Book Review: ‘Good For Business’ Asks The Right Questions, But Doesn’t Give the Answer

I’m attending Steve Forbes’s CMO event in Florida with Charlene Li, and part of the recommended reading for all attendees is the book Good for Business, which came nicely packaged to my desk. Not one to defy Steve Forbes, and certainly wanting to be a … Continue readingBook Review: ‘Good For Business’ Asks The Right Questions, But Doesn’t Give the Answer