As Brands Continue to ‘Pollinate’ the Social Web, Expect Corporate Websites to Aggregate

Brands are pollinating the social web with easy-to-share features like Sharethis. As conversations splinter across the web, brands must prepare to aggregate those same conversations on their corporate website. As a result, the trusted conversations will centralize back on product pages. [Trusted conversations have fragmented … Continue readingAs Brands Continue to ‘Pollinate’ the Social Web, Expect Corporate Websites to Aggregate

Contextual Ads Based Off Social Network Profile: Twitter and Facebook

Things are moving very quickly now, in fact I was pleased to learn about these contextual ads from my new friend Cory O’Brien in SF yesterday. In my latest report “The Future of the Social Web” we pointed that in the near future we’ll start … Continue readingContextual Ads Based Off Social Network Profile: Twitter and Facebook

Trends: Impacts Of The Era of Social Colonization –Every Webpage to be Social

One of the key findings from the very popular report The Future of the Social Web (which has been translated into over a dozen languages by the community) is that identity technologies like Facebook Connect, OpenID, as well as existing identities will soon colonize the … Continue readingTrends: Impacts Of The Era of Social Colonization –Every Webpage to be Social

Get Glue Enters Into The Era of Social Colonization

Video: see Get Glue’s demo reel, embedded above. Summary: Young startup Get Glue is the early steps of how every product and website will be social impacting recommendations and marketing. It ushers us into the early steps of the Era of Social Colonization, the third … Continue readingGet Glue Enters Into The Era of Social Colonization

Video: Highlevel of the Five Eras of the Future of the Social Web

If you’re seeing this in your email subscriptions or feedreader, click on this link to access this post and see video. Thanks to Blake Cahill from Visible Technologies for spending 6 minutes to interview me on the highlights of the social web. I’m on heavy … Continue readingVideo: Highlevel of the Five Eras of the Future of the Social Web

The Future of the Social Web: In Five Eras

Expect the Groundswell to continue, in which people connect to each other –rather than institutions. Consumer adoption of social networks is increasing a rapid pace,  brands are adopting even during a recession,  so expect the space to rapidly innovate to match this trend.  Clients can access this … Continue readingThe Future of the Social Web: In Five Eras