The Six Ways Your Business Will Use Mixed Reality

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By Jaimy Szymanski with Jeremiah Owyang

Though consumer applications may receive most of the fanfare, mixed reality technologies offer enterprises many opportunities to supercharge employee skill-sets as well.

Utilizing internal-facing augmented reality (AR) and virtual reality (VR) applications––often referred to simply as “XR” for “extended reality”––companies can increase collaboration and transform traditional approaches to education and training, repairs and maintenance, sales, product and site design, and more.

The latest report from Kaleido Insights’ we published “Prepare for the New Reality of ‘Super Employees,’” explores in detail the most effective cross-departmental use cases of mixed reality within organizations. These are applicable to a variety of industries (see Fig. 1 below), with advantages of utilizing XR over traditional processes, practices, and legacy technologies abound. The six enterprise use cases are:

  1. Engineering and Design Modeling: Utilizing 3D modeling in engineering products is a tried-and-true method in most manufacturing environments. Reviewing designs in a collaborative VR space offers novel opportunities as traditional computer-aided design and modeling (CAD/CAM) technologies evolve.
  2. Training and Employee Education: Conducting training exercises in a VR environment offers many benefits over real-world programs, including increased safety; managing information transfer amidst high employee turnover; scaling trainers; and upskilling existing workers.
  3. Real-time Information Overlay: Primarily a use case meant for AR, real-time information is provided to a viewer utilizing wearable AR headsets or accessible through a mobile device or tablet via an AR app, while simultaneously viewing real-world surroundings.
  4. Theft Protection: Though primarily retail in its industrial application, theft protection is an emerging use case utilized by large retailers to combat shrinkage of high ticket-value items.
  5. B2B Sales: VR and AR can offer new, immersive opportunities to sell industrial products while simultaneously increasing portability and scaling salesperson efforts.
  6. Marketing and Entertainment: AR and VR content marketing is a growing field for digital marketers looking to reach audiences in new, engaging ways in order to compete with other online and mobile experiences.

From designing machinery in a collaborative VR space to avoid collision issues, to utilizing AR wearables to overlay information for technician repairs in real-time, the XR space is filled with opportunity for innovative corporations seeking to empower “super employees” while achieving greater efficiencies and engagement. Like many modern-day superheroes, these employees are strengthened with superpowers made possible via technological sidekicks that augment their bionic brains.

Learn more about each enterprise XR use case, as well as challenges to adoption and recommendations for implementation, by downloading the full report here.