Archive for the ‘Digest’ Category


Weekly Digest of the Social Networking Space: March 26, 2009

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I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an industry analyst. By creating this digest (I started this over a year ago) it really helps me to stay on top of the space I cover.

I’ve created a new category called Digest (view archives). Start with the Web Strategy Summary, then quickly scan the succinct and categorized headlines, read text for my take, and click link to dive in for more.

Subscribe to this blog in your feedreader, or use the email subscription box in the right column. Or you can subscribe to this digest tag only and not receive my other posts.

Web Strategy Summary
Facebook undergoes user revolt for latest redesign, although they trump most other social networks for usage. Expect to see more integration between social networks and traditional media sites like Twitter and BusinessWeek. Earlier this week, Twitter announced API integration with SalesForce –notice the connective tentacles from social networks spreading everywhere. This is a race to see who can spread the fastest.


Feedback: Facebook community not happy about latest changes
Communities always overtake the brand, and even in this case, Facebook’s redesign is getting some fire from many members, and Facebook may make some changes to meet the community concerns. Ben Parr from Mashable suggests Facebook should stay the course. I suggest next time, that the redesign have a bit more community testing and acceptance before making dramatic changes.

Usage: Facebook is for your Mom and Dad
Apparently so, since the “older” generation of “Women over 55 remain the fastest growing group, and growth among the teen and college-age set has been relatively paltry. In absolute numbers there are now even slightly more members between the ages of 45 and 65 than there are 13-to 17-year-olds.” says Wired

Deal: Twitter integrates with SalesForce
SalesForce CRM can now show simple displays of twitter conversations and discussions within it’s interface. This is the first step in many where social networks and communities become the first step in CRM. My take here.

Privacy: UK government discusses monitoring social networks
Fueled by the thought that terrorist discussions could be within social networks, the Guardian suggests that social networks like Facebook and MySpace could ‘hold information’ and perhaps make it accessible to authorities.

Spending: Social media marketing funding to increase
This data is from eMarketer, that indicates that most marketers are going to increase their social media spend, and only a few (3%) will decrease. These findings are related to the report we just published on the same topic.

Integration: BusinessWeek syncs Twitter Comments
One of the first media companies to integrate twitter comments is now BusinessWeek –which allows users to provide feedback and responses about articles from Twitter which will be aggregated on BW.

Transparency: Questions over transparency over Yelp –and other SNS
Yelp under continued scrutiny over how it’s treating restaurants and small businesses. There’s been increased criticism against this company as the community asserts control over restaurants, this quote sums it up best: “Yet as the site grows, some of the businesses scrutinized on Yelp are turning the tables and griping about the company itself.”

Best Practices: Online Moderation
This moderation professional is sharing a great deal of expertise, swing over to Mike’s blog.

Money: Tencent grows and grows
Tencent, a fast growing social network in China is generating revenues based off virtual goods. Their reporting healthy revenues at 70.5 percent or $719.1 million, a 95.5 increase over 2007.

Data: Social networks trump email
Social networks more popular than email says this report from Nielsen and covered by Cnet, and further goes on to show that member communities are more popular than email. Data from eMarketer via Cnet

Usage: Twtiter fastest growing soical network
Twitter’s growth up by says Nielsen sporting: “Unique visitors to Twitter increased 1,382 percent year-over-year, from 475,000 unique visitors in February 2008 to 7 million in February 2009,”

Irony: Government employees disocuraged to use social networks
Although these employees are encouraged to use social networks, they find it ironic they’re discouraged not to use these same tools.


Submit: I’m listening. If you’re a social network, or widget company, I want to know of your news, send me an email, or leave a comment below. Help me stay up to date but first, read how to score your announcements.

Hungry For Social Networking Stats? Then you should see my collection of Social Networks Stats for 2008 and 2009. Bookmark them, then share it with others as I continue to update it.

Weekly Digest of the Social Networking Space: March 18, 2009

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I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an industry analyst. By creating this digest (I started this over a year ago) it really helps me to stay on top of the space I cover.

I’ve created a new category called Digest (view archives). Start with the Web Strategy Summary, then quickly scan the succinct and categorized headlines, read text for my take, and click link to dive in for more.

Subscribe to this blog in your feedreader, or use the email subscription box in the right column. Or you can subscribe to this digest tag only and not receive my other posts.

Web Strategy Summary
There were several announcements at SXSW, primarily highlighting new apps, and connectivity between the iPhone and Facebook. Simple ads appear on Twitter, and security pros are ever concerned about social networks as they connect to each other.


SXSW launches: Facebook, Tweetdeck
Facebook made a series of announcements extending Facebook connect with the iPhone, and there are several other announcements from this Techcrunch roster. Tweetdeck allows users to publish to both Twitter and Facebook simultaneously. Best Buy launched an API that extends their corporate website, my thoughts.

Advertising: ‘House’ Ads on Twitter spotted
This screenshot shows some “house” ads (promoting the features and fuctions) on Twitter’s right hand column, this could be a potential placement for other types of ads.

Security: Social Networks post Threats
This interesting article suggests that as social networks continue to share data across multiple platforms that security risks are likely to be exposed. For example, information that you share cross network could be seen by friends that are connected to competitors –causing potential leakages. Expect more risks to surface as the social web continues to proliferate.

Best Practices: Streamlining Community
Social media scientists will appreciate the heavy recommendations in this article, which suggests the following: User anonymity should be forced, Barriers to participation should be as low as possible, Moderation should not focus on users or on comments in isolation, but on the relational quality of comments. Read more in attacked from within

Fandom: Coke’s Unexpected Facebook Community
Adage highlights the Coke community within Facebook that has grown –yet it’s not from it’s own marketing team, but instead from fans.

Deals: Pluck wins Batanga
Integrating with it’s Sitelife product, Pluck powers the Batanga Latin music portal and claims to have 38% increase in registrations since the deployment.

Strategy: MySpace continues to focus on hypertargeting
In this article based on interview with MySpace’s Chris DeWolfe, MySpace is critiqued for having slower growth yet maintains a large community. They plan to focus on hypertargetted ads which are customized to users.

Redesign: Facebook’s redesign leaves some wanting
Facebook’s redesign last week has indicated how the web is moving real time, however with every change comes drawbacks, RWW suggests that the profile pages are limited, access with twitter, and confusion between pages and profiles. Ugh, now I need to take a closer look to make sure I can tell the difference.

OpenStack: Twitter now oAuth compliant
Twitter has now announced compliance with oAuth, which will allow third party developers to access the data–without exposing your personal info and login info. Ya’ know all those twitter clients that require you to fully login with your user name and password? Now it could authenticate, keeping your password just to yourself.

Data: Twitter growth, small, but quickly growing
Comscore data shows that “In February, 4 million people in the U.S. visited the site, up from 2.6 million the month before, according to the latest data from comScore. That represents a 55 percent month-over-month growth rate, compared to 33 percent growth in each of the two months prior.”

Culture: Cell Phones Cameras + Teens = “Sexting”
A recent trend among teens is apparently to share photos of themselves in suggestive and inappropriate situations. This has led some contributors and receivers to be considered to be participating in illegal activities.


Submit: I’m listening. If you’re a social network, or widget company, I want to know of your news, send me an email, or leave a comment below. Help me stay up to date but first, read how to score your announcements.

Hungry For Social Networking Stats? Then you should see my collection of Social Networks Stats for 2008 and 2009. Bookmark them, then share it with others as I continue to update it.

Weekly Digest of the Social Networking Space: March 11, 2009

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I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an industry analyst. By creating this digest (I started this over a year ago) it really helps me to stay on top of the space I cover.

I’ve created a new category called Digest (view archives). Start with the Web Strategy Summary, then quickly scan the succinct and categorized headlines, read text for my take, and click link to dive in for more.

Subscribe to this blog in your feedreader, or use the email subscription box in the right column. Or you can subscribe to this digest tag only and not receive my other posts.

Web Strategy Summary
Facebook launches redesign, indicates that the web is moving faster to real time with Twitter-like features. Social Networks grow in online activity, it’s becoming a mainstream activity. Jive made a lot of noise with their new product launch (Social Business Software) yet the market needs to see the product –beyond vapor.


Redesign: Facebook becomes more real time
Facebook does a redesign (read the pronouncement), and makes it real time, you can see a variety of screenshots, all showing the real-time life streaming features. They are clearly watching what Friendfeed and Twitter are doing.

Usage: Social Networks 4th most popular online activity.
Nielsen Online shows that: Social networks and blogs are now the 4th most popular online activity ahead of personal email, Member communities are visited by 67% of the global online population, time spent is growing at 3 times the overall internet rate, accounting for almost 10% of all internet time, PDF, Nielsen Online, March

Launch: Jive attempts to redefine a category, yet where’s the product?
Jive has launched a new major version of their platform called Social Business Software (SBS) software which is intending to redefine this space as a new category for enterprise software. Will they succeed? It depends if customers are ready to adopt this phrasing –I’ll be watching. I want to get a product demo –beyond slides then I’ll blog some of my findings. Update: Scoble has a video interview with Dave the CEO, see part 1 and part 2. First video focuses on the famed tattoo.

Economy: Social Networks help cash strapped firms and brands
Forbes indicates that companies, marketers and PR professionals that want their money to go the distance are looking at social networks.

Ads: Social Networks should couple with Oscars
Interesting thought piece by CEO of Nielsen Online who suggests that social network adoption goes mainstream –esp during Oscars, giving advertising opportunities for brands. I say don’t limit this to just the Oscars, but look at other large TV events.

Identity: MySpace rolls out MySpace ID
Similar to other identity systems, this allows third party sites to access a MySpace users information and network contacts. Critics suggest that it’s too complicated and doesn’t support SSO. Why don’t they use OpenID?

Revenue: Tencent’s Monetization a Model
This interesting post suggests that China’s IM social network Tencent be a model that Facebook and MySpace copy. The stats? “TenCent was founded in 1998, has 355 million users, US$1.2B in annual revenues, and a US$11.2B market capitalization.” The challenge is that social networks act differently depending on each culture, deployment and features. Sure figure out what worked, but don’t expect it to work the same in Western markets.

Deployment: HiveLive
Thoughtworks launchess community powered by Hivelive, which is intended to be a customer focused community.

Opportunities for Twitter
Twitter has a few business opportunities, and this Business Week article shows that some of the opportunities include rich data about what people think and prefer –including celebrities.

Social CRM: Neighborhood America buddies with Microsoft
Although I’ve not seen what they are working on, they’re indicating that they’re going to connect with Microsoft’s Dynamic CRM, this is a trend, as we know that Leverage Software comes pre-integrated with SalesForce CRM. Expect to see more of this in the upcoming months.


I’m listening: If you’re a social network, or widget company, I want to know of your news, send me an email, or leave a comment below. Help me stay up to date but first, read how to score your announcements.

Hungry For Social Networking Stats? Then you should see my collection of Social Networks Stats for 2008 and 2009. Bookmark them, then share it with others as I continue to update it.

Weekly Digest of the Social Networking Space: March 4, 2009

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I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an industry analyst. By creating this digest (I started this over a year ago) it really helps me to stay on top of the space I cover.

I’ve created a new category called Digest (view archives). Start with the Web Strategy Summary, then quickly scan the succinct and categorized headlines, read text for my take, and click link to dive in for more.

Subscribe to this blog in your feedreader, or use the email subscription box in the right column. Or you can subscribe to this digest tag only and not receive my other posts.

Web Strategy Summary
The big trends? Facebook recoils from PR nightmare over terms of service and goes democratic style “let the people decide”. Social network adoption continues to increase with tools like LinkedIn, Congress, and takes the mainstream media as it gets overhyped. Several minor announcements from vendors, with more studies being done on how people actually interact with each other in these social tools.


Privacy: Facebook asks for Communtiy Feedback for ToS
Mark composes this well crafted PR blog post asking for community feedback on the next Terms of Service, that stirred a community revolt a few weeks ago. The question is, why didn’t they just do this in the first place? You can start to see some of the sample ToS that venturebeat is highlighting.

Usage: LinkedIn usage up, even during recession
Unsure about what goes up when everything else goes down? LinkedIn is in the midst of a growth opportunity, as well as other social networks as usage goes up from those that have more time –and need to connect to each other.

Adoption: Twitter takes Washington DC by Storm
AFP news reports that more political folks are now on twitter, and are tweeting live from congress and meetings.

Data: How people interact with Twitter
Twitter, a social network with microblogging features provides users the ability to rapidly exchange information. See how the breakdown of tools is used, most are using the web browser, and a few clients.

Data: Why Facebook Dominates MySpace
Compare the dominant Facebook vs MySpace traffic, stickablilty, and engagement, in this report from Compete which shows a few tipping points at the end of 2008.

Headcount: Changes in MySpace Exec Board
Related to the above: It appears that three executives are leaving MySpace, reportedly to start a new company. When you have this many leaders leaving at the same time, there was either a cleaning of the house by the board, or a revolt against upper management. Either way, MySpace must innovate to keep up with growing Facebook.

Usage: Facebook users only interact with a few
Despite those that have over 100 friends, most only communicate with a smaller subset of friends, and the rest is broadcasting to others. Now there’s not enough data presented to see if if content actually can still spread across those that do not interact. On a similar thread, primates appear to be prone to grooming.

Launch: Radian 6 releases new features
Socila media management company Radian 6 launches alert features, management features to tag information, and route ‘tickets’ to different team members could help brands manage their online reputation.

Culture: When ‘friending’ celebrities becomes in style
This interesting WSJ article tells Jeff Shapiro’s story of how he befriended (virtually that is) a few celebrities which quickly launched him into the inner circle of friending other celebrities.

Twitter: Brands jump on the Twitter wagon
The twitter wagon is getting more brands on board, the barriers to entry are low, there’s media hype, that results in these top brands to follow on Twitter and why.

M&A: Why the Twitter and Facebook deal fell through
BusinessWeek digs into why Twitter walked away from Facebook’s offer for acquisition, the quick: Uncertain valuation made the equity trade a risky bet for Twitter, that was already gaining traction.

Future of Social Networks
Fred Wilsons vision of the future of the social web, showcases some key attributes that entrepreneurs, investors, and others must know.

Expansion: UserVoice shoots for global
This young startup provides ’embracing’ software for companies and employees to submit ideas. They are now expanding with global reach by launching in different languages. I’d like to see them partner with Yammer to bring in-house innovation to companies.

Humor: Comedian Jon Stewart Tweets
This silly video pokes fun at Twitter —now we know it’s going mainstream

Humor: Stats about Social Networks that ought to be true
Gotta give credit to the brainz folks for coming up with this silly –yet sad– truth about the citizens of social networks.


I’m listening: If you’re a social network, or widget company, I want to know of your news, send me an email, or leave a comment below. Help me stay up to date but first, read how to score your announcements.

Hungry For Social Networking Stats? Then you should see my collection of Social Networks Stats for 2008 and 2009. Bookmark them, then share it with others as I continue to update it.

Weekly Digest of the Social Networking Space: Feb 26, 2009

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digest3

I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an industry analyst. By creating this digest (I started this over a year ago) it really helps me to stay on top of the space I cover.

I’ve created a new category called Digest (view archives). Start with the Web Strategy Summary, then quickly scan the succinct and categorized headlines, read text for my take, and click link to dive in for more.

Subscribe to this blog in your feedreader, or use the email subscription box in the right column. Or you can subscribe to this digest tag only and not receive my other posts.

Web Strategy Summary
This has been one of the busiest weeks to date, so the need for this digest is great. A trend to launch lifestreaming features is taking off, also Facebook extends it’s reach by connecting to commenting systems –expect that to grow even further. Community platform vendors launch education suites and listening tools, and companies like Sharethis that are collecting data have a platform opportunity.


Trends: AOL launches lifestream product
We’re seeing more and more lifestreams appear out of products, as indivudals publish on disparate systems, the need to aggregate in one place becomes important for both personal and brands. AOL launches their own lifestream product, emulating what others before them have done.

Trend: CIOs seeing opportunities of social network
This ZDnet article suggests that CIOs and IT directors are coming around to the benefits of social networks based on a recent panel that had with practitioners.

Launch: Mzinga launches Learning Suite
This Learning Suite is intended to make corporate training socialized by encouraging students to learn with and from peers. With this launch, they’ll extend to different buyers within the enterprise, from sales to HR, but may still have to deal with IT stakeholders.

Launch: Lithium launches measurement suite
I’ve given my thoughts on the product here, this product is a next generation community gauging tool that can help brands identify troublespots as well as receive automated and human recommendations.

Strategy: ShareThis has data, seeks to be platform
Data collection is powerful, but when you are able to make sense of it, it can be monetized to those who want to reach influencers. Sharethis, a popular sharing embed is now expanding their reach and aiming to be a data platform, they know who shares what and how.

Deployment: Facebook connect deploys in comments boxes
Pretty simple deployment, you can now leave comments on blogs that have connected with Facebook, expect more and more of this to happen.

Viewpoint: Google’s view on social network and open stack
Google’s Kevin Marks does a guest post on Techcrunch (it’s not really an interview right?) that discuses Google’s view on the open stack and connective tissues.

Revenue: Facebook and Apps ecosystem grapples with monetization
Adweek stirs the importance of the ecoystem of an application tax that may go into effect in order for Facebook to monetize and drive revenues. There’s been critical eyes cast (myself included) about using advertising on their network to generate revenues. Here’s some options to monetize web apps –and a breakdown of what’s popular.

Culture: Social networks harm children’s development and your health
Interesting research that indicates that social networks teaches children to be too focused on just about nothing. With this reduced attention span and immediate gratification, this causes concern for children who are not learning from the ‘real ‘world. Oh it’s also not good for your health, time to go to the gym?

Elitism? Twitter suggest causes an uproar
LA Times captures the essence: “Some high-profile Twitter accounts have been seeing astronomical jumps in the number of users subscribing to their profile updates — tens of thousands of new followers, in some cases.” many who are not on the list, are well, jealous.

Awards: Social Networking awards by Codie
Who won this category for Best Social Networking Solution the Codie Awards? Dow Jones g2, Dow Jones Business & Relationship Intelligence, Lithium Technologies, Mzinga, Neighborhood America, Inc, RM Honeycomb, RM Educational Software, SchoolNet, Inc. congrats (Update: these are finalists, not winners)

Advertising: Shift to social engagement ads
SFGate suggests that the next evolution in advertisements will pivot around social networks and communities. The challenge is, we’ve yet to see true numbers on click through rates to prove. I wrote a report on engagement ads, do read if you’ve access.

Campaign: Ford reaches for Social Networks for campaign
Pitching it’s cost effective Festiva car, Ford launches the campaign page calling individuals to create a video to explain why they want this car.

Deployment: Innovis launches social network
I meet with a lot of brands that are deploying their own social network, and as a result, we see deployments for every type of vertical, in this case, Innovis launches one for vendors and suppliers.

Privacy: Facebook withdraws Terms of Service
After the dustup last week with Facebook’s change in terms of service, they’ve now retracted, the third time making a mistake when it comes to privacy. Tip: ask first, then act human.

Ethics: Yelp under fire for extortion
Growing social network that allows customers to review restaurants (it’s a decision maker for patrons here in the bay area) is under fire for being accused of being an extortion racket to small businesses. Article suggests that some restaurant owners are offered to remove negative reviews for a few hundred dollars a month.

Hurmous Self-Assesment: What type of Facebook friend are you?
Go on, be honest, what kind of friend are you? I’ll be honest, I’m an exhibitionist.


If you’re a social network, or widget company, I want to know of your news, send me an email, or leave a comment below. Help me stay up to date.

Hungry For Social Networking Stats? Then you should see my collection of Social Networks Stats for 2008 and 2009. Bookmark them, then share it with others as I continue to update it.

Weekly Digest of the Social Networking Space: Feb 18, 2009

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digest3

I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an industry analyst. By creating this digest (I started this over a year ago) it really helps me to stay on top of the space I cover.

I’ve created a new category called Digest (view archives). Start with the Web Strategy Summary, then quickly scan the succinct and categorized headlines, read text for my take, and click link to dive in for more.

Subscribe to this blog in your feedreader, or use the email subscription box in the right column. Or you can subscribe to this digest tag only and not receive my other posts.

Web Strategy Summary
Twitter raises a very large round of funding, potentially enough to last the economic drought for their small company. LinkedIn and Facebook demonstrate they continue to grow –especially in a recession. More individuals are worried by Facebook’s new Terms of service, which the CEO has responded to.


Funding: Twitter raises $35mm –without generating any revenue
Raising money in a recession is always tricky, valuations fluctuate, and business models do too. Twitter raised a cool $35mm (one of the largest rounds since the recession was announced in Oct 08), despite not generating any revenue. Their hype, buzz, and accelerated growth (albiet a small community of estimated of around 5mm from some news sources) leave many wondering if they will generate revenue from brands.

Recession: Linkedin continues to grow during a recession
The social networking industry has opportunity during economic downturns, perhaps this is due to people having more time to after being laid off, those want to connect and find new opportunities, or the natural instinct in many social animals to find safety in numbers. Comscore data shows an increase in total unique views since the recession was announced in Sept. Do see this report from Pingdom that indicates that Twitter and LinkedIn’s network availability may be changing.

Stats: Facebook continues to grow
Now reported to have 175mm users with 600k new users everyday this social newtork continues to grow. Already saturated with you, now the fastest growing demographic is “Women over 55, up 175.3% in the last 120 days. Facebook growing faster with women than men in almost every age group.”

Feature: MySpace to index and search images
MySpace has confirmed that it recently went live, and indexes around 3 billion of the site’s 7 billion photo according to coverage by Techcrunch. This feature will allow people to quickly find related content, and could help with contextual advertising.

Security: Dangers of Social Networks
Recent PCWorld article discusses with so many people in one location the dangers of a social network being hacked and exposing a great degree of personal information in one place. Given users don’t’ pay for a contract, nor terms of service, this is a liability most don’t foresee.

Privacy: Facebook’ Terms of Service Scare
More than a few folks are concerned about private and personal data, but when articles that suggest that Facebook’s terms of service mean they can do anything they want at anytime, (like forever) it starts to scare on folks, do read Mark Z’s response.

Ning continues to grow, despite porn removal
A few months ago, Ning made a bold announcement to remove all adult content from their network, despite this gash in content inventory, they still continue to grow, Techcrunch cites Comscore data

Usage: Surge in Europe, acceleration in France
Comscore reports that social networking in Europe is up, with France having a 45% year of growth. Key finding: “Of the 282.7 million European Internet users age 15 and older who went online via a home or work computer in December 2008, 211 million visited a social networking site – representing a penetration of 74.6 percent”

Culture: Facebook is for the old?
Time Magazine gives some pretty silly –and somewhat true reasons why Facebook is for old folks, funny thing is, my parents nor my grandma is on it …yet.

Culture: Hackers take aim at celebrity accounts
Apparently, Miley Cyrus, who plays Hannah Montana, knows how to write a lot better than her hackers led on. This is the second case we’ve heard of Twitter being ‘hacked’ in a few months.


If you’re a social network, or widget company, I want to know of your news, send me an email, or leave a comment below. Help me stay up to date.

Hungry For Social Networking Stats? Then you should see my collection of Social Networks Stats for 2008 and 2009. Bookmark them, then share it with others as I continue to update it.