How Microsoft got their Passport afterall

A few hundred million is a steal for your identity, they’ve got plenty of money. Microsoft and Facebook are in partnership, but what’s at stake? Three things: 1) Facebook knows who you are: your name, your gender, where you live, your martial and political status, sexual preference, age, where you work, the list goes on. The funny thing is, you’ve voluntarily given that information up. 2) The Graph: They also know who you connect to, who you talk to, and what you say to them (you don’t own those private message ya know). 3) Gestures: Sure, up to one third of all profile information is bogus, but what about those unsaid gestures: What people do is more important than what … Continue readingHow Microsoft got their Passport afterall

A Bill of Rights for Users of the Social Web

I’m an early signer to the Bill of Rights for Users of the Social Web, a document whose goal is to give the data to users. Idealistic? Impossible? maybe, but it doesn’t mean we shouldn’t demand it. It takes more than a small group of loud thought leaders to make a movement work, it requires the entire user base to vote by their clicks and eyeballs. Many companies want to horde their user data, a lock-in model is classic web. The savvy brand will realize that by building a website that users want, and letting them expand to other networks and having ownership, maybe, just maybe they’ll return. The open-data movement is really about ownership, users want to own their … Continue readingA Bill of Rights for Users of the Social Web

Why Open ID needs Marketing Strategy

Jan has had a bewildering experience using Open ID. If you’re not familiar with Open ID, it’s a tool that could provide one login system for the whole web (as we all get tired of remembering logins) in a secure and safe way. I’ve said it in the past that I embrace the idea, but the implemention is too geeky. I’ve even suggested that Facebook will have their lunch, as there’s mass adoption, it’s aimed at consumers, and if they ever launch an identy widget, they win. Jan’s suggestions to improve the Open ID experience are as follows: “1. Redesign the OpenID home page for consumers. The page’s main content should contain a brief explanation of OpenID in consumer-friendly terms, … Continue readingWhy Open ID needs Marketing Strategy

Plaxo hosts your important information…and Lunch 2.0

(Above: Joseph Smarr of Plaxo (and Lunch 2.0 lets’ me Check his Pulse, the theme at Plaxo’s Lunch 2.0, around 300 attended) Lunch 2.0 was hosted at Plaxo, which has recently launched a new platform called ‘sync’ and a product called Pulse. What’s the need? Personal information from your ‘real’ network of family, colleagues, and friends you actually know have their contact information scattered about the web. Plaxo is offering a flavor of Personal Digital Aggregation that lets you or another user update their contact info and it cascades across all systems, including mobile. Plaxo has evolved very quicly in the last few years, from fending off a nasty brand attack, acquiring hipcal, and now launching their latest platform, which … Continue readingPlaxo hosts your important information…and Lunch 2.0

Yet another reason why we need a single, trusted, and protected identity system

Identity to compound as a problem as more tools launch Identity is becoming increasingly important as more social networks as more tools launch. Here’s a few examples: 1) Chris Pirillo’s identity was kidnapped on Pownce, individuals may have not realize it was really Chris, perhaps spilling personal information to this imposter. This is a bad situation for Chris and everyone else, as now he may be compelled to register to every single application to confirm and own his identity. 2) Kathy Sierra was bombarded by unknown trolls, if there was a pre-registered login system, much of the nasty commenters could have been filtered out by a universal system. 3) Everyone has to sign up for dozens of social networks, and … Continue readingYet another reason why we need a single, trusted, and protected identity system