Corporate Communications, Disrupted, Yet More Important Than Ever Before

Traditional Communications Disrupted: Bigger, Faster, Riskier. The rise of social technologies over the last few years has impacted the corporate communications department the first and often most severe.  From angry bloggers to ratings and reviews these departments were some of the first to respond, and take ownership.  In fact, Altimeter’s Research (figure 6.3) indicates that 30% of Corporate Social Strategists report to Corp Comm, 41% report to Marketing, where Corp Comm may reside under.  Despite this adoption, these departments have undergone three major changes. Nearly all Employees are ‘Corporate Representatives’. Both a blessing and a curse, now traditional corporate spokespersons are spread to any employee who participates in social communications –even if they don’t ‘officially’ represent the company.  Furthermore, we … Continue readingCorporate Communications, Disrupted, Yet More Important Than Ever Before