Archive for the ‘Podcasts’ Category


Podcast: For Immediate Release Social Business Readiness

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I had the honor of joining one of the top podcasts in the space For Immediate Release podcast series which has been publishing as long as I can remember on how communication, technology and business intersect. It was an honor to spend my Saturday morning discussing Altimeter’s latest report on Social Business Readiness, how companies are ill-prepared, social media crises, and what companies should do. You can tune in directly with the four options below:

Thanks Neville, and Shel, for inviting me to share.

Audio: Opportunities with Social Media and Tourism

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Bytemarks Cafe - Aug 11, 2010 by Bytemarks, on Flickr Left: The crew at Hawaii Public Radio, Oahu.  Left to Right: Ryan Ozawa (@hawaii),  David Lau (@synwpn), Kara Imai (@hawaiikara), Jeremiah Owyang (@jowyang), and Burt Lum (@bytemarks)

How to hotels, restaurants, attractions, airlines, entertainers and cruise ships use social media to connect with tourists?  Listen in to find out.

Thanks to Burt Lum (Twitter) and Ryan Ozawa (Twitter), the hosts of the long running tech show called “Bytemarks Cafe” on Hawaii Public Radio. At the Hawaii Tourism Conference in Oahu two weeks ago, I had the pleasure of presenting a primary research findings from a project Altimeter was contracted to do (with my colleagues Alan Webber and Christine Tran) on the socialgraphics of Hawaii tourists. I was joined on the call by Kara Imai (Twitter), head of digital and therefore social media at Hawaii Visitors Convention Bureau (HVCB) who hired us for this primary research project.

Listen in to this podcast to hear how social media impacts tourism, especially for marketing destination organizations.  We get past the news and start jumping into this topic at 20 minutes into it.

Click this player (Below) to start the audio

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download mp3
(59:00)

Key Takeaways:

  • Finding out how your target customers use social media (Disclosure: Altimeter was hired by HVCB to conduct socialgraphics research), and where they are online is the first step in a social business strategy.   We call this socialgraphics, learn more about it here.
  • Mom and pops, small businesses, and even large hotels can benefit from social media.
  • What happens at the destination (and how people rate their experience, even in real time) is a form of marketing.

True to living social media and travel research, I uploaded pics, which we found in the research is common, if you have questions on the whereabouts leave a question in Flickr and I’ll respond.  Someday, I hope to make Hawaii a second home, yet see my current personal goal called #OperationBluewater.  I’m at 10/30 days this year.

Podcast: Understand Facebook Connect for Business

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Zuck and FB connect

Invest 20 minutes to listen to this podcast focused on how Facebook Connect helps brands connect with existing communities.  This podcast, hosted by Aaron Strout of Powered, was joined by the digital editor of AdWeek, Brian Morrissey and marketing blogger/consultant, Susan Getgood, and myself.

You can also download the Mp3 file directly.  Get more details about the podcast from Aaron’s blog directly.  A few themes:  Social marketing is about getting your customers to talk to customers –not just a brand blasting to customers.

Update: Here’s the example I mentioned about VW using FB to serve up contextual content, to learn more about this trend, read “The Future of the Social Web” which was Forrester’s top report in Q2 2009 and the blog post has been translated to 20 languages.

Marketing Voices: Three Recommendations for Marketing Leaders (11min)

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Long time friend Jennifer Jones interviewed me at Forrester’s Foster City office in California, and I shared three practical recommendations for them to start doing. Listen in to the above short podcast embed, or download the file directly.

  1. Customers own your website and what you can do to get it back
  2. Social media resources: understand the 80/20 Rule
  3. How marketers can be more strategic within the corporation by leading the social charge across departments such as sales, client teams, HR, product development, support, and leadership.

I hope you forward this to your CMO and VPs of marketing.

Podcast: Jazz with Jaffe

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Last week I jumped on a call with Joseph Jaffe, who focuses on social media marketing.  Usually in my career, day job, and blogging style, I’m very structured, organized, and well…analytical.  I gave all that up to have an impromtu converation with Joseph to discuss social.  Listen in and tell me what you think.

A few topics we end up talkin about are:  Importance of signal vs noise, PR blackouts, Sponsored Conversations, Mother bloggers.   Let me know in the comments if you think you’d listen again –or why you would not.

Podcasts: Marketing Voices and For Immediate Release

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People often ask me, how do you stay on top of the industry news so well? My answer? I listen.

One of the ways I get smarter about the field I cover is to listen to podcasts while driving, at gym, or going for a walk. The two top podcasts in this space to listen to are Marketing Voices by Jennifer Jones, and For Immediate Release by Shel and Neville.

Social Media Executive Interviews: Marketing Voices
Marketing Voices has short ‘tight’ interviews with practice leaders in the space, the questions and framing are really at an executive level, so this is the one to share with your bosses.

Social Media News and Editorial: For Immediate Release
On the other hand, For Immediate Release (FIR) is about a 40 minute show that includes news, commentary, tech reports, voices from Singapore. They debate, discuss, and dig into issues at a greater depth more suitable for the practitioner –one to share with the folks in the field.

During work, I listen to the Properly Chilled podcast (iTunes) and Dave’s Lounge (iTunes) to get the latest beats, each one is often an hour long of free, fresh music.

What podcasts do you listen to for professional education and for music?