Archive for the ‘Industry Index’ Category

List of Corporate Social Strategists for 2011 (Buyer/Brand Side)


Editorial Note: We’re working hard on getting this updated, please forgive me in advance if anyone is missing, I don’t mean to offend, and will update as quickly as possible from your comments. I tend to wait for submissions in comments or I ask strategists I know before putting them on this list. We’ve cleansed the 2010 list, and removed a few dozen folks who have changed career paths, or have switched companies


  • Jan 10th: I’ve received a few messages with questions about the scope. This list is on the ‘buyer’ or ‘brand’ side, not on the vendor side as it’s hard to manage that additional group. Given I have limited resources to manage this growing industry, I’m choosing to focus on the buyers (but that’s what I’ve always done on this blog for the last 5 years). As a result, I’ve updated the title on this blog post to indicate that, I hope it helps.
  • Jan 18th: Did more updates, took 1.5 hours, combing through comments and WordPress, as it sometimes withholds comments with links. It’s not complete, but a work in progress.
  • Jan 19th: Responded to all comments and added more folks, I think I’m caught up to date for now.
  • Jan 31st: Added a handful of other submissions, responded to all comments.
  • Feb 13th: I’ve invested a few hours updating and responded to all comments below and found additional from previous reports I’ve now added.
  • Feb 20th: A handful of updates, submissions are slowing down.
  • March 20th:  More updates made (I uncovered some comments held by wordpress), and I posted some stats about this growing list.
  • March 27th: Added over a dozen more folks (see comments) and added new category “Industrial” as a catch all for mining, metals, construction, and maybe agriculture as this spans many industries.
  • April 3: Continued updates
  • April 12: More updates
  • May 1: Continued updates, modified “Distinguished Alumni”

The Corporate Social Strategist Definition: The Corporate Social Strategist is the business decision maker for social media programs – who provides leadership, roadmap definition, and governance; and directly influences the spending on technology vendors and service agencies. While this position doesn’t exist officially by title in every corporation today, this role will become pervasive in the coming years, just as leaders who manage the corporate website have become essential. To fully understand this role, please read our research report on their role where we surveyed 140 of these roles, and interviewed over 50 professionals. (Source, Altimeter Research)  On personal note, I had this role at Hitachi in 2005-2007.

Related Resources:

List of Corporate Social Strategists for 2011



Business Services


Consumer Product Goods

Educational Services

Electronics, Devices, Mobile


Financial Services

Health and Life Sciences

Hospitality, Food Service

Industrial: Mining, Metals, Construction

Government, Armed Services

Media and Entertainment


Technology: Hardware, Networking, Component, Computer, Devices

Technology: Software, Internet


Distinguished Alumni
The following honorable strategists have since moved on from their post during the course of 2011, we acknowledge their service here:

Research Report: About the Career Path of The Corporate Social Strategist
If you want to understand the profile, spending, desires, aspirations, challenges, and future of this role, read this research report, which involved over 50 interviews and surveyed 140 corporate social strategists.

How to be listed: first, read carefully
In a world of noise, curation becomes very valuable, as a result, there are very specific requirements for this list, which include:

  1. You must have a public LinkedIn profile page, as this is one of the best way to verify employment. Please leave URL
  2. The profile indicates that social media is part of your full time employee role at the corporation–not just for personal or casual use.
  3. You must work at an enterprise class corporation with more than 1000 employees.
  4. Must be on brand/buyer side –not vendor or agency side
  5. You’ll kindly leave a comment below with the submission for review.
  6. Due to excess volume, submissions by Twitter and emails or other channels will not be included, kindly leave a comment in this centralized area below.
  7. Still not satisfied?  You’re welcome to create you own list and I’ll link to it.  (This is the culmination of years of work, and has involved a team of people to compile).

Thanks to Anita Wong for assistance with data vetting.

Industry Index: List of Social Inbox Aggregator (SIA) Providers


Written by Jeremiah Owyang (Customer Strategy) and Ray Wang (Enterprise Strategy), Industry Analysts at the Altimeter Group.

We’re tasked with a difficult job as industry analyst in one of the fastest emerging markets. Part of our role is to find new trends, identify their impact, and rate and rank who offers them. In the past, I did this for this list community platform marketing, and the Social Media Management System market (SSMS). Despite the influx of new entrants, even a new set of features is now emerging on the industry, and I’m here to identify it now.

Situation: More social data causes a cacophony of noise
Soon your fridge, car, and house will tweet. (plants already do, and I ordered this “puppy tweets” collar so my dog can too). At work, your server, business applications, and eventually your powerpoints will emit signals as your colleagues make changes to it. The challenge is, all of this information is in different channels, and may not be aggregating to one location. To combat this deluge of information, we should expect a new feature to emerge that will aggregate all content into one locaiton and make sense of it.

[The Social Inbox Aggregator (SIA) will aggregate multiple social streams and derive signal out of noise. This will be a key feature set for Social CRM Suites]

Definition: Social Inbox Aggregator (SIA) is part of the Social CRM Suite
The primary purpose of the Social Inbox Aggregator (SIA) will be to derive signal out of social noise. This is one of the key features in the Social CRM Suite (see Altimeter’s report on Social CRM) and focus on 5Ms to see how this feature fits into mapping, management, middleware and metrics. This feature has the following functional requirements 1) It will aggregate social signals from a variety of sources into one location, 2) Allow users to organize, and view multiple sources 3) Derive signal through looking at previous behavior and predictive analytics. 4) Offer analytics and metrics to the user (optional)

List of Social Inbox Aggregators
Usually when I start these lists, it starts with just a handful (there’s just 5 listed below) in the case of the community platform space, it grew to be over 100 vendors.


  • Friendfeed/Facebook:  Friendfeeed was the early forerunner in this space, they aggregate streams from a variety of sources (including straight RSS feeds) and allow for users to organize and derive signal.  They were recently acquired by Facebook, and we should expect many of these features to surface directly into the newsfeed in future iterations.  Also, there’s
    market rumors that Facebook will develop a web based email client, that will likely integrate private emails with social signals.
  • Feedera is a personal news aggregator that makes a sorted list of important tweets and other social signals like Digg, delicious and photos into your Feedera inbox.
  • Gmail/Buzz: Gmail’s recent addition to their social networking feature “Buzz” launched with fanfare, then great concern about privacy. Despite the rough start, they allow users to connect with their friends and aggregate in other signals, such as flickr feed, tweets, and beyond.
  • LinkedIn: Pulls in tweet stream, blog posts, Amazon reviews, and a variety of other data sources to generate signal.
  • My 6th Sense: This application (primarily on an iPhone) offers a “digital intuition” by allowing users to aggregate data streams into one location. I’ve met the CEO and he showed me how it looks at your previous behavior in order to suggest content to you.
  • Windows Live*: Windows Live (including hotmail) offers features that let you know “What’s new with your network”, while they don’t make it easy to add in social signals from other locations, this could be accomplished with partners like Gigya* or Janrain.


  • Chatter by Salesforce*: Salesforce has made nods to launch an enterprise system that will “monitor everything that matters most to you in one spot.” Expect this system to be one of the first enterprise SIA systems and will pull in feeds from AppExchange data, external signals, and derive intelligence.
  • Gist provides an inbox that ties in with Google Apps aiming them in the enterprise market.
  • Outlook:  Outlook has a variety of social connectors with their product, such as Messenger, LinkedIn, and now Facebook (Mashable, July 2010)
  • Socialcast.  This lightweight tool allows any company to have an internal Facebook. They recently launched a ‘recommended’ feature on the left nav that can prioritize signal based on the gestures of your network. While they have integration with sharepoint, they’ve yet to offer ability to pipe in other streams. Update the management team has informed me they are working with a few large brands and are integrating signals from ERM and CRM, take for example this case study on Philips.
  • Tibbr “It uses a similar approach to Facebook and Twitter that allows staff to “follow” each other and subscribe to specific subjects within the corporation. A key feature is that tibbr allows users to “follow” a specific subject rather than having to follow a person and see everything that they publish. (ZDNet)
  • Yammer. Yammer has the ability to offer enterprise microblogging features, as well as important RSS feeds. It doesn’t appear to have signal finding features, it’s currently just pulling in updates based on chronology.

Takeaway: Most Systems are Immature
Looking at these vendors, some of them have 2-4 of the required features, but none have all four. We expect this space to evolve rapidly and will conduct continued analysis and rankings. Since we’re early, we’ll hold off on detailed analysis till the feature set standardizes. Remember, in the future, there’s no difference between email systems and social networks.  Expect a new feature to emerge that combines both of these data types into a new interface.  Expect a SIA for your personal life, and a separate one provided by your employer at work.

If you know of others, please leave a comment below, and give justifications, we’ll link and credit you for your submission.

*Altimeter discloses our client relationships whenever possible, as a result, we hope you’ll trust us more.

List of Social Media Management Systems (SMMS)


Pain: Social Media Teams Are Challenged To Respond To the Distributed Conversations
I’m starting to get a few briefings and requests from strategists LaSandra Brill, about new technologies that enable social marketers to quickly manage, maintain, and conduct reporting on multiple channels. The issue of lack of scale is resonating with social strategists –as a result, the market is developing new tools that will help them manage them. This is one component of Social CRM, which if you haven’t heard about, please read the report on the 18 use cases of Social CRM. (Update: This is only one software segment in the overall Social Business Stack, which you should first understand)

Above is the full report, feel free to read, download and share.

Update: Jan 5th, 2012. After nearly two years of watching this nascent market, Altimeter has published a report segmenting the growing vendor space.

Solution: As a Result, Social Media Management Systems are Emerging
Like CMS and WMS for centralized website management, Social Media Management Systems (SMMS) empower social media teams to manage multiple distributed social channels from one location –enabling the opportunity to build deeper relationships by being in more places at once.

Definition: Social Media Management Systems are collection of procedures used to manage work flow in a disparate social media environment. These procedures can be manual or computer-based and enable the manager to listen, aggregate, publish, and manage multiple social media channels from one tool.

How it works: Three simple features In the most basic sense, these management tools do the following: 1) connect with social media channels like Facebook, Twitter, LinkedIn. 2) Allow the manager to quickly publish from one location to each of those channels, some provide ability to customize to each channel 3) Aggregate and Manage social data. The system allows the manager to see an aggregated view of what’s happening (from views to comments) and may offer some form of analytics and conversion metrics.

List of Social Media Management Systems (SMMS)
Sorted by alphabetized order by parent company, not in priority or capability.

  1. Argyle Social: Provides features to publish and schedule, manage a social inbox, measuring tools, and white label solutions.
  2. Awareness Networks, Social Marketing Hub an enterprise class community platform has launched their own tool that has Facebook, youtube, flickr, Twitter, and of course connect with their own community features. In particular, this is an existing enterprise class vendor (previously I’ve published thorough research report on them) which bodes well to their level of potential levels of service, support, and market viability. (they’ve briefed me)
  3. Buddy Media: Has a set of management tools that help brands with Facebook, Twitter, and monitoring and reporting.  You’ll find iterations for both brands and agencies.  They have case studies from large brands and media on their site.
  4. Constant Contact: Purchased Nutshell Mail which has keyword monitoring systems that can empower small business owners to receive alerts about their social networking accounts.  On Feb 28th they acquired SCRM company Bantam Live which has some SMMS features, for sales and marketers. (hat tip to Dan Ziman)
  5. Context Optional offers management tools for moderating Facebook pages
  6. Conversocial: Offers solutions to help managers to  plan updates and learn what type of content resonates the most with your fans and followers in social networks like Facebook and Twitter
  7. CoTweet was recently acquired by ExactTarget.  They provide Twitter integration tools, scheduling, workflow, listening tools, multiple author management, and management dashboard tools
  8. Distributed Engagement Channel by DEC   Their system offers the ability to publish content, moderate UGC submissions, and track and optimize channel performance.  They also have features such as ID integration, media handling, and reporting.
  9. Engage Sciences: Allows marketers to launch social promotions to engage customers on Facebook, Twitter, LinkedIn and corporate websites, whilst aggregating, filtering and storing streams from across the social web to allow companies to easily showcase the voices of advocates.
  10. Engage121: This group focuses on: Enhance brand image through consistent social media messaging, Empower local outlets with social engagement tools to get started in social media, Mobilize employees as brand ambassadors, Monitor and manage permissions of thousands of local agents and franchises
  11. Expion Expion allows large Enterprises to publish and aggregate social media conversations that can scale to hundreds of local based Facebook pages, Twitter accounts, and YouTube channels, etc. The tool has the ability to listen, publish, manage, respond, govern, and glean intelligence across these channels.
  12. Hootsuite Integrates Facebook and LinkedIn accounts. Whereas before you could update Facebook and LinkedIn through functionality, things are different now. Facebook and LinkedIn accounts are treated similarly to Twitter accounts: you can create columns from these social networks, read your friends’ status updates, and update multiple Facebook accounts. Facebook integration offers in-line commenting.
  13. Involver: Audience Management Platform provides marketers with the solution for publishing content, monitoring conversations, managing applications, and tracking performance.
  14. MediaFunnel offers integration with Facebook and Twitter. They have several permission based workflows that include a variety of roles such as a contributor, administrators, publishers.  This is not unlike traditional editorial processes used in CMS systems.
  15. MessageMaker: A social media management system (SMMS) that lets you publish and manage targeted content across a large number of social interaction points while generating actionable intelligence.
  16. Moderation Marketplace Provides Social Media Management and Content Aggregation solution designed to be delivered to your clients under your brand.
  17. Mutual Mind offers brand monitoring, permission based workflow as well as reporting tools.
  18. Objective Marketer provides managers ability to structure their messages by campaigns, features include User Management with roles and permissions and workflows, scheduled content, integration,  analytics and reporting.  The tell me their current client makeup  is 60% Enterprises, 30% Agencies and 10% Bloggers / Independent Consultants.  (in Jan 2011, Objective Marketer was acquired by Email Vision)
  19. Postling allows for individual clients or brand to manage assets like blog, Facebook Fan Page, Twitter account, and Flickr accounts from a single management system. There is also comment aggregation as well as workflow between teams.
  20. Seesmic. Seesmic offers support for multiple Twitter, Facebook, Linkedin,, Foursquare and Google Buzz accounts. Also offered on iPhone,  Android wp7 and Blackberry.  Languages translation support includes: English, Chinese, French, German, Japanese, Portuguese, Romanian, Spanish and more.  Seesmic has received investments from Salesforce and has an integrated offering with Chatter.
  21. Shoutlet offers a multi-user application that helps global brands, small businesses, and marketing agencies build, engage, and measure all of their social media marketing communication via one platform.
  22. SocialVolt Provides STUDIO which is a complete social media management platform that integrates all the tools a company needs to successfully engage with their clients on the social web.
  23. SpredFast is an up and comer who recently briefed me, this Austin based company offers the core features and claims to have a 40% enterprise customer base. They have partners with Convio, Radian6, Crimson Hexagon, Sysomos, Trackkr, IBM, Porter Novelli, Sierra Club, HomeAway. They position their product as collaborative campaign management and offer features such as scheduling content, features that integrate with events and social stream like features similar to Friendfeed. (they’ve briefed me)
  24. Sprinklr offers social media management tools, it’s interesting their website has a strong focus on listening first, before the publication.
  25. SproutSocial: Sprout Social brings it all together to help you listen, engage and build loyalty to grow your audience and your business.
  26. Strongmail, a traditional email marketing platform offers platform that tracks the multi-stage sharing activity of the campaign all the way to conversion, analysis on reach, sharing activity, CT’s, feedback on Facebook fan page wall posts.
  27. Syncapse (formerly SocialTalk) provides integration with Twitter, Facebook, WordPress and MoveableType, this management tool provides governance, workflow, scheduling and other features.
  28. Targeted: Targeted ESP™ (Enterprise Social Port): A social media management system that is designed specifically for large enterprise networks, channel management and distribution networks. Targeted ESP™ is specifically designed to syndicate content and empower the end user while reducing the workload for corporate management. The platform allows not only the distribution of corporate-approved messaging to the local level, but also the aggregation of direct social network data and social intelligence reporting metrics.
  29. Vitrue: Update may 2012: Now acquired by Oracle. social media management systems, that has integration with Facebook and Twitter, they offer scheduling features, and the ability to link multiple Facebook pages together.
  30. Webtrends: Webtrends offers a solution to help marketers quickly define and execute on social marketing strategy. Solutions is offered as self and full service subscription plans to meet various social marketing needs.
  31. Wildfire: Offers features for social sweepstakes that promote word of mouth as well as ability to manage and publish from their platform to multiple social networks, with analytics.

This vendors never want to market or went into deadpool

  1. KeenKong offers a dashboard like management tool that not only aggregates the conversation from Twitter and Facebook, but tries to make sense of it from Natural Language Processing. (Update March 2011, they have since gone stealth and never launched, hat tip to Blake for pointing this out.)

Guiding Principles
Before you jump into the market and utilize these tools, first follow this guiding principles.

  • Get personal with your market –avoid social media spewing: Just because you can, doesn’t mean you should. Spewing corporate content to every known social channel may make your life easier as a marketer, but could cause serious ramifications to the trust of your community. Remember that like fraternity row, each frat and sorority house has a different set of relationships, language, and interests –don’t think one type of content will fit all.
  • It’s the people stupid –not carpet bombing: One of the promises of social is to build meaningful relationships with customers –not apply traditional spray and pray marketing tactics. By using these tools, you could be missing out on true relationships that could be deeper, with more loyalty, and the benefits of advocacy.
  • Don’t get spread too thin: Being in all places at all times can mean you’re nowhere all the time. Pick your battles and remember that the needs of the LinkedIn community are far different than those of MySpace, be selective by first knowing your socialgraphics of your customer base.

Use These Tools After You’ve Developed a Social Strategy
Every technology has upsides and downsides, there are always tradeoffs. While these tools may help social strategists manage an unscalable situation — they have downsides:

Industry Insights: A Commodity Feature, With Bandwagon Appeal
Expect nearly every community platform (there are over 100) to launch these types of features, quickly followed by host of startups that specialize in this, then also the CoTweets of the world and other Twitter platforms like Seesmic to quickly get into the enterprise game. In a few quarters, expect the traditional CMS and WMS players to finally wake up and get relevant, followed by app developers in Salesforce appexchange to launch their own iterations. In the long run, this will be commodity set of features, just a check off in the overall suite of social business software but an important component of Social CRM.

If you know a vendor that offers these features, please leave a comment, I’ll take a closer look, and plan to take some briefings with some of these vendors.  Note: I’m making many changes to this post, it’s being altered in near real time

List of Corporate Social Media Strategists, Corporate Community Managers in 2010


Update Jan 7, 2011: I am no longer updating this list, instead, find the more updated list for 2011 for Corporate Social Strategists.

As an industry watcher, I look at trends, data, spending, technologies, yet what’s really important is watching the trend of professionals as they grow into these roles managing disruptive technologies.  Update: Brian Hayashi has created a spreadsheet of this with additional info –like Twitter handles. We’re staying coordinated so the data is matched, follow Brian on Twitter.

[Connecting with customers using social technologies is deceptively challenging, as most outsiders don’t recognize the leadership to change internal cultural. Now, in public, let’s recognize those who are paving the way]

Methodology: About this List
This 2010 list is an update from the original I started in 2008, it was woefully out of date as people moved around.  This list is updated, as I’ve separated the large technology section in HW vs SW and am only linking to LinkedIn accounts.

A majority of this data is based off submissions in the 2008 post, which most which are self-submissions or from their fellow colleagues and we only link to their already public profile in LinkedIn for verification.  We’ve spend days compiling this data, but due to the content ever changing, we expect there to be some inaccuracies, leave a comment if you see something that needs fixing. Thanks to Sonal Mehta a student at American University who I’ve hired helped me in this research.

Read Carefully: How to get on this List
In a world of noise, curation becomes very valuable, as a result, there are very specific requirements for this list, which include:  1) You must have a public LinkedIn profile page, as this is one of the best way to verify employment. 2) The profile indicates that social media is part of your full time employee role at the corporation–not just for personal or casual use.  3) You must work at an enterprise class corporation with more than 1000 employees, 4) Must be on brand side  5) You’ll kindly leave a comment below with the submission for review.   Due to excess volume, submissions by Twitter and emails or other channels will not be included, kindly leave a comment in this centralized area below.

In an effort to keep information in a tight scope, I’m not able to include folks who are doing great work in other sectors.  However, if you decide to create a list for other sectors, I’ll prominently link to it from this post.  Update: Here’s a growing list for non-profits.

Sign Up For Upcoming Free Report: Skillset of the Social Media Strategist
The Altimeter Group is developing a free research report, on “Skillsets of Social Media Strategists” and will identify the attributes, backgrounds, experience of this emerging role, if you’re interested in receiving a copy, please register on this form.  We will use portions of the data found in this post for the research report, so thanks for helping to update it.

Social Media Strategists at Corporations
The strategist is a program manager, who mainly focuses internally rather than being the external public face like the community manager. They are primarily responsible for resources, processes, teams, they are usually internally focused and ultimately, return on investment.



Business Services

Consumer Product Goods

Electronics, Devices, Mobile

Financial Services

Health and Life Sciences

Hospitality, Food Service

Government, Armed Services, Education

Media and Entertainment


Technology, Hardware, Networking, Component, Computer

Technology, Software, Internet

Community Managers at Corporations
The  community manager is primarily externally facing, and interacts with customers as the public face of the company.  They are primarily customer advocates, evangelists, bloggers, community moderators,  and experts at using social technologies to communicate.  We honor them every fourth Monday of January on Community Manager Appreciation Day.  To keep the focus tight, this list is only of corporate community managers, and not those on contract at community platform vendors or service companies on contract.


Business Services

Government, Armed Services, Education

Hospitality and Travel

Electronics, Devices, Mobile

Financial Services


Technology, Hardware, Networking, Component, Computer

Technology, Software, Internet

Social Media Researchers and Social Media Product Managers at Corporations
When I started this list in 2008, I didn’t have a specific slot for researchers and product managers who are creating these products. These roles are not folks who are using the technologies for marketing, support, or other business use cases (end users) but instead are researching and creating the products that the above professionals will use in their jobs.

I’m passionate about what these folks do, as I, myself, was a strategist/community manager at an enterprise corporation a few years ago.   Update: Thanks to Altimeter’s Andrew Jones for the assistance on the updates.

A Collection of Social Network Stats for 2010


For the third year running (see 2008, 2009) I’m going to aggregate stats in the social networking space on a single blog post, and update it through the year.  Data fiends should bookmark this post for future reference.

Stats are important –but on their own, they don’t tell us much
Stats on social networks are important, but don’t rely on them alone. Data is like fire, it can be used for good and bad, proper insight and analysis is always required. Beyond that, you’ll often see conflicting stats across the industry as everyone has different methodologies, as a result, this listing will help you to see the greater trends –not numbers without context.

How to interpret stats
Numbers don’t tell us much without insight and interpretation, in fact, you’re going to see conflicting numbers of usage from many of the agencies and social networks themselves. The key is to look at trend movements, don’t focus on the specific numbers but the changes to them over time. Put more weight on active unique users in the last 30 days vs overall registered, in fact, the actual active conversion rate will often range from 10-40% of actual users sticking around and using the social network, so don’t be fooled by puffed numbers. No single metric is a good indicator, you have to evaluate the usage from multiple dimensions, so you also have to factor in what are users doing, time on site, interaction, and of course, did they end up buying, recommending products, or improving their lives.

A Collection of Social Network Stats for 2010
I’ll be updating this post throughout the year, bookmark it, and share it with others.

Comparison: All Social Networks

  • “The data doesn’t deny that Facebook has come to dominate social networking in the US, and overtook MySpace in 2009. But MySpace’s 57 million US unique users are nothing to sneeze at – it’s still a top web property with users who are highly engaged. The second tier networks, such as Tagged, Hi5, MyYearbook and Bebo, still receive an impressive 3-6 million uniques per month, and users spend a fair amount of time on those sites. BlackPlanet users spent 3.6 minutes longer interacting with the site than the average Facebook visitor. MyYearbook and Tagged users were on these sites more than 3 minutes longer than the average MySpace visitor. There is definitely addictive behavior occuring on these other sites.” LeeAnn Prescott (Someone I personally trust), Feb 2009
  • Nielsen published stats showing that “three of the world’s most popular brands online are social-media related (Facebook, YouTube and Wikipedia) and the world now spends over 110 billion minutes on social networks and blog sites. This equates to 22 percent of all time online or one in every four and half minutes. For the first time ever, social network or blog sites are visited by three quarters of global consumers who go online, after the numbers of people visiting these sites increased by 24% over last year. The average visitor spends 66% more time on these sites than a year ago, almost 6 hours in April 2010 versus 3 hours, 31 minutes last year.” Nielsen, June, 2010

By Region and Geography

  • Japan: This slideshare has data on Japan’s mobile behaviors, and demonstrates how most social networks are accessed through mobile devices, and discusses Twitter, Facebook, and other social network adoption. Japan’s Cellphone Edge, 2010.


  • Facebook keeps it’s stats page updated, and boasts over 350mm users. Facebook, ongoing
  • Facebook has announced 400mm users, Feb 5, 2010.
  • Infographic on Auguts 2009 Facebook stats, including usage, size, adoption rates by Mashable, on Feb 12.
  • Facebook demonstrates growth in total number of visitors (now over Yahoo, for second place) and a high degree of attention (time on site) “Facebook has surged past Yahoo as the number two most popular site in the U.S., drawing nearly 134 Million Unique Visitors in January, 2010. It’s been two full years since we’ve seen a shakeup at the top – In February, 2008, Google overtook Yahoo as number one, and never looked back.” Compete, Feb 18, 2010
  • Usage of casual gaming (Farmville, mafia wars) is suggested to be by moms.  A PopCap survey reports that “The PopCap study showed that 55 percent of all social gamers in the U.S. are women, as are almost 60 percent of those in the UK. The average age in the U.S. is 48, which is substantially older than the 38-year-old average in the UK, and 46 percent of American social gamers are 50 or older, compared with just 23 percent in the UK. Only 6 percent of all social gamers are age 21 or younger.”  Via GigaOm, Feb 18
  • Facebook visitors to other sites are apparently more sticky  at least by a few margin points: “To offer one example, 81% of visits to in the week to March 6, 2010 were returning visitors while 84% of visitors to that came from were returning visitors and 72% from Google News were returning visitors.”  One could argue that these Facebook users are more engaged, or content that is recommended to them by friends is more relevant. Hitwise, March 18
  • Facebook has cross the 500mm user mark, see blog post from CEO and founder Mark Zuckerberg, July 21, 2010
  • Top countries adopting Facebook: United States, UK, Indonesia, see stats from Royal Pingdom, August, 2010


  • Now has 60mm users, “Over the past year, network has seen a significant amount of growth, especially internationally. As of last December, the network had 55 million members, so its grown by 5 million in less than two months. In October, LinkedIn’s network’s CEO, Jeff Weiner, said in the post that half of LinkedIn’s membership is international. ” reports Techcrunch, Feb 11


  • All data told to me by Tagged directly on March 24 by ssarner at
  • Statistics: Total Registered Users: 100 Million
  • Global Monthly Unique Visitors: 16 million
  • USA Monthly Unique Visitors: 6 million
  • Daily Users: 3.5 million
  • Monthly Page Views: 7 billion
  • Attention USA (comScore) Average Minutes per Visit: 12.2 – #1 social network
  • Total Monthly Minutes: 796 Million – #3 social network
  • 10 million new friend connections made everyday
  • Tagged “Meet Me” application produces 40 million daily page views
  • Over 100,000 user generated virtual gifts, TAGS and skins available.
  • Average of 75,000 – 100,000 new daily registrants


  • Hubspot luanches a report of registrations and shows a decrease in rate of adoption. There’s also useful data within the report about followers and their behaviors based on a sample methodology. Hubspot, Jan 19, 2010.
  • Sysmos launched a report about global usage of Twitter, with most adoption in US. Interesting that the key nugget is “… the number of U.S. unique users was 50.8%, a sharp drop from 62.1% in June. This suggests the use of Twitter outside the U.S. has experienced significant growth over the past six months.”, Jan 14th, Sysmos. Thanks Jean in the comments for the submission.
  • Data indicates that many Twitter users are not active. read “The number of Twitter users has climbed to a lofty 75 million, but the growth rate of new users is slowing and a lot of current Twitterers are inactive” ComputerWorld, Jan 28
  • Twitter themselves finally publish numbers indicating there are 50mm tweets created each day.  “Folks were tweeting 5,000 times a day in 2007. By 2008, that number was 300,000, and by 2009 it had grown to 2.5 million per day. Tweets grew 1,400% last year to 35 million per day. Today, we are seeing 50 million tweets per day—that’s an average of 600 tweets per second. (Yes, we have TPS reports.)” Twitter, Feb 22
  • Twitter co-owner Biz Stone has revealed that the site now has 105 million registered users. He revealed the startling number at a Twitter developer conference, aptly title Chirp, and also mentioned that 30,000 people a day are signing up to tweet. Techradar, from Twitter, April 14
  • Black people, who account for about 12% of the population in general, make up 25% of the Twitter population. Business Insider May 2010


  • As Yelp has grown from fledgling start-up to critical mass website, serving over 30 million visitors a month. Brainstorm tech, April .


  • Find out who is creating the top YouTube videos and who is embedding them. “The study also looked at the demographics of bloggers who embed these videos. In general, 20-to-35-year-old bloggers embed most of the videos (57%), followed by teenagers (20%) and bloggers over 35 (20%).” Including stats on average number of comments, duration and other tidbits, Read Write Web, Feb 15.

Mobile, Desktop and Social Networks

  • There’s a sea change in more people using social networks from mobile devices rather than desktop clients “more people are using the mobile web to socialize (91%) compared to the 79% of desktop users who do the same. It appears that the mobile phone is actually a better platform for social networking than the PC.”  Ruder Fin via Read Write Web, Feb 2010

I’ll continue to update this page over time, please leave a comment if you have 2010 submissions, I’ll credit you.

Ongoing List of Social Marketing Efforts from Vacation Destinations, Convention, and Tourism Bureaus


Oahu Sunrise: North Shore
Above: A photo I took on a recent trip to North Shore Oahu, inline with my plans to fulfill operation bluewater.

Recent data around interactive marketing spend indicates that the hospitality industry was ripe for spending on social marketing above all other industries.  Why?  This form of consumer marketing could be dependent on the human emotion and story telling between individuals, or through compelling word of mouth marketing campaigns.

As a result, Christine Tran, Altimeter Researcher and myself are kicking off this list, and encourage you to add  examples by leaving a comment.  The scope for this is list is a tourist destination –not a hotel, airline, or specific restaurant.

If you’ve got examples, please leave a comment below, with a description and URL, we’ll add.