As part of our ongoing research on the Collaborative Economy industry, we collect, analyze, and forecast where this market is heading. In the spirit of transparency and sharing, we openly share this data with the open market.
Each of the three sheets are in continual production and improvement. They don’t stay static for long. Although you cannot edit the online sheets, you can download the files, then edit, splice, or use in your own presentations at will.
The first sheet, Startup Funding in the Collaborative Economy, is the most developed, with over a dozen tabs, which include analysis, graphs, and more. The second two, are works in progress. As the data in both fills up, we continue to analyze data, for charting.
In any case, please bookmark this page. If you found it useful, please share it with others on social media or email.
Above: This mature sheet features a comprehensive aggregation of funding in this market, which has ballooned to over $10 billion in a few short years. The workbook has multiple sheets for viewing by market and industry type, funding size, trends by date, and more.
Above: This newly-birthed sheet is still in its infancy. The goal is to collect stats for 2014 and enable it to be sortable for easy reference. I conducted a similar project in 2013, which is outdated, but serves as a useful benchmark for the early days of this market.
Above: Over a year ago, I started a timeline of brands (first edition) deploying in this market, launched an updated (second edition) version, and designed it to convert into a Google sheet that can be scored and used to derive case frequency information. While the data is nearly complete, the analysis portion will be improved over the coming period.
If you seek more in-depth information, please check out my Body of Work on the Collaborative Economy, a comprehensive starting point to all my publications. If you work at a large corporation, consider joining Crowd Companies, the council I created, focused solely on this topic.
As much as I personally enjoy analyzing markets in order to understand what it all means, and enabling decision makers to chart the landscape, this practice is also useful for understanding where things are likely to head over the coming years in this exploding market. I look forward to your feedback.
It’s the end of the year. This post is a reflection of the Collaborative Economy market and Crowd Companies in 2014, as well as a look towards what lies ahead.
The Collaborative Economy was a leading business topic of 2014. Over the past year, the Collaborative Economy movement has gained more attention from mainstream media, seen incredible pushback from the incumbents like taxi companies and obtained tremendous amounts of funding, while some startups created situations that left them exposed to intense scrutiny. Meanwhile, adoption by the public was forecasted to double (my findings on WSJ), it expanded into nearly every aspect of society, and shows no signs of decline. It truly is a movement in every regard.
Crowd Companies, has experienced over 100% growth. The council I founded, Crowd Companies, is now one year old, and we’ve also shown notable growth. We’re a membership for visionary leaders of innovative at large, established companies who want to embrace this movement – not be disrupted by it. We connect our members to a community of peers, industry experts and startups who are ready to partner. We host in-person and online events, and provide an archive of resources. If you work at a large company and want to learn more about our services, email me at email@example.com
The company has grown (see about page) and I’m joined by two full time team members, Angus Nelson, head of Member Success, Julie Viola head of Operations (with whom I previously worked for about four years), Laura from Zirtual, who leads coordination and special projects, and a host of other continuing business partners from our network and beyond.
Crowd Companies 2014, by the numbers, we’ve:
- launched with 24 brands as founding members. To date, we’re at nearly 50 members, over 100% growth in one year, see list of members,
- have hosted five in-person events, including two multi-day summits, topical based salons, and member meet-ups and our kick off event,
- conducted over 28 online, recorded webinar sessions for members,
- introduced over two-dozen vetted startups to the council to enable new partnerships,
- learned from industry experts like Lisa Gansky, Mark Hatch, Arun Sundararajan, Terry Young, as well as the White House, and more,
- expanded the Innovation Network of leading stratups to include Lyft, Indiegogo, Elance-oDesk and Brit & Co. Over two dozen startups are now involved,
- led the online discussion by publishing Honeycomb version 1.0 and Honeycomb version 2.0, Sharing is the New Buying (100K+ views), and 2015 is the Year of the Crowd (200k+ views),
- published 53 blog posts on Web Strategy, and conducted numerous guests posts on other websites, referenced by media,
- presented at business conferences like Dreamforce, Oracle World, SocialShakeup, Airbnb conference, LeWeb and more co-hosted the Resilient Summit in Kansas City,
- most importantly, we’ve seen a number of our members deploy to leadership positions in the market. Read the timeline and comments to see how they’re moving forward.
To scale, We’ve used as many Crowd Services, ourselves
We were busy trying to build a scalable business. To the best of our ability, we have tried to live the movement of access over ownership, on-demand services and tapping the crowd. We have been able to be efficient because we also live this movement as much as possible. We use co-working spaces like Breather and the Impact Hub on demand, tap ridesharing, stay at Airbnbs, use crowd-based services like Cloudpeeps, oDesk, Crowdspring, Shapeways and others. The Wall Street Journal invited me to share how we use crowd services.
We’ll be expanding the website to feature the successes our members have had in the market.
- We will continue to publish industry-leading research and documents that can be referenced by the industry as a whole.
- I will be speaking at a number of conferences, including the Swiss Economic Forum, Ouishare Festival, and the Collaborative Economy conference. I’m available to be booked through APB Speakers Bureau.
- We already have more than five events planned for our members, and we’re considering some which could be open to the public.
- We are growing in Europe and are planning a member event there in Q2.
- We are planning to hear case studies of consulting firms who’ve deployed with large brands in this market, to help tell your story.
If you’d like to understand where we believe 2015 is headed, and if you know of innovative leaders at large corporations that want to join the council, we look forward to connecting with you, please contact me at firstname.lastname@example.org – thank you!
To best illustrate some of our physical events –see gallery, below:
Above: Crowd Companies Spring Summit, SF 2014, a focus on sharing economy and maker movement, hosted by member Autodesk
Above: Private tour of Shapeways, a 3D printing factory
Above: Crowd Companies Fall Summit, NY, 2014, hosted by member Polycom
Above: Council Members from top brands share their perspective, Fall Summit.
Above: Crowd Companies Immersion Tours at Techshop with CEO Mark Hatch, SF
Above: We’re all connected, led by Angus Nelson, head of member success
Above: Crowd Companies members meet Techshop, Brit&Co, TypeAMachines, Custom Made, Shapeways and other startups
Above: Crowd Companies Fall Summit 2014, a focus on retail and future of finance hosted by member Polycom.
Above: Touring Shapeways 3D Printing Factory
Above: The team: Angus, Jeremiah, Julie (not featured are our many partners, contractors and crowd-based providers)
In the embedded presentation above, I assert that 2015 Is the Year of the Crowd, and make the point in a few ways:
- The growth in nearly every sector of society with the expanded Collaborative Economy (healthcare, logistics, municipal, corporate and more), see Honeycomb 2,
- Massive funding in this space, which has overtook funding to popular social networks, see spreadsheet,
- How the disruptive incumbents are pushing back –legitimizing the movement, see disruption deck,
- How brands are moving into this space, their adoption is clipping upward, see timeline of brands,
- How Crowd Companies, a council for large brands that we founded, which has experienced over 100% growth, see Crowd Companies.
Below is the predictions slide, which calls out an area for discussion across the whole movement. In particular, read Lisa Gansky’s piece on Fast Company on how the startups should start sharing the value with the people that are making them popular. I’d love to hear your thoughts on what the future spells for the Collaborative Economy in this coming year.
Ten Minute Video:
This presentation was from the LewEb keynote in Paris on Dec 9, 2014 (picture of audience), you can watch the live video, to get the full context of the slides, below:
Above Image: Honeycomb 2.0, click and access multiple sizes stored on Flickr, Please share widely, with attribution, non-commercially.
The first version had six industries –now it’s twelve
I’ll be releasing this graphic on stage tomorrow at LeWeb conference in Paris, on a session called 2015: The Year of the Crowd.
Seven months ago, in May 2014, we published the first version of the Collaborative Economy Honeycomb, which is also embedded at the bottom of this post. It contained six families of industries that are being impacted by P2P commerce, including: 1) Goods, 2) Food, 3) Services, 4) Transportation, 5) Space, and 6) Money. Today, we felt obliged to update the graphic, as it’s quickly expanded into many other industries and verticals. While many of these startups have been around for years, the new Honeycomb contains additional startups in the six original hexes, as well as noting expansion into these areas:
- Health & Wellness: For example, Helparound.co enables P2P diabetes care, including sharing of insulin and pumps.
- Logistics: For example, Postmates enables the final mile of delivery, and Roost enables P2P home storage.
- Corporate: Now corporations can have their own Uber-like experience with LocalMotion or build their own Airbnb with Near-me.
- Utilities: Power sharing with Vandebron, crowdfunded solar with Solar Mosaic, and WiFi sharing with Fon.
- Municipal: Cities are sharing street cleaning vehicles on Munirent, and public bike systems are heavily funded with Velib.
- Learning: Numerous startups enable students to share books on Chegg, as well as online training led by instructors and peers.
It’s worth noting that in the newer hex areas, they are often fewer logos as the market is young –in the more central hex areas, we had to remove logos due to excessive market crowding –a sign of market saturation in one area. I expect to see new hex areas in data, analytics, and a variety of new startups that offer help to providers such as insurance, financial services, benefits and more.
About this multi-month project
For transparency, these startups reflect those that were recommended by our members, industry experts, or which have received notable funding in the recent months. You can learn more about the funding, on this massive funding spreadsheet which has over 530 rows of funded startups, totaling over $7 billion in funding. The startups selected in this honeycomb have a Western market focus. You can create your own blank version of the Honeycomb for your own for your personal, business, or regional use, embedded below.
There are numerous folks we want to thank
We received input from our own Crowd Companies members and industry experts, and drew inspiration from folks like Brian Solis, who guided on the first iteration. To see a massive directory of over 9,000 startups in this market, please advance to the Mesh Directory managed by industry leader Lisa Gansky.
Additional input from: Lisa Gansky (@instigating), Neal Gorenflo (@gorenflo), Shervin Pishevar (@sherpa), Mike Walsh (@mwalsh), Brian Solis (@briansolis), Alexandra Samuel (@awsamuel), Bill Johnston (@billjohnston), Angus Nelson (@angusnelson), Augie Ray (@augieray), Jeff Rodman (@jeffreyrodman), John Sheldon (@jsheldonus), Jamie Sandford (@jsandford), Arun Sundararajan (@digitalarun), Jonathan Wichmann (@jonathanwich) and Vision Critical (@visioncritical). and special thanks to Vlad Mirkovic of Transart Design.
Access the services directly
Below, you can access direct URLs to each of the startups listed in the Honeycomb graphic, except for the cryptocurrencies which are decentralized resources. Again, this is just an example list of the 9,000 startups in this ever-expanding, heavily funded startup space.
Below: Each region, business, and personal usage will vary. In the spirit of openness and collaboration, we offer this blank template below (or access various sizes) for you to customize for your needs.
Below: For reference, the first Honeycomb (version 1.0), with the original six categories, is below:
Above image: Social Business Replicated by Collaborative Economy, Ver 1.1If you’re a social business professional, you’re in a prime spot to advance your career to the next phase: the Collaborative Economy.
For over ten years, I was a social business professional. I helped Hitachi launch their program as a full time employee in 2005, started this Web Strategy blog, joined Forrester Research, and became a founding partner at Altimeter Group. I saw the genesis, evolution, maturity, and integration of an entire market in less than a decade.
Today, another decade later, I’m witnessing the birth, growth, and emergence of the next phase of social connection: the Collaborative Economy. In social media, people created media and shared it on social networks. In this next phase, people are creating physical goods in the maker movement and by crowdfunding, and sharing them in revolutionary movement that we call the Collaborative Economy.
In the preceding graphic, you’ll see that many of the Social Business software players that I’ve researched are now replicating in the Collaborative Economy space, from profiles, data, APIs, apps, analytics players, corporate platforms, and more. I’ll be sharing this graphic and other data at my keynote at LeWeb in a week where I’ll be forecasting 2015 the Year of the Crowd.
Social Business was a fast-moving industry that’s starting to integrate into corporations. If you saw how that industry birthed and grew, and were a leader or practitioner, you’re ahead of the pack and can grow your career in this next phase, the Collaborative Economy.
If you’re a Social Business professional, here are a few resources to get you caught up to speed:
Click on the above image, or you can advance to the Spreadsheet of the Collaborative Economy Funding, to see a multi-tab analysis of funding, which I update on a regular basis. Caveat: This sheet is incomplete: People continually submit new data to me, and early stage funding is often not reported in public.
The Collaborative Economy continues to be a darling of tech investors. In a few short years, these companies have received incredible amounts of funding, totaling nearly $7 billion across 169 startups, with no signs of it slowing. Startups continue to seek investors to raise more funds, and investors are pressured by their own partners to get into the sharing and collaboration space. Here’s a few previews of what you’ll find in the sheet:
- This sheet contains ten tabs, with the main data tab having 513 rows, and five dynamic graphs, it includes:
- Summary tab
- Funding by Date (and year-by-year graph, and month frequency)
- Funding by Value in descending order (and graph)
- Funding by round type (a form of value)
- Funding by Industry (and graph)
- Comparison to popular social networks (and graph)
- As of today, there’s been a whopping amount of $6,884,248,411 funded in this market
- Span of Analysis is 12 years, however most has happened this year
- The transportation space has received the greatest amount of funding (see graph), dwarfing all other industries
- Total Startups Funded: 169
- Total Funding Events: 512
- Average Amount Per Funding Round: $14,933,294
- Average Total Funding Per Startup: $40,735,198 (that includes the outliers, like Airbnb and Uber)
- If you remove the outliers (Airbnb and Uber), the Average Total Funding Per Startup is $28,931,647
- There’s been more funding in this market than in Social Networks, by 26%, which I’ve written about on a prior post
Over the years, I’ve analyzed social network funding and the resulting social business software funding, and can see some patterns that are likely to repeat. Don’t expect most of these startups to succeed, as many are clones in a winner-take-all marketplace. Funding continues to pour in, and I expect us to cross the $7 billion marker in just a few months.
Transportation dominates the funding space, with Uber, Lyft, and BlaBlaCar taking the lion’s share. This is “market one” to be impacted, as there are significant numbers of idle vehicles that can be activated using mobile technologies. Crowdfunding, P2P Lending and other crowd-based currency industries are next, closely followed by physical space, and physical goods. Expect additional funding to follow in these categories.
I hope this sheet provides additional market clarity. You can use this funding data to forecast which types of startups will matter in the coming years. I had created a sheet tracking 2014 data, as I saw a surge in Q2. I am now abandoning that for the above sheet, due to the initial project success.