site, and Nike has launched an online community platform.

Update: Forrester has published a video of Emmanuel Brown at his recent presentation at the Marketing Forum, including other videos. (a quick registration is required)

Audio: Social Networks, Should companies build their own (White Label) or join existing ones (like Facebook)

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Are you thinking about building a community on your own domain with one of the 70 white label social networking tools?

Or have you thought about joining an existing community on a social network like Facebook or MySpace?

We thought this heated debate was over, I took heat from Shel Israel and Doc Searls (look at all the trackbacks and comments) for my stance that in some situations, brands should build their own social networks.

Brian Oberkirch fired up a thoughtful post on why he didn’t want to join the Fast Company social network. Ted Shelton of the Conversation Group charged an email to me, and we started a friendly debate, eventually we agreed that an audio podcast would make good discussion over this topic, and we were also joined by Chris Heuer also of the Conversation Group.

Listen into the discussion as we delve into the topic of brands joining and/or building social networks (about 20 minutes MP3)

If this is a topic that intersets you: you either are going to deploy a community strategy, or you’re one of the 70 vendors or work at a social network like Facebook, Bebo, Hi5, Tagged, LinkedIn, Dogster, or MySpace, I have an upcoming research report called “Social Networks: When should brands build and join” that will publish for clients in the near future (it’s just getting the final touches put on it).

And by the way, as many savvy readers have pointed out, the future strategy will more than often be “and”.

(Update: Elizabeth Albrycht extends some thoughtful insight The Question Concerning Social Networks: Existence or Meaning?

Predictions on the Social Graph for 2008: Charlene Li and Jeremiah

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Listen in to the audio podcast by pressing the play button using the Forrester player above. Folks have asked for me to be transparent in our research, so I’m pulling you all in behind the scenes as Charlene Li and I discuss the topics we research on.

Charlene Li, Josh Bernoff, Peter Kim, and myself collaborated on Top Social Computing Predictions For 2008. While many folks have already published their predictions in Dec, now’s a good time for us to share after the noise has settled down.

While we each gave specific predictions for the year, Charlene and I focused in on the aggregation or portability of the Social Graph. Not famliar with what the social graph is? Then please read Explaining what the “Social Graph” is to your Executives.

Thanks to Sim at Utterz for creating this customized player for Forrester, it was easy to use, we just needed a quiet room and a phone.

Marketing Executives should listen to Marketing Profs Podcast

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I had a chance to connect with Jennifer Jones, the hostess and MC of Marketing Voices Podcast yesterday. She’s one of my former colleagues and will be a long time friend. I learned that her podcast, which helps marketing leaders understand social media is continuing to take off. Although I made a list of the many marketing podcasts, as I understand it, the listernership is up to 100,000 downloads in the last month, that blows away almost any other podcast that I know of. Apparently some big name brands have noticed too, she’s now sponsored by Webex AND Intel, both companies want to reach marketers and the social sphere, respectively. Her show is also syndicated by MarketingProfs, one of the top communities on the web, and of course on PodTech.

Here’s why Marketing Voices is getting traction:

1) She gets top name guests: many authors, speakers, thought leaders, and most importantly, practitioners that have done it in the workplace.
2) Expectations: She’s consistent with her weekly release, format, questions, and length, she screens the guests, preps them with questions. Her background in TV broadcasting and as a PR executive helps her all around the show.
3) Brevity: The shows (mainly audio and sometimes video) are short and concise, she’s respecting media snackers. Most are 10-15 minutes, each very ‘tight’ in content.
4) Her passion: She’s truly very, very fascinated by the social media world, as a “digital immigrant” she wants to explore how these tools change the world, we’ve had many, many conversations.
5) Shelf Life: It’s not a show on ‘what’s hip’ but really on strategy and many leaders share case studies and examples, you can go back into the archives to listen and learn.

To be fair, I can’t just throw roses, but gave her a few suggestions to improve the show, all minor: 1) set the audio levels so the speaker and host are always at the same level 2) Just once, the show was duplicated twice on iTunes, but a very minor nitpick. If you’re a listener, I’m sure she’d be curious to hear your feedback.

So if you’re a marketing executive, (or work for one) and you need to know how social media impacts your world, I recommend you subscribe to MarketingVoices on iTunes (will prompt iTunes), or check out the website, while you’re reclaiming time in the car or on a jog, stay learning with high quality content.

Podcast: The Great Twitter Debate “Bad Ass Berkowitz” vs “OMG Owyang”

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I had the absolute pleasure to be involved in a geek fight with the always thoughtful David Berkowitz, a friend and respected peer of mine in the industry. Paul Dunay was the referee, and thoughtfully lead the conversation forward. I love Davids opening remarks about funding the Scoble’s kid.

The debate started on the blogosphere, where David questions the value of micromedia. So listen in to the two different sides over Twitter over at the Marketing Profs site or use the player below.

Link to Original Audio Source

David and I are actually buds, here’s some pics of us on panels, hanging at PodTech, and hitting the town in the back of a limo in Vegas!


Shel, Jeremiah, DavidPicture 841Picture 1150