As Brands Continue to ‘Pollinate’ the Social Web, Expect Corporate Websites to Aggregate

Brands are pollinating the social web with easy-to-share features like Sharethis. As conversations splinter across the web, brands must prepare to aggregate those same conversations on their corporate website. As a result, the trusted conversations will centralize back on product pages. [Trusted conversations have fragmented to the social web –shifting the balance of power to communities] Social Pollination: Brands Currently Spreading to Communities Why: Brands are trying to let their corporate and social content spread to many different communities in Facebook, Twitter, Email and others. Examples: Any blog post, press release, or product page that encourages readers to share the content to other locations.   Any brand created Facebook fan page, flickr account, or Twitter account. Risks: Letting content spread … Continue readingAs Brands Continue to ‘Pollinate’ the Social Web, Expect Corporate Websites to Aggregate

Sponsored Aggregation: Impacts to Twitter, Federated Media, Microsoft, and the Community

My job is to dissect new and moving parts into ways that business decision makers can understand, I hope to do just that: Web Strategy Summary Twitter is finally monetizing. Working with social media marketing vendor Federated Media, Microsoft has sponsored an aggregation tool that collects all the voices and tweets of executives. While none of the executives were paid, and it’s not influencing their editorial, these public tweets are being monetized by the brands involved. (Added this previous sentence, thanks to Dom in the comments) It’s featured from the Twitter homepage (top right column) this program called ExecTweet gives exposure to the voices of executives and promotes Microsoft’s campaign. Getting the Facts I just got off the phone with … Continue readingSponsored Aggregation: Impacts to Twitter, Federated Media, Microsoft, and the Community