Summary Live Interactive Video Streaming, also called live streaming, life casting, or event streaming can provide the web strategist with a low-cost effective tool to enhance communications to customers. This document outlines the most successful ways to use these tools, and provides some best practices. Situation Live streaming has gotten the attention of the media, press, and bloggers, yet when peering back in history, it’s not a new technology. The big difference is that there are many providers that offer this service and it’s the frequently self-publishing of individuals on blogs makes it easy for anyone to get in on the action Opportunity Live video streaming in an inexpensive and ‘human’ medium that can involve a community in an interactive … Continue readingWeb Strategy: How to use Live Interactive Video Streaming for your Web Experience, Events, and Crises
VoIP and Live Streaming, in my opinion, have revolutionized the communication industry. Anyone with computer and internet connection can connect with anyone else on the planet, for real time voice and video communications. The clincher? Such tools require a few dollars and commodity internet access –nearly everyone can get in on the conversation. Skype connects a family Recently, an Uncle and Auntie of mine recently moved to the Middle East for a off country teaching assignment, in a city known for violence, assassinations and unrest. Yesterday, during a local family get together we were able to arrange a time to call them, and we piped over a video stream to them. We could hear their audio only. I was able … Continue readingBeyond Business: Impacts of VoIP and Live Streaming on the family dynamic
There are over 2500 people watching this Ustream video of the Yearly Kos convention. The CEO of Ustream Chris Yeh emailed me and suggests that “By the way, I checked, and right now C-SPAN is running the House of Reps, C-SPAN 2 is running some author named Mike May at a Borders. That means that Ustream is, as far as I know, the ONLY live video coverage of this event.” Brad Hunstable the co-founder of Ustream is at the debate live streaming, he’s ‘jumping up and down’ trying to get his question asked. Great lines from the debate with a tech focus: Hillary Clinton: “The Architecture of the Internet needs to remain open” Audience: Will the White House have a … Continue readingYearlyKos Convention 2007 on Ustream
That’s the quotient that online video people are trying to figure out. Well Ustream has launched a new tool in their latest version that lets users ‘shout out’ about a show that’s interesting, their blog lists out the details. What’s Engagement? I’ve discussed it several times, and have been able to boil it down to “Apparent Interest“. My formula suggests it’s the factor of Attention, Interaction, and a few other attributes. Colleague Robert Scoble has a video interview with the CEO of Ustream, and Techcrunch has the feature breakdown. What’s interesting about Ustream, a company that I’ve decided to advise? Well John Edwards was using it live on Monday after the debates, Chris Pirillo has a live show, and even … Continue readingNew Ustream launches the first real-time “Engagement” meter
I just got word from Chris Yeh, the CEO of Ustream (who I advise) that John Edwards will be on Ustream after his debate on CNN to answer questions from the Ustream community. What is Ustream? It’s a live video stream on the web + chat room interaction (and other features). What does this mean? This means that everyone who tunes in will have an opportunity to ask questions, be part of the community and talk to John Edwards. I’ve started a list of key web battles by the presidential candidates, be sure to check out this list. The web is empowering everyone to communicate and for figures in power to reach others, and be more human. So what will … Continue readingJohn Edwards to Ustream this Monday after debate, What will you ask him?
Above Video: Andy Beal of Marketing Pilgrim (popular website on Search Marketing) covers this week’s search beat. I’m watching Andy Beal’s live show that he recorded live a few hours ago with Ustream, I was particularly glad when I saw he was going to do this, as I’ve been advising Ustream, they know how to reach the top bloggers. If you don’t know who Andy is, he’s pretty influential in the search space, Google and Yahoo employees read his blog. If you’re short on time, and you want to find out what’s happening in the Internet Marketing space, you can turn on Andy’s show, Marketing Pilgrim Live turn up the volume and multi-task. I asked Andy about his show, and … Continue readingStay up to date with the Internet Marketing Industry: Marketing Pilgrim launches live show