Archive for the ‘Industry Index’ Category

Layoffs in the Social Media Space


With the financial crises impacting not just US but global markets, as an industry analyst focused on social computing, I’m going to watch how this impacts layoffs in the tech and social media space.

While I take no joy in seeing jobs get cut, I do feature recent ‘on the moves’ and have links to many job sites related to social media. It’s only fair that I point out the new hires as well as the exits.

To be clear these layoffs aren’t just hitting the social media space, but will hit other industries. Most recent at the top, in some cases these are hard to confirm as sources from company feed rumor sites, so take them as you will.

Layoffs in the Social Media Space

  • Oct 14: Jive lays off around 20% of worforce
  • Oct 13: Redfin lays off 20% of workforce leaving 75 (link via TomCummings)
  • Oct 10: Fast Company, which has social network for website and popular videoblogger, lays off 20
  • Oct 10: Seesmic, a video conversation player lays off 7
  • Oct 6: eBay to lay off 10% of workforce to streamline after recession.
  • Oct 3: Gawker blog network lays off 19, and brags about it.
  • Leave a comment below with a submission, or watch these tweets with the tag #techlayoffs, there are three there now

    Techcrunch has a layoff tracker, it’s like we’re seeing f-d company all over again.

    List of Social Media Marketing Awards


    Celebrating the hard work that companies invest in social media efforts is not only a way to feel good about our accomplishments, but also a way to learn from the successes of others.

    The following list of social media awards gives agencies, brands, vendors, and consultants their chance to strut their stuff. Please leave a comment if you know of other awards.

    I realize there are many awards for startups (like Demo or Techcrunch 50), but this is awards for successes that brands have done using social media

    List of Social Media Marketing Awards

    Forrester’s Groundswell Awards (I’m a judge)

    Society for New Communications Symposium and Awards

    Womma Awards

    If you like this list, then you should check out my other industry indexes –lists are helpful.

    List of Enterprise Microblogging Tools: Twitter for the Intranet


    With the popularity to Twitter and other Microblogging tools, we should expect to see a flurry of simliar tools for project and program mangaement for the enterprises.

    Stemming from commodity technology, I’m sure I’ll have a hard time keeping this list up to date over a few months –expect IM vendors, blogging vendors, community platforms, enterprise 2.0 vendors, and a flurry of startups to offer similiar features, first read up on the pros and cons as well as some potential use cases.

    It’s interesting to see the need to justify enterprise needs of such tools that are already being adopted by consumers, typical of enterprise settings (I’m a former enterprise intranet manager). With that said, let’s start the definitive list.

    List of Enterprise Microblogging Tools
    I’ll be making lots of updates to this post as comments come in.

    Prologue, by Automatic, makers of WordPress
    Announced in Jan 08, Prologue allows users to, “…can post short messages about what they’re doing”, even in a secured environment GigaOm has adopted it for his news network, recently covered by Venturebeat.

    Enterprise Social Messaging Experiment (ESME)
    This pet project which was given birth by the “Demo Jam” at SAP labs (This is an SDN Community Project initiated by SAP Mentors, not part of SAP), was recently covered by Read Write Web.

    Simply detailed as: “What’s happening at your company? Share status updates with your co-workers.” recently reviewed by webware. This in depth review answers many questions. Launched in Sept 08.

    A friendfeed and twitter tools for the enterprise, this has been covered by Webware.

    Laconica – The Open Microblogging Tool
    This open source application can be installed on servers and potentially used within the firewall. Link via Nick Cowie via comments.

    “Status is part of a new trend of LIGHTER communication tools. When you need to get up to date with your group, a single screen shows what everyone is doing and where they are. This means you can stay in touch on your own terms, without using heavy attention-stealing tools like email.” link via Frank. added Sept 9, 08.

    “Trillr is a service for co-workers, partners and customers to communicate and thus stay connected through the exchange of quick, frequent answers to one simple question: What’s on your mind”. By CoreMedia. Link via Pistachio Consulting (focused on Micromedia), added Sept 9, 08.

    I Did Work
    This task based update tool provides teams with abiity to leave status messages. “The work log that shares Keep a history of your work, and share it with your team” Link via Ralf via comments.

    OraTweet -Oracle
    Oracle’s launching a Microblogging tool internally, then for external clients: “…OraTweet is seeing companies, universities, and organizations running their own OraTweet instance, allowing them to keep their information private yet strengthening their own internal communities. It should be the same way we do email and instant messaging: We manage our own information, which allows us to broadcast messages safely in our own microcosm.” Added Sept 9, 08.

    Joint Contact
    This collaboration suite has microblogging features, and hooks into titter: “…A better way to Twitter. As a small business owner you’ve added micro blogging to your list of daily marketing activities. In the past few months you’ve come to appreciate how easy and effective tools like Twitter can be to communicate project status and to inform followers of upcoming events. You currently manage your postings using a desktop Twitter client. It would be great if you could somehow link your “Tweets” with your project management system.” Added Sept 9, 08.

    An internal only twitter client has been deployed for some time, and has been providing some colleagues with relief from email flare-ups. It was recently covered in BusinessWeek (link via pistachio) –BlueTwit has been around since 2007.
    “ is a micro-update communications tool for your company. Give your employees the ability to instantly communicate their current status, ask questions, post media, and more.” Via comments of Pistachio, added Sept 11, 08.

    Spanning both the internal and external worlds, Mixin: “… lets you share your daily activities and intentions
    to get together more often with your friends”

    “HeadMix has powerful messaging and social networking features that promote the capture, sharing and discovery of the knowledge trapped inside employees’ heads.”

    I’ll stop managing this list after a few weeks, I know an onslaught of features will appear in just about every imaginable software package, you can leave comments below, as always, if someone creates and index, I’ll point to it.

    See this list of opensource twitter vendors. Also, Laura “Pistachio” has now started a form to populate her database of vendors. She’s now published a spreadsheet on mashable.

    Also, I should add that Forrester is watching this space, aside from our CEO and many employees using these tool, we’ve a report with data showing use of microblogging tools.

    Have you deployed this at your company?
    Rafe of Webware and I would love to know, please contact me if you have, my email is on my contact page.

    I already know of a some community platforms that are experimenting with similar tools, expect this to be a bolt of feature that many will provide in the next few moons.

    If you know of others, leave a comment below, oh and if you like this list, you’ll love these.

    Ongoing List of Social Media Strategies from Enterprise Corporations


    Ongoing List of Social Media Strategies
    A social media strategy is a long term plan utilizing all of the resources at hand using two way social tools. In the early days of 2005-2007, developing sophisticated strategies were limited to just a handful of tools such as blogs, forums, and online video. Now with so many resources being available from Twitter, Upcoming, Facebook, Widgets, and more, the opportunities –and level of coordination will vary. This post will be an ongoing list of enterprise size companies (over 1000 employees) that share their social media strategies, plans, online –hopefully in slideshare, as it’s easier to communicate.

    I expect contention
    What’s interesting is how the language of corporate folks describing these tools is often very different than the language purists use. I expect some contention from this, and this will make for healthy discussion below. I too understand the need to meet business needs, but at the same the needs of customers, do leave your opinions below, or on the blogs or slideshares.

    Why would a brand publish their social media strategy?
    Well, for a few reasons. These programs are designed to reach customers, partners, and colleagues in an open and transparent way, why not share with them in public? Secondly, by showing these companies are sophisticated in their approach, they demonstrate thought leadership. Lastly, by opening up for a public dialog, there’s so much to learn, gain, and grow from the larger community.

    Requirements for this list

    If you want to share (this could potentially be useful for Forrester reports) please leave a comment. Your blog post, slideshare, video or podcast should explain what your enterprise company is doing in the social media realm, thinking both long term, and considering the many resources and tools available to you.

    Sun Microsystems: Social Media is for Everyone
    Lou Ordorica and Linsa Skyrocki
    June 2008

    Access the slideshare directly, use full screen mode

    While I enjoy the holsitic view of the multi-departmental opportunities, it’s important to note that social media is not for everyone, as if you look at our technographic data, you’ll find inactive in nearly every demographic cut. I’m pretty sure they are suggesting that it’s for each department, so if that’s the case, then the statement is correct.

    Cisco: Building a Community with Social Media and Web 2.0
    LaSandra Brill, Manager, SP Web and Social Media
    July 2008
    Access the slideshare directly, use full screen mode

    I reviewed and provided feedback to LaSandra to this prior version, I enjoyed her lessons learned.

    Social Media at IBM – Beyond Blogging

    View SlideShare presentation or Upload your own. (tags: e20 e2)

    IBM’s Adam Christensen shares this slide deck of IBM’s approach on social media. I’ll be meeting with him to discuss it in early Oct 2008.

    Intel: Intel Forming “The Insiders” Social Media Advisory Team
    Ken Kaplan, Broadcast and New Media Manager, Global Communications Group at Intel Corporation
    June 2008

    In this blog post, Intel calls for a board of advisors to reach and assist to them for their social media efforts. If you’re not aware, Intel is already doing a lot in this space, much with success. I give them a tremendous amount of credit for taking risks, quickly learning, and then making iterative changes.

    EMC: Applying Personal Social Media Techniques to Corporate EMC

    Dan Schwabel, Social Media Specialist at EMC Corporation
    June 2008
    In this post, Dan Schwabel shares the many different tools that are used at EMC and how they related to the overall change in personal and corporate branding. He examines events, CEO activity, and the many different social technologies used in their approach.

    SAS: Online communities for SAS users and SAS professionals

    Alison Bolen, sascom magazine’s Editor-in-Chief
    July 2008
    In this post, Alison lists out the many ways that customers can communicate with each other.

    Your Company
    Leave a comment below with URL and description.

    Related Posts:

  • See this list of full time Social Media Strategists and Online Community Managers at enterprise companies
  • Applying a Social Computing strategy to your entire product lifecycle
  • Ongoing list of Social Media Efforts from Banks, Credit Card, Financial Institutions and Lenders


    I’m here in NYC, one of the financial nerve centers in the world, attending Forrester’s Finance Forum. With loyalty to brands decreasing over time, companies need to figure out how to reach customers where they are, where many, are discussing their financial past, present and future online.

    During today’s panel and speaker discussions, I heard a lot of trepidation, fear, and uncertainty from many of the brands. Most are answering the first two of the five questions (“what” and “why”) I use to gauge company sophistication. Some mentioned they want to toe-dip and get out if it didn’t work well, others mentioned they were monitoring, and some feel threatened by the peer to peer models that cut out the middle man.

    The finance industry has a unique challenge, hindered by government regulations and often a conservative culture, they have a real challenge embracing the online conversation that’s already happening between customers.

    Criteria: Although there are many finance startups and consumer review sites, this list is really about the financial institutions, large brands, and banks that are adopting social media to reach customers.

    Ongoing list of Social Media in the Financial Industry

    Wells Fargo
    The first and greatest case study to date is of what Wells Fargo has done with their multiple blogs, starting with the Guided by History blog, Later, they launched the Student LoanDown blog, and a virtual world called Stagesoach Island Community that lets members learn and experience financial management.

    H&R Block
    This company has done quite a bit with blogs, virtual worlds, Facebook campaigns, and social media programs and campaigns. During tax time, there was a significant upswing of activity from Facebook applications, and they engaged in online dialog in Twitter by first monitoring keywords and directly responding to members.

    Online communities are nothing new to Intuit, this customer-focused brand let’s customers self-support each other, as well as communicate to them using blogs. Quickbooks (financial software) has extensive growth for SMBs who want to connect to each other.

    Chase +1
    This credit card company used Facebook to find out about what customers desired, laying the foundation for delivering a customer-focused product

    Ernst & Young
    This large accounting services and consulting firm is anxious to reach new hires fresh out of college, by creating a sponsored Facebook group, they have online dialogs with graduating students starting the interview process online. Smart way for each party to learn for each other.

    Royal Bank of Canada
    Launched this ongoing blog called the Innovator Blog, which goes back to October 2006. Link via Trevor Cook. Also, they’ve a Facebook page, (link from iljazz)

    Trevor Cook has more details, listing that ING has an Asia / Pacific blog, My Cup of Cha, a microfinance blog, and a Chinese blog. They’ve also created a microsite called I need to go, that has a spreadable widget.

    Using map mashups and podcasts, Fidelity is reaching to it’s customers using new channels. (from Benjamin Ensor, Forrester)

    Springboardforum – From Genworth – you need to get an account to see it (free) “Genworth has partnered with Dow Jones, Time Inc., Bloomberg and Source Media to provide you with tools & resources that may support your business”(tip from Jay Bryant)

    This online community from HSBC Business Network is for SMB and entrepreneurs (tip from Jay Bryant)

    Alberta’s Commonwealth
    Online community for Alberta’s Generation Y provides a lifestyle platform for youth to self express and support called Young & Free.

    This lifestyle portal provides helpful content for Discover customers, called Discover Edge, it delivers expert best practices for money management. It’s difficult to see if this has social features.

    American Express
    This website called OpenForum provides a dialog for customers, Chris Brogan has the details.

    Capital One
    This social network for small businesses, called Slingshot, allows people to connect to each other, promote their services, in this ‘yellow pages’ type of marketplace.

    Canada’s Largest Credit Union, Vancity, launches blog
    This blog, called Change Everything, is intended to spread feel good messages and videos to attract Vancity’s community, and interesting project.

    MyVault by Scotia Bank
    This ‘dashboard’ style interactive application allows members to manage their money, gather feeds, and communicate with community members via forums, called MyVault.

    IT Counts by the Institute of Chartered Accountants
    This community site ION, yields blogs by thought leaders on the topic of technology, sponsored by Microsoft.

    Young & Free Alberta (Groundswell Award Winner, 2008)
    The program launched in October 2007 with a two-month search and competition to find a dedicated Young & Free Alberta Spokesperson. The winner, Larissa Walkiw, became a paid employee of the credit union, working full time with the job description: talk, type and tell good stories. For her nine-month term, Larissa was essentially a full time blogger for the credit union. Learn about the award.

    Charles Schwab (Groundswell Award Winner, 2007)
    “In January 2007, Charles Schwab worked with Communispace to launch their “Money and More” private online community made up of 350 25-to-40 year old Generation X non-Schwab clients. Based on insights from the community, Schwab lowered account minimums to $1,000, introduced Schwab’s high-yield Investor checking account with a high yield, and developing an online landing page specifically for the Gen X target. Schwab has added 32% more Gen Xers YTD when compared to similar timeframes last year.” —see the award page

    Who else? Leave a comment, of if you’re shy, send me an email. I’ll keep this updated until I can’t scale further

    Related Resources

  • Social media for the insurance agency
  • Social media for the automotive industry
  • List of social media strategists and community managers at enterprise corporations
  • List of Social Computing Strategists and Community Managers for Enterprise Corporations 2008 –Social Media Jobs and Professionals


    If you’re interested in jobs for this space, please read the “on the move” posts.

    Understanding how companies staff, organize, and prepare for social media/computing is one of my top interests personally and professionally. Having been a former Online Community Manager at Hitachi Data Systems, I want to make sure companies do it right. I’m often asked which companies have one of the two emerging roles, (companies love to benchmark against their peers) so I’ve decided to start a list, not only to back my research, but also for those wanting to show to their companies “hey this is starting to happen for real”.

    The first role is the Social Computing Strategist, the second is the Community Manager, although the titles vary, and sometimes it’s a part-time function, there’s clearly a trend as corporations staff.

    It’s important to note, that in the end, these skills (the ability to communicate online) will disperse and grow to many employees. Generation Y comes to us with these abilities built it as a “digital natives”– yet the need to organize will still occur, it’s a knee jerk reaction to every corporation.

    This list, which I realize is going to be a lot of work, will be an ongoing index of these professionals, I will only do this for a limited time (probably till end of 2008, or until I can’t scale).

    Unlike a wiki, I will be vetting this list to ensure quality. Kindly leave a comment but first read the requirements:

    1) This is your full time (and current) job even if you have a variation on the title –you are not a consultant. Sure, you do more than social media alone, but the organization realizes you’re on point as the expert.
    2) You’re at a large corporation, in fact, a Fortune 5000 company, or you’ve over 1,000 employees. I can easily list out thousands of community managers at startups, but I’m trying to demonstrate how large corporations are moving forward.
    3) Provide reference: You must provide your title, and a link to your blog/profile/linkedin that indicates your role and title, perhaps a post that announced your title or intentions.
    4) Indicate which role you are, a Strategist (inward focused) Community Manager (externally focused), or Research of Product focused (developing a social media product/service for sale)
    5) This is primarily for external efforts with customers and prospects –not internal
    6) If you do not meet the requirements to meet this list, you can create your own, and I’ll prominently link to it. Update: April 2009, Ted has created a list for community managers that focus on internal communities.

    I’ve you’re a social media professional (at a smaller company, agency, startup) I’ve a list for everyone on my “on the move” posts.

    Ongoing List of Social Computing Strategists at Enterprise Corporations
    The Social Media Strategist, whose job is to lead the internal charge, develops the program, gains resources, convinces management, and measures success.

    Key differentiator for this group? They are primarily internally focused program managers.


  • Ken Kaplan, Broadcast and New Media Manager, Global Communications Group at Intel Corporation
  • Bob Pearson, Vice President, Communities & Conversations at Dell
  • Chris James’s Experience, Social Media & Community Strategist, Advanced Micro Devices
  • Gunjan Rawal, Worldwide marketing manager at Intel Software Network
  • Adam Christensen, Social Media Manager, IBM Corporation
  • Bryan Rhoads, Sr. Digital Strategist at Intel Corporation
  • Brian Ellefritz, Sr. Mgr, Social Media Marketing at Cisco Systems
  • Todd Watson, Social Media and Search Marketing Manager, IBM Software Group
  • Rawn Shaw, CoE Lead – Social Software Programs & Enablement at IBM
  • Vanina Delobelle, Global Product Director, Monster
  • Jeanette Gibson, Director of New Media, Cisco Systems
  • Karen Snyder, New Media Program Manager, Verisign
  • Marc Sirkin, Sr. Marketing Manager – The Microsoft CIO Network at Microsoft
  • LaSandra Brill, Manager, Web & Social Media Marketing at Cisco Systems
  • Tac Anderson, Social Media – CRM – Search, HP
  • Adam Gartenberg, Team Lead, Social Marketing Initiatives at IBM
  • Christopher Haro’s Experience, Social Media Manager, Premiere Global Services
  • Justin Kestelyn, OTN Editor-in-Chief, Oracle
  • Richard Binhammer, Senior Manager, Dell
  • Deanna Bell, New Media Program Manager, Cisco
  • Dave Mastronardi, Program Manager / Implementation Architect at Raytheon
  • Jamie Pappas, Social Media Strategist, Evangelist, and Enterprise Community Manager, EMC
  • Michael Brito, Global Social Media Manager, Intel
  • Annie Rodkins, Social Media Manager, Intel
  • Lorna Li, Web Marketing Manager , Social Networking & Social Media, SalesForce
  • Kelly Colgan, Media Relations Specialist, Schneider Electric
  • Dan Schawbel, Social Media Specialist, EMC
  • Bob Duffy, Senior Social Media Strategist, Intel
  • Mark Yolton, Senior Vice President, SAP Community Network, SAP
  • Steve Mann, GVP, Social Media & Customer Experience Strategy, SAP
  • Bob Duffy, Senior Social Media Strategist, Intel
  • Fred “Fritz” Alberti, Senior Manager of Social Media, Salem Communications
  • Tilly McLain, Community Manager, MyBlogLog, Yahoo
  • Diane Davidson, Sr. Manager of Customer Success and Community Program, Cisco, the WebEx Technology group
  • Rick Reich, Sr. Mgr, Social Media & Technologies, Citrix Systems
  • Rachel Makool, Sr. Director, Community Development, eBay
  • Electronics

  • Mark Squires, Head of Social Media Communications, Nokia
  • Marcie Cohen, Sr. PR Manager, Sony Electronics
  • Hospitality

  • Cassandra Jeyaram, Social Marketing Manager for InterContinental Hotels Group
  • Automotive

  • Chris Barger, Director, Global Communications Technology, General Motors
  • Scott Monty, Digital & Multimedia Communications Manager, Ford Motor Company
  • Christopher Barger, GM Director of Global Communications Technology, General Motors
  • Sylvia Marino, Executive Director Community & Social Media Operations, Inc.
  • Airline

  • Paula Berg, Public relations specialist, Nuts about Southwest Blog, Southwest Airlines
  • Brian Lusk, Manager Customer Communication, Nuts about Southwest Blog, Southwest Airlines
  • Morgan Johnston, Manager Corporate Communication, JetBlue Airways
  • Alma Dayawon, Electronic Communications Manager, The Boeing Company
  • Aerospace

  • Ariel Waldman, NASA CoLab program coordinator
  • Finance and Insurance

  • Ed Terpening, VP of Social Media Marketing at Wells Fargo
  • Matthew Anchin, Vice President, Online Communications, American Express
  • Christine Morrison, Social Media Marketing Manager at Intuit’s Consumer Group
  • Scott Wilder, GM – Online Communities at Small Business Division, Intuit
  • Paula Drum, Vice President, Marketing, H&R Block
  • Alan Edgett, Sr. Director of Advanced Marketing Systems, Experian Interactive
  • Justin Gibbs, Online Marketing Strategist, Manager, Experian Consumer Direct
  • Annalie Killian, Director of Collaboration, Intranet, Communication and Innovation at AMP
  • Shawn Morton, Senior Consultant for Social Media at Nationwide Insurance
  • Matt Anchin, Vice President, Online Communications, American Express
  • Matthew Lehman ,Web Experience Director, Progressive Insurance
  • Consumer Products

  • Jim Deitzel, Sr. eMarketing Manager at Newell Rubbermaid
  • Lindsay Lebresco, Public Relations & Social Media Manager at Graco Children’s Products/Newell Rubbermaid
  • Bert DuMars, Vice President E-Business & Interactive Marketing, Newell Rubbermaid
  • Retail

  • Todd Feldman, Sr Manager, Emerging Marketing Channels, Circuit City Stores, Inc.
  • Stephanie Pike, Manager, Content and Community, Circuit City Stores, Inc.
  • Gary Koelling, Sr Mgr Social Technology, Best Buy
  • Steve Bendt Sr. Manager of Social Technology, Best Buy
  • Denise Garciano, Online Content & Community Specialist, PacSun
  • John Andrews Emerging Media Sr. Manager at Wal-Mart Stores, Inc
  • Research

  • Yemil Martinez, Director, New Media Marketing and Web Strategy, Institute for International Research (IIR) a subdivision of Informa
  • Michele Frost, Director, Web Marketing at Forrester Research
  • Heathcare

  • Marcus Frank, UX Strategist & Creative Director, National Cancer Institute
  • Burt Lum, Business Relationship Manager, HMSA
  • Shwen Gwee, Lead Business Analyst, Health Informatics and New Media at Vertex Pharmaceuticals
  • Media Gaming and Entertainment

  • Jessica Baker, Marketing Manager, Interactive Media, American Greetings Interactive
  • Michael Hall, Community Product manager,
  • Charles Miller, Director, Inbound E-mail Operations and Blog Outreach, DIRECTV, Inc.
  • Eby Ghafarian, Manager, Product Engagement & Community Development at Hachette Filipacchi Media (,,
  • Jean Fahmy Director, Director, Digital strategies, Transcontintental Media
  • Jason Richman, Director, Digital Product Strategy, NBC Universal
  • Daniel Thornton, Community Marketing Manager at Bauer Consumer Media
  • Charles E. Miller, Director, Inbound E-mail Operations and Blog Outreach, DIRECTV, Inc.
  • Agency

  • Shiv Singh, Vice President, Social Media & Global Strategic Initiatives, Avenue A Razorfish
  • Brad Mays, Senior Vice President (Social Media), Fleishman-Hillard
  • Jon Burg, Emerging Channels Specialist with Digitas
  • Services

  • James Davidson, Web Strategist, Creative Services & Branding, Manpower

  • Ongoing List of Community Managers at Enterprise Corporations
    The Community Manager, who’s job is to primarily be a community advocate is a social media user, and is externally focused, they are primarily the face to the online community. As companies scale, I expect to see these types or roles appear often for each product group at larger companies, they often report directly to the strategist or at least have a dotted line.

    Key differentiator for this group? They are primarily an externally (customer/community) facing role.


  • Lionel Menchaca, Community Manager, Dell
  • Anton Chiang, Web Communities Manager, Juniper Networks
  • Lacy Kemp, Social Media Communications Specialist at RealNetworks
  • Stephen Spector, Sr. Program Manager, Community, Citrix
  • Michael Sandoval, Global Communities Manager, Texas Instruments
  • Vishal Ganeriwala, Sr. Manager of Citrix Developer Network, Citrix
  • Amie Paxton, Channel Community Manager, Dell
  • Angela LoSasso, Community & blogs strategist, HP
  • Tom Diederich, Social Media/Web Community Manager, Cadence Systems
  • Bill Pearson Bill, Manager, Intel Software Network, Intel
  • Josh Hilliker, Community Manager of the vPro Expert Center, Intel
  • Robyn Tippins, Community Manager, Yahoo! Developer Network at Yahoo!
  • John Summers, Community Manager at NetApp
  • Mario Sundar, Community Evangelist at LinkedIn
  • Tom Ablewhite, Community Manager, Thomson Reuters
  • Craig Cmehil, Community Manager for the SAP Developer Network
  • Lou Ordorica, Social Media Producer at Sun Microsystems
  • John Earnhardt, Senior manager, media relations and blogger in chief, Cisco Systems
  • Deirdre Walsh, Community Manager at National Instruments
  • Rachel Luxemburg, Community Manager at Adobe
  • Aaron Tersteeg, Software Developer Community, Intel
  • Josh Bancroft, Software Developer Community, Intel
  • Jeff Moriarty, Software Developer Community, Intel
  • Cathy Ma, Yahoo Community Manager, Yahoo Europe
  • Shashi Bellamkonda, Social Media Swami , Network Solutions
  • Ian Kennedy, Product Guy, MyBlogLog, Community Manager, Yahoo
  • David Kim, Manager, Online Marketing and Communities at Symantec
  • Marilyn Pratt, Community Evangelist, SAP Labs
  • Scott Jones, Community Manager and Content Strategist, SDN at SAP Labs
  • Badsah Mukherji, Sr. Community Manager at VMware
  • Jon Mountjoy, Community Manager & Editor-In-Chief at Salesforce
  • Senior Director, OTN & Developer Programs Oracle
  • Jake Kuramoto, Oracle Apps Labs, Oracle USA
  • Kelly Feller, Web Marketing Manager leading the IT Community site Open Port, Intel
  • Erica Kuhl, Sr. Producer & Community Manager, Community
  • Aaron Tersteeg, Community Manager (Multi-core Development) Intel Software Network, Intel
  • Jeff Moriarty, Community Manager (mobility) for the Intel Software Network, Intel
  • Alison Bolen Editor, Sascom voices blog, SAS
  • Melissa Daniels, Community Manager for All-Star group for Yahoo! Messenger, Yahoo!
  • Amy Barton, Strategic Programs Manager, Intel Software Network, Intel
  • Holly Valdez, Community Manager, Cisco, the WebEx Technology group
  • Electronics

  • Ray Haddow, Blogger Outreach, Nokia
  • Charlie Schick, Lead on Nokia corporate blog, Nokia
  • Media, Gaming, Entertainment

  • Kellie Parker, Online Community Manager at Sega
  • Kristopher Shaw, Community Manager at MTV Networks UK
  • EM Stock, Senior Community Manager at Sony Online Entertainment
  • Katie Hamlin, Community Manager,, Random House
  • Justin Korthof, Community Manager at Microsoft
  • David Cushman, Digital Development Director, Bauer Consumer Media UK
  • Laurent Courtines, Community Manager at AOL
  • Research

  • John Cass, Online Community Manager, Forrester Research
  • Finance

  • Scott Moore, Senior Online Community Manager at Schwab Learning
  • Jose Antonio Gallego, Community Manager at BBVA (Spain)
  • Amy Worley, Director, Marketing Manager, HR Block
  • Fran Sansalone, Community Manager for the Open Calais Web Service, Thomson Reuters
  • Automotive

  • Karen Spiegler, Community Manager,, Inc.
  • Alicia Dorset, Blog editor, General Motors
  • Retail

  • Slaton Carter, Online Community Development Manager, Whole Foods Market
  • Winnie Hsia, Online Community Moderator, Whole Foods Market
  • Consumer Goods

  • Jennifer Cisney, Chief Blogger, Kodak
  • Agriculture

  • Christopher Paton, Social Media Team Lead, Monsanto

  • Ongoing List of Social Media Researchers and Social Media Product Managers
    It’s become evident there are other roles within large enterprises that focus on Social Computing, in fact, these folks are researchers, analyzing online behavior or creating specs for future products. Expect large enterprise software companies to offer these features in their product suites in the coming future.

    Key differentiator for this group? They are researching or building social media products that will be brought to market.


  • Jonathan Grudin, Principal Researcher, focused on the adoption of emerging (social computing) at Microsoft
  • Marc Davis, Social Media Guru, Yahoo! Corporation
  • Kingsley Joseph, Sr. Manager, & IdeaExchange, SalesForce
  • Jamie Greenly, Product Line Director Salesforce Ideas at
  • Lawrence Liu, Senior Technical Product Manager for Social Computing, Microsoft SharePoint
  • Frank Gruber, Principal Product Manager for AOL in the social networking & platforms group, AOL
  • Alan Lepofsky, Senior Strategist at Socialtext
  • Filiberto Selvas, Social Media Strategy Director at Avenue A Razorfish
  • Marty Collins, Sr Product Marketing Manager, Social Media Strategist Windows/Windows Live, Microsoft
  • Matthias Zeller, Group Product Manager, Project Genesis, Adobe Systems
  • Moz Hussain, Director of Product Management, Unified Communications Group, Microsoft Corporation
  • Suzanne Minassian, Product Manager for IBM Lotus Connections, IBM
  • Steven Tedjamulia, Sr. Business Product Manager at Vignette Corporation
  • Dan Truax, General Manager for the Microsoft Server and Tools Online (STO) group, Microsoft
  • Dick Costolo, Social Media, Google

  • Related Resources
    I’ve kick started this list with a few that I know, please be detailed in the comments, as I’ll be reviewing to ensure accuracy. If you’re seeking a job, or wanting to hire folks, start with my “on the move” series of posts. Also see the New PR Wiki list of CEO blog. Shel Israel’s Global Survey of interviews on text and video have stories of many of these folks. Mario Sundar has a list of community mangers of all industries and sizes. Connie Benson left this list of community managers on twitter.

    What and How to Submit
    First, read the requirements stated above. Then submit Name, Title, Company, Which category (see descriptions), URL to bio that describes body of work. I prefer a link to your LinkedIn account that shows your role, as well as description of social media program or project.

    If you’re shy, send me an email at, subject line should be “social media role” (I get hundreds of emails every day)

    Update June 24: Bear with me, this is a major undertaking and I’m reviewing each entry. I also found quite a few comments being withheld by wordpress, I approved the ones I could find (using keywords to filter 25,000 spam comments). Please, carefully read the requirements before submitting, some I cannot add due to volume. If you wanted to create a list for SMB or internal folks, I’m happy to link to it.

    Also, someone I respect suggested that this list is ‘outing’ those that may not want to be bombarded by vendors, most of these are submissions, and all records are public and found on LinkedIn. The kickoff list was a handful of people that were cited in public reports, who blog, or were in books. If you don’t want you name on here, simple email me and I’ll have it removed.

    July 30th: Over a month since I started this list, it continues to grow and grow. I think we’ve gotten past the major influx, and now just a trickle of users are being added.