Archive for December, 2016


Call for Insights: Contribute to our next report on the industry impacts of blockchain

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Crowd Companies’ next research report will explore the industry and business impacts of blockchain––beyond financial services––and we’re looking for qualified interview subjects.

We’ve explored many resources, videos, conferences, articles, and books on the topic of blockchain technology, and found a gap in its in-depth analysis around potential opportunities within all industries. Yes, we’ll include financial services (and the stock market) in our research, but we primarily seek to uncover impacts to insurance; healthcare; supply chain management; manufacturing and distribution; retail; travel; media and telecommunications; government, municipal and legal; and farming and agriculture.

Research findings will also reveal hurdles that corporations must overcome before implementing blockchain, as well as specific use cases for blockchain in every industry, from smart contracts; to electronic medical records; to secure transactions; to digital asset management; to Internet of Things (IoT) implications; and more. Crowd Companies research will broaden the horizon of blockchain beyond typical base understanding of Bitcoin to showcase how every corporation can ultimately benefit from this disruptive technology and work its way toward becoming a distributed autonomous organization (DAO).

And, we’re looking for your insights! Do you fulfill one or more of the below criteria for interview?

  • Have a baseline knowledge of blockchain and actively pursuing its applications. Note: Technical knowledge of blockchain is not a requirement, but how it can be applied to your business or industry is.
  • Build new customer experiences (B2B or B2C) brought forth by blockchain.
  • Contribute to company business model changes on an innovation team, IT, digital, legal, or another department responsible for blockchain research and implementation.
  • Work for a startup or vendor that provides blockchain services or applications to fit a specific industrial or cross-industry use case.
  • Have advanced knowledge of blockchain and viewed as a thought leader or subject matter expert.

If so, please fill out the form at this link.

We’ll review every submission and will contact you via email for interview if you fulfill our qualifications. Thank you in advance for your time and efforts in contributing to our research.

(Photo via Pexels)

Industry Impacts of Airbnb’s Shift to Experiential Business Models

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The future of Airbnb lies in creating memorable guest experiences, and brands will benefit by complementing these experiences in relevant, valuable ways.

Since attending Airbnb Open in Los Angeles a few weeks ago, I’ve been contemplating what Airbnb’s announcements around shifting toward experiential hosting mean for both guests and corporations. Guests will find authentic travel experiences that complement their hospitality choices, while corporations will find opportunities to partner with Airbnb and sponsor these entertainment and cultural adventures.

During the event, executives from Airbnb revealed a few interesting data points:

  • The average business traveler stays at an Airbnb for six nights
  • The average Airbnb host makes $7,530 per year
  • Travel spending is nearly 10% of global GDP ($7.2B)
  • Airbnb had 40M guest stays in 2015 (see graph below), in 34K cities in 191 countries

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With guests staying for nearly a week at their hosts’ abodes, many are looking for immersive experiences in the local scene––activities and sights that can’t be booked through a travel agent or seen from a tour bus. There are already more than 600 experiences available to travelers through Airbnb! The company is also experimenting with on-demand car delivery for off-the-beaten-path travel, as well as prepared food delivery.

What does this mean to you? Corporations have the opportunity to connect directly with tastemakers around the world, inserting their brands and products into diverse experiences with lasting impact. Let’s explore a few of the potential industry opportunities:

  • Consumer Goods: Airbnb is the world’s largest showroom, with the goods in hosts’ homes used to influence buyers as the level of trust between guest and host are high.
  • Retailers: These new “experiences” mean that local retailers will be visited in cities, led by the hosts and tour guides.
  • Hospitality and Travel: For hotels, this new offering is about the entire trip, and they’ll soon offer flight deals and cars, in addition to experiences and homes.
  • Food: Food will be delivered directly to Airbnb locations, and continued on-demand food models will become important.
  • Finance: Hosts are generating a modest amount of income per year, but need money to upgrade their locations, an opportunity for small loans.

What does this mean for all companies? Today’s modern customer is seeking experiences, they show off using digital technologies, and access to physical goods is easy with on-demand models, rather than ownership of a house, car, electronics and more. Established companies need to revisit their strategy to provide customers with experiences that connect to the real meaning of why customers want platforms that enable new adventures and more.