Report Details 5 Models to Organize Internally for Corporate Innovation

The third report in our series on Corporate Innovation, this report documents how companies have organized for innovation success. When innovation occurs in multiple pockets throughout a corporation, organizing to thrive and achieve results may seem an arduous––if not impossible!––task. In Catalyst Companies’ new research report, we detail five models that corporations are organizing under to achieve maximum efficiency, ideation, collaboration, and output from their innovation programs. It’s much like building an orchestral ensemble, wherein a conductor leads multiple musicians and instruments that must act in concert in order to make beautiful music. For each of the five distinct models for corporate innovation, we pair them with easy-to-grasp metaphors that relate to how musicians organize as they mature in their … Continue readingReport Details 5 Models to Organize Internally for Corporate Innovation

Research: Measurements Critical For Corporate Innovation Success

As part of my continued research stream on corporate innovation at Catalyst Companies, an Innovation Council, we’ve completed 3/4 research reports on how large companies are acting more like startups. Here’s some of the findings of how companies formalized innovation programs are shaping up. In this latest research effort, which I partnered with Jaimy Szymanski, looks at how companies are measuring their innovation efforts. Success of Innovation Programs Depends on Metrics We’ve identified the most common innovation programs in previous research. However, these programs – and innovation efforts themselves – will fail if metrics are assumed to be equal across all domains. Challenge: Early innovation efforts shouldn’t be measured by revenue –especially when compared to billion dollar product lines. So how … Continue readingResearch: Measurements Critical For Corporate Innovation Success

Graphic: Corporate Innovation Programs Come in Ten Flavors

Above: Click to see high-res version, of the 10 Corporate Innovation Programs Recently, at Crowd Companies, we published a research report on the Corporate Innovation Imperative (short version available on Slideshare), and found that companies are struggling internally with cultural pushback, but they’ve launched over ten innovation programs to help large companies become nimble. This handy graphic, is organized in the following way: It lists all ten innovation programs that companies are launching. Keep in mind, many companies are deploying several, but few are doing them all well. In our full report for customers, we have adoption and budget details. They’re organized with the center programs being internal programs, and the outside circle are programs that are partnering with the … Continue readingGraphic: Corporate Innovation Programs Come in Ten Flavors

Call for Insights: Innovation Success Measures Report

Do you have proven success measures for your corporate innovation programs? If so, we’d like to interview you for an upcoming Crowd Companies report that I’m working on with Jaimy Szymanski The report will showcase how companies are measuring success for each of the 10 corporate innovation programs established in previous Crowd Companies research. Looking internally and externally, we’ll examine how companies are determining the right objectives and key performance indicators (KPIs) to align innovation program efforts with over-arching corporate and departmental goals. This research will also delve into the challenges faced in measuring success, software and other tactics used for data analysis, and provide recommendations for aligning current digital, customer service, and product development metrics to fit with innovation programs. … Continue readingCall for Insights: Innovation Success Measures Report

Corporate Innovation Talent Strategy: Intrapreneurship, Universities, and Acquisitions

By Jeremiah Owyang and Jaimy Szymanski Corporations are struggling to keep pace with technology trends, but the real innovation challenge lies in their internal culture. In other words? The “tech issue” isn’t an issue! According to our recent survey, the top challenge companies face in corporate innovation is fostering an internal culture of experimentation and innovation (57%). Truly innovative companies focus on setting a foundation with the right people and empowering them, as well as governance, before large investments take place that lack direction, resources, or goals. These corporations are diversifying their hiring strategies in the face of rapidly disruptive technologies, consumer adoption of related trends, and the advent of new business models that emerge from the two. In order … Continue readingCorporate Innovation Talent Strategy: Intrapreneurship, Universities, and Acquisitions

How Advanced Corporations Innovate: Johnson & Johnson Innovation, JLABS

In our research on corporate innovation, we found the most advanced companies allow competitors to innovate in their own buildings. Johnson & Johnson Innovation, JLABS enables outside innovation inside the company. As a result, they’re improving the entire industry, including efforts of competitors, in order to positively impact society as a whole. Above: Crowd Companies’ Carl Bohlin addresses the council on our tour to JLABs in SF. At its nine sites within North America, JLABS gives startups the tools they need to level the playing field against large, corporate R&D teams. Half of each JLABS space is a common area with state-of-the-art equipment for use, while the other half is comprised of individual labs that help companies get started. JLABS … Continue readingHow Advanced Corporations Innovate: Johnson & Johnson Innovation, JLABS