The Collaborative Economy is for Business to Business

The Collaborative Economy, which includes the sharing economy, maker movement, crowd funding, and crowd lending, is perceived mainly as a peer-to-peer movement. Yet, it’s not limited to individuals helping each other alone. Companies, both large and small are replicating the same strategies and tactics to improve their own business. Companies themselves are becoming like peers – collectively tapping into this collaborative space. Ten years ago, with the rise of social networks like Myspace, Friendster and Facebook, we saw companies becoming frustrated because they were not able to participate in these peer-to-peer social networks. As a response, we saw the rise of branded, online communities emerge, such as Lithium, Jive, Telligent, Chatter, and Mzinga.  Today, a majority of corporations have their … Continue readingThe Collaborative Economy is for Business to Business