London LeWeb: Faster Than Real Time

I’ll be at LeWeb London with brands, and the agencies and software vendors who serve them as a keynote and co-host on the social track with Cedric Giorgi , I hope you’ll join us! I’m pleased to attend LeWeb this June in London (new venue, new date, same quality show) it’s one of the highest production conferences in our space at scale. One of the fantastic things of the high-production global show is the focus on the future of how the web is moving the world, business, and ourselves forward. I’m glad that Loic has selected the theme “Faster Than Real Time” based on Altimeter’s research themes (Adaptive Org), which will stem the many speeches at the event, and I’ll … Continue readingLondon LeWeb: Faster Than Real Time

Keynote Slides: Lead the Dynamic Customer Journey

The embedded slides below are from the Digital Blue Conference held in Miami, on March 2, 2012. The goal? To help digital marketers at health insurance companies best understand how the industry is changed, who’s innovating, and what we can learn from best of breed in other markets. We’re seeing a trend where marketers must integrate POE (Paid, Owned, and Earned) into a single strategy, and presented case examples of how corporations are doing this now. I also featured how esurance spanned all two phases of Awareness, Consideration and crossed POE in an integrate approach. You’ll see a few innovation examples including: How H&R Block reaches customers in a number of channels How Mayo Clinic, an early pioneer reaches to … Continue readingKeynote Slides: Lead the Dynamic Customer Journey

Join Altimeter Group at SXSW 2012

Left: Downtown Austin, 2007 Will you be at SXSW this year? This year, we’ll have another cadre of Industry Analysts there, please join me and my colleagues in learning, sharing, and networking at this annual festival. I’m excited to return for my 5th interactive festival and it’s been fascinating to watch it grow and change to now include many business folks. Altimeter Industry Analysts at SXSW, 2012 Rebecca “Trail blazer” Lieb, Industry Analyst (Content, Media, Advertising) will be present Mar 9-13th Susan “Deadshot” Etlinger, Industry Analyst (Analytics, Data) will be present from, Mar 9-13th Chris “Shotgun” Silva, Industry Analyst (Mobile Strategy) will be present from, Mar 9-13th Brian “Wrangler” Solis, Industry Analyst (Business Transformation) will be present from, Mar 8-12th Jeremiah “Cowpoke” Owyang, … Continue readingJoin Altimeter Group at SXSW 2012

Keynote: Social Business Workshop at Amplify, with a focus on Regulated Verticals (Video and Slides)

A few weeks ago, I had the honor of presenting at Sydney’s Amplify festival, which was hosted by AMP, one of the largest financial institutions in Australia.  I spoke three times, from workshops and keynotes.  A majority of the attendees were employees from AMP, and a sprinkling of folks from outside also attended. What struck me as very fascinating was how this event, which was organized by Annalie Killian, was leading the charge of innovation at the firm.  I asked her title and she told me she was the “Director of Magic”, and boy did she deliver.  It’s rare to see organizations to fund innovation events as much as AMP does, but a great way to learn is to bring … Continue readingKeynote: Social Business Workshop at Amplify, with a focus on Regulated Verticals (Video and Slides)