Archive for the ‘Career’ Category


People on the Move in the Social Business Industry, April 7, 2013

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There was an increased set of job moves this past month, primarily

Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour in. In this continued digest of job changes, I like to salute those that continue to join the industry in roles focused on social media, see the archives, which I’ve been tracking since 2007.

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People on the Move in the Social Business Industry:

  • Nick Cifuentes joins Nike as Global director of brand Analytics Will lead the global practice for Brand Analytics.  Coincidently, we’re related by marriage.
  • iCrossing appoints Amanda Peters as the new head of social media for the United States, based out of New York.
  • Dan Lyons, leaves RWW and now joins HubSpot
  • Jerome Pineau joins Sprinklr as Director of Product Management Lead product strategy and evolution
  • Cesar Castro joins Lithium Technnologies as Director, Social Strategy Consulting Cesar joined their social strategy consulting practice, focused on helping customers bridge business strategy with social media project execution.
  • Michael Tippett joins HootSuite as Director, New Products Michael is joining the Leadership Team where he will lead new product development and advise on M&A initiatives.
  • Steve Poppe joins Protica as Director of Marketing Marketing, Brand Building
  • Matt Campion joins SocialSphere as Director of Business Development/Client Experience New biz, client services/engagements, advising clients on social media influencer strategies.
  • Jon Burg joins Wibiya as Marketing Lead Lead all communications, growth and enhance social product growth.
  • Dee Anna McPherson joins HootSuite as VP, Marketing. Dee Anna will be responsible for crafting and executing HootSuite’s marketing strategy, with a focus on international growth and the Pro / Enterprise market.
  • Glen Kosaka joins Rignite as Vice President, General Manager Runs all business operations including marketing, sales, and service.
  • Christian Glason joins Humana Inc. as Social Media Community Manager Community Manager for Enterprise Social Properties and Line of Business Social Media Marketing Consultant.
  • Mark Evans joins Anametrix as Sales Director Evans will sell the Anametrix marketing analytics solution to Global 2000 companies, top publishers and digital agencies.
  • Kelly Gibson joins Anametrix as Sales Director Gibson will sell the Anametrix marketing analytics solution to B2C Global 2000 companies, publishers and digital agencies.
  • Joe Wasco joins Anametrix as Sales Director Wasco will sell the Anametrix marketing analytics solution to B2C Global 2000 companies, publishers and digital agencies.
  • Constantin Basturea joins Accenture as Manager social business transformation, I’ve been his fan, for a number of years.
  • Shannon Stairhime joins Constellation Brands as Enterprise Community Manager Promoting the use of community as an enterprise tool to create efficiencies and increase workforce collaboration
  • Alan Belniak joins Staples as Senior Manager of Content Strategy Helping the company determine, articulate, and execute a content marketing strategy for multiple customer segments.
  • John Schaub joins HootSuite as Director, Information Systems John will be responsible for building up and overseeing HootSuite’s Internal Information Systems team.

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Please congratulate the new hires!

 

People on the Move in the Social Business Industry, March 5, 2013

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At the start of each year, we often see a flood of new hires, as many are hired over Q4 for the new year. Find out who’s investing in social business by tracking who got hired, the savvy will examine role, industry, title to find interpret growth in our space.

Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour in. In this continued digest of job changes, I like to salute those that continue to join the industry in roles focused on social media, see the archives, which I’ve been tracking since 2007.

potm-banner-2


People on the Move in the Social Business Industry:

  • Congrats to @SteveRubel has been promoted and named Edelman’s chief content strategist.
  • Mike Lewis joins Peoplefluent as CMO Drive the companies brand, demand generation and overall marketing strategy.
  • PulsePoint Group a management and digital consulting firm has onboarded Matt Ceniceros, a leader in technology marketing and communications.
  • PulsePoint Group a management and digital consulting firm has hired Deborah Godfrey, Ph.D., a nationally recognized research and branding expert
  • PulsePoint Group a management and digital consulting firm has onboards Ahmed Khamash, a social media business strategist
  • PulsePoint Group a management and digital consulting firm has hired Patricia B. Smith, an award-winning medical journalist
  • Dachis Group rehires Peter Kim, a Chief Solutions Architect.
  • Julian Hannabuss joins HootSuite as Director, Revenue Operations and will be responsible for implementing processes to improve and measure HootSuite’s go-to-market effectiveness.
  • Tina Daniels joins Syncapse as Chief Revenue Officer Ms. Daniels and will oversee sales, account management and dedicated service functions.
  • Katie Soo joins Dollar Shave Club as Sr. Marketing Manager (Head of Social Media) and will be eading up social media strategy for Dollar Shave Club, and leading member marketing & relationship management efforts.
  • Jane Kim joins Thismoment as Strategic Project Manager where she will plan, execute, and finalize project deliverables for DEC deployments.
  • Jim Swanson joins Thismoment as Inside Sales Target focused on enterprise accounts, help with lead generation, and build the sales team pipeline related to the Distributed Engagement Channel (DEC).
  • Mike Bloomberg joins Thismoment as Sales Engineer conducting DEC product demonstrations, client needs assessments, development of technical specifications, and client onboarding.
  • Dean Casalena joins Thismoment as Senior Custom Solutions Developer and will prototype and develop innovative DEC full stack engineering solutions to unique customer requests. Support front-end engineers.
  • Shirley Foster joins Thismoment as SVP, Engineering and will work with the DEC Platform team to adopt Agile to speed product delivery,
  • Shantel Shave joins HootSuite as Director, Demand Generation and is developing a centralized demand generation team and dependent systems for repeatable marketing activities such as data services and analyses, media and event planning, and lead generation and nurture, keeping the business well fed and happy through innovative, optimized top- and mid-funnel tactics and campaigns.
  • Ilja Rotelli joins Riot Games as Director of Community Team as the lead for Riot’s Community team
  • Kelly Tirman joins Wells Fargo as Social Media Marketing Consultant on the Enterprise Social Media team Social Media Marketing Consultant to the WBR Line of Businesses
  • Dave Scalera joins Acquia as Regional Director Managing focused on new and existing business in the Northeast.
  • Tom Wentworth joins Acquia as CMO focused on Marketing Strategy
  • Jeffrey Saenger is promoted at Lithium Technologies as VP, Social Strategy Consulting. Jeffrey will be leading Lithium’s new social strategy consulting practice, focused on helping customers bridge business strategy with social media project execution.
  • Michael Lowe is promoted at Golf Channel, NBC Sports as VP Product Development & User Experience and will lead web and mobile product vision for all digital e-commerce and media platforms.
  • Olivier Silvestre joins Anametrix as VP of Client Success Olivier Silvestre will lead the company’s efforts in ensuring clients drive full business value with their marketing campaigns.
  • Brian Crouch joins SDL as Director of Social Media To implement SDL’s Social Hub strategy to improve the company’s awareness and engagement in social media.
  • Jeff Hora joins SDL as Senior Community Manager Drive community strategy, manage community communications, build community relations, create, manage and deploy community-facing content and report on community analytics.
  • Warren Sukernek is promoted at SDL as VP Social Business As Vice President, Social Business, Sukernek is responsible for building awareness and consideration of the SDL brand and its products by increasing the utilization of social media internally.
  • Tim McCord joins GMR Marketing as VP of Digital Strategy McCord, who will begin at GMR on 2/18/13, will be working closely with GMR’s booming digital department to expand the impact of the agency’s digital, social and mobile capabilities with brands across the globe.
  • Shashi Bellamkonda joins The Bozzuto Group as Vice President – Digital Marketing Manage and innovate digital marketing strategies for the six divisions with The Bozzuto Group and clients.

Submit a new hire:

Seeking a job?

, which includes paid submissions from the top brands in the world.

Additional Resources:

Please congratulate the new hires!

 

People on the Move in the Social Business Industry, Jan 18, 2012

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At the start of each year, we often see a flood of new hires, as many are hired over Q4 for the new year. Find out who’s investing in social business by tracking who got hired, the savvy will examine role, industry, title to find interpret growth in our space.

Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour in. In this continued digest of job changes, I like to salute those that continue to join the industry in roles focused on social media, see the archives, which I’ve been tracking since 2007.

potm-banner-2


People on the Move in the Social Business Industry:

  • Christopher Carfi joins Swipp, Inc. as VP, Platform Products Chris will be leading Swipp’s platform efforts for enterprises and developers.
  • Talented and former colleague Zach N. Hofer-Shall joins Twitter, running Certified Products program, his inbox overfloweth.
  • Shel Holtz is now working with Academy of Art University, SF, teaching a 15-week graduate course on social media in mid February
  • Leona Hobbs joins Sequentia Environics as Head of Agency Services strategic direction, service innovation and talent development
  • Michael Rubin joins Allstate as Senior Marketing Manager, as Social Media Lead social media efforts to drive engagement, strengthen relationships and increase brand awareness.
  • Kim Snedaker joins Barclaycard US as Assistant Vice President, Social Media Developing, launching and managing social media strategy and initiatives for US operations.
  • Tom Diederich joins Percona as Community Manager managing community/social media at Percona, the largest independent MySQL services company. Percona provides MySQL support, consulting, development, and training services to customers worldwide including Groupon, Facebook, eBay, Craigslist, LivingSocial, and Box.
  • Nick Cicero joins Livefyre as Lead Social Strategist Building leading social engagement strategies for publishers and brands internationally.
  • Pelin Thorogood joins Anametrix as CEO Thorogood will direct the company’s strategy, expand the team to meet rapidly growing customer needs and introduce groundbreaking platform innovations.
  • Travis Williams joins Thismoment as Designer responsible for supporting all design projects at the company, working closely with the sales and marketing teams to produce creative assets and marketing materials as well as design as needed by Thismoment customers.
  • Jeff Carpenter joins Thismoment as Software Engineer responsible for translating designs into functional web (and mobile web) sites using HTML, CSS and JavaScript on the DEC platform.
  • Lisa Thoman joins Thismoment as Account Executive Selling the Distributed Engagement Channel (DEC) directly to clients and agencies located in their designated sales region.
  • Justin Morrison joins Thismoment as Director of Sales Sell the Distributed Engagement Channel (DEC) software solution to senior-level executives within the Fortune 1000 as well as Top 100 advertising agencies.
  • Emmett Keyser joins Thismoment as Systems Engineer Oversee the DEC information systems.
  • Teri Foley joins Thismoment as Senior Trainer Teach customers how to utlize DEC.
  • Christien Louviere joins Anametrix as Sales Director – Southeast Christien leads the new Anametrix Southeast office from Atlanta.
  • Paul Taft joins Anametrix as Sales director – Northern California Paul will lead the new Anametrix Northern California office from San Francisco.
  • Jill Nissen joins Gigya as Acting Chief Privacy Officer and will provide expert guidance to company executives and clients on consumer privacy regulations, laws, and best practices in the US and EU.
  • Richard Korzeniewski joins HootSuite as Regional Sales Director On the strategic accounts team and is responsible for the following five vertical markets: Media & Entertainment, Telecom, Transportation, Chemicals and certain Boston-area accounts.

Submit a new hire:

Seeking a job?

, which includes paid submissions from the top brands in the world.

Additional Resources:

Please congratulate the new hires!

 

People on the Move in the Social Business Industry, Dec 18, 2012

1

Find out who’s investing in social business by tracking who got hired, the savvy will examine role, industry, title to find interpret growth in our space.

Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour in. In this continued digest of job changes, I like to salute those that continue to join the industry in roles focused on social media, see the archives, which I’ve been tracking since 2007.

potm-banner-2


People on the Move in the Social Business Industry:

  • Jason Falls joins Cafepress as company’s Vice President for digital strategy, he is quoted as having the mission to “interact more with our customers and users and feed off them so we make that experience better.”
  • Stephanie Agresta joins MSL Group as  global director and leader of social media and will help drive business growth, and will oversee the digital strategists, social and digital tools, processes and services across North America.
  • Randi Zuckerberg Joins NBC Universal’s Digital Advisory Committee, more recently, she co-produced a new reality TV show on Bravo about the tech world called Start Ups: Silicon Valley, and she is reportedly casting for a spin-off show of New York startups.
  • Jeremy Porter joins Definition 6 as Director of Unified Communications Manage social media, content marketing and influencer communications groups for the agency’s Atlanta, New York and London teams.
  • Leandro Perez joins TIBCO as Head of Global Product Marketing Develop and position tibbr product messaging, manage analyst relationships, create sales collateral, and work closely with tibbr sales and marketing on global lead generation activities.
  • Emanuele Quintarelli joins Ernst & Young as Digital Transformation Leader (Mediterranean Area) Develop and strengthen the Digital Transformation offering with a focus on Social Business, Digital Customer Experience and Multichannel Strategy
  • Christopher Penn joins SHIFT Communications as Vice President of Marketing Technologies. Chris will work with account teams to offer to clients marketing services that deliver measureable value.
  • Peter Fasano joins Social@Ogilvy as Senior Vice President and head of Social@Ogilvy, Atlanta. Fasano leads a growing team dedicated to developing and implementing social business strategies and solutions for clients.
  • Lisa Grimm joins space150 as Director, PR and Emerging Media As director of PR and emerging media at space150, Lisa’s time is devoted to building space150′s PR and marketing communications practice and developing integrated marketing strategies for clients.
  • Hillary Brown joins Blue Compass Interactive as Online Marketing Associate Brown will lead the agency’s social marketing services with core responsibilities for developing and managing client social media campaigns, online collaboration and brand growth.
  • RJ Reimers joins 7Summits as President. In his new role, previously held by 7Summits CEO Paul Stillmank, Reimers continues the company’s mission of developing and deploying innovative social business solutions and cultivating strategic client and partner relationships.
  • Joakim Nilsson joins Unified Inbox as Head of Product Marketing product positioning, branding and sales
  • Liz Gross joins Great Lakes Educational Loan Services, Inc. as Social Media Strategist Lead social media planning, strategy, and implementation
  • Ryan Ricci joins 33 Across as VP of East Coast Sales VP of East Coast Sales

Submit a new hire:

Seeking a job?

, which includes paid submissions from the top brands in the world.

Additional Resources:

Please congratulate the new hires by leaving a comment below.

People on the Move in the Social Business Industry, Nov 25, 2012

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Find out who’s investing in social business by tracking who got hired, the savvy will examine role, industry, title to find interpret growth in our space.

Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour in. In this continued digest of job changes, I like to salute those that continue to join the industry in roles focused on social media, see the archives, which I’ve been tracking since 2007.

potm-banner-2


People on the Move in the Social Business Industry:

  • Paul Gilliham joins Adobe as Director of Community of Marketing Cloud and will build Marketing Cloud’s community and social support, advocacy and product co-creation strategies.
  • Mark Tamis joins Hearsay Social as VP of Customer Success, EMEA Based in Paris, France, Mark is working on Hearsy Social’s international market expansion into Europe doing a number of tasks such as assisting the Marketing efforts, supporting Sales, and helping clients be succesful with their customers. 
  • Ben Parr launches #Dominate Fund along with partners as a VC firm that invests in technology and media (hollywood)
  • Chris Dixon joins as a VC at Andreessen Horowitz.
  • Su Ning Strube joins HootSuite as Director of Internal Information Systems Responsible for development, implementation and oversight of HootSuite’s customer/business intelligence practice.
  • Farbod Deylamian joins Conversocial as Corporate Account Executive Farbod joins Conversocial from Extole as a Corporate Account Executive, and will be responsible for selling Conversocial’s SaaS offering to U.S. based accounts
  • Dennis Goedegebuure joins Airbnb as Head of Global SEO Global SEO strategy for Airbnb
  • Kat Armstrong joins ActMobile as Director of Social and Community Building and directing the social presence for ActMobile and managing the community as it evolves.

Submit a new hire:

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Additional Resources:

Please congratulate the new hires by leaving a comment below.

The Four Elements of Career Management in Business

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Successful career professionals manage four strategic elements in their career, I invite your comments to add to the discussion.

Like managing your own money, business, or family, careers need a strategic approach.   Many business folk get over focused in their current job, unable to see the areas of defencieny in the other areas of their career, and some over-focus on education and are unable to convince employers they have the experience.  The savvy business person has balance across at least four elements.

While I’m not a career coach, these observations are just mine from interacting with a broad set of executives, leaders, and up and comers.  I’ve found that they manage four elements:  1) Education (which doesn’t just mean college degrees) 2) Capability (obtaining applicable current market skills), 3) Network (growing a community that opts in to help you) 4) Experience (proof that you’ve done it before, and can do it again).  Also, these elements are geared towards the market I serve: Business.  It may not be applicable to specific skilled positions, medicine, military careers, and areas I don’t have viewpoints on.

First, an assumption:  Anyone who’s strategically investing in the four elements has already demonstrated career tablestakes of: seeking a market of opportunity, desire and personal motivation, ability to effectively communicate in person and online, and understand social dynamics of working with others.  If one doesn’t have those baseline skills it’s hard to glean benefits from the following four elements:

The Four Elements of Career Management in Business

Element Description What No One Tells You
1) Education This includes both formal training (degree/certs/classes) as well as self-training (reading, ongoing classes, books, reading blogs). Successful careers often start here.  Getting education to understand the broad concepts and overview of your industry is crucial.  However, don’t over-invest here without having experience.  While education is crucial, it’s a form of potential energy, and what you do with your education is more important than the paper itself. While a bachelor seems baseline in business now-a-days, education is often listed at the bottom of most resumes.
2) Capability These are the raw skills to complete your career jobs. These can include data, developing strategies, project management, software management, programming, or a wide range of knowledge working. Although most agree having both strategic and tactical skills are needed, it’s key to know the difference. Strategy are tasks typically done above the shoulders and tactics are done below. Core strategy skills on research, analysis, planning, communicating, management and measuring will each consist of several tactical skills to complete, use both in tandem.
3) Network These are the people in your career that you can rely on that will help you when you ask, or will voluntarily help you without asking. Like all relationships, your business network requires constant attention and grooming. Don’t be that person who just comes around when you need something, (self-preservation opportunities are painfully obvious) but be there to help others, and maintain an ongoing relationship. If you have this skill and none-others, you will be seen as only a social butterfly and may not get hired outside of social events.
4) Experience Solid careers may have a series of job positions that align around a common career theme (marketing, management, software, verticals, etc) and having a solid track record is key. For those getting started in their career this is a conundrum, as most entry level positions are seeking the experienced. Focus on volunteering, interning, and attending local events to get networked. In the end, this row becomes crucial as it’s the majority of one’s resume.  Depending on your industry, getting a wide variety of experiences from buyer vs vendor vs agency vs consulting may grow your vantage point.

Approach your Career Strategically, Investing in Each Element
Before investing in bolstering each of these four elements, develop a strategy and actionable approach, start with these three:

  1. Savvy careers manage all four elements in balance.  The goal is to have balance and obtain effectiveness in all four of the elements, as being deficient in one will hinder one’s career.  Don’t over-invest in one area and neglect another, it will decrease your over all value to the market, and opportunity to monetize and grow.  I’ve met many a MBA grad who lacks experience, and becomes frustrated with obtaining an entry level job after spending thousands of dollars on a degree.  In the 2001 recession, I saw individuals remove their MBA from resume, as it over qualified them for positions.
  2. The strategic will leverage one element to grow another.  Use one element to grow another, increasing your market value.  For example, using workshops or accredited training gets you new knowledge, but also applicable skills.  The savvy will network with classmates and teacher to build their network, increasing overall value.   Or find networking opportunities where you can host events and glean knowledge from attendees, increasing your education.   Or a trick that I deploy, actively share your knowledge that you gain in social tools (like this blog) so your network grows without ever leaving your desk.
  3. Action: make a self-pact to invest X hours outside of your day job.  Make a promise to yourself, your current employer, your future employer, and your family:  Devote a certain amount of time to investing in these elements outside of your day job.  For example, I make it a point to read and maybe blog for up to two hours each morning before I check email.  I call this “paying yourself first“, as soon as you open email, you’re paying someone else.  Or, attend events on a monthly basis related to your career, and be involved as a volunteer.  Make a pact, and invest in your own career.

This is just my point of view, I’d like to kick off a discussion on what you see are critical career elements to manage.  What do you see as critical elements?  What could you add?