Roadmap: Five Phases of Digital Eras

Five Phases of Digital Eras Roadmaps directionally guide us when situations are unclear. To guide me, I often used this framework in client work, speeches, and reports. It serves us to see how technology is rolling out in our lives, as Scott Monty said, it could a “chart of your life”. It’s not just for me, it’s for all of us to use in our personal and professional planning. As we approach the anticipated recession, now is a good time to publish this roadmap, as we’ve seen economic conditions shape each era. For example, in the Internet Era, the dot coms experienced a shakeout in the 2001 recession. Next the Social Media era became a low-cost channel in the next … Continue readingRoadmap: Five Phases of Digital Eras