The Motrin Moms Backlash by the Numbers

If you weren’t following what was happening online this weekend (yes, yes, ok you’ve got a life) there was a Groundswell against Motrin’s latest viral advertisement that was rejected by mothers in Twitter, spread to blogs, and YouTube. I’m not a mom, so at first … Continue readingThe Motrin Moms Backlash by the Numbers

2007 to 2008 Social Technographic Data Indicates Increase In Adoption

Despite’s Wired’s opinion piece that blogging is waning (they cite no data), perhaps some of the most important data for this year is this recently released Social Technographic Data from colleague Josh Bernoff showing an increase in adoption in United States of Social Technographics from … Continue reading2007 to 2008 Social Technographic Data Indicates Increase In Adoption

Will you submit to the Groundswell Awards?

Left Image: Josh Bernoff, on his Keynote Presentation at Forrester’s Consumer Forum 07, demonstrates a “Judo throw” –a metaphor of deflecting negative brand attacks into momentum for your energy, although they sustained a few bruised ribs, I often think of Dell (previous Groundswell Award winner) … Continue readingWill you submit to the Groundswell Awards?

Troubled, Some Pharmaceuticals Turn a Blind Eye to the Blogosphere

A rather sad paradox, where fear has overtaken an opportunity to improve relationships with patients and clients. While this may not hold true for every pharmaceutical company, I recently met one who had banned it’s employees from monitoring blogs, social media and the online conversation. … Continue readingTroubled, Some Pharmaceuticals Turn a Blind Eye to the Blogosphere