Archive for the ‘Industry Index’ Category

Collaborative Economy: Industry Stats


3D Graph

The following will have links, sources, and dates sorted in logical orders to find key stats that you’ll need to make decisions. Additionally, I’ll link to other listings and indexes that will provide further context.  My goal is to serve as an industry curator to advance our collective knowledge, research, and for my own personal understanding.  If you want an overview, with three business opportunities for corporations, read the full report on the Collaborative Economy Value Chain. Please leave comments with your stats and a URL.  I’ll be happy to add and credit you.

Scope: The sharing of goods, services, space, and money.
Updates: This page was last updated on Oct 25th, 2013.

Market Sizing and Economics:
Stats and data on overall market size, capacity, and impact on economies.

Market Capitalization

  • Market Cap of Industry: “Rachel Botsman, the author of a book on the subject, says the consumer peer-to-peer rental market alone is worth $26 billion.” –  The Economist, March 2013
  • “UK Consumer earnings from the Sharing Economy totaled £4.6 billion from May 2012 – May 2013. For comparison, US sharers are estimated to make $3.5 billion in 2013. 64% of UK adults or 32.4 million now participate in the Sharing Economy. More than 1 in 3 UK adults have participated in car sharing (36%) with a further 39% who would consider it. 36% of those who participate in the Sharing Economy do so to save or earn money (top motivator to share). ” provided to me by Benita Matofska of The People Who Share, May 2013
  • I suspect the following quote is referencing Rachel’s quote:  “The sharing economy has an estimated $26 billion value, including online platforms that make it easy to do everything from renting out spare rooms in your home (AirBnb) to car-sharing (Zipcar), clothing swaps (ThredUP), and even sharing extra portions from home-cooked meals (Shareyourmeal, of course).” – Airbnb study, sourced in Fast Company/WSJ, May 2013
  • Forbes estimates “The revenue flowing through the share economy directly into people’s wallets will surpass $3.5 billion this year, with growth exceeding 25%.  At that rate, peer-to-peer sharing is moving from an income boost in a stagnant wage market into a disruptive economic force.” – Forbes Jan 2013
  • Valuation of Startups:  “Companies that provide access over ownership could generate $3.5 billion in 2013.  Consumer engagement in rent/lease/borrow business models is attracting attention from both venture capitalists and technology industry veterans.” –  CNBC, April 2013
  • Market Cap of Industry:  “According to an article by Jaime Contreras in MIT Sloan Expert, collaborative consumption is a potentially $110 billion market.” – MIT Sloan, Dec 2011.   Thanks to Marty Thompson for the link
  • People are also sharing money, and crowdfunding is on the rise: “Crowdfunding—the practice of raising funds from multiple individuals via the web—first emerged in an organized form in the low-investment environment of 2008, and has quickly grown into a multi-billion dollar industry projected to reach $5 billion this year, channeling funding to hundreds of thousands of ventures globally.” CrowdFundBeat, Oct 2013
  • There are many Airbnb properties in NY, chronicled here: “As of January 31, there were 19,521 unique listings in New York City on Airbnb” Hat tip Paul PapadimitriouSkift, Feb 2014
Money Movement: Key Milestones
While there are thousands of discrete transactions happening from acquisitions, funding, to deals, here’s a few capstones:
  • Lyft raises $60m. Techcrunch, May 2013
  • Airbnb raises $120m. Crunchbase, as of Sept 2013
  • Zipcar sold to Avis for $500m. NBC, Jan 2013
  • Google funds Uber $258m. Techcrunch, Sept 2013
  • eBay/Paypal buys Braintree (mobile payment system for Uber and Airbnb) $800m. USA Today, Sept 2013
  • Some of these above stats are also listed below, in greater detail.

Market Impacts to Revenue, Taxes, Waste, Loss, and Gain

  • Car sharing tax loss:  “States would lose out on a minimum of 3.4% in annual tax revenue, or $23.4 billion in 2010 dollars.” – Fortune Magazine, June 2013
  • “Hotels beware, Airbnb is eating into revenues, study finds: The study, conducted by Boston University’s School of Management, found hotels in one market took a .05 percent hit in total revenue for every 1 percent increase in Airbnb listings.” Biz Journals, March 2014
  • “Dmitri Vorik, president of Rainbow Cab Company in San Jose, estimates that Lyft, Uber and other ridesharing services have cut into his business by 30 percent”  San, Oct 2013
  • Ride service costs:  “So does fellow ride-sharing company Lyft, although it does issue 1099′s for drivers who reach over $20,000 and 200 “donations” in a given year.” –  Fortune Magazine, June 2013
  • New data looking at the impact of Uber on Boston reports: “Uber Boston: $9M of Fares in 15 Months, Barely Denting Cab Market” and “Between its October 2011 debut in Boston and January 2013, Uber collected about $9 million in “gross fares” from rides provided by more than 500 drivers, a judge’s ruling revealed Thursday. That breaks down to $600,000 of revenue per month on average, before paying drivers their considerable cut. As a percentage of the city’s market for cab rides, that’s peanuts. In its investigation of industry corruption, The Boston Globe recently estimated that the Boston-area taxi industry generated $250 million in fares last year, or almost $21 million per month on average.” Xconomy, July 2013
  • Airbnb on Paris Hospitality Revenue:  “This framework of trust has unlocked huge value from unused bedrooms. ‘In the last 12 months in Paris, we’ve generated $240 million in economic activity,’ Chesky said.” – NYTread full PDF, July 2013
  • FlightCar disrupting traditional car rental:  “Zaparde also says San Francisco officials’ claim that FlightCar undercuts other rental car services isn’t accurate.  That’s because FlightCar’s services is 30% to 60% cheaper, because it doesn’t maintain or own any cars.  In other words, it isn’t undercutting rental car companies, because it has a totally different business (and business model).  What’s the impact?”  (Traditional rental car estimates of up to half of the $25 billion per year at airports, making them a major next battleground in the sharing economy.”  Forbes, July 2013
  • SF impact headline: “Airbnb Had a $56 million Impact on San Francisco:  Study.”  The story said that “$56 million in total was spent by Airbnb travelers over the course of a year in San Francisco.  That includes $12.7 million spent on renting that went to Airbnb hosts (not including the approximately 3% fee that Airbnb gets), plus $43.1 million spent on San Francisco businesses.  That includes $11.8 million on food and beverage, $10.8 million on retail, $9.8 million on services, $5.7 million on entertainment and $4.0 million on transportation.” – Forbes, Nov 2012
  • Uber drops “Cab” from name on threat of fines:  “Because Uber was allegedly running and marketing itself as a cab service, but without a permit, the company was threatened with fines, including $5,000 for every transaction it made.  The next day, the startup dropped the word “Cab” from its name.  So far, that has appeased local regulators.” – Fortune, Feb 2012
  • Airbnb host fined $2,400, via NY fines, New York Times, May 2013
  • Fines: “SideCar, Lyft and Uber, another ride-sharing service, were each fined $20,000 last fall by California authorities for operating taxi services without the proper permit, and SideCar has been subjected to threats and undercover investigations in cities such as Austin and Philadelphia.” – TIME, May 2013
  • “New York City officials are going after short-term rentals – but only when they get complaints.  In 2012 the city did 828 inspections and issued 2,239 violations for short term rentals. This year, fines for repeat offenders go up to a maximum of $25,000.″ –  Forbes, Jan 2013

Advocacy and Lobbying

  • launches on July 31st, 2013 with 22 members including Airbnb, Taskrabbit, Shareable and more. – Salon, July 2013
  • assembles considerable signatures in legalization of Airbnb in hip LA neighborhood, Silverlake: “Within 24 hours, more than 3,000 people (90% Angelenos) signed on to support home sharing in Silver Lake. ” Tumblr Account, Sept 2013
  • California’s Public Utility commission legalizes some form of car and ride sharing, this is a landmark move which influences other states. LA Times, Sept 2013

Market Drivers and Factors:
Stats and data on what’s causing these trends, multi-industry.  Read my post on these three factors.

  • Societal Factors:
    • Food sharing:  “40% of human food goes to waste.” – Inc Magazine, July 2013
    • Car Parking:  “The average motorist wastes a total of 2,549 hours circling the streets searching for a space, whether it is on the school run, the local high street or a supermarket or airport car park,” “Across the UK, it takes an average of six minutes and 45 seconds to find a suitable space – but this is just the average, according to the survey by ParkatmyHouse.” – Collaborative Consumption via Telegraph, 2013
    • “By 2020, there will be 31 million members of car-sharing programs worldwide.” – Taskrabbit Slideshare, June 2013
    • Video:  “The Case for Collaborative Consumption” offers multiple stats in this TED video, by Rachel Botsman, 2011
    • A San Francisco BART subway strike left 400,000 stranded.  This resulted in “Ride-sharing apps such as Lyft, Sidecar and Uber [reporting] a spike in ridership–for Sidecar 50% more drivers were on the road and there was a 40% increase in rides.” – Forbes,  July 2013
    • Car ownership in the USA has peaked in 2006, “But in examining trends between 1984 and 2011, an UMTRI study shows the rate of vehicle ownership on a per-person, per-household and per-licensed-driver basis actually peaked years earlier in 2006.” – Scientific American, July 2013
    • Next generation of workers born as digital natives: “By 2025, 75 percent of the global workforce will be millennials, says the Business and Professional Women’s Foundation ” stats on Intuit article on managing millennials, sourcing Business and Professional Women’s Foundation,, July 2012.
    • The millennials are tech enabled, but lack resources boomers have: “Frequent technological contact with friends, family, and co-workers. Keep in mind the internet was not yet invented when boomers were 30 years old” and “Buying a home is not possible for many millennials because of the job situation. Boomers flocked to the housing market in their 20s and 30s.” Policy Mic, 2013.
    • Dan Schawbel provides 74 stats about the millennial generation ranging from work, attitudes and behaviors. Dan Schawbel, June 2013
  • Economic Factors: 
    • “There are 80 million power drills in America that are used an average of 13 minutes,” says Chesky.  “Does everyone really need their own drill?”  New York Times, July 2013
    • Idle cars: “Private cars, on the other hand, sit idle 95% of the time” Techcrunch, Dec 2011
    • “The [market] share of new cars bought by Americans [aged] 18 to 34 dropped from 16% in 2007 to 12% last year, according to Lacey Plache, chief economist of” – Forbes, Jan 2013
    • Seoul, the “sharing city” of the world, outlines opportunity:  “If five percent of such resident-only parking lots are shared, it is equivalent to building new parking spaces for 1,862 cars and can save 23.3 billion won.” – Korea Times, Sept 2012
    • Seoul, the ‘sharing city’ of the world, outlines opportunity: ““It is said Seoul is short 15,000 rooms compared to the number of travelers.  If 1,000 households participate in the home-stay program, it is equivalent to establishing 20 hotels with 50 rooms each.  It is also a way for retired baby boomers to earn money by making their houses available.” –  Korea Times, Sept 2012
    • Airbnb is cost savings for tourists in San Francisco study:  “For Airbnb travelers, visiting was cheaper than staying in a hotel.  About 14% would not have visited if not for Airbnb.  In addition, those who did use Airbnb stayed longer on average – 5.5 nights in the city – compared to hotel guests, who stayed 3.5 nights.  Because they stay longer, the guests end up spending more in the city, the report found – $1,100 in total, compared to $840 for hotel guests.  The average rate of an Airbnb property is $117 per night compared to $188 for hotels, the study found.” –  Forbes, Nov 2012
    • Average car used 1 hour per day, Future of Car Sharing, sourced on 2013
    • Poverty:  “The new American poor:  Four in five live in danger of it.”- CNBC, July 2013
    • Unemployment: “Unemployment Rate Still Above 10% in 27 US Metro Areas.” –  Wall Street Journal, July 2013
    • Human population forecasts:  By 2050 there will be 9.1 billion people on planet earth, Wikipedia, sourced July 2013
    • Unemployment of youth: “Nearly half of unemployed Americans are under the age of 34, and half of those who are employed are working part-time jobs, which don’t require a degree” – PolicyMic, August 2013.
    • Over a third of millennials are living at home, due to lack of jobs:  “When the recession began in 2007, 32 percent or 18.5 million of millennials—defined as 18- to 31-year-olds—had not left the nest. Today, it is 36 percent, or 21.6 million.” also, “A driving factor: declining employment. Last year just 63 percent of young adults in that age group were employed, down from 70 percent in 2007.”  The Daily Beast, Aug 2013
  • Technology Enablement Factors: 
    • 34% of humans are online, but with a growthrate of 566% growth rate World Internet Usage Stats, Aug 2013
    • 73% of Sharing startups have social features, enabling people to find trusted contacts to share goods and services. – Altimeter Research, June 2013
    • 53% of sharing startups have Facebook connect. – Altimeter Research, June 2013
    • Facebook has 1.15 billion users, by which many sharing sites are powered. – July 2013.
    • Mobile phones are common among many humans.  See ratios, such as China as 73 per 100 persons, US is 93, UK is 131, India 72. – World Bank, July 2013

Crowd Behavior and People Data:
Stats and data on consumer behaviors as a result of market drivers and factors.  The term “Consumer” is a misnomer, so I use “People” instead.

People Attitudes and Behaviors

  • “Adults under 35 are the most digitally savvy and, therefore, the most likely to have participated in sharing or renting online rather than owning.  Most people (77%) see the sharing economy as a great way to save money, but among those who have actually tried it, the plurality, 36%, said their motivation was philosophical, not financial.  Listing extra goods or a spare room online was seen as a way to help others and, for one in four, to promote sustainability as well.” – Fast Company/Wall Street Journal, May 2013.
  • People who share online, may share in the real world:  “78% of participants felt that experiences they’ve had interacting with people online have made them more open to the idea of sharing with strangers.” – Shareable Magazine, 2010
  • Consumer forecast of sharing:  “75% of participants predicted that their offline sharing will increase in the next five years.  Similarly, 62% of participants either share household items casually or expressed interest in doing so.” – Shareable Magazine, (which links to a full PDF of the study) 2010
  • Sentiment Study:  Ride and Car Sharing vs. Traditional Rental vs. Taxis.  Uber wins out and is highly “Loved,” Taxis “Disliked.” – NetBase Research, July 2013
  • Sentiment Study:  Airbnb vs. Traditional Hotels, Airbnb and OneFineStay “Loved,” – NetBase Research, July 2013
  • Sentiment Study:  Airbnb and Hipmunk vs. traditional travel booking sites.  Airbnb “Loved” over big guys. – NetBase Research, June 2013
  •, a website that enables homes to be like restaurants provided me with this data from a survey: “Question: What’s your main motivation as a host? Answers: Meeting new people 69%, Sharing my cooking skills 62%, Earning some extra money 31%”.  200 respondents of users and potential users, from Cedric Giorgi, CEO of via email to Jeremiah on Aug 12, 2013.
  • UK behaviors and attitudes: “In the UK alone, the sharing economy is estimated to be valued at £22.4bn according to research from community movement group, The People who Share. It found that 33 million Brits (65%) are already sharing, and a further 14 million (28%) would consider it. It further estimated that UK consumers currently participating in collaborative consumption benefit from £4.6bn savings and earnings.”, August 2013.
  • A study was done on middle-aged Amsterdam citizens and their behaviors and attitudes around the sharing movement, “The overall results indicate that 43.8% would take part as a consumer, and 31.9% as a provider.” Collaborative Consumption, August 2013
  • There’s a wealth of information on Vancouver’s sharing, in this report, titled A report on sharing in Vancouver.

Financial Benefits for Sellers and Hosts, The “Empowered”

  • Dog services:  “Sabrina Hernandez, a student at San Francisco State University, charges $40 per night through Web site DogVacay to take care of dogs in her apartment.  She made an average of $1,200 per month this past fall.” – Forbes, Jan 2013
  • Car rental: “Dylan Rogers, a Chicago sales executive, makes $1,000 a month renting his little-used BMW 6 series on RelayRides.  He recently bought a Jeep Grand Cherokee and plans to also buy a Prius purely to rent, and estimates he could net $40,000 a year for his three vehicles.” – Forbes, Jan 2013
  • Home rental:  “Nikhil Balaraman of San Francisco rents out his city bike on Liquid for $20 per day, making $50 to $100 per month.” – Forbes, Jan 2013
  • Home rental:  “Average Airbnb Host In NYC Pockets $21,000 A Year” (and some up to $100,000). – Techcrunch, Jan 2012
  • Airbnb host need revenues in SF:  “About 14% had an annual household income below 14% and another 27% were between $40,000 and $70,000.  For these hosts, the extra income is very substantial.”  Additionally, “While 59% of Airbnb hosts are employed full-time, about 20% are freelancers, 12% are employed part-time and 7% are unemployed.  So, for those working freelance or part-time, Airbnb can help them stay in their apartment or home.  As a measure of that, a survey found that 42% of hosts used Airbnb money for regular living expenses.  Another 48% used the money for extra spending money. Separately, 56% of hosts said they used their Airbnb income for rent or mortgage.” – Forbes, Nov 2012
  • “Airbnb hosts made an average of $9,300 annually for listing a home and $6,900 for listing a private room or shared space.”  Hosts really use Airbnb to make ends meet.” – Forbes, Nov 2012
  • Getaround drivers:  “Meg Murray, a marketer at Getaround, said the company has more than 10,000 cars listed for rent on their platform, with the average active renter making around $350 per month, and one renter making as much as $1,300 per month.” –  VentureBeat, Jan 2013
  • Assumption model of total income possible is $41k a year.  “Renting her apartment out occasionally on Airbnb, she can make $667 per month or $8,000 per year.  Doing two to three tasks per day on Taskrabbit five days a week, she can make $2,000 per month or $24,000 per year.  Lyft told me driving part-time she could make $750 per month or $9,000 per year.  When not using her car, she can supplement income from Getaround at $350 per month and do as needed.” – VentureBeat, Jan 2013
  • Uber drivers:  “Bringing in upwards of $500 a day, a sum some cab drivers only make after a week’s work.” – Fortune, Feb 2012
  • Home based kitchens are becoming restaurants, enabling home cooks: “If you were determined enough and wanted to make two lasagna trays instead of one, you could certainly be making $50 a day, pretty easily,” Calas reasons to me, sitting in her dining room. “If you’re a mom, that’s $800 a month. That’s not insignificant to a family.” The Atlantic, August 2013

Venture Capital and Acquisitions:
Overview of investments, key new board members at companies, and high level exit data from acquisitions.

  • Venture Capital Funding:  Across 200 startups, nearly 37% have been funded at $29 million, on average.  Total funding across the 200 is $2 billion.  This does not include data from recent Lyft funding and additional pending Uber data. – Altimeter Group, Feb 2013
  • Data: Meet the top investors by frequency of the collaborative economy, both firms and individuals, by Jeremiah Owyang, Web Strategy, 2013
  • Milestone Funding Events:
    • Airbnb, over $120m funding. – Crunchbase, July 2013
    • Lyft over $60m in total funding. – AllThingsD, May 2013
    • Uber over $55m in total funding. – Crunchbase, July 2013
    • Uber raises large round of $258 from Google Ventures with Valuation over 3B., Techcrunch, August 2013
    • Google invested $125 in LendingClub, peer to peer lending – NYT, May 2013
  • Boards:  Notable board member movement:
    • LinkedIn CEO and investor Reid Hoffman joins Airbnb as board observer,, July 2013
    • Lending Club obtains Lawrence Summers, 71st Secretary of the Treasury and former World Bank Chief Economist on BoD. –, 2012
  • “Getting into the share economy was the reason Avis Budget Group CAR +0.39% last month chose to pay a whopping $500 million for Zipcar, despite the fact that the pioneering, rent-by-the-hour startup generated a paltry profit of $4.7 million over the past years.” – Forbes Jan 2013

By Vertical/Sector/Industry:
Specific data that don’t fit into the above categories, but are honed in on specific verticals, often supplies from specific startups. Please note, there’s also vertical specific information in the above sections that could easily fit in both areas.

Workforces on Demand

  • “Market Share:  1.9X compared to 2nd largest online workplace.”  Jobs Posted in 2012:  1.5 million.  Registered Freelancers:  3.1 million. –, July 2013
  • “1,000 new Taskrabbits are added each month.” – Taskrabbit Slideshare, June 2013
  • Elance stats: “3,426,190 Jobs Posted (Lifetime),  $3,727,071,739 Lifetime Value of Jobs Posted (in USD)″,, July 29, 2013
  • On Taskrabbit: ” the company has received funding totalling $37.7m to date, and now has over 13,000 background-checked TaskRabbits in 14 US cities. But progress hasn’t been plain sailing. Last month Busque, 33, confirmed the company had laid off an unspecified number of staff.” The Telegraph, August, 2013
  • Stats shared from an oDesk study: “$1 billion+ has been spent on oDesk alone.  oDesk has more than four million registered freelancers today, and 2.6 million skills tests proving their expertise were completed in the last twelve months alone.  A long tail of skills is emerging In 2007 just four categories of skills represented 90% of spend on oDesk. By 2012, 35 categories represented 90% of spend. Almost 2,400 skills were listed on oDesk in the last twelve months and this number continues to climb. ”   oDesk study, August 2013
  • Stats shared from an oDesk study on US businesses hiring: ” More than half (58%) of businesses hiring on oDesk classify themselves as startups. The availability of “talent-as-a-service” is empowering startups everywhere, by increasing flexible access to the skills they need for growth.  Last year, startups in the West did the most hiring through oDesk ($104M) while the South came in a strong second ($63M), followed by the Northeast ($43M) and the Midwest ($22M).   oDesk study, August 2013
  • Crowdflower, with Amazon Turk, has 500,000 workers available on demand, 50% are from United States, with a wide range of workers across 190 countries.  Some are paid in dollars, bitcoins and other forms.  From Crowdflower Webinar, heard first hand, August 2013

Co-working, Office Sharing

  • “On average, four to five new co-working spaces open every single day.” – Taskrabbit Slideshare, June 2013
  • Liquidspace stats: “2,000+ bookable spaces available in 250 cities across the U.S.  20,000+ transactions per month.” –, July 2013
  • Sharedesk stats:  “more than 1,500 locations in 65 countries.” – Pando Daily, July 2013

Hospitality Stats

  • “According to the survey, 80% of travelers are comfortable with the idea of renting someone else´s vacation home on a trip so long as the property meets their personal standards for a vacation stay and that someone is available to contact locally if needed. Additionally, almost one in three (31%) vacation property owners in the United States are eager to travel somewhere new for a change, but feel guilty not utilising their property and losing out on money spent to maintain it. Among these owners that feel guilt, almost half (47 %) would favor renting or sharing their vacation home in exchange for the ability to visit new places. ” Demeure study, Financial News, Sept 2013
  • “Tonight we have 140,000 people around the world staying in Airbnb rooms.  Hilton has around 600,000 rooms.  We will get up to 200,000 people per night by peak this summer.” Airbnb has 23,000 rooms and homes listed in New York City alone, and 24,000 in Paris. Worldwide, we have listings in 34,000 cities and 192 countries.” – New York Times, July 2013
  • Chinese version of Airbnb “According to, its Series A investor Morningside has supplied nearly $10 million. Since its launch last August, is booking 1,000 nights per day and its registered resources of over 30,000 rental spaces and 1,000 individual hosts are expanding.” SacBee, Aug 2013
  • Airbnb host generates, “but in leveraging his hard assets into seamless income streams, he’s generating $3,000 a month.” – Forbes, Jan 2013
  • “300,000 rooms were made available to rent globally via Airbnb in five years of development.” – Taskrabbit Slideshare, June 2013
  • Airbnb: “Last night 40,000 people rented accommodations from a service that offers 250,000 rooms in 30,000 cities in 192 countries.” – The Economist, March 2013
  • “Since its launch in 2008 more than 4 million people have used it – 2.5 million of them in 2012 alone.” –  The Economist, March 2013
  • Airbnb says hosts in San Francisco who rent out their homes do so for an average of 58 nights a year, making $9,300. – The Economist, March 2013
  • Airbnb:  “On New Year’s Eve alone, 141,000 people worldwide stayed at an Airbnb.  In single-occupancy terms, that’s almost 50% more than can fit in all the rooms in all the hotels on the Las Vegas Strip.  To be sure, those figures still pale next to the entire U.S. hotel industry, which according to research firm STR, sold 1 billion nights alone between January and November 2012.” – Forbes, Jan 2013
  • In a related way, online courses enable peers to self-teach each other, or be taught as massive scale, with or without traditional colleges, see this large collection of stats on Huffington Post by Vala Afshar, hat tip, Wendy Lea, August 2013.
  • Patients are sharing their time with doctors: “Since 2005, the percentage of practices offering group visits has doubled, from 6% to 13% in 2010.”  HealthLand, August 2013

Transportation, Car Ride Sharing Stats

  •  UC Berkeley studies found that one properly shared car reduces need for nine cars off road. –  Sharable Magazine, 2011
  • Stats:  “Last summer, when RelayRides was featured in TIME, the company had roughly 1,000 vehicles in its network.  After acquiring Wheelz, RelayRides boasted a marketplace with “several thousand cars in more than 1,500 cities in all 50 states.” – TIME, May 2013
  • “Ten-year-old has 3.5 million members and one million people using the service every month.  It’s the equivalent of 2,500 TGV trains without laying a track or building a train.” – TED, quoting Robin Grant, June 2012
  • “Car owners who rent their vehicles to others using RelayRides make an average of $250 a month.  Some make more than $1,000.″ –  The Economist, March 2013
  • FlightCar (parking and peer -o-peer rental):  “FlightCar is still operating at SFO. The company says it has been growing quickly, at a rate of at least 40% per month, since launching in February.  As of this past weekend, FlightCar has had 1,800 total listings and 2,000 rentals this month.  That’s up from 1,000 listings and 1,400 rentals in mid-June. FlightCar also began operating at Boston Logan Airport in May.” – Forbes, July 2013
  • Lyft hits 1 million rides, 65k of the riders and drivers had mutual friends, launched in May 2011., August 2013

Financial Services Stats

  • Peer-to-peer lending player, LendingClub:  “Loans funded to date: $2,138,108,325.  Loans funded last month: $158,063,125.  Interest paid to investors since inception: $188,685,650.″ – Source LendingClub data, July 27, 2013
  • “In 2012, 2.7 billion dollars were raised via crowd funding in the United States.” – Taskrabbit Slideshare, June 2013
  • “Total amount lent through Kiva:  $456,754,450.  Kiva users: 1,461,395.  Kiva users who have funded a loan:  966,663.″ –, July 2013
  • Kickstarter releases data showing $1b in funding from the crowd, – Kickstarter, March 2014

Notable Archives and Books:
Collection of key archives, books, and Slideshare collections.

Above is the research report I lead, complete with facts, data, charts, examples, and a listing of the startups.

Please leave a comment and URL with your stats, and I’ll quote and credit you. I’ll be updating this on a regular basis during 2013.

Photo used under creative commons attribution, by David Randomwire

Index: List of Content Marketing Software Vendors


Altimeter conducts research on new markets. Altimeter continues our coverage on Content Marketing by Rebecca Lieb (who’s working in conjunction with me on this post and coverage), researcher Jessica Groopman and our co-authored report on Converged Media (Paid, Owned, and Earned). In our research reports, we both identified the market pains, definitions, workflows, and solutions brands are and want to achieve. As part of this ongoing coverage to look at all the elements of the people, process, and technology,

Don’t buy software without a strategy.  While we want to explore a list of software providers that are part of the solution. It’s important to note that these software providers are not solutions among themselves. Strategy, content goals, internal organization and often agency services are part of the broader solution set –software rarely solves everything on its own.

Details about this list.  This list won’t contain the following sibling market which includes: Social Media Management System Vendors (SMMS), Marketing Automation, Converged Media, Web Content Management (thanks to Adobe’s Chris Nguyen for the reminder) software players. Also, this list was partly compiled thanks to Santiago an investor Emergence Capital, who helped to provide some of the startups for this list, they were one of the first VCs to contact me, as they’re interested in this market.  Here’s but one example of how these lists become official research artifact, I started with this crowd collaborated list, which resulted in this buyer’s guide report.  I may segment this list once we have a large sample.

Working Definition: Content Marketing Software systems than enable marketers to perform as digital publishers.  Features often include analysis, planning, calendar, workflow, optimization, in support of publishing owned content.  These tools still require services components of strategy, content planning, content production, and editorial.

Index: Content Marketing Software Vendors To start with, there are 15 vendors Leave a comment below, I’ll review and add.  The descriptions are what was listed on the index page of each vendor, I edited to remove hyperbole.

  • Adobe Creative Cloud:  Monthly membership gives you the entire collection of CS6 tools and more for video, print, media.
  • Compendium: Compendium is a content marketing platform that helps organizations capture and create original content in a branded hub for distribution to any marketing channel.
  • Cadence 9: Orchestrating Content Marketing
  • Contently: With tools for creating and showcasing amazing content, and by fostering connections between publisher and talent, Contently empowers storytelling that makes a difference
  • CollectiveBias: Generating Content and Making an Impression (Submitted by Zena Weist)
  • Curata: Easily find, organize & share relevant content for your business.
  • Curation Station: Curation Station® can add value to your business, customers, employee teams, and clients by providing up-to-date content on any subject matter.
  • DivvyHQ: The Spreadsheet-Free Editorial Calendar Application (Submitted by Todd Wheatland)
  • Create and share visual ideas online, vhemes are visual themes. drag and drop a vheme onto your canvas for easy creation of your visual idea. (Submitted by Jason Miller)
  • Editorially:  Write, collaborate on, and talk about a text.  (Submitted by colleague Rebecca Lieb)
  • Expion:  Stemming from social media management system, this provider now offers planning, calendar, database, workflow and analytics.
  • Graphicly: Upload & enhance your visual stories, then distribute them to the Kindle, iOS, NOOK, Facebook, Web & more. All for one low price. That’s our story. (Submitted by Joe Chernov)
  • InBoundWriter: Create and manage all your content securely within the comfort of your workflow and from the freedom of any browser.  (Submitted by Michael Brenner)
  • Kapost: The Content Marketing Software Platform (Briefed, Marketo summit April 2013)
  • Kontera: Understands web-wide “conversations” and current interest trends, and uses this information to provide actionable insights and to activate the ideal brand supporting content within Display, Mobile and Social environments. (Submitted by Josh Berman)
  • Marketing.AI: Workflow, audit, and analytics applications that help B2B marketers be more successful with content they publish themselves, such as blog posts, website pages, and social media updates. (Submitted by colleague Rebecca Lieb)
  • NewsCred: Content syndication and production, including, 2500+ Premium, Licensed Sources Millions of Full-Text Articles, Images & Video (Submitted by Guillaume Decugis)
  • oDesk: Writing services via software platform, (Briefed, April 2013)
  • OneSpot: Transform digital content into ads (Briefed, April 2013)
  • Outbrain: Recommends your article, mobile and video content on your site and on premium publisher sites to expose it to highly engaged audiences.
  • PaperShare: PaperShare is the real-time publishing engine that turns your content into customers.
  • Percolate Percolate helps brands create content at social scale (briefed multiple times Q1, 2013)
  • PublishThis:  A Content Cloud Platform to discover, curate, and distribute compelling content across any digital channel.   (Submitted by Todd Wheatland)
  • Rallyverse: Social media marketing who combines Owned and Paid content
  • Relaborate: Collaboration and semantic recommendation technology, to collect knowledge from coworkers, create content, and distribute across your site, social media channels and through email.
  • Servio: Servio handcrafts web content at massive scale
  • Share ideas that matter on topic pages.
  • Scripted: Writing on Demand, hire freelance writers. Note this is a software plaform that enables long form writing services (Briefed Q4, 2012, trailed offering)
  • Shopigniter: Social Product Promotion and Commerce Solutions
  • Skyword:  Reach and engage your audience with original web content designed to succeed in search and social media. (Submitted by Michael Brenner)
  • SnapApp: Content creation platform used by B2B brands and publishers to create over 40 kinds of content that work on mobile, the web, email and social to drive top of the funnel leads and revenue.
  • SocialFlow: See the real-time conversation flow on Twitter and Facebook to capture peak audience attention for your messages (Briefed, demo account)
  • Springpad: Springpad is in fact enabling social branded content for several brands (Submitted by colleague Rebecca Lieb)
  • Stipple: Consumers can now explore, compare and buy products without leaving an image. (Submitted by colleague Rebecca Lieb)
  • Squeeze CMM: Content Marketing Measurement tracks what content worked in what context.
  • Totally Awesome: Use to understand everything about how sharing drives traffic, virality, and revenue. Spot patterns, identify valuable content and customers, and learn what works.
  • Trap:it: Create captivating experiences carefully tailored for individual readers.
  • Visually: Our infographics and data visualizations tell your story, drive traffic, and amplify your social media presence (briefed, 2012-2013)
  • VisualRevenue:  Real-time analytics solution that is designed specifically to enhance the hand of editors in data driven newsrooms.  (Submitted by colleague Rebecca Lieb)
  • Voraka:  (aka writer in Sanskrit) is a writer management engine that manages writers, coordinates the content needs and deliverables of multiple teams, and helps in the delivery of great content regularly
  • Zemanta:  Is a service that helps publishers by suggesting related posts, pictures, relevant in-text links and tags you can enrich your posts in a way to get more traffic, more clicks, more recommendations and to make your posts look more attractive.  (Submitted by Jason Miller)
  • Zerys: Software to aid process to plan your content strategy, create an editorial calendar, and find the best possible writer for your specific needs.  (Submitted by Todd Wheatland)
  • Leave a comment below, I’ll review, add and credit you.

Related Links

Industry Analyst Notes

  • April 18 (The day after).  I’ve scrubbed the many comments, FB posts, and Google+ comments.  The list has gone from 15 to 27 vendors.  I’m struggling with including visual presentation type vendors, as that’s going to be a much broader category that could even span Photoshop/Aviary, so I want to be careful about how far I go.  The other market is content analytics, as this could span into big data vendors and beyond.   I’ve made several new contacts, received a ton of new information, and am very grateful for the market feedback. We all learn together.
  • April 22:  I’ve updated a few more, they’re still coming, but the submissions appear to be slowing.  Market set is around 30 folks, I sense at few different categories within this single segment, some high level categories are emerging in the comments.
  • April 24: Colleague Rebecca asked me to add Marketing AI, Stipple, Springpad. Wow, these names are unique.
  • April 30:  Added 4 more, with help of Rebecca Lieb, Visual Revenue, Springpad, Editorially.  Also Collective Bias (Thanks Zena).  We’re struggling to manage scope, as curation toolset and analytics and CMS are creeping in.  This list now has over 40 startups.
  • May 7: Added in Trap:it after conferring with Rebecca.
  • May 10: Added Relaborate.
  • May 17: Added Expion, which is interesting as they’re the first SMMS vendor to formerly launch these tools that I’m aware of.


Index of 2013 Disruptive Technologies


Lightning city
Above: Like lightning, digital technologies jolt us with energy, the savvy will harness their energy, those who ignore, risk danger.

One Line Goal:  List disruptive technologies in 2013 on one page, with your help in the comments.

The number of technologies that are creating disruptions to companies and ecosystems are increasing at an alarming rate. Even though Altimeter rated the technologies that matter from last week’s SXSW, we see even more technologies emerging on the heels of mobile world congress, and CES. Expect even more technologies to emerge, radically altering the power shift of those who use these technologies to gain power over existing institutions.

In an attempt to track and then analyze these technologies, I’ll host the following “industry index”, where I list out examples, and the community adds to it in comments. I’ve done this multiple times over previous years, which often results in discrete research projects, market definition reports, and ratings and rankings of technology vendors.

I’ve kicked off the list with 10 technologies I see (with help from colleague Chris Silva), and at Altimeter, we’ve embarked on looking at research themes that impact business. With your help through the comments, we can keep this list updated for the year.

Index: 2013 Disruptive Technologies 

Disruptive Technology Description Example
Proximity Based Communications Devices that capture and analyze a set of sensors, providing intelligence based on context of people, place, and time in a detailed manner Mobile devices that use Indoor Positioning Systems IPS, NFC, RFID, mobile/social data, and Wifi networks can identify a consumer as they move through a showroom floor, down to the inch.
3D Printing Technology that empowers manufacturing of 3D objects and production anywhere. MakerBot, 3D systems, Affinia, Formlabs, Stratasys, and now replicator technology quickly scans, and copies a 3D item.
Collaborative Consumption Web and mobile apps that enable users to share, rent, borrow, and gift products and services with low friction transactions. AirBnb, Lyft, Uber, see my list of 200, and brand examples.
Gesture Based Interfaces Technology that senses movement, and causes digital systems to respond.  Computer interfaces and sensors will emerge causing  keyboards and mice to fade away. Leap, Kinnect and other technologies give path to a minority report experience.  Eye tracking software such as Tobbi and retina tracking software even in store emerge.
Augmented Reality A layer of information is placed on top of our reality plan, using digital glasses, empowering users to access  and transmit real time digital information. Google Glass (we’re on beta test list) will emerge and empower consumers to access Google interfaces as they traverse world.
Virtual Reality Unlike Augmented Reality, this is an immersive experience across many senses that digital replicates sight, sound, feel. Oculus Rift, Stanfords VR Lab (I’ve visited) provide immersive headsets that simulate a world
Quantified Self Also called wearable computing, these body reading sensors harvest, analyze, and provide insight to how our bodies are working. Body API, Nike Fuel Band, Nike+, Fitbit Garmin, Runkeeper, most mobile devices track our movements.
Quantified World, Internet of Things Technologies that capture data from around the world, cities, and nature to analyze and predict future patterns. Open data economy, data in mobile networks and mobile devices, telematics in cars, Nest thermostat, and thousands of other sensors are actively collecting data and altering our world. hat tip Michael Fraietta for IOT reference.
Digital Screen Experiences There are evolutions happening to digital screens, from flexible screens that can morph to anything, to digital output devices everywhere, and 3D technology. 4k resolution (higher res than HDTV), 3D TVs, flexible OLED screens
Power Everywhere Wireless power, solar power, and efficient power sources enable transportation, devices, enable more computing, sensing, and information spread. Powermat, Powertrekk, eCoupled provide wireless power
Drones and Automated Robots Technology is empowering for humans to man aerial drones to also create self-driving cars, warehouse robots, and more. The impacts to business, technology, government, privacy, and warfare are just starting to surface. ARDrone (I owned version 1), Google’s self driving car, and Amazon’s robot warehouse are just the start of the automated planet. Submission provided by Annalie Killian
Leave a comment below ? ?

Next Steps
These technologies will continue to arrive at an accelrated pace, while many corporations will not be able to react to these companies, there’s already a growing list of companies that are investing in physical innovation labs. I kicked off this list with 10 distinct technology sets, I look forward to reading your comments, and adding them to this list. I’ll be sure to credit those who participate.

Image Credits used with creative commons attribution by WVS

Collaborative Economy: Brand Edition


A few days ago, I announced that I’ll be leading a research effort to understand the impacts of the growing Collaborative Economy trend.  I also listed 200 startups that are in this space (and a few big brands).  For those who are new to this topic, there’s an unstoppable wave of people trading, renting, and borrowing all kinds of services and goods.  The disruptive impacts to brands are potentially very high.  Consumers are already buying and trading among themselves, often without purchasing items directly from the brands themselves.  Companies that don’t pay attention to this trend are leaving themselves in a state of risk, as technology and society continue to quickly innovate.

[To stay relevant with this unstoppable trend, every corporation must evaluate a business model of products as a service, marketplaces, tapping the maker movement and crowd collaboration as market behaviors shift]

This trend has some major impacts for our social understanding of commercialism, materialism, and marketing.  Yesterday, I was with some young entrepreneurs who mentioned that the “American Dream is not about ownership of products, but just access to them.”  Renting, borrowing, and trading to live the lifestyle they want, with no worries, is suitable for their personal and vocational lives.  For example, my long-time tech contact, entrepreneur, and friend, Andrew Hyde, only owned 39 things in an attempt to simplify his life.

Recent history is littered with companies that didn’t adapt to this Collaborative Economy model.  From Blockbuster to Netflix, from newspapers to Craigslist, a few were able to harness this change.  Much of the media has deployed a variety of methods to curb peer-to-peer sharing.  As part of my research method, I like to lean on the community to source examples and case studies.  The following list contains examples of companies which have harnessed Collaborative Economy tactics to supplement their business strategy of innovation.  Here’s what I see:

Collaborative Economy: List of Brands and Corporations
Right now, at the start of this list, there are five companies, all in the auto space. I’ll add to it over time, as this trend takes off.

  1. BMW Drive NOW Premium Car Sharing by BMW i, Mini, and Sixt
  2. Volkswagen Quicar Car Share by VW (Hanover)
  3. Peugeot Mu Mobiliy Services Rentals
  4. Daimler Car2Go Sponteneity on Wheels
  5. RelayRides Uses OnStar technology, partnered with GM
  6. Toyota Rent a Car: Offers a wide range of cars to be rented, at dealer, Feb 2013
  7. Barclays Cycle Hire: Barclays, a Financial Services firm offers Bike Share (2010?)
  8. BarclayCard Ring crowdsources many functions, including content and crowd determines where profits go, more from Lithium.
  9. Minneapolis and ST. Paul have a bike sharing program sponsored by Blue Cross and Blue Shield, called Nice Ride
  10. Radiohead gifts media, asking consumers to pay what they want, (2007) hat tip Nico Ibieta
  11. Dodge Dart Registry:  Crowdfund your next car
  12. Ford now was crowd sharing in Germany (submitted by Ford’s Scott Monty)
  13. Walmart considers having customers ship their own products (Submitted by Joe Chernov)
  14. Google rents Chromebooks for $30 (Submitted by Ned Boyajian)
  15. Enterprise Ride Share and Vanpool for individuals, employers, government. and has also acquired car sharing IGO in Chicago
  16. Patagonia is now partnered with eBay (Commmon Threads) to foster a marketplace of used goods for sale, and also partnered with Yerdle to support swapping –instead of buying
  17. NBC partners with Yerdle as a media partner for one year to promote idea of reduced consumption from brands, and instead swapping
  18. Virgin Airlines partners with to enable social matching of guests who want to carpool after a flight
  19. Citibank sponsors Citi Bikes in NYC, my coverage here
  20. Microsoft Windows taps into crowdfunding, paying 10% down and asking for others to chip in. Via Stefano Maggi
  21. ScotteVest promotes used goods to be purchased and sold on eBay
  22. Two community banks partner with LendingClub a peer to peer financing site
  23. Retailer West Elm features Etsy creations in their physical stores, I was able to see this first hand in Palo Alto
  24. A number of companies, like REI are cooperatives that have shared ownership and or a democratic governance system.
  25. Enterprise Holdings purchased Zimride from Lyft, July 2013
  26. Quirky and GE partner in co-ideation and working with crowd. Thanks to Dan Mallin for link.
  27. Regus and Zipcar (Avis) partner, Aug 2, 2013 (hat tip Dave Frankland)
  28. ING co-working space in downtown Toronto (hat tip Howard Hecht)
  29. Marriott experiments with Liquidspace for rapid booking. On Sept 23rd, Marriott and Liquidspace double downed their bets making lobbyist a collaborative workplace.
  30. Lincoln Motors partnered with CustomMade to allow the maker movement to create custom artifacts for new owners. Added Aug 2013, program started spring.
  31. Comcast has invested $1m in Maker’s Row.  Publish date, July 2013, hat tip J.T. Ramsay
  32. Google Ventures invests $258 million into Uber, (hint: Google Mine, and self driving cars), August 2013
  33. W Hotel has partnered with DesksNearMe, added August 2013
  34. Ikea has encouraged ride sharing in Canada and France, added August 2013, hat tip Juho Makkonen
  35. NFL has partnered with Uber to curb drunk driving athletes, Sept 2013
  36. eBay launched SecretGuru in UK, a services marketplace, in Oct 2012, hat tip Juho Makkonen
  37. B&Q, a home improvement retailer in UK launches neighborhood sharing, called StreetClub, hat tip Juho Makkonen
  38. Retailer, Argos, launches toy swapping website, hat tip Juho Makkonen
  39. EasyJet airlines launches a car sharing service called Easy Car, hat tip Juho Makkonen
  40. General Electric launches partnership with skill sharing startup  SkillShare, hat tip Juho Makkonen
  41. Home Depot rents delivery trucks and tools, hat tip Lou Gutheil
  42. Uber partners with GE in promotion in SF with Delorean cars
  43. UHaul investor club allows for peer to peer lending based on assets (videos dated 2011)
  44. Kaggle, a marketplace of top global scientists is tapped by GE, AllState, and Merck
  45. Razorfish, a digital agency, provided free bikes (that Tweet) at SXSW in Austin 2013 called Use Me Leave Me. (thanks Adam Helweh)
  46. H&M takes in older clothes and provides store credit (hat tip Ruth Bender from WSJ)
  47. Uber partners with StubHub (owned by eBay) for game day.
  48. Nordstrom and Etsy partner for original hand crafted goods to be sold at retail scale, (Feb 2013)
  49. Toyota releases a new 3 wheel I-Road, intended tob e shared –not bought.  Oct, 2013, hat tip, Dan Ziman
  50. Nokia released 3D printing software files to encourage people to print out their own phone cases.  Many use Shapeways (thanks Duanne, from Shapeways)
  51. MasterCard sponsored NY’s CitiBike bike sharing program, as a Preferred Payment Provider (May 2013)
  52. Shapeways, 3D printing as a service, is a successful spin out and investment from Philips.
  53. GE and TaskRabbit team up for free delivery, under the Brilliant Machines campaign (Oct 2013)
  54. Fon launches a wifi router that’s designed to share.  It produces a second signal for all Fon customers, via Facebook connect. (Oct 2013)
  55. Patron offers Halloween revelers a safe ride home, by partnering with Uber (Oct 2013)
  56. Samsung taps crowd innovation startup Marblar for crowd innovation and partnerships with Samsung. hat tip Vivian Wang (Oct 2013)
  57. Ikea launches second hand marketplace, encouraged used goods to be sold –rather than bought anew. hat tip Juho Makkonen
  58. Western Union partnered with Airbnb for international payments
  59. TOMs launches a marketplace featuring 30 makers for social good
  60. Uber partners with GM and Toyota to get more cars on road –in exchange for price discounts
  61. Uber partners with Ford to provide free rides, and promote a new vehicle.
  62. Uber partners with Home Depot to deliver Xmas trees on demand in Dec 2013
  63. Uber and Paypal partner at LeWeb, Dec 2013 to give entrepreneurs a unique place to pitch
  64. Philips is partnering with Indiegogo to host this competition and help bring your ideas to life through crowdfunding, including $100,000 from Philips.  Hat tip Lisa Gansky
  65. Kelly Services and oDesk partner, Dec 2013
  66. Thredup and partnered for recommerce
  67. Walgreens and Taskrabbit partner to deliver cold medicine, Jan 2014 (link via Mike D Merrill)
  68. Hotels like Hyatt, Kimpton Hotels are now renting jewelry, hairspray, waffle irons, and clothes (link via Collaborative Labs)
  69. Home Depot and Quirky partner to co-innovate new products for Home Depot shelves. (Youtube date, Sept 2013)
  70. Uber and Pepsi partner for Superbowl celebrations to bring a half time show to your local corner in NY (Jan 2014)
  71. Uber partners with the Cosmo hotel in Vegas, providing ride and room from LA to Vegas (Jan 2014)
  72. Rent a Runway partners with Cosmo hotel for dress rental (Dec 2013)
  73. Uber and Mastercard partner for 2014 Valentine’s day (Feb 2014)
  74. Ford and Techshop celebrate one year of partnership for employee innovation
  75. Virgin Airlines partners with Circleup for crowd funding of consumer packaged food on flights, hat tip Lisa Gansky, Feb 2014
  76. Hasbro enables customers to 3D print toys in partnership with 3D systems, Feb 2014
  77. Westin rents workout gear to hotel guests
  78. ENI, an energy company in Italy lead a car sharing effort, press release, submitted by Luca Gatti
  79. Comcast works with Airbnb to upgrade properties, submitted by JT at Comcast, April 2014
  80. Boating Manufactured Brunswick partners with Boatsharing company Boatbound, submitted by Lisa Gansky, April 2014
  81. Walmart offers trade in of pre-owned goods, offering access over ownership, March 2014
  82. Many more B2B examples from Juho, the CEO of Sharetribe (white label marketplaces), who’s provided many-a-links.
  83. Add a brand or corporation to this list, by leaving a comment below

Opportunities for Corporations; Your Business Model Will Change
The brand business model will need to completely shift.  My thesis is that for some retail and CPG companies to sustain, they will need to extend their business models to rent and allow for bartering.  That’s right, I’m going to explore future use cases where Walmart, Macy’s, Gucci, Nordstrom, Target, Apple, BestBuy, Audi, P&G, will offer products for rent or lease –not ownership or consumption.  Service based companies like Manpower, Kelly Services, HRBlock, may all need to develop methods that allow for independents to be involved in workforce, extending the model to peer to peer based services market where they take a margin cut.  Even the hospitality space is impacted, expect companies like Hyatt, Marriott, Hilton, to not only rent rooms at their hotels, but to certify individual home owners houses to be rented out on second market exchanges like AirBnb or create their own market.   In most radical use cases, brands may give away products for free as gifts, in expectation for donations, a promise for customers to come back later, or to receive a barter, or for no reason at all.  Crazy?  Not really, consumers are already doing this, and businesses must often model consumer behaviors to stay relevant. Lastly, assume there will be lots of acquisitions of startups to corporations, again, here’s my list of startups.

If you’d like to get involved with this research, please do the following:
I’m an industry analyst, which means I conduct research, and publish reports, see my Body of Research to learn more.

  • Add to this list, by leaving comments below, of companies that are adopting Collaborative Economy strategies
  • Request to be interviewed in this research report, on this web form. (I’d love to interview brands, even if anonymous)
  • Share this post with your colleagues, clients, and executives.

(Note: If I may be so bold, Altimeter Group, where I’m a partner and owner, we practice Open Research and publish reports at no cost, rather than use a subscription model)

The Master List of the Collaborative Economy: Rent and Trade Everything


My next Open Research report (see my body of research) will be about the Rise of the Collaborative Economy.  If you’d like to be interviewed for this upcoming report, please fill out this submission form.   In my career as an analyst, I often list all the players in a category, announce a formal research effort, then publish a series of analyses, as part of my continuing methodology.  In this case I will also be presenting my findings as a speaker at LeWeb, whose theme, “Digital Hippies” is directly related to this trend.  Thanks to friend Loic Lemeur for triggering this idea.

[Collaborative Economy Defined:  A digital system that manages the coordination of buyers and sellers who offer or exchange used products and remnant services]

[Market impact: These startups enable the crowd to get what they need from each other –rather than go to corporations]

The Three Categories of Collaborative Economy Markets
Within this market, there are multiple use scenarios.  Right now, we see the following three categories:

Market Type Description Examples
First Collaborative Market Manufactures and business owners that are now offering products for rent or barter BMW and Toyota have made motions to offer cars for rent from their lots – beyond selling them.
Second Collaborative Market Often denoted as the “Used or Second Hand” market a consumer may offer to rent or lease of used products or remnant services. Lyft allows for any consumer to act like a taxi, and pick up members of the service.  Craigslist and eBay (disclosure: client) empowers the selling of used products, worldwide
Third Collaborative Market Barter, gifting, or non-currancy exchanges of used products or remnant services. Toyswap allows parents to exchange toys with other parents, rather than purchase products that their kids will outgrow. Giftflow encourages users to ask for what they need, then to help others in the future, paying it forward

Market Rises: Media Attention, Over $2billion in Funding
There’s been remarkable media coverage on this topic as vendors like AirBnB, Lyft, Uber and TaskRabbit have gained the media’s attention.  Pushbacks against this category have emerged in San Francisco, as well as in Amsterdam, as unofficial places of rent.  We don’t foresee this space going down, as a cursory analysis indicates that there’s been a whopping $2 billion in venture funding across a sampling of 200 startups within this category.  A spinoff from the consumer social networking category, this movement will have significant runway before true winners are determined.

Disruptions to CPG, Retail, Service Industry, and Governments
There are potentially extensive disruptions for companies that create products or services.  If this trend continues at the current speed and trajectory, it may force retail and product-based companies to acquire startups within this space or to offer products in their own stores for lease or barter.  Furthermore, governments could be displaced if the barter economy rises.  Tax revenues are diminished as people share products with no money exchanged.  We’re also seeing new forms of nontraditional currency emerging, including peer-to-peer BitCoin, which is not backed by any central bank or precious metal.  It’s backed by processing power.

How You Can Get Involved with this Research

  1. Submit a startup in the comments below
  2. Request to be interviewed for this upcoming Open Research report in this web form.
  3. Share this post with others.

List of 200 Companies in the Collaborative Economy
Using the spirit of this space, I contacted a TaskRabbit (thanks Rachel) to conduct significant research from a variety of sources over 22.5 hours to compile a list of startups in this space.  This database will be the primary source of a sample which I’ll use to parse trends and data for my upcoming report.

Update:  Many of these examples and specific language were from the Collaborative Consumption Hub, to which I failed to provide full attribution (my fault) upon first publication of this piece.  Please see the many resources available there, including their many service offerings.

Update: March 26: They’ve built a dynamic directory on their website, which you should visit.

  • Personal Services
    • Rent a Friend Rent a friend for family events, social, business, workout, companionship
    • Hire A Boston Wingwoman Your WingWoman will put YOU in the spotlight (help you meet women in a social scene).
    • Airtime The platform for great video conversation
  • Miscellaneous Services
    • Nanny in the Clouds Changing the way young families fly by connecting them with an in-flight nanny
    • Wello Bye Bye Gym, Hello Convenience
    • GetMaid Instant booking, effortless payments, and exceptional home cleaning at your door within two hours.
  • Car sharing
    • Uber Everyone’s Private Driver
    • Zipcar Wheels when you want them
    • Sidecar Connects people with space in their car to those who need a ride
    • Lyft Your Friend with a Car
    • GoGet Get going fast. Never look back.
    • WhizzCar Wheels on Demand (Singapore)
    • Autoshare Keys to Wonderful (Toronto)
    • Stattauto CarSharing – Munich Germany
    • CarSharing CarSharing Austria (operated by Zipcar)
    • Zazcar Car Share Brazil
    • City Car Club Book, jump in, drive away…
    • Cambiocar CarSharing
    • Autolibre Car Share – very small cars, maybe electric with battery packs and stations around France to recharge. No English translation
    • Enterprise has purchased IGO carsharing in Chicago
  • Car sharing (from big automobile manufactures)
    • BMW Drive NOW Premium Car Sharing by BMW i, Mini, and Sixt
    • Volkswagen Quicar Car Share by VW (Hanover)
    • Peugeot Mu Mobiliy Services Rentals
    • Daimler Car2Go Spontaneity on Wheels
  • Peer-to-Peer Car Sharing
  • Bike sharing
  • Ride sharing
    • Zimride Grab a Seat. Save money and meet people heading your way.
    • Nuride Get rewards for greener trips
    • Liftshare Travel Together UK
    • Jayride Travel A to B with Jayride – UK/Ireland, AUS, NZ
    • GoCarShare Life’s a journey…share it
    • Carpooling Join the leading Global carpooling network!
    • Caronetas Smart Rides – Brazil
    • DuckSeat Ridesharing for Events
    • Avego Welcome to Avego, your ride sharing network
    • Amovens Find ridesharing partners
    • Tickengo Click to get a ride
  • Solar Power
  • Toy Rental
  • Textbook Rental
  • Art Rental
    • Learn about and collect the worlds greatest art
    • Artsicle What’s Your Art Style?
    • TurningArt Art that speaks for you
  • Fashion Rental
  • Movies
  • General Online Rental
  • Peer-to-Peer Rental
    • Zilok Zilok Rent anything, On-line! Rentals from Businesses and Individuals.
    • Neighborgoods Save money and resources by sharing stuff with your friends
    • Rentoid The place to rent anything
    • Ecomodo The marketplace of good returns
    • HireThings Hire in what you need, hire out what you have
    • Rentalic Rent anything anywhere (site under construction for another month)
    • RentStuff A RentalCompare Company
    • Open Shed Why buy when you can share?
  • Neighborhood Rental/Share/Market
  • Unique Eperiences
    • Gidsy Find Unique things to do
    • Vayable Book an experience when you travel
    • Sidetour Challenge the Ordinary
  • Peer-to-Peer Travel
  • Errand/Task Networks (general and professional)
    • RedBeacon Trusted Pros for a Better Home
    • Expert Bids Submit your bids. Get proposals and reviews. Save time and money.
    • Crowdflower “The World’s Largest Workforce – large, data-heavy projects broken into small tasks, distributed to < 1.5 million on-demand global contributors”
    • Taskrabbit Outsource Errands or Tasks at the Touch of a Button
    • Zaarly Life is short. Do what you love.
    • Airrun It’s everyone’s personal assistant.
    • Mytaskangel An online marketplace where people connect to get everyday tasks done in their local communities
    • Gigwalk Gigwalk connects businesses with the best people to get work done anywhere
    • Airtasker Find people to help you around the home and office.
  • Social Food Networks
    • Gobble Personalized Dinners Delivered
    • Grubwithus Never eat alone on Grubwithus
    • Eatwithme Food. Photos. Writing.
    • Wok+Wine Wok+Wine is the world’s most effective serendipity machine
  • Storage Networks
  • Parking Spots
  • Shared Studios/Workshops/Workspaces
    • 3rd Space Studios 3rd Space Studios benefit from large spaces and studio members with a range of disciplines
    • Techshop Build your dreams here
    • Newworkcity Working for yourself doesn’t have to mean working by yourself.
    • Studiomates STUDIOMATES is a collaborative workspace of designers, illustrators, bloggers, writers, and developers.
    • Bees Office Work alongside amazing people!
    • Coloft LAs startup hub
    • Desksnearme Need a space to work?
    • Deskwanted Find your ideal working community
    • Opendesks OpenDesks helps you find, share, and manage places to meet and work
    • Desksurfing Coworking spaces around the world
  • Social Lending
    • Zopa Get a loan today
    • Prosper We connect people who want to borrow money with people who want to invest money
    • Lending Club Investors earn better returns, borrowers pay lower rates
    • Enterprise Den The marketplace for success
    • Qifang P2P Lending for Chinese Student Loans
  • Social Currencies
    • Ven It’s time for a new kind of money
    • The Liquidity Network Developing a complementary currency for Ireland
    • Timebanks Building equality and caring community economies through inclusive exchange of time and talent
    • Letsystems Local exchange trading system
  • Taxi Sharing
    • Taxi2 Share. Get there.
    • Taxistop More with less…
    • Weeels More riding, less driving, no parking
  • Bartering
    • Ourgoods A barter network for the creative community
    • Itex Connect. Trade. Save.
    • Bartercard The card that works for you
    • Tourboarding How to stay and play in China for Free
  • Crowdfunding (investments, not loans)
  • Gardens
    • Urbangardenshare Urban Garden Share pairs together eager gardeners with eager gardens
    • Landshare Connecting growers to people with land to share
    • Yardshare Front yard, side yard, & backyard landscaping ideas & garden design pictures shared by homeowners and landscape contractors.
    • Servicevines Cherry pick the best landscapers from your back yard
  • Skill Sharing
  • Big Marketplaces
  • Free/Gift Exchanges
    • Freecycle Changing the world one gift at a time
    • Giftflow Give what you can. Ask for what you need. Pay it forward.
    • Ziilch Where good stuff goes free
    • Exchango Welcome to the freeconomy!
    • Freally An online community that help you save money and environment.
  • Used Electronics
  • Swap Sites for Books/Media
  • Swap Sites f0r Baby Goods/Toys
    • Toyswap Swap, Buy, and Sell New and Gently Used Toys
    • Thredup Just Like a Consignment Shop – But All Online!
    • Kinderado (formerly Tauschteddy) Second hand children’s clother for parents. From parents.
  • Clothing Swaps
  • Pets
    • Rover Find your perfect dog sitter
    • Dogvacay Board your dog in a real home
  • Education/Language
    • EduFire A social learning community
    • Udemy Udemy helps students make moves
    • Myngle Language lessons that come to you
    • Glovico A social network where people from developing countries can offer their services as language teachers
    • Livemocha Creating a world without barriers

Summary and Next Steps
This trend is just getting started.  Expect many traditional business models to be disrupted as these startups and large companies adopt new methods for deploying and consuming goods and services. Don’t expect more than 20% of these startups to survive, as categories will expand and collapse in the traditional innovation environment.  I’ll keep a continued focus on this market trend over the coming future.  Please leave a comment with your thoughts and submissions.

List of Tech and Media Focused Corporate Innovation Labs


For many years, forward moving companies have been investing in innovation centers that are being used for companies to tap into new technologies, media,and devices.  I’m seeing a growing trend of companies outside of the tech space that are investing in these types of labs, and wanted to start a list that I will maintain for a period of time.  To keep things managable, here’s what I’m seeking:

List Requirements
The companies that will make this list must be within the following parameters. Feel free to leave comments of others.

  1. Corporations with over 1000 employees.
  2. Ideally, a lab with a dedicated physical location, resources and staff.
  3. A focus on technology and or media.
  4. Name, URL, and location if available.

List of Corporate Innovation Labs
Leave a comment below, and credit the contributor, see parameters listed above:

Agency and Services

Consumer Goods

Financial Services

Health, Pharma, Science


Tech, Telecom

I’ll continue to keep this list updated for a few weeks, and will make additions as they emerge in comments. Later, we will use this data for future research, you can access my prior reports on the research page on this blog (upper tab).