I had the honor of joining one of the top podcasts in the space For Immediate Release podcast series which has been publishing as long as I can remember on how communication, technology and business intersect. It was an honor to spend my Saturday morning discussing Altimeter’s latest report on Social Business Readiness, how companies are ill-prepared, social media crises, and what companies should do. You can tune in directly with the four options below:
Left: The crew at Hawaii Public Radio, Oahu. Left to Right: Ryan Ozawa (@hawaii), David Lau (@synwpn), Kara Imai (@hawaiikara), Jeremiah Owyang (@jowyang), and Burt Lum (@bytemarks)
How to hotels, restaurants, attractions, airlines, entertainers and cruise ships use social media to connect with tourists? Listen in to find out.
Thanks to Burt Lum (Twitter) and Ryan Ozawa (Twitter), the hosts of the long running tech show called “Bytemarks Cafe” on Hawaii Public Radio. At the Hawaii Tourism Conference in Oahu two weeks ago, I had the pleasure of presenting a primary research findings from a project Altimeter was contracted to do (with my colleagues Alan Webber and Christine Tran) on the socialgraphics of Hawaii tourists. I was joined on the call by Kara Imai (Twitter), head of digital and therefore social media at Hawaii Visitors Convention Bureau (HVCB) who hired us for this primary research project.
Listen in to this podcast to hear how social media impacts tourism, especially for marketing destination organizations. We get past the news and start jumping into this topic at 20 minutes into it.
Finding out how your target customers use social media (Disclosure: Altimeter was hired by HVCB to conduct socialgraphics research), and where they are online is the first step in a social business strategy. We call this socialgraphics, learn more about it here.
Mom and pops, small businesses, and even large hotels can benefit from social media.
What happens at the destination (and how people rate their experience, even in real time) is a form of marketing.
True to living social media and travel research, I uploaded pics, which we found in the research is common, if you have questions on the whereabouts leave a question in Flickr and I’ll respond. Someday, I hope to make Hawaii a second home, yet see my current personal goal called #OperationBluewater. I’m at 10/30 days this year.
Invest 20 minutes to listen to this podcast focused on how Facebook Connect helps brands connect with existing communities. This podcast, hosted by Aaron Strout of Powered, was joined by the digital editor of AdWeek, Brian Morrissey and marketing blogger/consultant, Susan Getgood, and myself.
Long time friend Jennifer Jones interviewed me at Forrester’s Foster City office in California, and I shared three practical recommendations for them to start doing. Listen in to the above short podcast embed, or download the file directly.
Customers own your website and what you can do to get it back
Social media resources: understand the 80/20 Rule
How marketers can be more strategic within the corporation by leading the social charge across departments such as sales, client teams, HR, product development, support, and leadership.
I hope you forward this to your CMO and VPs of marketing.
Last week I jumped on a call with Joseph Jaffe, who focuses on social media marketing. Usually in my career, day job, and blogging style, I’m very structured, organized, and well…analytical. I gave all that up to have an impromtu converation with Joseph to discuss social. Listen in and tell me what you think.
A few topics we end up talkin about are: Importance of signal vs noise, PR blackouts, Sponsored Conversations, Mother bloggers. Let me know in the comments if you think you’d listen again –or why you would not.
People often ask me, how do you stay on top of the industry news so well? My answer? I listen.
One of the ways I get smarter about the field I cover is to listen to podcasts while driving, at gym, or going for a walk. The two top podcasts in this space to listen to are Marketing Voices by Jennifer Jones, and For Immediate Release by Shel and Neville.
Social Media Executive Interviews: Marketing Voices Marketing Voices has short ‘tight’ interviews with practice leaders in the space, the questions and framing are really at an executive level, so this is the one to share with your bosses.
Social Media News and Editorial: For Immediate Release
On the other hand, For Immediate Release (FIR) is about a 40 minute show that includes news, commentary, tech reports, voices from Singapore. They debate, discuss, and dig into issues at a greater depth more suitable for the practitioner –one to share with the folks in the field.
Dear friend Jennifer Jones interviews me on my latest Forrester report The Best and Worst of Social Network Marketing. I discuss some of the high level points of why brands have had so many issues –and what they should do to succeed. 15 of the 16 brands we tested did not pass our criteria, I hope that if we retest them, they will have improved.
Jennifer Jones, who hosts one of the top ongoing social media marketing podcasts, interviews Emmanuel Brown of Nike Jordan. I saw Emmanuel at the last Marketing Forum in L.A. he told us that employees are encouraged to work out a couple of hours every day. Actually, it’s more than encouraged, it’s mandatory. He discusses their Breakfast Club interactive program, which helps customers track and improve their daily sports routine, and recently won a Groundswell award for their efforts.
Or have you thought about joining an existing community on a social network like Facebook or MySpace?
We thought this heated debate was over, I took heat from Shel Israel and Doc Searls (look at all the trackbacks and comments) for my stance that in some situations, brands should build their own social networks.
If this is a topic that intersets you: you either are going to deploy a community strategy, or you’re one of the 70 vendors or work at a social network like Facebook, Bebo, Hi5, Tagged, LinkedIn, Dogster, or MySpace, I have an upcoming research report called “Social Networks: When should brands build and join” that will publish for clients in the near future (it’s just getting the final touches put on it).
And by the way, as many savvy readers have pointed out, the future strategy will more than often be “and”.
Listen in to the audio podcast by pressing the play button using the Forrester player above. Folks have asked for me to be transparent in our research, so I’m pulling you all in behind the scenes as Charlene Li and I discuss the topics we research on.
Charlene Li, Josh Bernoff, Peter Kim, and myself collaborated on Top Social Computing Predictions For 2008. While many folks have already published their predictions in Dec, now’s a good time for us to share after the noise has settled down.
While we each gave specific predictions for the year, Charlene and I focused in on the aggregation or portability of the Social Graph. Not famliar with what the social graph is? Then please read Explaining what the “Social Graph” is to your Executives.
Thanks to Sim at Utterz for creating this customized player for Forrester, it was easy to use, we just needed a quiet room and a phone.
