Archive for the 'Industry Index' Category
Ongoing List of Social Media Strategies from Enterprise Corporations
Ongoing List of Social Media Strategies
A social media strategy is a long term plan utilizing all of the resources at hand using two way social tools. In the early days of 2005-2007, developing sophisticated strategies were limited to just a handful of tools such as blogs, forums, and online video. Now with so many resources being available from Twitter, Upcoming, Facebook, Widgets, and more, the opportunities –and level of coordination will vary. This post will be an ongoing list of enterprise size companies (over 1000 employees) that share their social media strategies, plans, online –hopefully in slideshare, as it’s easier to communicate.
I expect contention
What’s interesting is how the language of corporate folks describing these tools is often very different than the language purists use. I expect some contention from this, and this will make for healthy discussion below. I too understand the need to meet business needs, but at the same the needs of customers, do leave your opinions below, or on the blogs or slideshares.
Why would a brand publish their social media strategy?
Well, for a few reasons. These programs are designed to reach customers, partners, and colleagues in an open and transparent way, why not share with them in public? Secondly, by showing these companies are sophisticated in their approach, they demonstrate thought leadership. Lastly, by opening up for a public dialog, there’s so much to learn, gain, and grow from the larger community.
Requirements for this list
If you want to share (this could potentially be useful for Forrester reports) please leave a comment. Your blog post, slideshare, video or podcast should explain what your enterprise company is doing in the social media realm, thinking both long term, and considering the many resources and tools available to you.
Sun Microsystems: Social Media is for Everyone
Lou Ordorica and Linsa Skyrocki
June 2008
Access the slideshare directly, use full screen mode
While I enjoy the holsitic view of the multi-departmental opportunities, it’s important to note that social media is not for everyone, as if you look at our technographic data, you’ll find inactive in nearly every demographic cut. I’m pretty sure they are suggesting that it’s for each department, so if that’s the case, then the statement is correct.
Cisco: Building a Community with Social Media and Web 2.0
LaSandra Brill, Manager, SP Web and Social Media
July 2008
Access the slideshare directly, use full screen mode
I reviewed and provided feedback to LaSandra to this prior version, I enjoyed her lessons learned.
Intel: Intel Forming “The Insiders” Social Media Advisory Team
Ken Kaplan, Broadcast and New Media Manager, Global Communications Group at Intel Corporation
June 2008
In this blog post, Intel calls for a board of advisors to reach and assist to them for their social media efforts. If you’re not aware, Intel is already doing a lot in this space, much with success. I give them a tremendous amount of credit for taking risks, quickly learning, and then making iterative changes.
EMC: Applying Personal Social Media Techniques to Corporate EMC
Dan Schwabel, Social Media Specialist at EMC Corporation
June 2008
In this post, Dan Schwabel shares the many different tools that are used at EMC and how they related to the overall change in personal and corporate branding. He examines events, CEO activity, and the many different social technologies used in their approach.
SAS: Online communities for SAS users and SAS professionals
Alison Bolen, sascom magazine’s Editor-in-Chief
July 2008
In this post, Alison lists out the many ways that customers can communicate with each other.
Your Company
Leave a comment below with URL and description.
Related Posts:
23 commentsSee this list of full time Social Media Strategists and Online Community Managers at enterprise companies Applying a Social Computing strategy to your entire product lifecycle
Ongoing list of Social Media Efforts from Banks, Credit Card, Financial Institutions and Lenders
I’m here in NYC, one of the financial nerve centers in the world, attending Forrester’s Finance Forum. With loyalty to brands decreasing over time, companies need to figure out how to reach customers where they are, where many, are discussing their financial past, present and future online.
During today’s panel and speaker discussions, I heard a lot of trepidation, fear, and uncertainty from many of the brands. Most are answering the first two of the five questions (”what” and “why”) I use to gauge company sophistication. Some mentioned they want to toe-dip and get out if it didn’t work well, others mentioned they were monitoring, and some feel threatened by the peer to peer models that cut out the middle man.
The finance industry has a unique challenge, hindered by government regulations and often a conservative culture, they have a real challenge embracing the online conversation that’s already happening between customers.
Criteria: Although there are many finance startups and consumer review sites, this list is really about the financial institutions, large brands, and banks that are adopting social media to reach customers.
Ongoing list of Social Media in the Financial Industry
Wells Fargo
The first and greatest case study to date is of what Wells Fargo has done with their multiple blogs, starting with the Guided by History blog, Later, they launched the Student LoanDown blog, and a virtual world called Stagesoach Island Community that lets members learn and experience financial management.H&R Block
This company has done quite a bit with blogs, virtual worlds, Facebook campaigns, and social media programs and campaigns. During tax time, there was a significant upswing of activity from Facebook applications, and they engaged in online dialog in Twitter by first monitoring keywords and directly responding to members.Intuit
Online communities are nothing new to Intuit, this customer-focused brand let’s customers self-support each other, as well as communicate to them using blogs. Quickbooks (financial software) has extensive growth for SMBs who want to connect to each other.Chase +1
This credit card company used Facebook to find out about what customers desired, laying the foundation for delivering a customer-focused productErnst & Young
This large accounting services and consulting firm is anxious to reach new hires fresh out of college, by creating a sponsored Facebook group, they have online dialogs with graduating students starting the interview process online. Smart way for each party to learn for each other.Royal Bank of Canada
Launched this ongoing blog called the Innovator Blog, which goes back to October 2006. Link via Trevor Cook. Also, they’ve a Facebook page, (link from iljazz)ING
Trevor Cook has more details, listing that ING has an Asia / Pacific blog, My Cup of Cha, a microfinance blog, and a Chinese blog. They’ve also created a microsite called I need to go, that has a spreadable widget.Fidelity
Using map mashups and podcasts, Fidelity is reaching to it’s customers using new channels. (from Benjamin Ensor, Forrester)Genworth
Springboardforum - From Genworth - you need to get an account to see it (free) “Genworth has partnered with Dow Jones, Time Inc., Bloomberg and Source Media to provide you with tools & resources that may support your business”(tip from Jay Bryant)HSBC
This online community from HSBC Business Network is for SMB and entrepreneurs (tip from Jay Bryant)Alberta’s Commonwealth
Online community for Alberta’s Generation Y provides a lifestyle platform for youth to self express and support called Young & Free.Discover
This lifestyle portal provides helpful content for Discover customers, called Discover Edge, it delivers expert best practices for money management. It’s difficult to see if this has social features.American Express
This website called OpenForum provides a dialog for customers, Chris Brogan has the details.Capital One
This social network for small businesses, called Slingshot, allows people to connect to each other, promote their services, in this ‘yellow pages’ type of marketplace.Canada’s Largest Credit Union, Vancity, launches blog
This blog, called Change Everything, is intended to spread feel good messages and videos to attract Vancity’s community, and interesting project.MyVault by Scotia Bank
This ‘dashboard’ style interactive application allows members to manage their money, gather feeds, and communicate with community members via forums, called MyVault.IT Counts by the Institute of Chartered Accountants
This community site ION, yields blogs by thought leaders on the topic of technology, sponsored by Microsoft.
Who else? Leave a comment, of if you’re shy, send me an email. I’ll keep this updated until I can’t scale further
Related Resources
32 commentsSocial media for the insurance agency Social media for the automotive industry List of social media strategists and community managers at enterprise corporations
List of Social Computing Strategists and Community Managers for Enterprise Corporations 2008 –Social Media Jobs and Professionals
If you’re interested in jobs for this space, please read the “on the move” posts.
Understanding how companies staff, organize, and prepare for social media/computing is one of my top interests personally and professionally. Having been a former Online Community Manager at Hitachi Data Systems, I want to make sure companies do it right. I’m often asked which companies have one of the two emerging roles, (companies love to benchmark against their peers) so I’ve decided to start a list, not only to back my research, but also for those wanting to show to their companies “hey this is starting to happen for real”.
The first role is the Social Computing Strategist, the second is the Community Manager, although the titles vary, and sometimes it’s a part-time function, there’s clearly a trend as corporations staff.
It’s important to note, that in the end, these skills (the ability to communicate online) will disperse and grow to many employees. Generation Y comes to us with these abilities built it as a “digital natives”– yet the need to organize will still occur, it’s a knee jerk reaction to every corporation.
This list, which I realize is going to be a lot of work, will be an ongoing index of these professionals, I will only do this for a limited time (probably till end of 2008, or until I can’t scale).
Requirements
Unlike a wiki, I will be vetting this list to ensure quality. Kindly leave a comment but first read the requirements:
1) This is your full time (and current) job even if you have a variation on the title –you are not a consultant. Sure, you do more than social media alone, but the organization realizes you’re on point as the expert.
2) You’re at a large corporation, in fact, a Fortune 5000 company, or you’ve over 1,000 employees. I can easily list out thousands of community managers at startups, but I’m trying to demonstrate how large corporations are moving forward.
3) Provide reference: You must provide your title, and a link to your blog/profile/linkedin that indicates your role and title, perhaps a post that announced your title or intentions.
4) Indicate which role you are, a Strategist (inward focused) Community Manager (externally focused), or Research of Product focused (developing a social media product/service for sale)
5) This is primarily for external efforts with customers and prospects –not internal
6) If you do not meet the requirements to meet this list, you can create your own, and I’ll prominently link to it.
I’ve you’re a social media professional (at a smaller company, agency, startup) I’ve a list for everyone on my “on the move” posts.
Ongoing List of Social Computing Strategists at Enterprise Corporations
The Social Media Strategist, whose job is to lead the internal charge, develops the program, gains resources, convinces management, and measures success.
Key differentiator for this group? They are primarily internally focused program managers.
Technology
Ken Kaplan, Broadcast and New Media Manager, Global Communications Group at Intel Corporation Bob Pearson, Vice President, Communities & Conversations at Dell Chris James’s Experience, Social Media & Community Strategist, Advanced Micro Devices Gunjan Rawal, Worldwide marketing manager at Intel Software Network Adam Christensen, Social Media Manager, IBM Corporation Bryan Rhoads, Sr. Digital Strategist at Intel Corporation Brian Ellefritz, Sr. Mgr, Social Media Marketing at Cisco Systems Todd Watson, Social Media and Search Marketing Manager, IBM Software Group Rawn Shaw, CoE Lead - Social Software Programs & Enablement at IBM Vanina Delobelle, Global Product Director, Monster Jeanette Gibson, Director of New Media, Cisco Systems Marc Sirkin, Sr. Marketing Manager - The Microsoft CIO Network at Microsoft LaSandra Brill, Manager, Web & Social Media Marketing at Cisco Systems Tac Anderson, Social Media - CRM - Search, HP Justin Kestelyn, OTN Editor-in-Chief, Oracle Richard Binhammer, Senior Manager, Dell Deanna Bell, New Media Program Manager, Cisco Michael Brito, Global Social Media Manager, Intel Annie Rodkins, Social Media Manager, Intel Lorna Li, Web Marketing Manager , Social Networking & Social Media, SalesForce Kelly Colgan, Media Relations Specialist at APC Dan Schawbel, Social Media Specialist, EMC Bob Duffy, Senior Social Media Strategist, Intel Mark Yolton, Senior Vice President, SAP Community Network, SAP Steve Mann, GVP, Social Media & Customer Experience Strategy, SAP Bob Duffy, Senior Social Media Strategist, Intel Fred “Fritz” Alberti, Senior Manager of Social Media, Salem Communications Tilly McLain, Community Manager, MyBlogLog, Yahoo Diane Davidson, Sr. Manager of Customer Success and Community Program, Cisco, the WebEx Technology group Rick Reich, Sr. Mgr, Social Media & Technologies, Citrix Systems Rachel Makool, Sr. Director, Community Development, eBay Electronics
Mark Squires, Head of Social Media Communications, Nokia Marcie Cohen, Sr. PR Manager, Sony Electronics Automotive
Chris Barger, Director, Global Communications Technology, General Motors Scott Monty, Digital & Multimedia Communications Manager, Ford Motor Company Chad Kaszer, Social Media Administrator, Toyota Motor Sales Christopher Barger, GM Director of Global Communications Technology, General Motors Sylvia Marino, Executive Director Community & Social Media Operations, Edmunds.com Inc. Airline
Paula Berg, Public relations specialist, Nuts about Southwest Blog, Southwest Airlines Brian Lusk, Manager Customer Communication, Nuts about Southwest Blog, Southwest Airlines Morgan Johnston, Manager Corporate Communication, JetBlue Airways Finance and Insurance
Ed Terpening, VP of Social Media Marketing at Wells Fargo Matthew Anchin, Vice President, Online Communications, American Express Christine Morrison, Social Media Marketing Manager at Intuit’s Consumer Group Scott Wilder, GM - Online Communities at Small Business Division, Intuit Paula Drum, Vice President, Marketing, H&R Block Alan Edgett, Sr. Director of Advanced Marketing Systems, Experian Interactive Justin Gibbs, Online Marketing Strategist, Manager, Experian Consumer Direct Annalie Killian, Director of Collaboration, Intranet, Communication and Innovation at AMP Shawn Morton, Senior Consultant for Social Media at Nationwide Insurance Matt Anchin, Vice President, Online Communications, American Express Consumer Products
Jim Deitzel, Sr. eMarketing Manager at Newell Rubbermaid Lindsay Lebresco, Public Relations & Social Media Manager at Graco Children’s Products/Newell Rubbermaid Bert DuMars, Vice President E-Business & Interactive Marketing, Newell Rubbermaid Retail
Todd Feldman, Sr Manager, Emerging Marketing Channels, Circuit City Stores, Inc. Stephanie Pike, Manager, Content and Community, Circuit City Stores, Inc. Gary Koelling, Sr Mgr Social Technology, Best Buy Steve Bendt Sr. Manager of Social Technology, Best Buy Denise Garciano, Online Content & Community Specialist, PacSun Research
Yemil Martinez, Director, New Media Marketing and Web Strategy, Institute for International Research (IIR) a subdivision of Informa Michele Frost, Director, Web Marketing at Forrester Research Heathcare
Marcus Frank, UX Strategist & Creative Director, National Cancer Institute Burt Lum, Business Relationship Manager, HMSA Media Gaming and Entertainment
Michael Hall, Community Product manager, ABC.com Eby Ghafarian, Manager, Product Engagement & Community Development at Hachette Filipacchi Media (Elle.com, caranddriver.com, roadandtrack.com) Jean Fahmy Director, Director, Digital strategies, Transcontintental Media Jason Richman, Director, Digital Product Strategy, NBC Universal Daniel Thornton, Community Marketing Manager at Bauer Consumer Media
Agency
Shiv Singh, Vice President, Social Media & Global Strategic Initiatives, Avenue A Razorfish Brad Mays, Senior Vice President (Social Media), Fleishman-Hillard Jon Burg, Emerging Channels Specialist with Digitas
Services
James Davidson, Web Strategist, Creative Services & Branding, Manpower
Ongoing List of Community Managers at Enterprise Corporations
The Community Manager, who’s job is to primarily be a community advocate is a social media user, and is externally focused, they are primarily the face to the online community. As companies scale, I expect to see these types or roles appear often for each product group at larger companies, they often report directly to the strategist or at least have a dotted line.
Key differentiator for this group? They are primarily an externally (customer/community) facing role.
Technology
Lionel Menchaca, Community Manager, Dell Anton Chiang, Web Communities Manager, Juniper Networks Lacy Kemp, Social Media Communications Specialist at RealNetworks Stephen Spector, Sr. Program Manager, Xen.org Community, Citrix Vishal Ganeriwala, Sr. Manager of Citrix Developer Network, Citrix Amie Paxton, Channel Community Manager, Dell Angela LoSasso, Community & blogs strategist, HP Tom Diederich, Social Media/Web Community Manager, Cadence Systems Bill Pearson Bill, Manager, Intel Software Network, Intel Josh Hilliker, Community Manager of the vPro Expert Center, Intel Robyn Tippins, Community Manager, Yahoo! Developer Network at Yahoo! John Summers, Community Manager at NetApp Mario Sundar, Community Evangelist at LinkedIn Tom Ablewhite, Community Manager, Thomson Reuters Craig Cmehil, Community Manager for the SAP Developer Network Lou Ordorica, Social Media Producer at Sun Microsystems John Earnhardt, Senior manager, media relations and blogger in chief, Cisco Systems Deirdre Walsh, Community Manager at National Instruments Rachel Luxemburg, Community Manager at Adobe Aaron Tersteeg, Software Developer Community, Intel Josh Bancroft, Software Developer Community, Intel Jeff Moriarty, Software Developer Community, Intel Shashi Bellamkonda, Social Media Swami , Network Solutions Ian Kennedy, Product Guy, MyBlogLog, Community Manager, Yahoo David Kim, Manager, Online Marketing and Communities at Symantec Marilyn Pratt, Community Evangelist, SAP Labs Scott Jones, Community Manager and Content Strategist, SDN at SAP Labs Badsah Mukherji, Sr. Community Manager at VMware Jon Mountjoy, Community Manager & Editor-In-Chief at Salesforce Senior Director, OTN & Developer Programs Oracle Jake Kuramoto, Oracle Apps Labs, Oracle USA Kelly Feller, Web Marketing Manager leading the IT Community site Open Port, Intel Aaron Tersteeg, Community Manager (Multi-core Development) Intel Software Network, Intel Jeff Moriarty, Community Manager (mobility) for the Intel Software Network, Intel Alison Bolen Editor, Sascom voices blog, SAS Melissa Daniels, Community Manager for All-Star group for Yahoo! Messenger, Yahoo! Amy Barton, Strategic Programs Manager, Intel Software Network, Intel Holly Valdez, Community Manager, Cisco, the WebEx Technology group Electronics
Ray Haddow, Blogger Outreach, Nokia Charlie Schick, Lead on Nokia corporate blog, Nokia Media, Gaming, Entertainment
Kellie Parker, Online Community Manager at PC World and Macworld
Kristopher Shaw, Community Manager at MTV Networks UK EM Stock, Senior Community Manager at Sony Online Entertainment Katie Hamlin, Community Manager, Fodors.com, Random House Justin Korthof, Community Manager at Electronic Arts David Cushman, Digital Development Director, Bauer Consumer Media UK Laurent Courtines, Community Manager at Games.com AOL Research
John Cass, Online Community Manager, Forrester Research Finance
Scott Moore, Senior Online Community Manager at Schwab Learning Nancy Zimmerman, Bank Evangelist, Citizens Bank of Canada Jose Antonio Gallego, Community Manager at BBVA (Spain) Amy Worley, Director, Marketing Manager, HR Block Fran Sansalone, Community Manager for the Open Calais Web Service, Thomson Reuters Automotive
Karen Spiegler, Community Manager, Edmunds.com, Inc. Alicia Dorset, Blog editor, General Motors Retail
Slaton Carter, Online Community Development Manager, Whole Foods Market Winnie Hsia, Online Community Moderator, Whole Foods Market Consumer Goods
Jennifer Cisney, Chief Blogger, Kodak Agriculture
Christopher Paton, Social Media Team Lead, Monsanto
Ongoing List of Social Media Researchers and Social Media Product Managers
It’s become evident there are other roles within large enterprises that focus on Social Computing, in fact, these folks are researchers, analyzing online behavior or creating specs for future products. Expect large enterprise software companies to offer these features in their product suites in the coming future.
Key differentiator for this group? They are researching or building social media products that will be brought to market.
Technology
Jonathan Grudin, Principal Researcher, focused on the adoption of emerging (social computing) at Microsoft Marc Davis, Social Media Guru, Yahoo! Corporation Kingsley Joseph, Sr. Manager, Successforce.com & IdeaExchange, SalesForce Jamie Greenly, Product Line Director Salesforce Ideas at Salesforce.com Lawrence Liu, Senior Technical Product Manager for Social Computing, Microsoft SharePoint Frank Gruber, Principal Product Manager for AOL in the social networking & platforms group, AOL
Alan Lepofsky, Senior Strategist at Lotus/IBM Filiberto Selvas, Senior Product Manager, Online Community Programs, Microsoft Office Live Marty Collins, Sr Product Marketing Manager, Social Media Strategist Windows/Windows Live, Microsoft Matthias Zeller, Group Product Manager, Project Genesis, Adobe Systems Moz Hussain, Director of Product Management, Unified Communications Group, Microsoft Corporation Suzanne Minassian, Product Manager for IBM Lotus Connections, IBM Steven Tedjamulia, Sr. Business Product Manager at Vignette Corporation Dan Truax, General Manager for the Microsoft Server and Tools Online (STO) group, Microsoft
Related Resources
I’ve kick started this list with a few that I know, please be detailed in the comments, as I’ll be reviewing to ensure accuracy. If you’re seeking a job, or wanting to hire folks, start with my “on the move” series of posts. Also see the New PR Wiki list of CEO blog. Shel Israel’s Global Survey of interviews on text and video have stories of many of these folks. Mario Sundar has a list of community mangers of all industries and sizes. Connie Benson left this list of community managers on twitter.
What and How to Submit
First, read the requirements stated above. Then submit Name, Title, Company, Which category (see descriptions), URL to bio that describes body of work. I prefer a link to your LinkedIn account that shows your role, as well as description of social media program or project.
If you’re shy, send me an email at jeremiah_owyang@yahoo.com, subject line should be “social media role” (I get hundreds of emails every day)
Update June 24: Bear with me, this is a major undertaking and I’m reviewing each entry. I also found quite a few comments being withheld by wordpress, I approved the ones I could find (using keywords to filter 25,000 spam comments). Please, carefully read the requirements before submitting, some I cannot add due to volume. If you wanted to create a list for SMB or internal folks, I’m happy to link to it.
Also, someone I respect suggested that this list is ‘outing’ those that may not want to be bombarded by vendors, most of these are submissions, and all records are public and found on LinkedIn. The kickoff list was a handful of people that were cited in public reports, who blog, or were in books. If you don’t want you name on here, simple email me and I’ll have it removed.
July 30th: Over a month since I started this list, it continues to grow and grow. I think we’ve gotten past the major influx, and now just a trickle of users are being added.
238 commentsList of Communities, Virtual Worlds, and Social Networks for Youth, Boomers, Retired, and Beyond
I’m doing research around how different ages using social networks, communities, and virtual worlds by age, and will compile this list as it grows. I’m looking for established community sites that are mature enough to work with brands.
There is already so much coverage on mainstream social networks like Bebo, MySpace, Facebook, and LinkedIn that we forget about the other smaller niche networks. First, understand technographics (how ages use social media 18+) by accessing Forrester’s profile tool, available for free.
If you know the demographics for any of these, please leave a comment.
Youth
I’m primarily seeking communties that are under 18, beyond just MySpace.
Club Penguin, Disney
8-12, Virtual WorldStardolls
Young Girls 10-17, Social Network, virtual dollsBarbie Girls
6-16, Virtual WorldWeeWorld
Youth, Avatar based Social networkZookazoo
6-10 year olds, Virtual WorldClub Penguin, Disney
8-12, Social network, virtual dollsGaia
Teens, Virtual WorldHabbo Hotel
European Youth, Virtual WorldCyworld
South Korean youth, (and now global), virtual/social networkNeopets
Youth, Virtual PetsPixie Hollow, Disney
Young Girls, Virtual PetTeen Second Life
Teen, Virtual WorldWebkinz
Youth, Virtual WorldPiczo
Teens, Social NetworkDizzywood
Youth, Virtual World/gamesShining Stars, by Russ
Youth, ‘name a star’
Puzzle Pirates
Youth, Gaming, Virtual World
50+
Now of course, boomers and retired are also going to be on lifestyle social networks like Facebook and LinkedIn, but I’m seeking examples that are focused in on reaching these folks.
Eons
50+, Social NetworkBOOMj
50+, Social NetworkTee Bee Dee
Boomers, Social NetworkAARP
Boomers, Social NetworkThere’s a larger list of Boomer sites, many I’ve not heard from.
Departed
Someone suggests this in the comments in Friendfeed, makes sense.
Legacy
Respectance
Tributes.com
SweetMemoriesSite
ChristianMemorials
PreciousMemoriesAndMoreFor what it’s worth, I hope this blog lives on past my time here.
Related Resources
34 commentsDanah Boyd has a great PDF on Youth and Social Networks (PDF) Many reports (260) on Forrester site tagged youth
Ongoing List of Social Media Examples in the Auto and Car Industry
Social Media Marketing adoption has spurred forward with the technology industry, as well as with consumer and lifestyle products, when people are passionate about a topic, the want to talk about it. The auto industry in the United States crosses so many of those themes, it’s ripe for social media marketing (providing your technographics indicates your customers are going to engage).
Here’s an ongoing list of Social Media examples, and resources:
Chevy Tahoe “Create you ad” - 2006
Perhaps one of the earliest examples (and boldest) was the advertisement where anyone could create their own Chevy ads. Many anti-SUV/Auto ads appeared, and some suggest it was a failed campaign. I believe it was a success for the very reasons it was criticized, at least GM took a bold move to embrace what everyone was talking about, aside from the residual buzz from the campaign itself.Jeep’s Have Fun Out There
To me, this is really a great way of reaching with these tools, rather than create all the content themselves, Jeep has aggregated content from the community. I’m sure it’s been filtered, so nothing inappropriate is added, but it’s a good way of letting the community ‘drive’ their own agenda. Essentially they are “fishing where the fish are” by linking and aggregating communities where they already exist on flickr, youtube, and facebook.Honda/Acura
Has launched several campaigns such as this ‘create your own profile‘ for your social network, featuring Honda Pilot. Other examples inlcude Acura TSX Facebook page, and a Honda YouTube channel that features a variety of innovation lead videos.GM launches a Community program -2008
From Neville and Shel of the For Immediate Release program (podcast) “GMnext is more or less a year-long online initiative around the 100th anniversary of the company. Here’s a bit of an overview in the event it’s close to what you’re looking for. Shel did a few podcasts when they launched.” Aside from this community initiative, GM continues to push the envelope and has created a ‘social media newsroom‘.Chrysler Listens with Insight Community -08
Forming an online community is one thing, but using it to listen to customers, then making changes is another. Chrysler has launched a Customer Advisory Board that allows customers to be involved in a two way dialog to make suggestions. This one was powered by Passenger, see list of other insight vendors.
Mini’s Owners’ Lounge
By creating an extranet for customers, Mini has let their owners self organize, self-express, and communicate.GM’s many blogs
This Chrysler auto focused blog is rich with media, appears to be frequently updated, by void of many comments. Of course many of you know the GM Fast Lane blog, which has been around since 2005, authored by employees such as Bob Lutz, and the GMNext blogs.Jeep’s Patriot Adventure: Choose your own Adventure -2008
Really an example of interactive marketing, not social media (aside for videos going on Youtube) Jeep launches an interactive campaign where members can direct which choices video actors make. If you don’t know the difference, you can read the many forms of web marketing.Ford’s Social Media Press Release
I’ve never really understood the value of the social media press release, as I’d rather see corporations/employees joining the conversation, as the level of trust will be higher. In any case, Ford has developed a social media press release for it’s cars, the layout and visualization of the cars looks fantastic.Toyota: Master of Africa -2008
I applaud this community site that talks about 4X4 best practices and sharing, as it discusses not only the sponsored brands’ discussion of their products, but other companies. Great way to really join the authentic conversations that the market will already have, and attempt to build trust.Scion Speak let’s owners self-express
By encouraging owners to create their own personalized emblem, they strengthen member affinity. This is really an example of interactive marketing, not social media. Now, if members were able to take that emblem to their social networking site, then it could spread. Also, there should be a way to print out that emblem and adhere to car.BMW 1 Series Graffiti Facebook campaign -2008
This is perhaps one of the best case studies of brands getting social media right, like the Dell Regeneration campaign (both by Federated Media) BMW reaches to existing Grafiti users to draw what they think the BMW 1 means to them “What drives you?”. The result is astounding, thousands of beautiful pieces of art created, and spread across Facebook.Saturn gets Community -2008
I’ve always been impressed with the friendly Saturn brand, from user group sponsorships to the no pressure selling, they offer more of an easy going lifestyle brand. Now, their online community reflects their ethos, with groups, member profiles, and other social networking featuresNissan Finland launches Social Map Mashup
This interactive map let’s members upload their destinations and images and let’s them share with others. It’s themed around the various offroad vehicles, trucks, and SUVs by Nissan. It looks like it’s a flash app, but I question if that’s very useful for mobile users.United Auto Workers Community
The UAW, according to Chuck Gose, “allows workers to submit their stories to about what it means to be a part of the UAW and then other readers can comment or rate the story. They can also submit video.”Castrol runs a social networking site for car enthusiasts
This ‘gear head’ community gives an outlet for those passionnate about auto mobiles, see the in depth profiles, featured cars, and discussions at motoraddictsDaimler launches German blog
This German blog by Daimler appears to slowly get traction, a smattering of comments, and posts since Oct 2007, this could be a great way to reach a unique audience. Thanks to Stefan for the submit.Various Brands: Social Networking Campaigns
Many of these are too minor to point out individually, but there are dozens of brands that have created social network marketing groups or campaigns, and thousands of groups created by owners themselves, a few examples:
BMW, Facebook
Staffing and Resources
Ford has hired Scott Monty to lead the Social Media Practice -June 2008
Additional Resources
AARF: Headlight
Avenue A Razorfish, an intractive firm that is now focusing on Social Media under the direction of Shiv Singh has a blog focused directly on the innovation of the auto industry, when it comes to marketing.
iMedia has an article on what Social Media Marketing means to auto brands, worth a read.Minor Social Networking Campaigns
Of course, it’s important to note there are hundreds, if not thousands of online communities created from avid owners, such as this, and dozens other that create groups within social networks. Quite frankly, many brands are missing the opportunities on social networks, when the apply the traditional marketing efforts to a social environment. Go to Facebook, MySpace and do searches in groups and on the search bar to find more.Owner created Communities
Of course, it’s important to note there are hundreds, if not thousands of online communities created from avid owners, such as this Mini, and Acurazine, both thriving passion communities. There are marketing opportunities, but most brands monitor, but don’t participate. Apparently, an owner created community called VW Vortex has been supported by VW themselves. (if you’ve details, please leave a comment)Ratings and Reviews Sites
This list can be long, so I’ll just give a few examples such as Edmunds Forums, Yahoo Autos, and I’m sure there are hundreds more.
If you’ve other examples of Auto companies using social media to connect with customers, please leave a comment.
43 commentsA Chronology of Brands that Got Punk’d by Social Media
A list of companies that were blind-sided by the internet, they didn’t understand the impacts of the power shift to the participants, or how fast information would spread, or were just plain ignorant.
Criteria of “Punk’d” includes a situation where the story would have not been told if social media was not available, or if social media enhanced the situation.
This doesn’t include fake blogs, companies who deliberately tried to cheat the system get their own honorable mention.
2008
Exxon Mobil Brandjacked in Twitter
The twitter community (myself included) was eager to embrace “Janet” a no holds barred up front in your face corporate representative that was ready to tackle the hard issues –sometimes without grace. Unfortunately, to the Twittersphere’s surprise and Exxon, Janet, is not an official company representative she claimed to be. Read the story to unravel the multiple angles to this unique case.JC Penney brandjacked by fake “sex” Ad
We’re seeing more ads being created. In this case a ‘third party vendor’ (agency, I think) created this and submitted it to Cannes. JC Penney wasn’t happy and had it removed from YouTube. Unfortunately, blogs picked it up and it will never go away, video is here, I know you want to click.Louis Vuitton gets Brand-Jacked in Anti-Genocide Campaign
Artist creates and sells T-shirt demonstrating how the media turns a deaf ear to real world tradgeies such as genocide in Dafur, infringing on LV logo. LV fires back, with lawsuit, a groundswell begins. Submitted by Søren Storm HansenBurger King exec trash talks using daughter’s email
Not sure why he didn’t just create a new email address, that would have been a lot safer. Submitted by Hilker.Johnson and Johnson to bloggers: Hurry up and get dis-invited
Sounds like a mis-coordination, bad timing, and not a well thought through process that ended up getting scobleized, and Maryamized.Anonymous Unmasks Church of Scientology
The church of Scientology has been criticized by an anonymous group, a faceless mass that has created videos, staged marches and protests, and is subvert the Church from around the internet.Marvel nearly cuts of bloggers from Iron Man screening
Techcrunch (700,000 + subscribed) who intended to host a screening for loyal tech readers (perhaps a perfect audience of tech bloggers) were cut off by Marvel. Techcrunch is known for copy and pasting legal notes right onto the blog, fortunatly, things were quickly resolved.Target-ed by Bloggers
A blogger complained about an indecent ad that portrayed as demeaning to women, complained and was shoved off by a Target representative. Story now on NYTimes, little things, can be big.
2007
Target’s Rounders program “This is our secret game”
Target encouraged it’s premier members in the rounders program to pump up it’s brand in a Facebook group, sadly, the covert operation ended up on blogs and then mainstream mediaHD DVD Decoded by Digg, unDugg, then Dugg again
Digg users publish HD code, industry freaks out, Digg maintains stance.
Wholefoods CEO caught being a troll
Whole Foods CEO, was anonymously trashing competitors and pumping company up on Yahoo finance boards.Delta holds customers hostage
What’s worse than being held prisoner on Delta’s dirty plane? (Video), watching the crew getting off da plane. Oh, and no food, crying babies, but one talented videographer.Taco Bell’s infestation crawls into YouTube
A minor rat problem moved it’s way to YouTube, spreading faster and farther than expected, a total of more than one million views for all videos. Submitted by Graham Hill
2006
Data storage blogger posts industry price lists, sales reps cry f#ck!
Robin Harris, one of the most well known of the data storage blogosphere posts price lists that were received from various customers.Dell Laptop Explodes, news at 11 –on YouTube
More bad news for Dell, as laptops explode in Japan, all can see online.Comcast suffers from Narcolepsy
Sleepy Techician caught on YouTube, then fired. Also see Comcast must die blog, submitted by Jeff Jarvis.Hitachi Hell gets the finger
Angry customer gets bad service, writes long experience, and flips off HQ in picture, he’s also an influencer in the gaming communityThe naked NOKA chocolate uncovered
A premium chocolatier (Noka) had a tremendous markup ($309- $2,080 per pound) of their secretly re-packaged chocolate, was exposed as a fraud and spread on blogs. And their google results is really painful. Submitted by Whitney.AOL gets canceled –how to get get on my nerves
This guy really bothers me, I can see why Vincent Ferrari was miffed. It’s clear, he was dealing with the customer retention department. Nothing worse than the feeling of being held hostage. Submitted by David Alston.Airplane fiasco’s spread online: JetBlue
There are so many examples, such as a YouTube testimonial about JetBlue’s 8+ hours stranded in terminal. Related: JetBlue’s CEO responds after flights are cut months later due to storm.Starbucks Brandjacked by YouTube Video
Who wants a tasty frappuccino when there are kids starving? This was one of the first cases of brandjacking we saw.
2005
Why we Dwell on Dell Hell
Jeff Jarvis launches blog post that sends a flurry of PR negativty at Dell’s poor service, it’s since been improved.
2004
Kryptonite unlocked
Locks were disabled using a simple bic pen cap, spread on forums and blogs, one of the earliest examples that got mainstream attention.
2003
The Barbera Streisand Effect
Singer star tries to remove content from internet, it all goes downhill from there. I actually learned about this from reading my colleagues Groundswell book
2001
Apple’s dirty little secret plastered over NYC
Apparently, 18 months is all the iPod will run before you’ll need to buy a new one, says this video, where street teams went around defacing ads. Submitted by David Churbuck (I got his name right this time)
I know I’m missing others, please leave a comment, and I’ll credit you 71 comments
Insurance Industry Explores Social Media, But Nothing To Write Home About (Blogs, Forums, Social Networks)
I’m doing research for a client, to find out any examples of insurance companies using social media to connect with it’s customers. I’ve done some scanning over a 48 period of time, and asked my twitter (a social computer) followers, who gave a tremendous amount of helpful links. Since I’ve received many links from the community, I won’t hoard my findings, but share them in public. I’m thankful for those that help me, and I try to give back on this blog.
Overall, without surprise, this industry has not adopted these tools, as one would expect. Whether they should or not should start with by answering these questions:
Are their respective decision makers using social tools to find answers about products and services? If so, which tools are they using, and how are they connecting? Would insurance customers benefit from asking and answering questions directly to each other?
I did find a few examples, yet just small blossoms in the field, no clear wins that would make a case study of complete success or failure, among them include:
Pick Your Advisor, India
This website allows users to select a financial or insurance advisor using a friendly personable interactive selector. Each of the advisors has a picture asscoiate with them, and a psuedo blog. As I looked closer, most of the blog data was not being used, or was being used like a chat room.Allstate Community Forum
It appears this forum (code suggests it’s powered by lithium software, see the whole list) which launched in late 07 is a great example of a company embracing it’s customers using community software. Sadly, there’s very few messages and discussions. The forum is segmented by role (singles, couples, parents) and you can start to see some Q&A occurring. In my recent report on Online Community Best Practices, I found that companies must have a kick start plan to get their communities going.esurance fan opportunity
Esurance’s aggressive online advertising of it’s cartoon like superhero “Erin Esurance” is causing some fandom, and some are dressing up like her. Mack questions if esurance should embrace some of these fans, but I’m not so sure. Is the goal of the cartoon campaign to drive awareness, or involve in a discussion about insurance. Some have mixed reactions on interacting with fake personas, so perhaps a different strategy would be needed.Embrace Pet Insurance, Facebook
For those of us who have pets, care can often be expensive for family members, as a result, embrace pet insurance launched this Facebook group. There are 83 members in the Facebook group, few discussions, a handful of wall posts and no applications.Various Blogs
Perhaps the most interesting insurance related blog is Singapore’s Tan Kin Lian, a former CEO who is “I write this blog to educate the public about insurance, finance and current affairs in Singapore”. The archives go back to 2005, and there are a handful of comments on many of the recent posts. He posts frequently, and is using it in a Q&A type format. On the other hand, there are new blogs appearing, such as this one from Golden State Life Insurance (only 3 posts)Enterprise Collaboration
In a recent Forrester report, Oliver Young’s case study highlights how Northwestern Mutual benefits from internal collaboration using the Awareness platform. I’m sure there are many other examples, but this industry is often not forth coming. Shel Holtz has additional commentary.Rehashing of Commercials on YouTube
Liberty Mutual launched a TV commercial series called “Pay it forward” that was published on YouTube (it doesn’t appear to be sanctioned from the brand), with 150,000 views. They could easily take this campaign to the people by creating a campaign letting the community share their stories view text and video. Interestingly, a few folks decided to take the time to parody the video. Update: I’ve just been notified about the Responsibility Project by Liberty Mutual, a video campaign with a blog (comments enabled), I don’t see much community aspect.Active Forums
Perhaps the most vibrant examples are these various forums. Insurance is likely not a daily activity, and members may prefer to ask questions anonymously to each other. In this forum for insurance agents, called Insurance Forums (top thread has over 60,000 views and 1000 responses regarding a convention). AM/PM insurance has a thriving community, appears to be a customer community. Kiplinger an financial analysis resource has a forum for general insurance discussions.Geico’s Caveman
This isn’t a great example of social media, but Geico’s caveman has interactive marketing elements where you can visit his “crib”, also the character appeared in real life at a recent SXSW party I attended.Zuzzid, Norwhich Union’s Community Ratings
To me, this is the perhaps the promising program, a website where community members can speak out about, rate, and rank insurance agencies. Sadly, this community has had little traction, just a few postings, and if you read the bottom line it’s created by an insurance agency, UK’s Norwich Union (which coincidently has the highest rating) for this to work, it’ll have to be from an independent source.Pemco wants to be like you
Pemco, a Northwest insurance agency in US, launched am interactive marketing site called were a lot like you that shows many profiles of potential prospects, and allows members to upload theirs. While it appears most of the content is created by the agency or the company, there’s very little area for member to member interaction (what social media is about). A good start, I hope they take this to the next level, and let the community really take hold and drive, create, and discuss the content.
Findings
There really isn’t much activity happening in the insurance industry to use social media, and where it may be successful, it could likely be behind the firewall, impervious to public viewing. Update: Jeff Jarvis is also on the hunt for industries that are somewhat impervious to social media, I’ll agree, social media isn’t great for everything, let’s use our heads, not everything is a nail..
Lastly, I’ve received half a dozen emails and tweets in total saying they are working with a client on social media, but can’t disclose the details, or will ask the client, or the project has ended. A very quiet industry, indeed.
In general, most financial and insurance industries are going to fall just behind the curve of mainstream adoption when it comes to social media tools, they rightfully will wait and vet out what works and what doesn’t.
If you see any other examples of insurance companies solving real business problems using social tools (I’m not as interested in toe-dipping), please leave a comment.
Related: I did this same list for the Finance industry, see Ongoing list of Social Media Efforts from Banks, Credit Card, Financial Institutions and Lenders
22 commentsCompanies that Track Discussions in Forums and Communities
Marketers and individuals know how important it is to track conversations in websites, especially where peers connect to each other (sometimes, where the highest trust occurs). A handful of new tools are starting to emerge that give specific tool based search, which I’ve started to list out below.
This list is specifically for tools that track discussion boards, forums, and communities, for a broader reach, see this list of companies that measures brands on the social web.
How to use these tools? Plugin your company name, product name, executives names, for your own company and your competitors, to see who is saying what about your brand.
Companies that Track Discussions in Forums and Communities:
Boardtracker
“BoardTracker.com, a Pidgin Technologies property, is an innovative forum search engine, message tracking and instant alerts system designed to provide relevant information quickly and efficiently while ensuring you never miss an important forum thread no matter where or when it is posted. Boardtracker brings the most targeted audience closer to the boards, by being a search engine only for boards and by supplying a categorized and highly effective searching and browsing experience to users.”Linqia
“Linqia creates an independent search for online communities and groups with user ratings and comments. From the biggest and most famous online community to the smallest most hidden group, Linqia surfaces existing online communities and groups which can either be uploaded by our users or just commented and rated according to YOUR opinion and experience.”Twing
Our goal is for Twing to work perfectly every time, and that you’re quickly and easily able to find exactly the information you’re after. But should you need help, we’re here for you. After all, online communities are about people helping each other, so as a community search engine, we take the same approach.
If you know of any others, please leave a comment, and I’ll add it to this list.
19 commentsWhite Label Social Networks that support OpenSocial (For 2008)
If you’re not familiar with OpenSocial, it’s a protocol lead by Google to allow widgets and applications to be portable to any social network or website that part of the alliance. If you’re not familiar read “Explaining OpenSocial to your Executives” to get started, I explain it in pure business terms.
I’m conducting research right now for an upcoming report on OpenSocial, I’ve already interviewed David Glazer and Kevin Marks from Google, and have interviewed Joseph Smarr from Plaxo, Nick O’Neill from All Facebook, and will be talking to David Recordon from Six Apart next week.
I just asked my twitter network, (and received about 20 responses) about which white label social networks are open social compliant, and received quite a few responses. I frequently use social media tools for research ‘discovery’ to quickly find out a multitude of answers, but of course, it’s no substitute for analysis. I’d guess that I use social media tools for 10-20% of all my research, asking, reading, linking, or leaving comments.
The reason why I limit this list for 2008, as I’m pretty sure it will be most of the industry that adopts this standard
‘White Label’ (you can rebrand them) social networks that have adopted or agreed to offer the OpenSocial Protocol
KickApps (read more)
Ning (OpenSocial Directory)
Flux (read more)
So why is this significant?
Soon, corporate websites with social networks will start to host popular applications for other websites, this makes the web distributed. Soon, corporate websites will stop being irrelevant. Development time will be reduced, applications can quickly be rehashed and other opportunities that I’ve found will be in the report.
I expect this list to get quite a bit longer by the end of this year, if you know of others, please leave a comment.
5 commentsList of companies that measure widget measurement or metrics
I’m watching more closely the movement within the widget industry, it’s growing quickly, and we expect 2008 to have some serious growth from this market. Expect widget advertising networks to appear this year, and as a result, the need to measure and watch this distributed industry is important. Here’s a list of companies that measure widget network growth.
How is widget measurement different than traditional web analytics? Widgets spread (velocity = distance/time) over networks, and are distributed. Users will embed them, interact with them and share with them with others. Also, you can identify unique nodes where applications have spread, these are influencer nodes, and should be treated with extra care. When deploying your widget, since it’s managed by a host, demand that you’ve access to metrics so you can see how it performs, and more importantly, who it works well with.
List of companies that provide widget measurement or metrics
Appsaholic from Social Media
“SocialMedia developed Appsaholic, an analytics suite that allows you to track the success of your application and see how it compares to others”Clearspring
“Clearspring is the leading provider of cross-platform widget services. Our goal is to make it easy to use content and services from across the Internet to weave personalized experiences. With our flagship service, digital content and service providers can easily package, distribute, and analyze the performance of widgets via a single platform. Clearspring is a privately funded company based in McLean, Virginia.”Gigya
“Gigya serves the world’s largest brands with a full-service widget advertising model covering design, development, hosting, distribution, viral promotion and tracking.”Widgetbox’s Syndication Metrics
“Widgetbox’s Widget Syndication Metrics is an analytics dashboard for widget developers. It is free and comes with every widget on Widgetbox.”Mixercast
“A Multimedia Player With A Revenue Model ”MuseStorm
“MuseStorm’s breakthrough analytics give publishers and marketers previously unattainable precise distribution and audience interaction metrics, including impressions, video playback, rollovers, and clickthroughs. With this intelligence, companies can optimize their content and delivery in real time to maximize the engagement of their audience.”
If you want to learn more about widget strategy, this podcast with Clearspring is very helpful.
Know of others? Please leave a comment.
15 commentsInsight Community Vendors: List of Companies that provide Community Insights, Intelligence, Research and Data
There’s a new class of company that has emerged, they offer insight, intelligence, and data about communities that can help improve products, service, and the interactions between customers and brands.
Not to be confused with community tools, such as this List of “White Label” (Applications you can Rebrand) Social Networking Platforms these companies harvest insights, make sense of it, and arm business to make adaptive and iterative changes. And not to be confused with companies that Companies that Measure Social Media, Influence, and Brand.
List of Companies that provide Community Insights, Intelligence, Research and Data
Listed in Alphabetical order
Communispace
“Since 1999, we have created and managed more than 275 online customer communities to help our clients deeply engage with, and listen to, customers in ways that deliver extraordinary insights, generating phenomenal business results. We enable companies to operationalize what it really means to be close to the customer throughout their organization by offering full service community capabilities–from strategic planning and design to member recruitment to expert facilitation, insights and analysis reporting.”Impact Interactions
“Impact Interactions is dedicated to aligning strategies with organizations’ business goals to produce significant, measurable results. Impact Interactions has helped numerous organizations such as AARP, Cisco, Intel, and SAP create highly successful relationships with their site visitors while providing industry leading reporting on the site’ success.”MarketTools (of Zoomerang)
“MarketTools leads the way to understanding the opinions, desires and motivations of your customers. As the defining provider of market research for the on-demand era, MarketTools helps you connect with the universe of voices within your target market or gives you the tools to do it yourself—so that you can make the right decision.”Networked Insight
“At the intersection of social networking, collective intelligence and search, Networked Insights discovers customers’ needs as they happen. Armed with our insights, businesses can fundamentally improve their products, the way they market them and how they communicate with their customers…built to help companies discover customer insights as they happen. We have developed the first technology platform to both engage and stimulate interactions among passionate consumers while enabling businesses to tap into the insights gleaned from these interactions…provides Customer Interaction Networks that help businesses tap into the collective knowledge and sentiments of their customers to drive better business decisions.”Satmetrix
“Most companies gather customer feedback in one form or another, yet few are able to see financial results from that effort. We deliver the technology and expertise to: Get the right feedback from the right people at the right time, Distribute the actionable insights to employees so they can take action and change the results, Build an enterprise view of relationships and interactions that impact overall customer loyalty, Link loyalty data to financial and operational metrics to evaluate its impact on the business.”Passenger
“With Passenger® powered communities, brands gain contextual insight, drive innovation and build advocacy - through ongoing customer collaboration.”
Other related lists: List of companies that provide Behavioral Recommendations and Social Recommendations Web Services, also see all my industry indexes.
If you know of others in this space (please understand the scope first) please leave a comment, thanks!
13 commentsList of Resources, Profiles, Indexes, Blogs, Companies and Information for the Analyst Industry
Having recently been hired as a Forrester analyst, I’m exploring the industry, in order to do my job more effective. At my previous role at Hitachi as the community manager, I learned that creating indexes are particular helpful for me, and also for clients.
The following is a list of resources, profiles, indexes, and information for the analyst industry.
Who is this for? Anyone who is an analyst, or uses analyst services or information. You’ll need the right information to do your job, and this is to serve as a starting point.
List of Resources, Profiles, Indexes, Blogs, and Information for the Analyst Industry
Analyst Firms
Rather than listing out the hundreds/thousands of firms, I’ll link to indexes.Tekrati’s Analyst Firms
A very comprehensive database, it lists hundreds (if not thousands) of analyst firms
Resources for the Analyst Relations ProfessionalTekrati
Tekrati: “monitor, profile and report on over 500 industry analyst firms worldwide each weekday at Tekrati’s Industry Analyst Reporter website. We provide fast, easy access to over 3,400 analyst biographies and contacts through Tekrati’s Analyst Profiles online directory.” They also offer a product called Analyst Profiles that “Tekrati’s Analyst Profiles presents biographies, contact information, contact tips and company descriptions only about the industry analysts.”AR Insights
Analyst Relations proffessionals can use AR Insights as it: “was designed by and built for AR professionals, successful AR programs are choosing ARchitect™ not only for the powerful database but to manage and streamline the day-to-day activities of their AR departments.”AR Intranet
Another resource for Analyst Relations pros: “The AR Intranet contains productivity tools and information for industry analyst relations professionals, leveraging insight from Lighthouse Analyst Relations and Analyst Equity.”Analyst Strategy Group
AR services include: “Analyst Strategy Group provides key direction and support for leading Analyst Relations programs as they migrate from operationally focused AR to generating strategic, measurable value”
Hill & Knowlton: Analyst Influence / AR Capabilities
Services include: “H&K AR is a dedicated global practice with full-time AR professionals on-staff who focus exclusively on analyst relations”Knowledge Capital Group (KPC)
Multiple services which include: “The Knowledge Capital Group (KCG) is the leading Analyst Relations Strategy Development Consultancy for the Technology Industry”Lighthouse: Analyst Relations
“Selling complex technology to complex organisations is a recipe for a lengthy, expensive sales process. What if you could be introduced into more sales opportunities, shorten the sales process and stand a higher chance of success at the end of it - all with one programme? This is the potential of a successful industry analyst relations programme and little wonder that many technology vendors are bringing new resources to bear in this important area. ”Sage Circle
“SageCircle is a firm that does “analysis of the analysts” and provides best practices for a variety of communities that interact with the analysts including”
Social Media
Rather than list out the thousands of industry analyst blogs, I’m going to link to current indexes. Resources listed alphabetically.Forrester Blogs
Blogs under the Forrester URL domainList of Analysts on Twitter
Great list compiled by Sage CircleGartner Blogs
“Gartner Blogs are frequently updated journals including opinions, news, ideas, commentary and Internet links. Gartner Blogs should not be considered Gartner research.”Jupiter Research Blogs
Great overview page aggregates many blogs, RSS options available. Impressive.Jupiter Research Podcasts
“We’re podcasting discussions with our analysts to expose our thinking to a wider audience. We hope you find these conversations interesting.”Net Savvy Executive: List of Blogs that Analyze Social Media
“Here’s a little information overload for you. Links to blogs associated with social media analysis companies. Most are linked to companies in the the Guide to Socia