By Jeremiah Owyang and Jessica Groopman, Kaleido Insights Analysts. A new category of software companies must emerge, these companies enable a business to manage multiple virtual assistant experiences from one single platform. Business needs: marketing, customer care, and other departments are struggling to manage various virtual assistant and AI platforms ranging from Alexa, Cortana, Facebook messenger, and beyond. The APIs will frequently change, often without notice, multiple scripts will have to be integrated and managed per each platform. These vendors have the following features: Enable a business buyer to manage a single set of chat scripts from a single platform, Manage changing APIs from various Virtual Assistant companies, reducing customization by the business buyer Enterprise-class data security and compliance Provide … Continue readingVirtual Assistant Management Systems (VAMS)
By Kaleido Insights Research Analysts: Jeremiah Owyang, Jessica Groopman, Jaimy Szymanski, and Rebecca Lieb Trend: Nearly a dozen companies have announced their intent to launch blockchain-based loyalty programs and/or branded cryptotokens to encourage customer engagement. But should your company? Is it right for your loyalty program? Is it just hype? Should you deploy? Our analysis of what you should consider. Keep in mind, many of these are corporate announcements of intention to launch the programs, few are currently deploying. A few examples: Recently, restaurant holding group Chanticleer (franchises include Little Big Burger, American Burger Co., Hooters, Just Fresh, and BGR) announced its intent to use a blockchain-based loyalty coin for rewards across its dining brands, Japanese ecommerce giant Rakuten just … Continue readingAnalysis: Should Blockchain Power Your Customer Loyalty Program?