On fixing the Corporate Social Media Challenge: Integration vs Dispersion

(Left: Brian Oberkirch and Sean O’Driscoll discuss social media, enterprise, and the future of the web) While only a handful of companies are deploying full scale enterprise communities for their customers: Microsoft, SAP, Dell, Oracle, HP, VMware, Intel and a few other sophisticated ‘web’ companies, a common industry solution is not yet available. Sean O’Driscoll, a former colleague of Robert’s runs the General Manager | Community Support Services at Microsoft, and is on a national tour to learn from the best community folks at corporations this week. Sean has over 15 years experience at Microsoft and is passionate about the Microsoft MVP program, a program designed to let the advocates shine. In fact Robert was a Microsoft MVP before he … Continue readingOn fixing the Corporate Social Media Challenge: Integration vs Dispersion

Feedback Websites appear: The extranet is no longer owned by the company

Thank god. I’m so sick of having to login and create customer accounts for every product I own. There’s a few companies that are appearing (some intentionally and some not) that are becoming support websites for companies. Get Satisfaction This site, started by Lane and Thor in SF is looking to standardize support for all products on one website. This is very disruptive to companies, as users will start to research products there before purchasing them. Get Satisfaction will have to figure out how to weed out the marketers. Here’s their focus: Satisfaction™ is a new way for customers and organizations to work together to get answers, solve problems, and create new and better products & services. For both customers … Continue readingFeedback Websites appear: The extranet is no longer owned by the company

Enterprise Infrastructure Industry to up Business Offering, giving CIOs more Sleep

What’s happening Just last week, I was present and documented how the emerging Web industry is being sought after by Enterprise IT companies, now this latest ploy is starting to flip over as Social Media features integrate into existing enterprise environments. Social Networking is nearly present in all communities, we know that as the groups fragment by age group (and there will be more niches and fragmentations over time) that for the fores sable future, that logging on and getting instant access to existing and new friends is satisfying our human needs to connect with each other and belong. While there’s an excess of White Label Social Networking sites out there although Cisco decided to buy Five Across. Benefits of … Continue readingEnterprise Infrastructure Industry to up Business Offering, giving CIOs more Sleep