As Brands Continue to ‘Pollinate’ the Social Web, Expect Corporate Websites to Aggregate

Brands are pollinating the social web with easy-to-share features like Sharethis. As conversations splinter across the web, brands must prepare to aggregate those same conversations on their corporate website. As a result, the trusted conversations will centralize back on product pages. [Trusted conversations have fragmented to the social web –shifting the balance of power to communities] Social Pollination: Brands Currently Spreading to Communities Why: Brands are trying to let their corporate and social content spread to many different communities in Facebook, Twitter, Email and others. Examples: Any blog post, press release, or product page that encourages readers to share the content to other locations.   Any brand created Facebook fan page, flickr account, or Twitter account. Risks: Letting content spread … Continue readingAs Brands Continue to ‘Pollinate’ the Social Web, Expect Corporate Websites to Aggregate

Contextual Ads Based Off Social Network Profile: Twitter and Facebook

Things are moving very quickly now, in fact I was pleased to learn about these contextual ads from my new friend Cory O’Brien in SF yesterday. In my latest report “The Future of the Social Web” we pointed that in the near future we’ll start to see web pages dynamically created based on user profile ID in social networks. Essentially, your corporate, media, or ecommerce site could provide contextual media, content, and advertisement based on users’ info before they login. [In the Future, The Era of Social Context Will Serve Personalized Content, Media, and Ads to Users based on their Social Networking Information] Here’s an early example of a contextualized advertising campaign from VW (by agency Crispin Porter + Bogusky, … Continue readingContextual Ads Based Off Social Network Profile: Twitter and Facebook

Trends: Impacts Of The Era of Social Colonization –Every Webpage to be Social

One of the key findings from the very popular report The Future of the Social Web (which has been translated into over a dozen languages by the community) is that identity technologies like Facebook Connect, OpenID, as well as existing identities will soon colonize the web, making every webpage a social experience –even if they don’t choose to participate. [Soon, every product page and webpage will be a social experience –even if brands don’t choose to participate] Although the identity space is still in it’s adolescence, many of the vendors agree on the direction to head, but not exactly how to get there. Secondly, there’s many different groups coming together from Microsoft, Google, Yahoo, Facebook, and the third party OpenID … Continue readingTrends: Impacts Of The Era of Social Colonization –Every Webpage to be Social

Get Glue Enters Into The Era of Social Colonization

Video: see Get Glue’s demo reel, embedded above. Summary: Young startup Get Glue is the early steps of how every product and website will be social –impacting recommendations and marketing. It ushers us into the early steps of the Era of Social Colonization, the third era of five in the evolution of the social web. [Get Glue is an early example of the Era of Social Colonization –a state when every product, services, and object can have social reviews by people you know] Last week I spent time with small Get Glue team on a briefing, they were recommended to me from former colleague Charlene Li, so if she suggests something, I’m going to quickly follow up. It’s rare that … Continue readingGet Glue Enters Into The Era of Social Colonization

Video: Highlevel of the Five Eras of the Future of the Social Web

If you’re seeing this in your email subscriptions or feedreader, click on this link to access this post and see video. Thanks to Blake Cahill from Visible Technologies for spending 6 minutes to interview me on the highlights of the social web. I’m on heavy travel now presenting this research to brands, conferences (I’m at Calgary’s Web Strategy Summit right now) and head to Amsterdam next week. I’ll be at Portland’s Internet Strategy Forum Summit on July 23rd, hope to see you there. If you haven’t figured it out, the Five Eras of the Social Web are a roadmap that you should factor into your product roadmap (vendor side) and social strategy (brand side) You should have already dove into … Continue readingVideo: Highlevel of the Five Eras of the Future of the Social Web

Running List of the Five Eras of The Social Web

This week’s post on the Future of the Social Web has created a tremendous amount of discussion –and I’m thankful for all the voices that chimed in. I’m going to create this post to track the eras as they appear, obviously this is going to take a few years, but hey, I’m not going anywhere. Keep in mind that there’s a difference between an era starting, vs becoming mature, so read how I denote the differences below. Running List of the Five Eras of The Social Web For details on this report, access the high level blog post, or if you’re a client, access the full report on the Forrester site. Era of Social Relationships (started 1995, matured in 2003-2007) … Continue readingRunning List of the Five Eras of The Social Web