Beyond Tools, Marketers Must Focus on Content (Altimeter Report)

Marketers, have you ever been in an agency pitch that focuses on the tool and channel and forgets about content? Or, from the other side of the table, have you ever had a client on the brand side ask you for your Twitter/FacebookPinterest strategy –but … Continue readingBeyond Tools, Marketers Must Focus on Content (Altimeter Report)

Webinar Recording: Impact of Social Technologies to the Analyst Industry

Earlier this week, we hosted a joint webinar with Barbara French of Tekrati, Jonny Bentwood Edelman AR practice, and Carter Lusher of Sagecicle (Carter and Barbara were able to make it to The Hangar, see pic).  The topic?  To explore how social technologies impact the … Continue readingWebinar Recording: Impact of Social Technologies to the Analyst Industry

Register for the Webcast: The Impact of Social Media on the Analyst Industry #SocialAnalyst

Social technologies have impacted every industry, and most in a disruptive nature as middle men (and women) have been cut out, consumers turn to each other, and the lines of communication have become direct. The Industry Analyst space, which is known for research, advisory, insights, … Continue readingRegister for the Webcast: The Impact of Social Media on the Analyst Industry #SocialAnalyst

Social Media Marketing Storyboard #2: The Social Reef, an Industry Perspective

Social Reef: An Industry Perspective View more presentations from jeremiah_owyang. The last time I did a storyboard, it received positive reviews, so I’ve decided to do it again.  Often, I have a hard time describing to others what I do for a living –just exactly … Continue readingSocial Media Marketing Storyboard #2: The Social Reef, an Industry Perspective

Report: Social Media Marketing Up During Recession

I’m sitting across the street from the SXSW convention center, yesterday the organizer Hugh Forrest told me that attendees to the Interactive portion (a great deal with a focus on social) was up aprox 20% (just an approximation). I’ve seen many social media strategists (see … Continue readingReport: Social Media Marketing Up During Recession