Crowdfunding is the Highest Form of Loyalty: Shared Destiny

Harvest a thousand ideas. Above photo from popular photographer, and my friend, Thomas Hawk. Crowdfunding is the highest form of loyalty, but only a few big companies have deployed this crowd strategy. Big companies can learn from Indiegogo, and Kickstarter. You’ve heard of Indiegogo, Kickstarter, and other crowdfunding platforms for the tech savvy, but what does it mean to corporate product development and marketing strategy? Today’s crowdfunding projects include a panoply of products that never make it to the shelves. I jokingly refer to this as “this decade’s home shopping network,” due to the proliferation of oddball products you didn’t realize you needed. These “long tail” products, are examples of grassroots market innovation offering an opportunity for entrepreneurs to get pre-orders, pre-funding, and free marketing to support … Continue readingCrowdfunding is the Highest Form of Loyalty: Shared Destiny

Collaborative Economy Markets: Platforms, Providers, and Partakers

Marketplaces. They’re all the rage. In fact, the media can’t stop talking about them, people can’t stop searching for them, and investors have deployed $2.4 billion in just the last seven months. So what’s a marketplace all about? First of all, it’s not a new concept. It predates Airbnb and even the birth of the Internet. The ancient Greeks called them Agoras. Marketplaces go back to the earliest civilizations when farmers and villagers gathered at a common location, usually in a town square. We get the words “agriculture” and “agoraphobia” from the original koine Greek word. Above Image: Click to see a sample of dozens of marketplaces in six major verticals, read the full post. These marketplaces can exist anywhere, through mobile, social, Internet of Things, and … Continue readingCollaborative Economy Markets: Platforms, Providers, and Partakers

Why Investors are in Love with the Collaborative Economy

Continued analysis of market funding in the Collaborative Economy. Yesterday’s stunning news of European ridesharing company, BlaBlaCar prompted me to tally up the funding in 2014. Along with help from industry experts Lisa Gansky of Mesh Labs, Neal Gorenflo of Shareable, Mike Walsh of Structure VC and Michelle Regner of Near-Me. I tallied funding if the startup was over $1 million and there was a public record of the funding. I’ve published my analysis of funding in this movement before, from the banner funding month in April, the frequency of top VCs and my larger body of work looking at funding in the Collaborative Economy and Social Business. [2014 funding has increased 350% in deal size mainly due to large investments in Uber, Airbnb, Lyft, Lending Club, and BlaBlaCar]  Exactly … Continue readingWhy Investors are in Love with the Collaborative Economy