Event Rollup: Gamification Discussion At Altimeter Roundtable

Last night, Altimeter hosted a first in many public roundtables on disruptive technologies. Twenty highly engaged folks that ranged form skeptics, brands, gamification vendor provider (Empire Avenue, Badgeville, Zynga, Gigya) to players of these games. The 1.5 hour discussion discussed how these platforms work, explored business models, how brands can get engaged, risks and challenges, and discussed how case examples are emerging. We had a mixture of Altimeter Roundtables are designed for everyone to participate and explore, challenge, expose risk, and discuss the future of disruptive technologies, and we did just that, below are the event highlights: Above: Lively discussion on the topic of Gamification for consumers, brands, startups at Altimeter’s HQ, The Hangar While we were able to live … Continue readingEvent Rollup: Gamification Discussion At Altimeter Roundtable

Empire Avenue Provides Social Gaming Opportunities –and Challenges– for Brands

The one liner: Empire Avenue is Farmville for Social Media. Gaming: A Native Behavior to the Social Web Remember, gaming is nothing new to social media, from influencing the most popular Digg users, to Twitteratti, top contributors at Techmeme, or brands with the most Fans on Facebook –this is a native behavior. After signing up for Empire Avenue last night (here’s my account), I met with the CEO Duleepa Wijayawardhana, aka “Dups” to understand his vision, about the company and opportunities for brands. While I’m still experimenting with this platform, it’s worth noting initial reactions on how this tool will impact consumers and the opportunities for brands and threats for other vendors. The tool offers an open API where 3rd … Continue readingEmpire Avenue Provides Social Gaming Opportunities –and Challenges– for Brands