Archive for the ‘Infographic’ Category


Honeycomb 3.0: The Collaborative Economy Market Expansion

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The Collaborative Economy enables people to get what they need from each other. Similarly, in nature, honeycombs are resilient structures that enable access, sharing, and growth of resources among a common group. Our latest version of the Honeycomb framework, Honeycomb 3.0, shows how the Collaborative Economy market has grown to include new applications in Reputation and Data, Worker Support, Mobility Services, and the Beauty Sector.

Get the Honeycomb: Register to Receive a High-Res Version
This is a market map to help you understand how every industry can benefit from the Collaborative Economy by partnering with new startups. Advance to the registration page, or click on the image below to see the larger version.

Screen Shot 2016-03-04 at 11.56.43 AM

 

Our Research and Design Process
Honeycomb 3.0 was a large undertaking. At least 460 startups were reviewed, and 280 were chosen to be included in Honeycomb 3.0.

We researched and analyzed the impacts of new startups within the sharing economy since the publishing of Honeycomb 2.0 in December 2014 (and, before that, the original Honeycomb in May 2014). This time around, we specifically focused more on international startups, startups that are on the upswing, and those receiving a lot of funding. The goal was to take a current snapshot of the “A-list” companies in the space.

Determining which startups to include required reviewing vendors included in previous Honeycomb versions, startups included in our funding spreadsheet, the overall market, and suggestions from our network. Each startup that was considered was evaluated separately for meeting sharing economy criteria, its relevance to the market, its function, and location.

This process led to uncovering new trends in the sharing economy and establishing new categories, subcategories, and some re-organization of previously established categories. There was also some startups from previous Honeycomb versions that no longer exist or had been cannibalized, so they were removed.

Honeycomb 3.0 is not intended to be a complete market picture, as there are thousands of other startups out there. We chose those that we found best met our criteria. You can use the blank template below to fashion your own version, too.

Make Your Own Honeycomb, with this Blank Template

Honeycomb3_blank_F (1)

You can create your own honeycomb, for your specific region or industry sub-category, or simply one that’s focused on your view of the world. We’d love to share it, collaborate, and make this a resource for everyone.

Additional Resources

 Startups and Services featured in the infographic:

Analytics and Reputation
Driver Services
Ridescout http://www.ridescout.com
What’s the Fare http://www.whatsthefare.com/
Identity and Reputation
eRated http://www.erated.co
HireRight http://www.hireright.com/
Karma https://havekarma.com
Onfido https://onfido.com/us
Traity https://traity.com/
TrustCloud https://trustcloud.com
Veridu https://veridu.com
Vijilent http://www.vijilent.com
Renter Services
Beyond Pricing https://beyondpricing.com/
Everbooked https://www.everbooked.com/
Kigo (RateCoaster) http://kigo.net/
Smart Host http://vr.smarthost.me/
Corporations & Organizations
Employee Services
Slice Rides http://www.slicerides.com
Twogo https://www.twogo.com
Platforms
Button http://www.usebutton.com
Cloud Commerce Factory http://www.cloudcommercefactory.com/
Crowdtap http://home.crowdtap.com/
eYeka https://en.eyeka.com/
Innoverne http://www.innoverne.com/
Juggernaut http://nextjuggernaut.com
Marketplacer http://marketplacer.com/
Mila https://www.mila.com/
Nearme http://near-me.com
Sharetribe https://www.sharetribe.com/
Tilt https://www.tilt.com
Supply Chain
Cargomatic https://www.cargomatic.com
LocalMotion https://www.getlocalmotion.com
WoNoLo http://wonolo.com
Food
Food Delivery
Farmigo http://www.farmigo.com/
GrubMarket https://www.grubmarket.com/
Saucey https://sauceyapp.com/
SpoonRocket https://www.spoonrocket.com/
Sprig https://www.sprig.com/
UberEats https://ubereats.com/eats/sf/
Shared Food
Bon Appetour https://www.bonappetour.com/
Eatwith http://www.eatwith.com
Feastly https://eatfeastly.com
Leftoverswap http://leftoverswap.com
Mealsharing https://www.mealsharing.com
Vizeat https://www.vizeat.com
Shared Food Prep
Barnraiser https://www.barnraiser.us/
Kitchen Surfing https://www.kitchensurfing.com
Kitchit http://www.kitchit.com
Munchery https://munchery.com
Rub & Stub http://spisrubogstub.dk/en/
The Food Assembly https://laruchequiditoui.fr/en
Goods
Loaner Products
Bagborrowsteal http://www.bagborroworsteal.com
Hey, Neighbor! http://web.heyneighbor.chat/
Open Shed http://www.openshed.com.au/
Peerby https://www.peerby.com/
Pley https://www.pley.com
RentTheRunway https://www.renttherunway.com
Rocksbox https://www.rocksbox.com
Maker Movement
Brit + Co https://www.brit.co/
CustomMade http://www.custommade.com
Etsy https://www.etsy.com
Make http://makezine.com/
Maker’s Row http://makersrow.com/
Shapeways http://www.shapeways.com
Techshop http://techshop.ws
The Grommet https://www.thegrommet.com
Pre-Owned Goods
Craigslist http://sfbay.craigslist.org
Ebay http://www.ebay.com
Kijiji http://www.kijiji.ca
Moveloot https://www.moveloot.com
OfferUp https://offerupnow.com/
Poshmark https://poshmark.com/
TradeMe http://www.trademe.co.nz
Wallapop http://us.wallapop.com/
WarpIt https://www.warp-it.co.uk
Yerdle https://yerdle.com
Health
P2P
Bemyeyes http://www.bemyeyes.org/
CoHealo http://cohealo.com
Crowdmed https://www.crowdmed.com/
Helparound http://helparound.co
Services
Curbside Care https://www.curbsidecare.co/
Dispatch Health https://www.dispatchhealth.com/
Doctor on Demand http://www.doctorondemand.com/
Eaze http://www.eazeup.com
Heal http://getheal.com
Medicast https://www.medicast.co
Medneo http://medneo.de
MedZed http://www.mymedzed.com/
Pager https://pager.com/
RetraceHealth https://retracehealth.com/
Stat http://signup.stat.com
Learning
Book sharing
Chegg http://www.chegg.com
Sidewalk http://www.gosidewalk.com/
Zookal https://www.zookal.com/
Instructor-Led
Coursera https://www.coursera.org
Khan Academy https://www.khanacademy.org
SimpliLearn http://www.simplilearn.com
Thinkful http://www.thinkful.com/
Udacity https://www.udacity.com
Udemy udemy.com/about/
Peer-to-Peer
Gibbon https://gibbon.co
Instructables http://www.instructables.com
Maven http://www.maven.co
P2P University https://p2pu.org/en/
Sharing Academy http://sharingacademy.com
Skillshare http://www.skillshare.com
uTest https://www.utest.com/
Logistics
Local Delivery
Deliv https://www.deliv.co
Favor https://favordelivery.com/
Ghosttruck http://www.ghostruck.com
Instacart https://www.instacart.com
Kanga http://getkanga.com
Lugg http://lugg.com/
Postmates https://postmates.com
Shadowfax http://shadowfax.in/
UberRUSH http://blog.uber.com/RUSH
Shipping
BellHops https://getbellhops.com
Nimber https://www.nimber.com
PiggyBee http://piggybee.com
Roadie https://www.roadie.com/
Sheaply http://sheaply.com/eng/pages/display/home
Shipster http://shipster.co
Shyp http://www.shyp.com
Transfix http://transfix.io
Storage
MakeSpace https://www.makespace.com
Roost https://roost.com
Stashbee http://www.stashbee.com
Mobility Services
Rides as a service
BlaBlaCar http://www.blablacar.com
Bridj http://www.bridj.com/#home
Chariot https://www.ridechariot.com
Didi Kuaidi http://www.xiaojukeji.com/
Easy Taxi http://www.easytaxi.com/
Flywheel http://www.flywheel.com/
Gett http://gett.com/nyc/
Grab (GrabTaxi) https://www.grab.co/sg/
Hailo https://hailocab.com
Juno https://www.gojuno.com/
Lazooz http://lazooz.org
Loup http://loupapp.com/
Lyft https://www.lyft.com
OlaCar http://www.olacabs.com
RallyBus http://rallybus.net/
Shuddle https://shuddle.us/
Surfair https://www.surfair.com
TianTian http://ttyongche.com/
Uber https://www.uber.com
Wingz https://wingz.me/
Support
CARMAnation https://www.carmanation.com/
Filld http://filld.co/
JustPark https://www.justpark.com/
Purple http://purpledelivery.com/
YourMechanic https://www.yourmechanic.com/
Valet Services
Caarbon http://caarbon.com/
Luxe http://www.luxe.com/
Valetanywhere http://www.valetanywhere.com/
ZIRX http://zirx.com/
Money
Crowdfunding
Circle Up https://circleup.com
Crowdfunder https://www.crowdfunder.com
Experiment https://experiment.com
FundingCircle https://www.fundingcircle.com
Gofundme http://www.gofundme.com
Indiegogo https://www.indiegogo.com
Kickstarter https://www.kickstarter.com
OurCrowd https://www.ourcrowd.com
Pave https://www.pave.com
Cryptocurrencies
Bitcoin https://bitcoin.org/en/
Coinbase https://www.coinbase.com
Dash https://www.dash.org/
Litecoin https://litecoin.org
Ripple https://ripple.com/
Moneylending
Able https://www.ablelending.com/
Faircent https://www.faircent.com/
Kiva http://www.kiva.org
LendingClub https://www.lendingclub.com
Prosper https://www.prosper.com
RateSetter http://www.ratesetter.com
Zopa http://www.zopa.com
Municipal
City Sponsored Bikes
Bicing Barcelona https://www.bicing.cat/
Hangzhou Public Bicycle https://en.wikipedia.org/wiki/Hangzhou_Public_Bicycle
Santander Cycles London https://tfl.gov.uk/modes/cycling/santander-cycles
Velib http://en.velib.paris.fr
Platforms
Getable http://www.getable.com/
MachineryLink https://www.machinerylink.com/
Munirent https://www.munirent.co
SeeClickFix http://www.seeclickfix.com/
YardClub http://www.yardclub.com
Services
Business
99Designs http://99designs.com
Cloudpeeps http://www.cloudpeeps.com
Crowdspring http://www.crowdspring.com
FieldAgent https://fieldagent.net/
Gigwalk http://www.gigwalk.com/
HourlyNerd https://hourlynerd.com/
Kaggle https://www.kaggle.com/
Nabbesh http://www.nabbesh.com/en/
Payable http://payable.com/
StaffJoy https://www.staffjoy.com/
Universal Avenue www.universalavenue.com
UpCounsel https://www.upcounsel.com/
Upwork https://www.upwork.com/
Personal
Airtasker https://www.airtasker.com/
Ask for Task https://www.askfortask.com/
Bannerman https://getbannerman.com
DogVacay https://dogvacay.com/
Fancy Hands https://www.fancyhands.com/
Fiverr https://www.fiverr.com
Musketeer http://www.getmusketeer.com
Taskrabbit https://www.taskrabbit.com
WeGoLook https://wegolook.com/
Zaarly https://www.zaarly.com/
Space
Personal Space
9flats http://www.9flats.com/
Airbnb http://airbnb.com
CanadaStays https://www.canadastays.com/
Couchsurfing https://www.couchsurfing.org
Flipkey https://www.flipkey.com/
hipcamp https://www.hipcamp.com/
Homeaway http://www.homeaway.com
Homeexchange https://www.homeexchange.com/en/
HouseTrip https://www.housetrip.com/
Love Home Swap http://www.lovehomeswap.com
Nightswapping http://app.nightswapping.com/en/
Onefinestay http://www.onefinestay.com
Tujia http://tujia.com/
Xiaozhu http://www.xiaozhu.com/
Work Space
Breather http://breather.com
CoPass https://copass.org/
HiRise http://gohirise.com
Liquidspace https://liquidspace.com
PeerSpace http://www.peerspace.com
Pivotdesk https://www.pivotdesk.com
Sharedesk http://www.sharedesk.net
Storefront https://www.thestorefront.com
WeWork http://www.wework.com/
Utilities
Energy
GridMates http://www.gridmates.com/
Solar Mosaic https://joinmosaic.com
Vandebron https://vandebron.nl/
Yeloha http://www.yeloha.com/#howitworks
Telecommunications
Fon https://corp.fon.com/en
Open Garden http://opengarden.com/
Serval Project http://www.servalproject.org
Vehicle Sharing
Loaner Boats
Boatbound https://boatbound.co
Boatsetter https://www.boatsetter.com
Sailo https://www.sailo.com/
Loaner Vehicles
Atzuche http://www.atzuche.com/
CambioCar http://www.cambio-carsharing.de/
Car2Go https://www.car2go.com
DriveNow https://us.drive-now.com
easyCar Club https://carclub.easycar.com/
Flightcar https://flightcar.com
Getaround https://www.getaround.com
Scoot http://www.scootnetworks.com
Sharoo https://sharoo.com
Turo (RelayRides) https://turo.com/
YongChe http://www.yongche.com/
Zipcar http://www.zipcar.com/
Wellness & Beauty
Beauty
BeGlammed https://beglammed.com/
Belita http://www.belitaindia.com/
GlamSquad https://www.glamsquad.com/
MyGlamm http://www.myglamm.com/
Priv http://www.gopriv.com/
Swipecast http://www.swipecast.com/
Wellness
ClassPass https://classpass.com/start
Coachup https://www.coachup.com
Entrenaya http://www.entrenaya.com/
Kindly http://kindlychat.com
PopExpert https://www.popexpert.com
Vint https://www.joinvint.com
Zeel https://www.zeel.com/
Worker Support
Insurance
Friendsurance http://www.friendsurance.com/
Guevara https://heyguevara.com/
MetroMile https://www.metromile.com/
Renter Services
GuestHop http://guesthop.com/
Guesty https://www.guesty.com/
HostTonight https://www.hosttonight.com/
Pillow https://www.pillowhomes.com
TurnKey Vacation Rentals http://turnkeyvr.com/
Resources
Breeze https://www.joinbreeze.com
Freelancers Union https://www.freelancersunion.org/
Peers.org http://www.peers.org/
SherpaShare https://www.sherpashare.com/
StrideHealth https://www.stridehealth.com/
Vugo http://www.govugo.com/

Infographic: Collaborative Economy Startups Proliferating

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This inforgraphic is part of my ongoing coverage of the collaborative economy (see all posts), which is the next phase of the social business. What’s that? We’ve published a seminal report on what it means for corporations including video, slides and additional resources.  Altimeter’s segmented 200 sharing startups to find out why –and how –these disruptive startups are spreading across many verticals, here’s some of the key findings:

  • Excessive influx of startups in every industry. One of the findings is that there is a cambrian explosion of startups, caused by a few reasons: 1) Low cost to create startups in today’s software as a service and open source technology startup market 2) Influx of VC funding 3) A strong desire to solve the needs of sharing goods and services among people. Of course, this comes with a downside, as I see 5-15 startups in nearly every category, for examples a variation of car share ownership, shared car usage, shared car services and more being offered.
  • Some startups seek to partner –or disrupt– corporations. There’s a handful of disruptive startups to corporations that are emerging, that I wanted to point out, in particular: Yerdle, which is founded by former Walmart executives, is designed to allow neighborhoods to share and gift products –rather than buy them. Relayride which has partnered with big players like GM and OnStar for distribution and access to vehicles with OnStar technology, and soon to emerge Feastly, which will enable pro-sumer chefs to enable their home kitchens to invite guests over to eat –disrupting restaurants.
  • Expect many to die out –but VCs will fund accelerators who will likely succeed. So what does it mean? It means this large flood of startups means a hype market, and most will not stand the test of time. However those that receive rapid market adoption will be hunted by VCs for cash injection to further dominate their markets. I interviewed many of the startups for this research, and must aren’t ready to partner with corporations, they intend to disrupt, in order to raise their profile, funding, and value. Expect corporations to be disrupted before they adopt, just like in most technology markets.

Infographic: Collaborative Economy Startups Proliferating
Below, enjoy this infographic that summarizes just 200 of the thousands of sharing startups like AirBnb, Lyft, and a host of others, this data was taken from a list I compiled with the help of a Taskrabbit on this post here.  We’ve segmented the startups by funding, use case, business model, and integration with social networking features.

Market Overview: The Collaborative Economy Analysis of Over 200 Startups in the Space

Wrapup: Community Manager Day 2013, Trended

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In 2013, Community Managers are trending, both online, and their impact to their organizations and the customers, who they serve.

Community Managers are the most powerful group online
As professional online communicators, Community Managers are the most powerful group for 5 reasons: 1) Professionally trained 2) Access to top tools 3) Manage the largest social media accounts in world 4) Highly connected to each other, and 5) Their interactions with market are public, which resonate.  I’m pleased to report that yesterday, on Jan 28th the Community Manager Appreciation tag (#CMAD) became a Twitter trending topic in at least Finland, France, and United States for over five hours.

Recognition of the Community Manager Role, Globally Known
Each year, Community Manager appreciation day grows in size and in location, this year I was stunned by the community involvement and market reaction.  I heard comments that while in emerging markets there’s still justification required for the role, but within US, there’s already wide understanding and approval of this role within today’s modern company, both big and small.  Last night, at the SF meetup whether or not CMs were the final decision maker for social tools and software, and depending on size of company, it could vary, however they often short-list the social business toolset for management and teams to analyze.  While they often need to work with the Corporate Social Strategist, they’re internal influencers on how programs role out.

2014 CMAD Will Host A Theme to Advance the Career
Next year, in 2014, Community Manager Appreciation Day will be on Monday, Jan 27th.  (It’s on the fourth monday, every Jan).  We will discuss this year what the theme will be –beyond appreciation. While some markets still need awareness and justification of the role, developed markets are seeking to push the agenda and be forward moving. We’ll find a theme, announce it in Dec, and ask the industry to collectively move forward. It goes without saying, that appreciation doesn’t stop, but now that we’ve collectively raised awareness, let’s advance as one.

Here’s a wrap up of all the events that happened around the globe, and analysis on the online impact, from a number of social analytics tools.  Please leave a note or URL in the comments, and I’ll update it.

Social Analytics Reports from Industry
A number of social analytics firms are running reports, I’ll cross link to all analysis and capture highlights here, it’s interesting to see the common data points and look at averages points and trends. It’s interesting that the various tools have roughly the same data frequency count.

Provider Key Stats Data Highlights
Little Bird Provides a list of the top 1000 Community Managers Social graph heat maps finds influencers, see my take, see the Twitter list
Social@Ogilvy (tweet)  Mid Day Capture Yields: 17.1 million impressions from 5,121 tweets… 3,096 mentions, 1,644 retweets, 381 @reply – #cmad Mid-day capture, not a full 24 hour run, but roughly matches other data sets
Topsy (report) 10,004 Mentions, thanks Rich Schwerin for the URL. Can’t leave date range, so this report may phase out over time.
Keyhole (report also in Spanish) 17,548  tweets by 13,479   users Interesting tool.  Showed hotspots in CA and NY, with Mashable as a major influencer
NexaLive (report) 16,628 Total Tweets. 8083 Total tweeters Shows keyword map, and analysis. Most active include jpedde, evanhamilton
Sysmos (Tweet) Shares that the hashtag was used 17.5K times Indicates most activity in United States
NodeXL (Social Graph Analysis) This focused data set analyzes the interactions with the core graph during a period of time, shows Mashable at core. Several leaderboards on top URLs, and top tweeters, keywords used
Salesforce Marketing Cloud (slides, also embedded below) 24,000 conversations, most on Twitter, in English followed by Spanish Interesting how dominate Twitter is over FB and Blogs.
UberVu (dashboard report) 19k Tweets, 281 plusses on Google+, 256 posts on FB Interesting how the sentiment was overall good, at 43%
Leave comment  I’ll cross link

 

 


UberVu Dashboard
Above: UberVu has a dashboard of metrics

Screen Shot 2013-01-31 at 4.07.44 AM
Above: Screenshot of Bluenod

Screen Shot 2013-01-29 at 7.52.02 AM
Above Screenshot: NodeXL has a detailed visualization of the cmad social graph

Screen Shot 2013-01-29 at 4.58.21 AM
Above Screenshot: Topsy

Screen Shot 2013-01-29 at 4.58.51 AM
Above Screenshot, Keyhole


 

Events

Media, Press, Blogs

Global Voices

Voices of Community Managers, and Shout Outs!

Technology Vendors and Innovators (alpha sorted)

Agencies

Collection of 2013 Community Manager Day Artifacts


http://www.youtube.com/watch?v=Pz_C5IshbTw
http://www.youtube.com/watch?feature=player_embedded&v=RrYGrpp89Q4

Above: Yammer Community Playbook

Above: Get Satisfaction provides insights for CMs

Get Satisfaction: Many hats of the Community Manager
Above: Get Satisfaction provides infographic on the Hats of a Community

Collection of CM Advice via MarketWire

UserVoice's Clever Community Manager Cards
Uservoice has several clever CMAD cards. Ironic empathy makes me feel ok.

Socialfresh Infographic on Community Manager Roles #CMAD
SocialFresh offers a helpful infographic with demographics and salary data


 

Please leave a comment below of any coverage I missed, I’ll add.

Beyond Tools, Marketers Must Focus on Content (Altimeter Report)

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Marketers, have you ever been in an agency pitch that focuses on the tool and channel and forgets about content? Or, from the other side of the table, have you ever had a client on the brand side ask you for your Twitter/FacebookPinterest strategy –but doesn’t have anything meaningful to say?

Our industry is afflicted with shiny object syndrome, a focus on the new tools, without thinking about the content that will drive it. As we mature and the tools make it easier to share information, companies need to be extra sensitive to the content that will be shared, both that’s created by the brand, and the customer.

Altimeter’s latest report by Industry Analyst Rebecca Lieb, takes that topic head on. This report had a thorough methodology that interviewed over 50 brands, agencies, vendors, and industry experts to find out how the industry is changing. The top six findings include the following trends:

  1. Visual information reigns supreme, from video to images to infographics.
  2. Mobile and location-based marketing are the second most-cited area into which marketers want to expand content initiatives.
  3. Marketers must manage flow and develop the ability to respond in real-time in social channels
  4. Bright, shiny objects, i.e. a fixation on newer channels and technologies, can distract from foundational channels, e.g. search, written content, such as blogs, and educational content, which is often essential in B2B channels.
  5. Budgets must increase to accommodate content channels such as video and mobile that require larger production and development investment.
  6. Marketers’ confidence in and reliance of content marketing is beginning to diminish their reliance on print and broadcast advertising, as well as public relations.


Content Channel Effectiveness & Confidence
Marketers Confident in Future of Online Video, Social, Mobile
What does the future hold?  This report offers an interesting aspiration state (Although the Red Bull case study shows some companies are doing this now) that companies who mature in this space can actually monetize their content –even if they’re not a media company.  That’s right, even companies that sell soft drinks can build a lifestyle culture around their brand, and monetize the content created by their own community.  This is perhaps one of the most powerful promises ever to marketers, to convert the perception of being a ‘cost center’ to a real profit center by developing a strategic content marketing plan.

Open Research: Use it, Share it, and We’ll Create More.
To learn more how companies will achieve this, read the report in the embed below.  We look forward to your feedback as we track how content spreads across multiple tools, channels and mediums.

 

A collection of frameworks and figures from Altimeter Research

0
2012 Superbowl Ad Analysis: Corporate URLs still reign supreme

2012 Superbowl Ad Analysis: Corporate URLs still reign supreme

 

2012 Superbowl Ad Analysis: Less than one-third of Ads don't promote cross channel

2012 Superbowl Ad Analysis: Less than one-third of Ads don't promote cross channel

 

Only the Most Advanced Companies are Conducting Social Business Holistically, Beyond Individual Silos

Only the Most Advanced Companies are Conducting Social Business Holistically, Beyond Individual Silos

 

Only the Most Advanced Companies Are Integrating Social Data into Customer Databases

Only the Most Advanced Companies Are Integrating Social Data into Customer Databases

 

Advanced Companies are Formalizing Processes to Intake Customer Insights

Advanced Companies are Formalizing Processes to Intake Customer Insights

(Report) Social Media Crises On Rise: Be Prepared by Climbing the Social Business Hierarchy of Needs

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What’s a crises? We did analysis on the list of social media crises aka “punkings” to find out what went wrong, why, and what should have been done.

First, a workable definition on Social Media Crises for this report: A social media crisis is an issue that arises in or is amplified by social media, and results in negative mainstream media coverage, a change in business process, or financial loss.

To refine further, while crises may happen on a daily basis we wanted to focus on crises that had the actual outcomes: We categorized each crisis according to three severity levels: Level 1 is for crises that result in negative coverage in mainstream media; Level 2 is for crises that result in negative coverage in mainstream media, and a significant response or change by the company; and Level 3 is for crises that result in short-term financial impact.

figure5.1-punked_occurrences_border

Above: Social Media Crises (as defined above) are on the Rise

To make matters worse, we also saw a slight uptick from unavoidable NGO attacks against brands (like Greenepeace vs Nestle/Mattel), which is a new form of one organization and its members attacking another, causing their social media efforts to quickly be overrun from hundreds to thousands of NGO fans.


Most Crises Could Have Been Diminished or Averted if Company Was PreparedCauses of Social Media Crises

Above: Yet most can be Diminished or Averted, and Causes of Most Crises Originate from Company

Interestingly, we found that 76% of these crises could have been prevented or diminished had the brand been prepared and had proper training, staff, and processes to respond (Read the report in detail to learn more).

 

Above: Embedded is the report, which details the methodology, findings, and recommendations. 30k views in 24 hours on slideshare.

In this Report, Learn How Advanced Companies Prepared
What you’ll find in this report, is we found out how the advanced companies (I’d also add that many of them have experienced crises as a turning point, like Dell) used this to their advantage to spearhead internal change momentum.   We found there are four common ways brands are investing in internal readiness, and we dissect their business benefits, as well as where they need to continue to invest.   Here’s the full report, embedded below, you can download it from slideshare at well, there are no registration pages.

Social Business Hierarchy of Needs
Be Prepared: Companies Must Ascend the Social Business Hierarchy of Needs
In a tribute to Maslow’s work on our individual hierarchy of needs, we noticed a pattern than companies undergo a similar growth.   Companies must fulfill the requirements at the bottom of the pyramid and then layer on top of success, building each layer.  To date, we found only a few companies that are getting near enlightenment, which we will feature in our upcoming work. Here’s a pattern we found from the advanced companies:

1) Foundation: First, develop a business plan and put governance in place.
2) Safety: Then, get organized by anointing a team and process to deal with crises.
3) Formation: Next, connect business units to increase coordination and reduce duplication.
4) Enablement: Grow by letting them prosper – give business units the support and flexibility to reach goals
5) Enlightenment: Finally, weave real-time market response into business processes and planning.

Open Research: Read it, Apply it, Spread it
The more you spread it, the easier it is for me to produce more reports. This research was 100% funded by Altimeter Group, and we are releasing it under Creative Commons so you can use it in your planning, presentations, and blog posts. You can download the report directly from Slideshare, and use the images provided below for your slides. I’ve embedded sharing buttons on the upper right side of this post, for your convenience. This six month plus research project was conducted by a team, and I’d like to thank Andrew Jones, Christine Tran, and Andrew Nguyen.


Coverage: Related Links About This Report
I’ll cross link to valuable reviews and mentions.

Background:

Brand Side

Press, Media, Interviews

Thought Leaders

Agencies

Social Software Providers

Professional Organizations


Learn More: Upcoming Speeches and Webinars Discussing These Findings
Here’s a few upcoming locations I’ll be discussing these findings, to learn more, see my speaking page.

Related Reports:  Career Path of the Social Strategist, How to Budget for Social Business, Facebook Best Practices, view all research.

Update: Thanks Jon Spangler for noticing a typo, which I’ve corrected